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CONTENTMARKETINGWORLD.COM | SEPTEMBER 8-11, 2014 | CLEVELAND, OH
Get the eBook — http://tprk.us/cmroi14
Measuring content marketing ROI is many things but it is rarely the same thing for every company. From monitoring KPIs for editorial optimization to tracking correlations to business performance, ROI can be white rabbit elusive. Find your way through the rabbit hole with this expert content marketing ROI advice.
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This infographic was created by TopRank® Online Marketing*All statistics courtesy of B2B Content Marketing 2014 Benchmarks, Budgets & Trends - North America by Content Marketing Institute and MarketingProfs
www.contentmarketingworld.comCleveland, Ohio
September 8 - 11, 2014
www.contentmarketingworld.comCleveland, Ohio
September 8 - 11, 2014
"Get real" with content by surveying your audience, through usability testing, listening socially & folding that data into
your content strategy.
Determining ROI in the B2B space takes creativity. Measure content relevance to boost performance & manage content
quality to increase sales follow through.
Traditional ROI measures are flawed. Focus on measuring content, vs. teams, both quality and quantity, and see ROI as progress, not a destination.
Your brand lives in the consumer's mind. Measure the emotional or brand attachment between people and brands.
Skip analytics reports for your CMO. Instead, focus measurement reporting on performance: sales, cost savings, and customer retention.
Without attributable sales results, you must get creative measuring content ROI through cost savings, marketing
efficiency, and specialized insights.
Content marketing is the thing that will save marketing itself, because it works. Track costs, measure results & trace those metrics back to business value.
The more you focus on measuring market size vs. market share, the more revenue you’ll generate. Create content to grow your entire market.
To gain insight for more effective content marketing strategy, focus on 3 metrics: performance, operations & ROI.
Determine the biggest problem facing your buyers and create a resource that solves that problem.
ANDREW DAVIS @TPLDrewAUTHOR, BRANDSCAPING
ARDATH ALBEE @ardath421CEO & B2B MARKETING STRATEGIST, MARKETING INTERACTIONS
ROBERT ROSE @Robert_RoseCHIEF STRATEGY OFFICER, CONTENT MARKETING INSTITUTE
PAWAN DESHPANDE @tweetsfrompawanCEO, CURATA
JOE PULIZZI @joepulizziCEO, CONTENT MARKETING INSTITUTE
JULIE FLEISCHER @jflyDIRECTOR, DATA + CONTENT + MEDIA, KRAFT FOODS
MICHAEL BRENNER @BrennerMichaelHEAD OF STRATEGY, NEWSCRED
NICOLE SMITH @NicoleSatDellMANAGING EDITOR, TECH PAGE ONE, DELL
JOANN SCIARRINO @JoSciarrinoKNIGHT CHAIR, DIGITAL ADVERTISING & MARKETING, UNC CHAPEL HILL
JAY ACUNZO @jay_zo DIRECTOR OF PLATFORM & COMMUNITY, NEXTVIEW VENTURES
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Understand Why Before ROI10 Tips on Better Content Marketing
Performance Measurement
correlations to business performance, ROI can be white rabbit elusive. Find your for every company. From monitoring KPIs for editorial optimization to tracking correlations to business performance, ROI can be white rabbit elusive. Find your correlations to business performance, ROI can be white rabbit elusive. Find your way through the rabbit hole with this expert content marketing ROI advice.
Measuring content marketing ROI is many things but it is rarely the same thing
correlations to business performance, ROI can be white rabbit elusive. Find your for every company. From monitoring KPIs for editorial optimization to tracking for every company. From monitoring KPIs for editorial optimization to tracking correlations to business performance, ROI can be white rabbit elusive. Find your
Measuring content marketing ROI is many things but it is rarely the same thing for every company. From monitoring KPIs for editorial optimization to tracking correlations to business performance, ROI can be white rabbit elusive. Find your way through the rabbit hole with this expert content marketing ROI advice.
for every company. From monitoring KPIs for editorial optimization to tracking correlations to business performance, ROI can be white rabbit elusive. Find your
Get the eBook Get the eBook Get the eBook
Understand Why Before ROIUnderstand Why Before ROIUnderstand Why Before ROI10 Tips on Better Content Marketing
Understand Why Before ROI10 Tips on Better Content Marketing
Understand Why Before ROIUnderstand Why Before ROI10 Tips on Better Content Marketing10 Tips on Better Content Marketing10 Tips on Better Content Marketing
Performance Measurement Performance Measurement Measuring content marketing ROI is many things but it is rarely the same thing Measuring content marketing ROI is many things but it is rarely the same thing Measuring content marketing ROI is many things but it is rarely the same thing Measuring content marketing ROI is many things but it is rarely the same thing Measuring content marketing ROI is many things but it is rarely the same thing for every company. From monitoring KPIs for editorial optimization to tracking for every company. From monitoring KPIs for editorial optimization to tracking for every company. From monitoring KPIs for editorial optimization to tracking for every company. From monitoring KPIs for editorial optimization to tracking for every company. From monitoring KPIs for editorial optimization to tracking correlations to business performance, ROI can be white rabbit elusive. Find your correlations to business performance, ROI can be white rabbit elusive. Find your correlations to business performance, ROI can be white rabbit elusive. Find your correlations to business performance, ROI can be white rabbit elusive. Find your correlations to business performance, ROI can be white rabbit elusive. Find your correlations to business performance, ROI can be white rabbit elusive. Find your correlations to business performance, ROI can be white rabbit elusive. Find your correlations to business performance, ROI can be white rabbit elusive. Find your correlations to business performance, ROI can be white rabbit elusive. Find your correlations to business performance, ROI can be white rabbit elusive. Find your way through the rabbit hole with this expert content marketing ROI advice. way through the rabbit hole with this expert content marketing ROI advice. way through the rabbit hole with this expert content marketing ROI advice. way through the rabbit hole with this expert content marketing ROI advice. way through the rabbit hole with this expert content marketing ROI advice. way through the rabbit hole with this expert content marketing ROI advice. way through the rabbit hole with this expert content marketing ROI advice.
Measuring content marketing ROI is many things but it is rarely the same thing for every company. From monitoring KPIs for editorial optimization to tracking
Understand Why Before ROI10 Tips on Better Content Marketing
for every company. From monitoring KPIs for editorial optimization to tracking for every company. From monitoring KPIs for editorial optimization to tracking for every company. From monitoring KPIs for editorial optimization to tracking correlations to business performance, ROI can be white rabbit elusive. Find your correlations to business performance, ROI can be white rabbit elusive. Find your correlations to business performance, ROI can be white rabbit elusive. Find your correlations to business performance, ROI can be white rabbit elusive. Find your correlations to business performance, ROI can be white rabbit elusive. Find your correlations to business performance, ROI can be white rabbit elusive. Find your way through the rabbit hole with this expert content marketing ROI advice.
Measuring content marketing ROI is many things but it is rarely the same thing for every company. From monitoring KPIs for editorial optimization to tracking correlations to business performance, ROI can be white rabbit elusive. Find your way through the rabbit hole with this expert content marketing ROI advice.
Understand Why Before ROI10 Tips on Better Content Marketing10 Tips on Better Content Marketing10 Tips on Better Content Marketing10 Tips on Better Content Marketing10 Tips on Better Content Marketing
Performance Measurement
Understand Why Before ROI
Performance Measurement
for every company. From monitoring KPIs for editorial optimization to tracking