WHAT’S HAPPENING AT RETAIL

WalmartProject ImpactProject Impact

WHAT’S HAPPENING AT RETAIL

Walmart is embarking on an ambitious U.S. store remodel

program as part of its three-year strategic plan, dubbed

“Project Impact”

The three-year plan will focus around 10 key words:

- Save Money. Live Better.

(A marketing message directed at consumers)

- Win. Play. Show.

(An organizing principle for decisions about merchandising and assortments)

- Fast. Friendly. Clean.

(A direction for the in-store experience)

WHAT’S HAPPENING AT RETAIL

Save Money. Live Better.The goal is to create a clear value proposition within a integrated

communication strategy to achieve a high level of consumer trust.

Outline of the components needed to achieve this goal:

• Consistent In-Store Brand Message• Consistent In-Store Brand Message

- Standardized printing specifications for suppliers

- Incorporate themed graphics on displays / Less national branding ratio

- Preferred suppliers for themed graphics and display vehicles

- Common message that addresses consumers needs in Wealth & Health

WHAT’S HAPPENING AT RETAIL

Win. Play. Show. The goal is to create greater “clarity”, reduce inventory and increase sales growth on

the shelf and in the store.

Outline of the components needed to achieve this goal:

• Win• Win- Walmart to pursue aggressively to Gain Share

• Play- Opportunities to Capture Growth & items where Growth & Profit can be balanced

• Show- Items that must be maintained to retain one-stop shop. SKU’s and suppliers will

be rationalized to drive efficiency

WHAT’S HAPPENING AT RETAIL

Fast. Friendly. Clean.The goal is to create a faster, cleaner, and friendlier shopping environment to

generate increased trips and cross-department shopping.

Outline of the components needed to achieve this goal:

• Improve Sightlines and Navigation• Improve Sightlines and Navigation

- More overhead signage

- Less Inventory

- Lower Shelves

- Wider Aisles

- Removal of Pallets in Action Alley

WHAT’S HAPPENING AT RETAIL

• To Develop Overall Convenience

- Calculated department positioning

- Faster, more approachable check-outs

- Educational Signage

- Singular Price Points

- Fewer SKU’s

• To Enhance Atmosphere

- Walmart TV

- Focus on “Unbeatable” and “Rollback” Savings

- Softer Store Color Tones

- “Save Money. Live Better.” themed signage and PDQ’s

WHAT’S HAPPENING AT RETAIL

WHAT’S HAPPENING AT RETAIL

Design Replacement Ideas

WHAT’S HAPPENING AT RETAIL

WHAT’S HAPPENING AT RETAIL

WHAT’S HAPPENING AT RETAIL