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8/2/2019 Walter Dissinger
1/16
Santiago, ChileSeptember, 2005
Innovation by BASF - The Chemical Company
Walter H. Dissinger
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The worlds leading
chemical company
Help our customers to be
more successful one of ourstrategic pillars
Comprehensive portfolio of
chemical competencies to offer
solutions for a wide range of
industries and their needs
Environmental protection and
social responsibility at the core
of our activities
BASF: The Chemical Company
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PerformanceProducts
ChemicalActivities
Agriculture &Nutrition
Oil & Gas
21%
19%
Plastics
28% 14%
14%
Chemicals
2004 total sales: 37.5 billion Euro
BASFs Business Profile
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Innovation in BASFs History
1865 1901
Founding of BASF the age of dyes
1901 1925The age of fertilizers
1925 1945New high-pressure syntheses
1945 1953Reconstruction and new beginning
1953 1965The beginning of the plastics age
1965 2005From Ludwigshafen to the world
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BASF Innovation Strategy
ProductInnovations
ProcessInnovations
New Fields ofTechnology
- Materials Science- Nanotechnology- Energy
Management- Biotechnology
Tailor-made business models
Innovation Strategy Driven by the Market
MarketRequirements
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Roles & Responsibilities in the Innovation
Process
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BASF Innovation Scouting
Establishment and development of
market intelligence
Identification and verification of
potential opportunities
Evaluation of business approach to
the industry
Establishment of BASF industry innovation scouting teams
Evaluating strategic
positioning of BASF
in the key industies
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Research & Development Concept
OperatingOperatingDivisionsDivisions
SubsidiariesSubsidiaries
SpecialtyChemicals
Research
Polymer
Research
Chemicals
Research &
Engineering
Universities
High-techJoint Ventures
ResearchInstitutes
IndustrialPartners
CentralTechnologyPlatforms
BASF Plant
Science
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PlasticsPlastics& Fibers& Fibers
AgricultureAgriculture& Nutrition& Nutrition
PerformancePerformanceProductsProducts
ChemicalsChemicals
CorporateCorporateResearchResearch
%11
%11
%11
%11
%11
Markets and Businesses drive our R&D
World Class R&D Capabilities
R&D Expenditure 2004:R&D Expenditure 2004:
1.17 billion Euro1.17 billion Euro(incl.. Oil & Gas Exploration)(incl.. Oil & Gas Exploration)
> 6,800 R&D personnel> 6,800 R&D personnel
worldwideworldwide
1200 R&D cooperations1200 R&D cooperations
(Universities, research(Universities, research
institutes etc.)institutes etc.)
Global No 1 in chemicalGlobal No 1 in chemical
patents (1999 2004)patents (1999 2004)
R&D expenditures by segments
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Phase Gate turns R&D into Innovation
Management
Phase 4Pilot Phase
Phase 3Lab Phase
Phase 2Business
Case
Phase 1Opportunity Fields Phase 5
Launch
Gate1
Gate2
Gate
3
Gate
6
Gate
4
Gate
5
PhaseGate method to manage all innovation projects
Defined phases for the whole innovation process
Go / stop decision at each gate based on predefined
deliverables
Stronger involvement of marketing units in the idea
generation process
Introduction of Business Case phase
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Management Tools in Phase Gate
Portfolio Management Debriefing
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A Prime(r) Example of Customer Partnership
Innovative solution in close collaboration with customers
Shorter paint lines thanks to the Integrated Process II
Significant cost and time savings
E-CoatE-Coat Integrated ProcessIntegrated Process
Standard ProcessStandard ProcessClearcoatClearcoat
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AdBlue: Ideal Combination of Economy
and Ecology
AdBlue reduces
the environmental impact
of diesel-fueled
commercial vehicles
Advantages:
lower levels of pollutants
in exhaust gases and
lower fuel consumption
European commercial vehiclemanufacturers regard AdBlue
as a promising concept
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Opportunities offered by Plant
Biotechnology
Plants resistantto coldordrought
Plants resistantto diseaseand pests
New renewable rawmaterials in plants
Betterfoodquality due to
healthy ingredients
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What is different now?
Culture
Creativity Focus
Efficiency
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Innovation: Responsibility of the Whole
Company !
To turn market trends, customer needs and
technology ideas into BASFs economic success
even faster is and will be a challenge for the
whole company - not only for research anddevelopment, but also for production, logistics,
marketing and sales
Dr. Stefan Marcinowski
Member of the Executive Board
Research Executive Director, Ressort VI