Wallmart Stores

8/11/2019 Wallmart Stores

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1.1 INTRODUCTION TO THE COMPANY

About Bharti Wal-Mart Private Limited

Bharti Wal-Mart Private Limited is a joint venture between Bharti Enterprises, one of India's

leading business groups with interests in telecom, agri-business, insurance and retail, and Wal-

Mart, the worlds leading retailer, renowned for its efficiency and expertise in logistics, supply

chain management and sourcing. The joint venture is establishing wholesale cash-and-carry and

back-end supply chain management operations in line with Government of India guidelines.

Under the agreement, Bharti and Wal-Mart hold a 50:50 stake in Bharti Wal-Mart Private

Limited. The first wholesale cash-and-carry facility named Best Price Modern Wholesale

opened in Amritsar in May 2009.

Wholesale Cash-and-Carry to Benefit Retailers

Best Price Modern Wholesale store is a one-stop shop that meets the day-to-day needs of

restaurant owners, hoteliers, caterers, fruit and vegetable resellers, kiranas, other retail store

owners, offices and institutions. The store offers an assortment of approximately 6,000 items,

including food and non-food items, which are available at competitive wholesale prices, allowing

retailers and business owners to lower their cost of operations.

More than 90 percent of these goods and services are being sourced locally; thereby helping keep

costs to a minimum, adding to the growth of the local economy and creating job opportunities,

with the cash and carry store directly employing more than 200 local people.

Wide Range of Quality Merchandise

A typical wholesale cash-and carry facility will stand between 50,000 and 100,000 square

feet and sell a wide range of fruits and vegetables, groceries and staples, stationery, footwear,

clothing, consumer durables, and other general merchandise items.

Efficient Supply Chain to Help Minimize Wastage and Maximize Value for all

Key Stakeholders

The joint venture has also invested in establishing an efficient back-end supply chain

management operation. The joint venture works with the existing supply chain infrastructure to


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help make it more efficient, thereby maximizing value for farmers and manufacturers on the one

end and retailers, and in turn, consumers on the other. The supply chain operation supports

farmers and small manufacturers who have limited infrastructure and distribution strength and

help minimize wastage, particularly of fresh foods and vegetables. An efficient supply chain can

play an important role in transforming farmers and small manufacturers into successful

entrepreneurs.

Technical Collaboration between Bharti Retail and Wal-Mart

In addition to the joint venture, Bharti Retail (a wholly-owned subsidiary of Bharti) has

entered into a franchise agreement with Wal-Mart whereby Wal-Mart provides certain technical

support to Bharti Retail. For its front-end retail venture, Bharti Retail requires critical retail

technology and technical know-how. Within the framework of permitted franchise arrangements,

Bharti Retail has entered into a technical collaboration with Wal-Mart whereby Wal-Mart

provides such critical technical support to Bharti Retail. Since April 2008, Bharti Retail has

opened 48 small format stores and two medium format stores in the states of Punjab, Haryana,

Rajasthan and Delhi.

Sourcing from India

Wal-Mart has been sourcing a variety of products from suppliers in India for more than 20 years.

Wal-Marts office in Bangalore serves as Wal-Marts Global Procurement (GP) hub for the

sourcing of merchandise from India and Sri Lanka to Wal-Mart stores and Sams Clubs globally.

GP India also manages Global Procurement from Sri Lanka, including quality control/ assurance

audits and ethical sourcing factory compliance audits in Sri Lanka.

Major categories sourced from India include home textiles (including towels, shower curtains,

bath mats, accessories, bedding sheets, and kitchen linens), apparel (including woven, knitwear

and leather footwear), leather accessories, fine jewellery, and house wares (including fine dining

ware, home dcor and tabletops). The main categories sourced from Sri Lanka are apparel,

textiles and gifts.


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Various branches under marketing segment at best price:

ASSISTANT MANAGER MARKETING AND MEMBERSHIP: Mr. Rajinder Sharma.

1.

RESELLER (TEAM LEADER:-Mr. Neeraj Kapoor)2. HORECA (TEAM LEADER:- Mrs. Pratibha Kaur)

3. O & I (TEAM LEADER:- Mr. Anup Mehra)

As the policy of BEST PRICE, Bharti Wal-Mart under the FDI (Foreign Direct

Investment) is to sell the products only under the following Rules:

1. CASH AND CARRY

2.

BUSINESS TO BUSINESS (B2B)

1.2 COMPANY PROFILE

Bharti Wal-Mart Private Limited is a joint venture between Bharti Enterprises, one of India's

leading business groups with interests in telecom, agri-business, insurance and retail, and Wal-

Mart, the worlds leading retailer, renowned for its efficiency and expertise in logistics, supply

chain management and sourcing. The joint venture is establishing wholesale cash-and-carry and

back-end supply chain management operations in line with Government of India guidelines.

Under the agreement, Bharti and Wal-Mart hold a 50:50 stake in Bharti Wal-Mart Private

Limited. The first wholesale cash-and-carry facility named Best Price Modern Wholesale

opened in Amritsar in May 2009.

Wallmartis the world's largest chain store serving the entire country. The Wallmart stores are

operated by either a franchisee, an affiliate, or the corporation itself. The corporation's revenues

come from the rent, royalties and fees paid by the franchisees, as well as sales in company-

operated stores. Wallmarts revenues grew 27% over the three years ending in 2013 to $22.8

billion, and 9% growth in operating income to $3.9 billion.

Wallmart Stores supply the products to various Government offices, Semi Govt. Offices, NGOS

and govt. Aided Institutes, Schools, Colleges, Universities, Gurudwaras, Temples, Mosques etc.


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As these being big institutes so they appoint some persons on the behalf of the institutes they

belong to the buy products for them.

The orders are taken by the BDAs and through the system of ORDER AND PULL AND CASH

PICK UP the ordered items are supplied in proper quantities.

Various Categories of products include the mix of Reseller and HoReCa.

1.3 BOARD OF DIRECTORS

SH. BRIJMOHAN LAL (CHAIRMAN)

SH. SATYANAND MUNJAL (CO-CHAIRMAN CUM M.D WORKS)

SH. OM PARKASH SETH (CHAIRMAN CUM M.D MKTG. & ADM.)

SH. VIJAY KUMAR RANA (M.D INTNL MARKETING)

SH. SURESH CHANDRA (M.D DOMESTIC MKTG.)

SH. ASHISH KUMAR (M.D UNIT TO SAHIBABAD)

SH. SUNIL KANT (M.D C.R DIVISION)

SH. PANKAJ (M.D NEW HERO AUTO RIM DIV.)

SH. S.K RAI (M.D WORKS)

DR. M.A ZAHIR (DIRECTOR)

DR. D.R SINGH (DIRECTOR)


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1.4 VISION AND MISSION

The Vision

"We, at the Wallmart Group are continuously striving for synergy between technology, systems

and human resources to provide products and services that meet the quality, performance, and

price aspirations of the customers. While doing so, we maintain the highest standards of ethics

and societal responsibilities, constantly innovate products and processes, and develop teams that

keep the momentum going to take the group to excellence in everything we do."

The Mission Statement

"Its our mission to strive for synergy between technology, systems and human resources, to

produce products and services that meet the quality, performance and price aspirations of our

customers. While doing so, we maintain the highest standards of ethics and societal

responsibilities. "

This mission is what drives us to new heights in excellence and helps us forge a unique and

mutually beneficial relationship with all our stakeholders. We are committed to move ahead

resolutely on this path, shown to us by visionaries like Mr. Satyanand, Mr. Om Prakash, the late

Mr. Dayanand and late Mr. Raman Kant, Mr. Brijmohan Lal, Chairman & MD - THE Wallmart

GROUP.

1.5 PRODUCTION

This segment of Marketing sells the products to the Wholesalers, Entrepreneurs, and Small

Businessmens particularly to those persons who after keeping their own margins and Profits

sells them to the consumers. Area Covered by Zirakpur Branch under Reseller segment is:

Chandigarh, Rajpura, Mohali, Ambala, Panchkula etc. and to nearby villages.

Categoriesof Product under Reseller Segment:

FMCG

COMMODITIES


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OTC & ELECTRONICS

CONFECTIONERY & JUICES

TOBACCO

DAIRY & FRUIT

DISPOSABLE & STATIONARY

The work is carried out in a Team fashion a T.L heads a team of various BDAs who bring in the

orders from various Resellers and order is given the OPA team, who direct the work to the Floor

Staff and then through the process of Order and Pull the requirement required by the consumer is

checked and the stock available is checked the various items are pulled and then all the required

items are sent to Operations team for Billing.

The items are billed and on the discretion of the member it can be transported by the BEST

PRICE TEAM or by their own Transport.

1.5.1 Process

TEAM

LEADER

BDA BDA

FLOOR

ASSSOCIATE

OPERATIONS

TEAM

CASHIER

BDA


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THE ORDER IS COMPLTED BY THIS PROCESS.

It can be done by three processes:

1. Member visiting the store by himself and buys and carries himself the products.

2. BDA team takes the order and supply the items to their respected shops by the process of

CASH PICK UP by 3 PARTY LOGISTICS. In this after the order has been placed cash

pick up team with a security guard pick up the cash and the order is finalized.

3.

Transporting the Material by charging minimal amount.

1.5.2 HORECA

This Segment covers Hotels, Restaurants, and Catering Sub-Segment. This segment act as the

consumer of the products. The material supplied is used as the Raw Material to process the

products and the processed material is sold by these concerns.

HoReCa

HOTELS

RESTAURANTS

CATERING


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Various Categories of Products under HoReCa Segment:

1. Food items

2. Non food items

3.

Confectionary and Juices

4. Dairy And Fruit

5. Non Veg

To gain business in this segment one has to provide the best quality at best price.

The business is generated by taking the orders and supplying the order as we did in Reseller

Segment.

In this segment the main aspect which has to be kept in mind is Customer Satisfaction and

Customer Relation.

1.7SWOT ANALYSIS

Strengths - Wal-Mart is a powerful retail brand. It has a reputation for value for money,

convenience and a wide range of products all in one store.

Cost advantage

Low price & customer-oriented

Strong supply chain

People are key to success

Weaknesses- Wal-Mart is the World's largest grocery retailer and control of its empire, despite

its IT advantages, could leave it weak in some areas due to the huge span of control.

Ignore store decoration

Since Wal-Mart sell products across many sectors (such as clothing, food, or stationary),

it may not have the flexibility of some of its more focused competitors.

Opportunities- To take over, merge with, or form strategic Alliances with other global retailers,

focusing on specific markets such as Europe or the Greater China Region.

Build its own brand
http://www.marketingteacher.com/swot/walmart-swot.htmlhttp://www.marketingteacher.com/swot/walmart-swot.htmlhttp://www.marketingteacher.com/swot/walmart-swot.html


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Put efforts on social welfare better image

New locations and store types

Overseas markets

Threats- Being number one means that you are the target of competition, locally and globally.

Other competitors

Intense price competition

Documents

Wallmart Stores