Water Creator - Final Presentation

7/25/2019 Water Creator - Final Presentation

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WATER

CREAT R


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WHO WE ARE?

Chlo Paul-Simoncelli

CCO

Chief CommunicationOfficer

AndrewAlbert

CTO

Chief TechnologyOfficer

JenniferTourangeau

CFO

Chief FinancialOfficer

lianeCormier

CMO

Chief MaretingOfficer


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WATER ISSUES

IN THEWORLD


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1 billion people in the developingworld don't have access to [cleanwater]!he Water "ro#ect Organisation

$$% &illion people 1 in 1 lac(access to sa)e waterWater Organisation

Ever* $ +econds a child ,nder theage o) -ve dies )ro& a preventablewaterborne disease.i)e Water Organisation


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O,r &ission is to provdrin(able water to /ndpop,lations that lac(

access to readil*available0 clean water


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INDIA


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23RRE4! /45/A4 +/!3A!/O4

Political6 2orr,ption prevalent6 Poor infrastructure

maintenance, so ba!ater

Economical6 "SDP # $%&'() USbillion

6 7ain ind,stries8 tea0agric,lt,re0 -sheries0&inerals

Sociocult6 One o) tcivili9ati

6 Hindi0 ;!


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7ARE! WE+! ;E4FA.

"op,lation o) G &illion

Eastern state o) /ndia

;orders ;angladesh

$@ R,ral %B@ 3rban


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WA!ER 7ARE!

+t,d* b* the 4ational /nstit,tes o) Health on 1&%persons o) West 0en+al re

A/era+e irect !ater inta2e# %1B I 11> .Jda* or B I %1 FalJda*

Inirect !ater consum.tion#Water &iCed with )ood and beverages 5irectcontrib,ted onl* )34o) the total water cons,&ption

$ million people are potentiall* at ris( )ro& gro,ndwater Arsenic conta&i

Seasonal Water Consum.tion#Summer %KK.

Winter B>B.


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%hy now&

[The] waterpurifiers market in

India is projected

to grow at over!" during #!$%

#&&-TechSci Research


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!RE45+

Frowing &ar(et

F5" per head average =3+L """ 8 L0%

"op,lation growth o) 1B@ on a pop,lation o) alread* 1B$ b

!hat &eans an additional 1 &illion people a *ear

F5" growth rate is K$@

7ar(et is s,stainable and pri&e )or this vent,re and scaling


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!HEREMO.3!/O4ARN

"RO532!


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/R+! "RO!O!N"E


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/4A. 5E+/F4

Dimensions#

P height8 > inP dia&eter8 B> in

Com.onents#P 2,sto& tan(P 5eh,&idi-erP RO Water ilter

P +olar panel =notpict,red

Eli&inates reliance on,nsa)e drin(ing waters,pplies and ,nreliablepower grid


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Internal 6ie!

5eh,&idi-er 2oils

2olW

an

5rin(ingWater

RevW

+po,t

2o&pr

H,&id Air 5r* A


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7ARE!/4F+!RA!EFN


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+EF7E4!A!/O4 : !ARFE!/4F

Q7a#or seg&ent8 people in /ndia witho,t readil*accessibl

water

Q!arget &ar(et8 the &iddle class individ,als in West ;engclean water

Q7iddle inco&e level in /ndia as de-ned b* "ew =those liv

LB per da*QG &illion people in West ;engal 1 &illion are &iddle

Q/) 1@ o) people in o,r &ar(et b,* o,r prod,ct0 we will se,nits

Q4eed %0 per *ear )or brea( even


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"O+/!/O4/4F

2ons,&er needs and o,r ),l-ll&ent o) the&8

4eed +ol,tion

2lean drin(ingwater

2lean waterta(en )ro&

the h,&id air

Readil*accessiblewater

2ollectiontan( )or eas*0read* access

"ower otherthan grid

+olar cells ,ses,n in

addition to thepl,g in

7onsoon 2an ,se the


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"HA+E 1


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+!REE! 7ARE!/4F O"ERA!/O4

QFive awa* water and S*ers topedestrians

Q;rand a&bassadors

Q2rowded p,blic place

QWar& and s,nn* da*Q+how that o,r prod,ct is ),nctional

even in war& da* witho,t an* so,rce

o) electricit*


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A7;3+H 7ARE!/4F

Q Five awa* water and S*ers ats.orts

events

Q "rovide waterbeforethe ga&e0 urin+

brea(s and after

T 2rowded places

Q A!areness in the pop,lation on

bene7tslin(ed with drin(ing clean water

"oal T +how the convenience o) o,r prod,ct


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"HA+E B


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5/+!R/;3!/O4

Online istribution

QO,r own web site

Q2an place online orders co&p,ters available in o,r &a

Q+&artphone web site to order too increases access

S*i..in+ a..roac*

Q5epends on where the cons,&er is

Q2ons,&ers are pa*ing the shipping )ees


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!EU! 7E++AFE+

Q 2ell phones per&eate the /ndian s,bcontinent0 We

incl,ded

Q GB@ o) the people in /ndia have &obile phones

Q !eCtF,r, can send b,l( &essages B0 at a ti&

Q Advertising and pro&otion opport,nit*Q Relativel* ineCpensive at L% )or B0 &essag

Q Enco,raged b* so,rce )ro& /ndia


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RA5/O

Q Over B@ o) /ndia has and

listens to the radio

Q Advertise d,ring pri&e ti&elistening

Q 2an reach &,ltiple people at a

ti&e

Q Option to rein)orce the a&b,shand street &ar(eting

Q Option to rein)orce the teCt

&essages


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2O7"E!/!/O4


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2O7"E!/!OR+

Water p,ri-er co&panies

Q % &a#ors pla*ers8

6 E,re(a orbes

6 ent RO +*ste&s

6 H3.

Q !echniV,es 8 RO0 30 3M -lter

Q ReV,ire tap connection

Q Electricit* needed


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2O7"E!/!/ME A5MA4!AFE+

Q Availabilit* 8 BKJ>

Q 5ont need to have access to water

Q "ower cons,&ption 8 solar energ*

Q Adaptabilit* 8 d,ring &onsoon season

Q "riced si&ilarl* to co&petition

Q ;etter ),nction tho,gh

Q "rotection )ro& arsenic and disease


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+WO! W

Q +peci-c cli&ateQ A lot o) )a&ilies alre

-ltration &achine0 sto convaince the& prod,ct is better

T

Q /n)rastr,ct,resQ 2orr,ptionQ "overt*Q Ethnic reason

SQ Accessibilit*Q Availabilit* BKJ>Q "er)ect si9eQ Renewable energ* so,rce

Q 4o electricit* neededQ 4o eCtra )eeQ +econd ,tilisation o) the

prod,ct d,ring &onsoonseason

O

Q Water is essentialQ!ap water is not drin(ableQ Frowing econo&*Q 5evelop the green energ*

&ar(et


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R/++A2!OR+

$' Political an "o/ernance instabilit8 +lower econo&ic re)or&s

A&big,o,s clearance processes .engthen the process and disco,rage entreprene,rs to settle

in /ndia

$' Stri2es, Closures an Unrest Econo&ic downt,rn0 p,blic aggravation and citi9en sa)et* 5a&age to ind,stries Essential +ervices 7aintenance Act T declare stri(es illegal

T inancial penalties

$' Terrorism an Insur+enc8 Revived wave o) religio,s ),nda&entalis& !arget8 +trategic0 econo&ic and private co&panies

=globali9ation


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7A43A2!3R/4F


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!E2H4/2A. +"E2//2A!/O4+

Po!er Su..l8#%W energ* de&and )ro& o,r prod,ct EV

solarpanels pea( power Alternativel* &a* ,se grid power

De*umii7er#2apable o) withdrawing gallons =1G . o)the air

ever* da*

Tan2#2,sto& &,ltistage pol*eth*lene tan( 2o&part&entco&ponents as

well as collected and -ltered water Water spo,t to collewater

9ilter# stage reverse os&osis water -lter Re&oves bacterheav*

&etals or anic co& o,nds arsenic )ro& the water /&


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5aterials Source irectl8 fromsu..liers#

Q 5eh,&idi-er ,nitQ RO water -lterQ +olar panel J power ,nitQ Water spo,ts

Custom manufacture#Q 7,ltistage pol*eth*lene

stageQ 3tili9e a pri&aril*

co&pression&o,lded co&ponent

Our !are*ouse#Q Asse&bl* o) co&ponentsQ 5istrib,tion to c,sto&ers

7A43A2!3R/4F "RO2E++

+3""./ER+


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+3""./ER+De*

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er

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rse

osm

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s

Plasti

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r

Tan2

Wat

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s.o

uts

Solar

.ane

ls

Su..li

ers

an

ori+in

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+bo

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Nin

bo

C*i

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S*e

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Calu

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Lin*u

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Pro

uct

Co',

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7catio

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tic

%

W


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2O+!Mariable costs

Q +hipping J i&portation costs

Q 5irect labor

Q Raw &aterial costs

Q Mariable cost per ,nit BKG0GGL

Breakeven point: 2918 units

iCed costs

Q Overhead salaries

Q Rent

Q 7achines

Q7aterial J tools


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O"ERA!/O4


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E7".ONEE+

QB ad&inistrators

Q1 #anitor

QB &an,)act,rers

Q% salesperson

QO,r people tea& o) overhead

/R+! % NEAR+ ".A4


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/R+! % NEAR+ ".A4


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;35FE!


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/4A42E 9A0RICATION COSTS STATE FEAR $/nitial stoc( Raw &aterial

RAW 7A!ER/A.+

/nitial stoc( Raw &aterial

Raw &aterialsb,*s

B%$ B

;,*ing )rets %%

Ending stoc( Raw &aterial

!otal raw&aterials

BGK$$%

5irect labor %B

!otal variablecost

BGG GG1


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/4A42E

"ENERAL COST O9 9A0RICATION

/ndirect labor $

",blic services =plants,pplies

%

abrication s,ppliers >

Electricit* o) thewareho,se

1 GL

Ending stoc( process prod,cts

Total of +eneralcosts

$ &(%

STATE5ENT O9 OPERATIONS


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/4A42E 2ost o) goods sold %1> B>KFross pro-t &argin $ >B$

+elling and ad&inistration cost

Overheadsalar* B B

;randa&bassadorssalaries

1 B$

Ad&inistrationsalar*

K>B

Rent 1

Advertising K BG$

"er&it and salelicence

/nternet )ees %1KK

Wor( ),rnit,res %


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/4A42E

;ene-ts be)ore

taCes

G1KK

!aCes %K$1@

;ene-ts a)tertaCes

11 $>>L

/nvest&ent 1$

RO/ 0KB

;ene-ts a)terpotentialinvest&ent

KK %KGB%


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+RO/


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+O2/A. RE!3R4 O4 /4ME+!7E4!

Q/ncreased a&o,nts o) ti&e )or the people ,sing the prod

Q4o longer have to wait )or water to boil and cool to drin(

QAllows wo&en to wor(0 pro&oting ,pward &obili9ation

Q2hildren have &ore ti&e instead o) contrib,ting to clean

eXorts

QRed,ced carbon )ootprint

QRed,ced waterborne disease i&proving co&&,nit* hea


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+2A./4F 3"

Q4o&inal pro-t reinvest&ent into the co&pan*

Q4eCt lines or versions wo,ld be larger scale )or gro,p co

invest&ent

QAllows entering the &ore r,ralJvillage &ar(ets

QAllows gro,p invest&ent )or larger scale water prod,cer

QWo,ld p,t ,s in co&petition with other gro,ps0 b,t wed

recognition


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Documents

Water Creator - Final Presentation