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be better at what you do
SOCIAL MEDIA
DISCUSSION
Waukesha Business Improvement District January 29, 2009
Spreenkler, LLC.
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What Is Spreenkler?
What Is Social Media?
What Is The Impact On Business?
How Do I Do Social Media?
Discussion.
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What Is Spreenkler?
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Accelerate business creativity & innovation.
agency | meetup
train, retain talent
provide business with conduit to talent
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What Is Social Media?
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The basic ideas of social media are listening,conversation and stakeholders creating theirown experience with your organization.
- Beth Kanter, trainer, blogger and consultant
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Can social media have a real
impact on a serious issue?
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567,000 2,444,384
319,000 859,000
4,911 115,623
29,202 117,873
no profile 7,148
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peoplecome together | a little vs. a lot
businesstake note | learning mode
Real Impact.
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Ok, but are real companies
using social media?
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Some of the biggest car manufacturers usesocial media to connect with customers,address misconceptions and get people to givetheir products a try.
Provides insight, updates, cool news and exchanginginformation and photos with car enthusiasts.
“It’s part of a larger social media strategy to humanize theFord brand and put consumers in touch with Ford employees.”
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How are real companies
using social media?
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1. Customer loyalty, exclusive promotions/events
2. Gain customer insight and feedback
3. Provide better customer service
4. Drive awareness and education
5. Communicate news to media
6. Foster and grow relationships
7. Interact directly with customers
7 Ways Companies Use Social Media?
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How can social media
impact my business?
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Strategythis is where it starts
Policylet employees what they can do
Technologyweb-based unless mobile
Customerswhat is their experience?
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Increase growth.expand by reaching new segments
Increase sales conversations.messages in new places, more often
Increase message spread.create/sustain brand advocates
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How do I do social media?
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By understanding people’s social graph—their socialnetwork of connections and how it amplifies as otherscontribute to it—and how information spreads in asocial network, marketers can tweak their messages
to make viral spreading quicker/easier/faster.
Debra Aho Williamson, senior analyst at eMarketer
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1. LOCATE the conversations.
2. LISTEN to the conversations.
3. JOIN the conversations.
4. OPEN up and invite people into yourorganization.
5. DIRECT ACTION by providing mutually
beneficial interaction and participation.
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THANK YOU!
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