Was braucht die Industrie:Spezialisten oder technische

Manager ?

Needs of Industry:Specialists or Technical Managers ?

Wolfgang Emmerich Bruno Hribernik

TU-Graz - 25.November 2002

2

Content

Objective

Case Study Böhler-Uddeholm

Case Study Penn State University

New needs from economy and politics

Conclusion and outlook

3

Content

Objective

Case Study Böhler-Uddeholm

Case Study Penn State University

New needs from economy and politics

Conclusion and outlook

4

The Objective of …

• Enterprises

– International competitiveness

– Profitable growth

• Prerequisites

– Excellent general conditions– Excellent human resources

5

The Objective of …

• Universities– International excellence in education

and science– Attractive for students– Well accepted graduates

• Prerequisites – Excellent general conditions– Excellent education program

6

Content

Objective

Case Study Böhler-Uddeholm

Case Study Penn State University

New needs from economy and politics

Conclusion and outlook

7

Change Management Böhler-Uddeholm

Knowledge Hierarchy

Departments

Factories, Procedures

Steel Products

Knowledge Network

Cooperative Projects

Systems, Processes

Material Knowledge

Change

This meanscultural challenge

8

Strategic Goals and Guidelines

Growth above markets and competitors

Special focus on emerging markets, China and North America

Horizontal and vertical growth

Internal and external growth

No „true“ diversification (where BUAG knows neither products, nor markets, nor customers, nor technology)

9

Actual Organization Principles of Böhler-Uddeholm

Focus on core competences

Project related networking virtual organization

High demands on our employees

Empowerment of the employees

10

Typical Career (phase in)

TU R&D

Production

• 3-5 years

• Thinking beyond usual borders

• Build up of company specific know how

Product manager

Process engineer

Marketing

11

Specialist or Manager

General management

Marketing R&D Production

Long termchanges

Knowledge base„management“

Knowledgebase

Knowledge base„marketing“

Knowledge base„production“

Customerneeds

Technologicalchanges

12

NetworkAutomotive

Böhler Edelstahl

Eschmann

UddeholmTooling

Network „Automotive“

Böhler-UddeholmHolding

Network of people and resources within Böhler-Uddeholm to build up and maintain knowledge and competence about technologies and materials useable

for automotive industry, which will be provided to all companies for projects and daily work

Böhler Schmiedetechnik

Böhler and Uddeholmsales companies

NetworkAutomotive

13

Böhler Edelstahl

Eschmann

UddeholmTooling

Network „Automotive“

Böhler-UddeholmHolding

Network of people and resources within Böhler-Uddeholm to build up and maintain knowledge and competence about technologies and materials useable

for automotive industry, which will be provided to all companies for projects and daily work

Böhler Schmiedetechnik

Böhler and Uddeholmsales companies

NetworkAutomotive

14

Content

Objective

Case Study Böhler-Uddeholm

Case Study Penn State University

New needs from economy and politics

Conclusion and outlook

15

Doorways into Penn State University

16

Content

Objective

Case Study Böhler-Uddeholm

Case Study Penn State University

New needs from economy and politics

Conclusion and outlook

17

New Needs from Economy and Politics

Lisbon European Council 2000 – objective EU: to become the most competitive and dynamic knowledge based economy by 2010

Barcelona 2002 – aim to increase R&D investments from 1,9% in 2000 of GDP to 3% in 2010

Increased R&D efforts should lead to economic growth, better (and more) jobs and greater social cohesion

Goal of the Austrian government 2,5% of GDP in 2005

Positioning Austria within the top 5 in Europe regarding innovation

18

Content

Objective

Case Study Böhler-Uddeholm

Case Study Penn State University

New needs from economy and politics

Conclusion and outlook

19

International competitive universities Rapid and consequent reaction/adaptation of the education and

research programs in accordance with changing demand Exchangeability of education programs and degrees as basis for

international education Extension of post graduate education programs

– live long learning Education of specialists with sound technical/scientific knowledge

and basis knowledge in economics and management skills Develop individual skills with focus on teamwork, self

organization/motivation and languages

Böhler Uddeholm Expects from Universities

20

Ability to build up sustainable networks

Social competence

Customer orientation and profitability thinking

Active contribution to teamwork

Good balance between specialist and generalist

Willingness for live long learning

Böhler Uddeholm Expects from Graduates

21

From Lone Star to Team Player

The trick is to develop managers that can do both well.

I call them "T-shaped managers”, that is, they focus on individual unit

performance (the vertical part of the T) and contributions across units (the

horizontal part of the T).

Mallory Stark, HBS Working Knowledge , Nov,4th 2002

Thank you for your

attention