Content Marketing Strategy Infographic

Content Marketing Strategy Infographic

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Content Marketing Strategy Infographic featuring tips from Content Marketing World speakers: Rebecca Lieb, Alan Porter, Rick Short, Paull Young, Jascha Kaykas-Wolff, Jen Dennis, Gurdeep Dhillon, David Jones, Brian Kardon, Jesse Noyes, Jeff Charney, Bruce McDuffee. Brands represented include: Altimeter Group, Caterpillar , Indium Corporation, charity: water, BitTorrent, SAP, John Deere , Lattice Engines, Kapost, Progressive Insurance, and Boeing. This infographic was created by TopRank Online Marketing.

Text of Content Marketing Strategy Infographic

CONTENTMARKETINGWORLD.COM | SEPTEMBER 8-11, 2014 | CLEVELAND, OH

Get the eBook http://tprk.us/cmstrat14

You don't have to fall down a rabbit hole to get expert content marketing advice. To jump start your content marketingsuccess, check out these 12 tips fromthe Content Marketing Strategy eBook.

MARKETERSHAVE A DOCUMENTED CONTENT STRATEGY

66%OF THE 11%OF THE

MARKETERSHAVE SOMEONE WHO OVERSEES CONTENT MARKETING STRATEGY

WANT TO KNOW MORE?

86%OF THE

This infographic was created by TopRank Online Marketing*All statistics courtesy of B2B Content Marketing 2014 Benchmarks, Budgets & Trends - North America by Content Marketing Institute and MarketingProfs

www.contentmarketingworld.comCleveland, Ohio

September 8 - 11, 2014

www.contentmarketingworld.comCleveland, Ohio

September 8 - 11, 2014

GURDEEP DHILLON @gurdeepdVP, CUSTOMER LOB MARKETING, SAP

Modern marketing is about taking risks & not being afraid to fail. Recognize & learn from failures, then move on.

RICK SHORT @RickShort21DIRECTOR OF MARKETING COMM, INDIUM CORPORATION

"Establish a unique, honest, & consistent voice. You cant be everything to everyone. Go to market as yourself.

PAULL YOUNG @paullyoungDIRECTOR OF DIGITAL, CHARITY: WATER

Does your content inspire you to share? You can never fail by making customers, prospects & employees feel inspired.

JASCHA KAYKAS-WOLFF @kaykasCMO, BITTORRENT

"Look to your community for content to augment and help promote. The proverbial win-win is not a myth.

REBECCA LIEB @lieblinkANALYST, ALTIMETER GROUP

Content strategy is the infrastructure of content marketing. Without answers to why & how the result is chaos.

JEFF CHARNEY @jeffcharneyCMO, PROGRESSIVE INSURANCE

"Still thinking Content is King? The greatest content in the world wont work out of context. Context is Queen.

BRUCE MCDUFFEE @brucemcduffeeSENIOR MANAGER, CONTENT MARKETING, BOEING

Want to drive revenue with content marketing? Help your target audience be better at something.

ALAN PORTER @alanjporterCMM, CATERPILLAR INC.

Dont base global content on geography alone. Localize by region & a mix of culture, industry & market knowledge.

BRIAN KARDON @bkardonCMO, LATTICE ENGINES

Content Marketing is the fuel that is propelling the marketing engine & touches all aspects of a customer's experience.

JESSE NOYES @noyesjesseSENIOR DIRECTOR OF CONTENT MARKETING, KAPOST

Leaving buyers confused & wandering is for fairy tales. Lead them by using unified content, CTA & campaign flow charts.

DAVID JONESPUBLICATIONS MANAGER, JOHN DEERE

WANT TO KNOW MORE?WANT TO KNOW MORE?

PUBLICATIONS MANAGER, JOHN DEERE

Enlist the best writers, photographers & videographers you can; listen to & trust their judgment. Youll be ahead of the game.

them by using unified content, CTA & campaign flow charts.

JEN DENNIS @jendennis2000CONTENT STRATEGY & MARKETING CONSULTANT

WANT TO KNOW MORE?

CONTENT STRATEGY & MARKETING CONSULTANT

"New channels, formats & ways to interact will pop up, so weave experimentation into the fabric of your content marketing strategy.

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46%OF THE

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