Waka Kotahi NZ Transport Agency brand guidelines - updated ... · applications. Along with the logo, typography, colour palette and other graphic elements, specific directions are

BRAND MANUALCreated for designers, advertising agencies, contractors, consultants, staff members and anyone using the Waka Kotahi NZ Transport Agency brand.

Version 4.2 April 2020

GREAT JOURNEYS TO KEEP NEW ZEALAND MOVING

National OfficeVictoria Arcade50 Victoria Street

Private Bag 6995Wellington 6141 New Zealand

Telephone: +64 4 894 5400 Facsimile: +64 4 894 6100

www.nzta.govt.nz

Waka Kotahi NZ Transport AgencyPublished February 2016 Updated April 2020

© Copyright: February 2016 NZ Transport Agency

OUR VALUE

BRAND MANUAL INFORMATION & MANAGEMENT PLAN

PURPOSEThis manual management plan outlines the updating procedures and contact points for the Waka Kotahi NZ Transport Agency brand manual.

DOCUMENT INFORMATIONMANUAL NAME Brand manual: Waka Kotahi NZ Transport Agency

AVAILABILITY This manual is held in electronic form by the Waka Kotahi NZ Transport Agency Channels & Design Services ([email protected]) and on the Waka Kotahi internet (nzta.govt.nz) and intranet (OnRamp).

MANUAL OWNER Manager, Design and Brand, Channels and Design Services, Waka Kotahi NZ Transport Agency

AMENDMENTS & REVIEW STRATEGY

All corrective action/improvement requests suggesting changes will be acknowledged by the manual owner.

AMENDMENTS (OF A MINOR NATURE) Updates will be incorporated immediately they occur.

REVIEW (MAJOR CHANGES) Amendments to the guidelines will be incorporated as soon as practicable. They may require coordinating with the system rollout timetable. Frequency will be in line with system upgrades and will occur as neccessary.

AMENDMENT HISTORY

AMENDMENT NUMBER DESCRIPTION EFFECTIVE DATE UPDATED BY

3.0 Revised content 25.11.13 Communication Channels team


3.2 Added appendix 11.12.15 Communication Channels team


4.0 Revised and new additional content 1.05.19 Channels and Design Services

4.1 Update logo 09.09.2019 Channels and Design Services

4.2 Removal of section D re Safer Journeys. Update to Our name in Section A.

30.04.20 Channels and Design Services

Brand manual2 Waka Kotahi NZ Transport Agency

CONTENTS

AINTRODUCTION4 Approvals and queries5 Our name6 What we do

BOUR LOGO8 Our Logo9 Accepted formats11 Logo placement12 Minimum size13 Clear space requirements14 What not to do15 Logo file formats

CUSE OF OUR LOGO WITH ALL-OF-GOVERNMENT BRAND17 All-of-government brand

formats18 Minimum size and colour of

the All-of-government brand19 Relationship between the

Waka Kotahi logo and the all-of-government brand

DUSE OF OUR LOGO WITH OTHER BRANDS21 Supplier logo lock-up22 Partner logo lock-up23 Endorsement logos

EAPPLYING OUR BRAND IN DIFFERENT SCENARIOS25 Waka Kotahi led scenarios26 Partnerships, joint venture

and support scenarios

FBRAND COLOURS29 Colour use30 Primary brand colours31 Secondary brand colours

GTYPOGRAPHY33 External communications

and advertising34 Internal documents and

Whitney alternative35 Online communications

HGRAPHIC LANGUAGE

AND IMAGERY37 Icon library40 Secondary graphic elements40 45°42 Photography

IAPPLICATION EXAMPLES AND DESIGN RESOURCES45 Printed stationery53 Electronic templates60 Publication templates72 Notice and advertising

templates76 Signage - corporate80 Signage - roading project97 Maintenance contractors100 Map style guide

JALLIANCE IDENTITIES & DESIGN RESOURCES104 Alliance identity formats106 Alliance logo colour

specifications110 Minimum size111 Clear space requirements112 What not to do113 Alliance partner lockup114 Alliance application

examples and design resources

KWAKA KOTAHI PUBLIC-PRIVATE PARTNERSHIPS (PPP)126 Waka Kotahi brand

signature format127 Minimum size127 Clear space requirements128 Colour specifications129 What not to do

LCO-BRANDING WAKA KOTAHI EVENTS ON BEHALF OF GOVERNMENT131 Event types132 Waka Kotahi events141 Partnered events147 Community events150 Joint Waka Kotahi/

Auckland Transport events

Brand manual 3Waka Kotahi NZ Transport Agency

AINTRODUCTION

Our brand represents our organisation and is a valuable asset. Our task is to maintain a strong, consistent brand that will continue to support our strategic direction and outcomes.This brand manual for Waka Kotahi has been developed to help staff, partners and suppliers maintain a consistent, high-quality brand in all applications. Along with the logo, typography, colour palette and other graphic elements, specific directions are included to help you manage visual communication material. By accurately and consistently following these guidelines, you protect the Waka Kotahi brand.


APPROVALS AND QUERIESA.1

Any use of Waka Kotahi brand, graphic elements, templates and design resources must be approved by Waka Kotahi. We have tried to allow for every eventuality, but inevitably unique situations will arise from time to time.

For approvals or any questions about Waka Kotahi brand and its application, please contact the Channels and Design Services team.

Brand rule alertWhenever you see this symbol, it means a brand rule alert.These rules are non-negotiable and must be followed in all instances. Failure to follow these basic brand application rules will result in your communication being rejected for publication and/or distribution.

Files availableWhenever you see this symbol, it means there are template, image or vector files available.These files are in formats suitable for print- and screen-based applications. These are available from the Channels and Design Services team and from OnRamp.

5Waka Kotahi

NZ Transport AgencyBrand manual

OUR NAMEA.2

Our full name is Waka Kotahi NZ Transport Agency. ‘Waka’ means ‘vessel’ and ‘kotahi’ means ‘one’ so our Māori name conveys the concept of ‘travelling together as one’ and embraces integration, affordability, safety, responsiveness and sustainability.

Use our full name ‘Waka Kotahi NZ Transport Agency’ when you first mention our organisation, then shorten it to ‘Waka Kotahi’ every other time you use it in a communication. If your communication is for an internal audience only, use ‘Waka Kotahi’ on its own. You don’t need to include our English name.The organisation is a single entity and so takes a singular verb, for example ‘Waka Kotahi is a Crown entity’ not ‘Waka Kotahi are a Crown entity’. Don’t use ‘NZTA’ or ‘the agency’.


WHAT WE DOA.3

When explaining what Waka Kotahi does, there are three main points to emphasise: • We keep people moving. • That means we build and manage the networks you travel on. • We also make sure they’re used safely and efficiently.

Here’s how to explain it further:

30 words

100 words

150 words

Waka Kotahi shapes New Zealand’s transport networks and people’s safe and efficient use of them. We connect families, help businesses take goods to market, and help others work, study and play.

Waka Kotahi invests in robust transport networks to keep people on the move. We connect families, help businesses take goods to market, and help others work, study and play.

We shape these transport networks and people’s safe and efficient use of them. If you drive, ride, walk or use public transport we can help you make the right choices to get where you need to go safely and on time.

From getting your learner licence at 16 and licensing your first car through to getting your SuperGold Card and beyond – you’ll talk to us every step of the way.

Waka Kotahi invests in robust transport networks to keep people on the move. We connect families, help businesses take goods to market, and help others work, study and play.

If you drive, ride, walk, use public transport (or all of these) then you travel on transport networks and share your journey with others. The Transport Agency shapes these transport networks and people’s safe and efficient use of them so that everyone can get where they need to go safely and on time.

Our highways cross stunning landscapes that make this country unique but they also give us unique transport challenges and opportunities. We keep the state highway network safe, reliable and resilient while managing access to, and use of, the network. From getting your learner licence at 16 and licensing your first car through to getting your SuperGold Card and beyond – you’ll talk to us every step of the way.

Guideline availableA separate Writing style guide is available for more detail around language and specific terminology. To gain access email [email protected] or visit the Communication Channels OnRamp page.


BOUR LOGO

Our logo is a valuable brand asset. It is like a trademark and must create an immediate and lasting impression on our behalf. Incorrect use of our logo destroys the value that has been carefully imbued in its creation. Our logo should be used on all internal and external material developed for and by Waka Kotahi.


OUR LOGOB.1

Our logo should always be reproduced in its entirety and without alteration. Electronically sourced artwork should be used in all cases.The Waka Kotahi logo was inspired by the concept of life’s pathways. It reflects three main themes:

» Pathways through the landscape» Movement along pathways» Pathways as connectors.

Visually, pathways refers to journeys through the landscape, both natural and man made, representing mountains and valleys, bridges and tunnels, winding country roads and the shortest distance between two points.

The continuous lines of the symbol represent the idea of perpetual movement. New Zealanders are always on the move, travelling the pathways that connect New Zealand from end to end.

9Waka Kotahi


ACCEPTED FORMATSB.2

The accepted formats are: full colour (two spot or CMYK), one colour (black or PMS 302) and reversed. A full colour logo should be used wherever possible.

FULL COLOUR

Full colour refers to both two spot and CMYK versions of the logo. Please see pages 28–31 for specific colour breakdowns of each. Use this format on a white or very light coloured background.

ONE COLOUR (BLACK)

This version should only be placed on a white, light or mid-tone background. Use it instead of the full colour format when print specification is only for one or two colours.

ONE COLOUR (PMS 302)

This version should only be placed on a white or light-tone background. Use it instead of the full colour format when print specification is for only one or two colours.

REVERSED (WHITE)

This version should only be placed on a black, PMS 302, PMS 583, dark or mid-tone background.

Files availableAll logo files are available for approved design agencies, contractors and consultants. To gain access, email [email protected] or visit the Communication Channels OnRamp page.


EXAMPLES

Below are some examples of our logo on different coloured backgrounds. If you are applying the logo to a photographic background please ensure the contrast ensures the logo is easily visible.

11Waka Kotahi


LOGO PLACEMENTB.3

Consistent logo positioning gives our communications unity and cohesion, which in turn makes them more recognisable and familiar to people.In most cases, our logo should be positioned at the bottom or top left of the layout, preferably in full colour. The diagram below shows the minimum distance that the logo must be from the page edges. Never place the logo closer to the page edge than indicated.

The only acceptable departure from this would be if the logo is being used in conjunction with a number of other logos in a co-branding or endorsement situation.

Use the pathways symbol to correctly position the logo in relation to the page edges. Depending on the size of the publication, the logo size will also change. Please take care to apply the logo at an appropriate size to ensure it is legible and has impact on the page.

MINIMUM MARGIN LOGO POSITIONING


MINIMUM SIZEB.4

MINIMUM LOGO SIZE

The minimum size that the logo should be reproduced is 30mm wide.This is the smallest size allowable for the logo to appear. However, there may be times when the minimum size is not small enough (for example, on a WoF sticker). In this situation, please contact the Channels and Design Services team for advice.

30 mm

13Waka Kotahi


CLEAR SPACE REQUIREMENTSB.5

These clear space requirements should be used to ensure that the logo is clearly recognised. The minimum clear space around the logo when used by itself is determined by the height of the pathways element in the logo. Electronically supplied files of the logo already have this minimum clear space.

Please ensure no text, imagery (other than background imagery) or other graphics sit inside the clear space zone. This ensures the logo always appears uncluttered, retaining its impact and visibility.

Use the cap height of the word ‘Waka’ as a guide to create the correct clear space around the logo. This is the minimum space you need around the logo. It’s always preferable to have more if you can.

X

X

X

X

X

CLEAR SPACE REQUIREMENTS


Brand rule alertThese rules are non-negotiable and must be followed in all instances. Failure to follow these basic brand application rules will result in your communication being rejected for publication and/or distribution.

WHAT NOT TO DOB.6

Never alter or modify the logo or its individual elements in any way. Never create new logos to represent Waka Kotahi or its teams, groups and projects. There might be unique situations when special rules for logo application may need to be developed and applied.

Co-branding, special format logos and unusual logo reproduction requirements (such as extreme logo sizing, embroidery and screen printing applications) will need to be dealt with on a case-by-case basis. In these instances, always contact the Channels and Design Services team for advice and recommendations.

DO NOT separate the text elements of the logo. Only use the logo in its entirety.

DO NOT separate the symbol element of the logo. Only use the logo in its entirety.

DO NOT reconfigure the logo in any way. Only use approved electronic files.

DO NOT recolour the logo. See page 8 for single colour application guidelines.

DO NOT stretch, distort or change any of the preset proportions of the logo in any way.

DO NOT redraw or reinterpret the logo in any way. This includes using a different typeface for the logo wording.

DO NOT create new or additional elements

DO NOT create alternative logos DO NOT apply the logo onto busy graphics or textured background.

WAKAKOTAHI

15Waka Kotahi


LOGO FILEFORMATSB.7

An electronic library of the Waka Kotahi logo in different formats can be accessed via the Channels and Design Services team or OnRamp. Only approved design agencies, contractors and consultants will get access to these logo files.

AI/EPS/PDF

AI and EPS files are the most versatile formats available. Logos provided in this format are suitable for offset printing. They are vector based, so can be scaled up or down without loss of quality. They can also be placed on different coloured backgrounds.

JPEG/PNG

JPEG and PNG files are for screen use only. Logos provided in this format can be scaled down, but not up in size.PNG files have transparent backgrounds for use over correct colour backgrounds (see page 9). Only positive versions of the logo are available as JPEG files. These should only be used on a white background.

for print: AI, EPS, PDFCMYKCMYK BUENZTA 2 COLOUR SPOTNZTA 1 COLOUR SPOT BLUENZTA 1 COLOUR BLACKNZTA 1 COLOUR WHITE

for screen/web: JPG, PNGNZTA COLOURNZTA BLUENZTA BLACKNZTA WHITE (png only)

Files availableAll logo files are available for approved design agencies, contractors and consultants. To gain access email [email protected] or visit the Communication Channels OnRamp page.

Brand manual16Waka Kotahi NZ Transport Agency

CUSE OF OUR LOGO WITH ALL-OF-GOVERNMENT BRAND

The New Zealand Government has an all-of-government brand identity for use by government agencies. This brand was developed to make government services more visible and identifiable for New Zealanders. It has been designed to be used in conjunction with existing government branding.The all-of-government brand needs to be used on advertising campaigns, external publications, project-related signage and websites. Use on stationery is optional. It does not need to be used on building signs, small classified advertising, uniforms or vehicles. This section outlines which all-of-government brand to use on Waka Kotahi communications.

For specific directions on using the all-of-government brand, please refer to the all-of-government brand policy and guidelines at www.ssc.govt.nz/govt-brand

Only approved design agencies, contractors and consultants will be allowed access to these logo files.

www.ssc.govt.nz/govt-brand

17Waka Kotahi


USE THIS VERSIONS ON:

» corporate documents and presentations, for example annual report, statement of intent, PowerPoint presentations

» project signs, project office signs and other signs » brochures, mailouts, pamphlets » regional/project newsletters » media releases and traffic bulletins » websites » manuals and scheme assessment reports (SAR) created

by eitherWaka Kotahi, contractors or consultants » advertising.

USE THIS VERSION ON:

» te reo Māori communications » other communications targeted at te reo audiences (for example, a

newsletter that is distributed to a predominantly Māori audience can have this logo on it).

ALL-OF-GOVERNMENT BRAND FORMATSC.1

The all-of-government brand is available in several versions. Files available

All logo files are available for approved design agencies, contractors and consultants. To gain access email [email protected] or visit the Communication Channels OnRamp page.


MINIMUM SIZE AND COLOUR OF THE ALL-OF-GOVERNMENT BRANDC.2

There are some simple rules for applying the all-of-government brand.

SIZE

The minimum size of the all-of-government brand is determined by the minimum size of the Waka Kotahi logo.

COLOUR

The preferred color for the all-of-government brand is PMS 302 or black. Avoid applying the all-of-government brand in any other colour wherever possible.

When the Waka Kotahi logo is full colour (spot or CMYK), the all-of-government brand must be PMS 302.

When the Waka Kotahi logo is one colour (for example, black, PMS 302 or white), the all-of-government brand must be the same colour.

Please see page 30 for the correct cmyk and spot colour specifications.

35 mm

19Waka Kotahi


RELATIONSHIP BETWEEN THE WAKA KOTAHI LOGO AND THE ALL-OF-GOVERNMENT BRANDC.3

The all-of-government brand size in relation to the Waka Kotahi logo is the same cap height as ‘Kotahi’.The examples below show the preferred logo relationship. The all-of-government brand is always a secondary logo to our own. Please take care to position it to the right of the Waka Kotahi logo, with the top of the ‘N’ aligned with the baseline of ‘Kotahi’. Please see page 10 for the correct positioning of the Waka Kotahi logo within the layout.

LIMITED SPACE VERSION:

This Waka Kotahi logo and all-of-government logo lock up shown below can only be used in instances when there is limited space in a layout. It is always preferable to use the horizontal version shown above.

X

X


DUSE OF OUR LOGO WITH OTHER BRANDS

We work closely with other sector agencies to meet New Zealanders’ transport needs.On particular cross-agency and partner communications, it is sometimes necessary to apply two or more brands or ‘co-brand’ to clearly and visibly identify the project owners.

A series of logo lock-ups have been designed to cater for a range of situations where the Waka Kotahi logo needs to fit togehter with other brands.

If a specific stiuation exists that these options will not cover, please contact the Channels and Design Services team for advice.

21Waka Kotahi


SUPPLIER LOGO LOCK-UPD.1

When a Waka Kotahi initiative is undertaken with or by other organisations.

RELATIONSHIP WITH SUPPLIERS’ LOGOS

Supplier logos are incorporated into Waka Kotahi style by being reversed and placed on a blue background and separated by an angled divider device. We have shown an example below for reference.

When using multiple logos, keep them in proportion to each other and align their centres vertically with even spacing between them.

REVERSED (WHITE)

FULL COLOUR

ONE COLOUR (BLACK)



PARTNER LOGO LOCK-UPD.2

XX

X

X

X

When an initiative is undertaken in partnership with other organisations.

PLACEMENT OF OUR LOGO

The preferred placement of the Waka Kotahi logo, when used in conjunction with partners’ logos, is the bottom left of communication material. See page 10 for more guidance on logo positioning.

RELATIONSHIP WITH PARTNERS’ LOGOS

The Waka Kotahi logo is preferrred on the left. The logos are aligned either with the baseline of the Waka Kotahi logo, or the vertical centre, and an angled divider device is used to separate logos.

The clear space on either side of the divider should be half the height of the pathways element in the logo. See page 12 for more guidance on clear space requirements. We have shown some examples below for reference.

A Waka Kotahi endorsment logo can be used, in which case it should sit on the right so the connecting text is read in order.

When brand colours don’t work together, it is recommended a single colour is applied to both. The minimum size and clear space requirements of partners’ logos should also be observed. Refer to specific partner logo guidelines for more information if necessary.

23Waka Kotahi


ENDORSEMENT LOGOSD.3

REVERSED (WHITE)

This version should only be placed on a black, PMS 302, PMS 583, dark or mid-tone background.

These logos are strictly for use by approved agents, partners and suppliers of Waka Kotahi.A connecting line of text has been included to describe the type of endorsement, there are more versions available than listed here, please contact the Channels and Design Services team if you have a specific need. If you are required to use these logos, please follow minimum size and clear space requirements on pages 11–12.

FULL COLOUR

Full colour refers to both two spot and CMYK versions of the logo. See pages 28–31 for specific colour breakdowns of each. Use this format on a white or very light coloured background.

ONE COLOUR (BLACK)

This version should only be placed on a white, light or mid-tone background. Use it instead of the full colour format when print specification is only for one or two colours.


This version should only be placed on a white or light-tone background. Use it instead of the full colour format when print specification is for only one or two colours.

Files availableAll logo files are available for approved design agencies, contractors and consultants. To gain access email [email protected] or visit the Communication Channels OnRamp page.


EAPPLYING OUR BRAND IN DIFFERENT SCENARIOS

The work we undertake sometimes benefits from a modified approach to applying our brand.On a particularly large project or group of projects, additional identification may be required, in a joint venture a unique brand may the best approach or if we only contribute to an initiative we may just supply our logo.

The following scenarios outline our approach to logo application and other identity related attributes, when the singular application of our brand is either not enough, doesn’t accurately reflect the nature of the work or is not necessary.

If a specific stiuation exists that these options do not cover, please contact the Channels and Design Services team for advice.

25Waka Kotahi


WAKA KOTAHI LED SCENARIOSE.1

A

B

These applications are for core Waka Kotahi projects or ongoing work.

› Our corporate branding only for all applications (collateral, vehicles etc).

› A functional name to identify the business activity.

› Uses our email address.

› Functional name included in our email signature.

For example, Auckland System Management.

Note: This includes future NOCs.

› Our corporate branding with project name in lock-up:

– Option A: to identify a sub-project within a significant programme.

– Option B: to identify delivery partners.

› If project email address required, uses @projectname.nzta.govt.nz

For example, McKays to Peka Peka, Peka Peka to Ōtaki, Northern Corridor Improvements, Waikato Expressway.

Note: applies to projects delivered by an alliance.

See section J for associated design resources.

CONTRACTED OR DELEGATED PROVISION OF SERVICE OR WORK

PROGRAMME OR INFRASTRUCTURE PROJECT REQUIRING FURTHER IDENTIFICATION

MacKays to Peka Peka

Raumati SectionMacKays to Peka Peka


PARTNERSHIPS, JOINT VENTURE AND SUPPORT SCENARIOSE.2

These applications are for collaborative initiatives and projects Waka Kotahi supports

› Option A: uses a name (no symbol or logo) and partner logos have equal footing:

– Use appropriate existing websites.

– Use appropriate existing email addresses.

– Use partner logos in email signature.

For example, Marlborough Roads, ATOC, WTOC, Supporting Growth Alliance, Connecting Dunedin.

› Option B: unique identity if deemed appropriate, applied to all collateral including:

– website

– email addreses

– approved social media channels.

For example, Drive, Lets Get Wellington Moving.

EQUAL PARTNERSHIP OR JOINT VENTURE

41DRIVE brand guidelines | V1.7 November 2015

This brand is dynamic and so the colour combinations should be used in variety.

— The combinations with a cross through them should not be used due to contrast ratios.

— Not all of these combinations are suitable for bodies of text.

Colour combinationsColour Palette

3 How we look

A

B

27Waka Kotahi


› Project name.

› Waka Kotahi PPP project signature.

› Unique identity if desired (must incorporate project name and PPP signature).

› Waka Kotahi logo on roadside signage.

For example, Puhoi to Warkworth, Transmission Gully.

See section K for associated design resources.

› Logo incorporated into project identity to show Waka Kotahi contribution if required.

› Branding approach decided on case-by-case basis, consult with channels to discuss appropriate branding options.

For example, Choice app.

PUBLIC PRIVATE PARTNERSHIP

SUPPORTING OR CONTRIBUTING PARTNER

TEMPORARY OR INITIAL INVOLVEMENT

Product or programme where it is foreseen that Waka Kotahi involvement may be temporary and ownership/responsibility will transition externally


FBRAND COLOURS

Our colour palette comprises two primary brand colours and 12 secondary colours.These colours have been carefully chosen to allow for a variety of applications, in both print and digital media. Care must be taken to correctly apply the colours based on the specifications on the following pages.

Brand rule alertThese colour specifications are non-negotiable and must be followed in all instances. Failure to follow these basic brand application rules will result in your communication being rejected for publication and/or distribution.

29Waka Kotahi


COLOURUSEF.1

When using our colors, consideration should be given to the proportions they are used in relation to each other.Of our two primary brand colours, the blue should have the most emphasis, along with white, and the green being used in smaller segments as a highlight. Secondary colours are used to support our primary colours or in certain cases they can be applied as more dominant colours if the design solution requires some differentiation.

Never print the Waka Kotahi logo in a secondary colour. See pages 8–9 for permissible colours for printing the logo.

Spot colour or CMYK can be used when producing three or four colour printed collateral (for example, primary brand colours plus one or two secondary/other). Anything over four colours should be printed in CMYK.


PRIMARY BRAND COLOURSF.2

Waka Kotahi primary brand colours are PMS 302 and PMS 583.

FOR OFFSET PRINTING

SPOT: Uncoated: PMS 302U Coated: PMS 302C

CMYK: C100 M45 Y10 K55

FOR DIGITAL PRINTING

CMYK: C100 M45 Y10 K55

Where possible, please match digital colour as close as possible to the Pantone ink swatches. These are available from the Communication Channels team.

FOR SCREEN

RGB: R0 G59 B92 HEX #003B5C

OTHER

RESENE PAINT COLOUR REFERENCE: PMS 302

FOR OFFSET PRINTING

SPOT: Uncoated: PMS 583U Coated: PMS 583C

CMYK: C23 M0 Y100 K17

FOR DIGITAL PRINTING

CMYK: C23 M0 Y100 K17

Where possible, please match digital colour as close as possible to Pantone ink swatches. These are available from the Communication Channels team.

FOR SCREEN

RGB: R175 G189 B34 HEX: #AFBD22

OTHER

RESENE PAINT COLOUR REFERENCE: PMS 583

PMS 302

31Waka Kotahi


SECONDARY BRAND COLOURSF.3

A secondary range of colours supports and enhances our two primary brand colours.A secondary colour palette allows stretch and flexibility in our brand. Unless specifically noted, no individual part of the business ‘owns’ a secondary colour. Their use is broader than that.

PMS 659 C50 M20 Y0 K0R123 G164 B219HEX #7BA4DB

PMS 346 C55 M0 Y55 K0R78 G189 B136HEX #4EBD88

PMS 3415 C100 M10 Y85 K20R0 G119 B73HEX #007749

PMS 300 C85 M50 Y10 K0R0 G111 B184HEX #006DB6

PMS 3145 C90 M30 Y40 K0R0 G119 B139HEX #00778B

PMS 631 C74 M0 Y13 K0R62 G117 B200HEX #3EB1C8

PMS 1635 C0 M51 Y55 K0R255 G141 B109HEX #FF8D6D

PMS 158 C0 M62 Y95 K0R232 G119 B34HEX #E87722

PMS 180 C5 M90 Y85 K15R190 G58 B52HEX #BE3A34

PMS 7531 C50 M50 Y60 K0R144G128 B112HEX #908070

PMS 413 C0 M0 Y10 K20R211 G210 B194HEX #D3D2C2

PMS 7405 C0 M11 Y97 K2R242 G205 B0HEX #F2CD00


GTYPOGRAPHY

We use three font families. They have been carefully selected for their legibility, flexibility and versatility.The choice of font will depend on the communications channel and audience. Please read through the following pages to ensure you are using the correct font.

Brand rule alertTypeface specifications are non-negotiable and must be followed in all instances. Failure to follow these basic brand application rules will result in your communication being rejected for publication and/or distribution.

33Waka Kotahi


EXTERNAL COMMUNICATIONS AND ADVERTISINGG.1

We have chosen a single, well-crafted typeface to unify the look of our publications.

All communications produced by Waka Kotahi for external audiences should use Whitney. This includes notices, letters, project newsletters, manuals, brochures, flyers, corporate reports and posters.

All recruitment, display, public notice, tender notice and roading advertising should also be set in Whitney.

Whitney is available in a broad range of weights with accompanying italics and small caps to allow for a comprehensive heading and sub-heading hierarchy: light, book, medium, semibold, bold, and black.

The condensed version of Whitney may also be used.

Whitney also supports the te reo Māori character set. This is standard practice for all New Zealand government publications and is mandatory for all Waka Kotahi communications.

Do not use overly styled typography gimmicks in content layout. Our communications are meant to be easily read and understood. There is plenty of scope to be creative in other ways.

Whitneyaābcdeēfghiījklmnoōpqrstuūvwxyz AĀBCDEĒFGHIĪJKLMNOŌPQRSTUŪVWXYZ1234567890@#$%&

Font for purchaseWhitney will need to be purchased by external suppliers to Waka Kotahi.It is recommended you purchase the OpenType version. OpenType fonts offer 100% cross-platform (PC/Mac) compatibility, support for larger character sets and multiple languages. They also provide easier access to advanced typographic features such as small caps and ligatures. See www.typography.com


INTERNAL DOCUMENTS AND WHITNEY ALTERNATIVEG.2

Our internal typeface is Arial. Arial was chosen for its legibility and consistency – it is available on all computers.

Arial 9pt should be used for internal corporate communications. Templates are available in Microsoft Word and PowerPoint (for staff) for documents such as letters, memos and presentation slides. See pages 44–57 for examples of these.

Arialaābcdeēfghiījklmnoōpqrstuūvwxyz AĀBCDEĒFGHIĪJKLMNOŌPQRSTUŪVWXYZ1234567890@#$%&

35Waka Kotahi


ONLINE COMMUNICATIONSG.3

Source Sans is used specifically for Waka Kotahi websites, intranet and general online communications. Where Source Sans is not available, Verdana is the substitute.

Verdana has been chosen for its legibility, practicality and that its part of the standard font library on all computers.

It was created specifically for optimal readability on screen.

Use 9pt Verdana.

Source Sans is an open source typeface and has been chosen for its legibility, accessibility and availability across digital platforms.

Verdana

Source Sans

aābcdeēfghiījklmnoōpqrstuŪvwxyz AĀBCDEĒFGHIĪJKLMNOŌPQRSTUŪVWXYZ1234567890@#$%&

aābcdeēfghiījklmnoōpqrstuŪvwxyz AĀBCDEĒFGHIĪJKLMNOŌPQRSTUŪVWXYZ1234567890@#$%&


HGRAPHIC LANGUAGEAND IMAGERY

We have a graphic language that extends and supports our brand. These elements form the basis of a flexible and extendable visual expression that make our communications recognisable.These elements can be used either boldly and distinctively or more low-key and supportive to give expression to our communications, particularly where the use of other imagery is restricted in production or budget.

37Waka Kotahi


ICON LIBRARYH.1

TRANSPORT

We have a toolkit of icons for use in our communications.Icons are a form of visual shorthand to help the reader into the meaning of the text. They are a tool to visually support your content, not to distract attention from it. If you wish to use icons, choose relevant icons to your content in both style and meaning.

Below are some examples. Go to uview.co.nz/icons for access to the full collection.

Files availableFiles are available for approved design agencies, contractors and consultants. To gain access email [email protected] or visit the Communication Channels OnRamp page.

uview.co.nz/icons


ICON LIBRARYH.1

PEOPLE

39Waka Kotahi


ICON LIBRARYH.1

INFORMATION AND COMMUNICATION


SECONDARY GRAPHIC ELEMENTSH.2

A graphic system has been created for application to our communications.The intent of these graphic elements is to bring a sense of movement and direction to our collateral and reflect the diversity and dynamic nature of the organisation and what it does. The elements themselves are simple and can be used simply or to make more detailed shapes and patterns, and it’s the ways in which they are combined, connected and applied that should support the nature of the piece of work.

These elements and patterns will sometimes form the major part of a design solution. At other times, they may take a secondary, supportive role to other text and imagery. Ultimately the choice will depend on the individual design solution.

COMPONENTS

45°

41Waka Kotahi


EXAMPLE COMBINATIONS

Light rigid vehiclesFactsheet

13bJune 2013


PHOTOGRAPHYH.3

We have images available for use across all our communications, both in print and online.We have three levels of imagery.

Brand imagery is for higher-level communications that deal with our organisation and operations at a national level and reflect our purpose to create great journeys to keep New Zealand moving. The subject of these should always be people and show the benefits that the work we do offers the population of New Zealand.

Context imagery is used to show the breadth of our contribution to New Zealand and its transport network. These images should reflect our regions and broad areas of work such as state highway infrastructure programmes and other high-level areas of interest such as road safety, alternative modes of transport, efficient public and freight transport around New Zealand.

Regional, project or subject specific imagery is for subject matter that is specialised and/or localised in nature. These images are appropriate for regional publications, publications that deal with a specific subject (such as carpooling or road safety for children) or for when a specific roading project is being referenced. These images are used to visually support text.

Imagery can be used on brochure covers, internal spreads, displays, newsletters, posters and our website.

When using photographs taken in public places as part of publications or designs, make sure to blur or obscure the number plates of vehicles and avoid as much as possible showing identifiable company branding.

Files availableFiles are available for staff, approved design agencies, contractors and consultants. To gain access go to uview.co.nz/images or visit the Communication Channels OnRamp page.

http://https://uview.co.nz/images

43Waka Kotahi


BRAND IMAGERY

CONTEXT IMAGERY

PROJECT IMAGERY


IAPPLICATION EXAMPLES AND DESIGN RESOURCES

The logo, colours, fonts, imagery and supporting graphics are used to create a unified but flexible visual expression for our communications.

This section shows a variety of applications and communications that demonstrate how our brand assets come together. You can choose from a range of pre-designed templates to best suit your communications requirement.

45Brand manual Waka Kotahi NZ Transport Agency

PRINTEDSTATIONERYI.1

Level 1, AA Centre450 Moray Place

PO Box 5245Moray Place

Dunedin 9058New Zealand

T 64 3 951 3009F 64 3 951 3013

www.nzta.govt.nz

LETTERHEAD


BUSINESS CARDS

Our business cards are designed so that the name, title, qualifications if relevant and direct contact details are on the left with postal and general contact details on the right.» 1 Front» 2 Back

Level 6, HSBC House1 Queen Street

Private Bag 106602Auckland 1143

New ZealandT 64 9 969 9800

F 64 9 969 9813www.nzta.govt.nz

DDI 64 4 000 0000M 64 4 000 0000E fi [email protected]

Firstname LastnameQUALIFICATIONS

Title

1

2


Note: this example is not shown at actual size.

With Compliments

www.nzta.govt.nz

COMPLIMENTS SLIP


C5 and foolscap envelopes are available with and without windows.» 1 DLE» 2 DLE with window» 3 C4 with window» 4 C4

ENVELOPES

1

2

4

3

Note: these examples are not shown at actual size.


To meet NZ Post requirements, permit paid envelopes are only printed in black.» 1 DLE» 2 Maxpop front» 3 Maxpop back» 4 C4

1

PERMIT PAID ENVELOPES

2 3

4

New ZealandPermit No. 700

Online transactions: transact.nzta.govt.nz

SENDER: TRANSPORT REGISTRY CENTRE

Private Bag 11777Manawatu Mail Centre

Palmerston North 4442New Zealand

www.nzta.govt.nz


Remember to notify your

change of address

Online transact.nzta.govt.nz Or visit a NZ Transport Agency

agent to pick up a form


Remember to notify your

change of address

Online transact.nzta.govt.nz Or visit a NZ Transport Agency

agent to pick up a form




Use the report cover with window when the title needs to be seen on the cover. (Please don’t print titles on labels and stick them on the solid report cover.) An A3 report cover and back are also available.» 1 Without window» 2 With window» 3 Back cover

REPORT COVERS

1 3

www.nzta.govt.nz

2



A double pocket folder is also available.

FOLDER


www.nzta.govt.nz


» 1 20 × 70mm» 2 106 × 30mm» 3 203 × 57mm

LABELS

1

2

3


ELECTRONIC TEMPLATESI.2

1

DOCUMENT TITLE Document subtitle [AUTHOR]

[DATE]

[VERSION]

NZ TRANSPORT AGENCY DOCUMENT TITLE // 4

HEADING 1 (SECTION HEADING) Bitae inctotatur aut et molore quae porem nonsenda con cum qui aritate ndignat denditaqui dolorem poriberorem vel et plictectota et atemper citior aut quate perroria natisinvel inci quiaspe

Heading 2 (sub heading) Bitae inctotatur aut et molore quae porem nonsenda con cum qui aritate ndignat denditaqui dolorem poriberorem vel et plictectota et atemper citior aut quate perroria natisinvel inci quiaspe rianis estions equunde latur, seque dolupta ssedia qui

1. Acerumque sit haris mo odis

2. archillento to dolor sus acea quatur

auditatisin nos maxim ut aut hilitat volor sequunt. quidelenient hitam istem hil et lamus, esciatetur autem etur aut volorep eriorpor sunt ad eat optio dolorem que volorrore nis rem que pa poreius.

Heading 3 (sub heading 2)

Bitae inctotatur aut et molore quae porem nonsenda con cum qui aritate ndignat denditaqui dolorem poriberorem vel et plictectota et atemper citior aut quate perroria natisinvel inci quiaspe rianis estions equunde latur, seque dolupta ssedia qui auditatisin nos maxim ut aut hilitat volor

acerumque sit haris mo odis

archillento to dolor sus acea quatur

— eri debit omniendisi velesci iscipidus

— eatatur atium haribus ciendi

Bitae inctotatur aut et molore quae porem nonsenda con cum qui aritate ndignat denditaqui dolorem poriberorem vel et plictectota et

a. Acerumque sit haris mo odis

b. archillento to dolor sus acea quatur

jfgjhh

fgjfgjhh

fgjhfgjhfghj

fgjfgjfgjh

fgjhfgjfgjh

Bitae inctotatur aut et molore quae porem nonsenda con cum qui aritate ndignat denditaqui dolorem poriberorem vel et plictectota et atemper citior aut quate perroria natisinvel inci quiaspe rianis estions equunde latur, seque dolupta ssedia qui


» 1 Generic Word template

WORD TEMPLATES


Waka Kotahi staff have access to a range of electronic templates for documents. Generic font styles and colours in word are pre-set and letter and fax templates are customised for our specific offices.

Templates for board papers, ministerial briefing notes and media releases are available to approved users.

Information on how to use the templates is available on OnRamp, the Waka Kotahi intranet. If you have any issues with loading or using templates, please contact the IT service desk.



There is a selection of PowerPoint slides including title slide, text only, image only and text and image combinations for you to customise presentations.

POWERPOINT TEMPLATE

Click to add title text

Click to add subtitle text

Click to edit Master text stylesClick to edit Master text styles



Click to edit Master title styleClick to edit Subtitle

• Click to edit Master text styles• Second level

• Third level• Fourth level

• Fifth level

Click to add Master title styleClick to edit Subtitle



• Fifth level





• Fifth level

Click to edit Master text styles



VIDEO TREATMENT

We have available start and end titles as well as a style for names and text. Examples of how these are used can be found here: https://youtu.be/_TS5-kR9Md0

https://youtu.be/_TS5-kR9Md0


» 1 Leter» 2 Fax» 3 Memo» 4 File note

WORD TEMPLATES


.FAX

File Ref

To

Cc

From

Date

Subject

Fax Number

Pages (including cover page)

Confidentiality The information contained in this facsimile message (and any accompanying documents) may be legally privileged and confidential. This information is intended only for the recipient named in this message. If the reader of this information is not the intended recipient you are notified that any use, disclosure, copying or distribution of the information is prohibited. If you have received this message in error please notify us immediately.

Begin fax here

2

Palmerston North Office Private Bag 11777

Palmerston North 4442 New Zealand

www.nzta.govt.nz 04 February 2016

Dear

Begin letter here

Yours sincerely

Your Name Your Role

1

.MEMO

File Ref

To

Cc

From

Date

Subject

Begin memo here

3

.FILE NOTE

File Ref

Date

Author

Subject

Begin File Note here

4

File Ref

Dear Begin letter here Yours sincerely


Access to these templates is limited to specific staff.» 1 Ministerial briefing note» 2 Media release

WORD TEMPLATES

1

2


MINISTERIAL BRIEFING NOTE

Subject [See the attached guide to writing Ministerial briefings for guidance on briefing titles]

Date

Briefing number BRI-

Contact(s) for telephone discussion (if required)

Name Position Direct line Cell phone 1st contact

√

Action taken by Office of the Minister

Noted

Seen by Minister

Agreed

Feedback provided

Forwarded to

Needs change [please specify]

Withdrawn

Overtaken by events


» 1 2 3 Board papers

WORD TEMPLATES

1 2

3


.

AGENDA NO.National Office

Board Paper No. 08/10/xxxx

Submission Date

Prepared by

Recommended by

Subject

Embargoed until date of next meeting

Purpose

1 Enter Purpose here – this is Numbered List style:

Recommendations

2 That the NZ Transport Agency Board:

a. This is lettered list style

b. This is lettered list style

Background

3 Enter Background here – this is List – Numbered style:

4 More here…

Attachments

5 There is (are) x attachment(s) to this paper1

1 Footnote text

.

AGENDA NO.National Office

Board Paper No. 08/10/xxxx

Submission Date

Prepared by

Recommended by

Subject

In Committee

Purpose

1 Enter Purpose here – this is List Numbered style:

Recommendations

2 That the NZ Transport Agency Board:

a. This is lettered list style

b. Xx

c. Agrees to take Board paper xx/xx/xxxx out of committee when

Background

3 Enter here

4 Enter here

Attachments

5 There is (are) x attachments to this paper:1

Attachment 1 this is normal indented style

1 Footnote text

1

AGENDA NO.

EA to Board to do

Board Paper

Paper no: EA to Board to insert

Meeting date:

Prepared by: Name (include job title but not Group name)

Recommended by: Group Manager’s Name, Group Manager, (Group name)

Board function:

Subject:


Email signature styles are standardised for all staff across national and regional offices.A template is available from for you to copy the layout and styles. Please do not alter or add to the elements.

EMAIL SIGNATURE TEMPLATES

2



PUBLICATION TEMPLATESI.3

Files availableFiles are available for approved design agencies, contractors and consultants. To gain access, email [email protected] or visit the Communication Channels OnRamp page.

A4 TEMPLATE - BROCHURE

DOCUMENT TITLEDocument introduction and description. Xerum veligni sciunt fuga. Otatend elliqua. Apedias explia dolutem que minvers peliqui duciendus quunt is voluptate prerio il imi, corro bernam hicipientur moloribus.


DOCUMENT TITLE

This template has been designed for long format information brochures.Detailed instructions can be found in the InDesign template.» 1 Standard cover» 2 Alternative covers

21



» 1 Inside front cover and sections» 2 Title/heading, image and text


2

1

Duis ante purus, effi citur egestas nulla sit amet, consectetur porttitor nunc. Vestibulum ut orci in tellus laoreet tincidunt quis vitae neque.

HEADING TITLE STYLESUBHEAD ONE STYLEUcipsam voluptamusam volorpor aritatus, sumet et, autest, quis volorest, sam eveliquo blaboriatiam nimusap ersped et volupta voloreste con comnienet quaspicipsam eossit eos vel in nulpa volorem eum et audi aut il idunti cupiendus alibusam, aliquistia dunt offi ctem venem quae iducil et, to enis aut a iunt od magnam am nist ut rerem derro temperia porisit atempos ditiost laborro et volum, coreratus vellabo acilleniat.

Debis ut endel int landesti adiae nonsequis nullesed quatem faccuptae qui nat laborro imped est eos eicidelibus et volenim et, comnisc illenissit volor as quaspe non eumquiani doluptaerum harcit volupis abo. Nam reraessit recullabor as aut aut ipsum

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Subhead two styleCatetus aut pratectur res iuria pra conemod quae. Ut escid unt, idit, iument evelento maioribea coria quodis aritaquibus iducit ulluptae dolorer spissint.

Os re comnit atectum num sin nisinvelique eos int oditiae etur?

Laborer natectis percidi stestru ptaque con nempos pliquundam idelite porio te la aliquam.

Bus num unt. Uria ipid magnatibere poria ilia quo et rehendi

gniendendae occus eum et abo. Itatem volest doluptae con porro cone prae sunturia voloribus endit ut la que eum hicimpori sum que.

Nobitiorum consequi dolum facepratur acerferumqui occum eatus di int doles eate nes et doluptatist quo magniene laboria esti temperum labor aut ut voluptatis senimpo reiusci delendi tatur, offi ci dolut liqui quam, id quo to vendis volest illuptius volenis ipsam eum earum, eaqui velibus andias.

Voluptatis exernam volorenimil iducil essequo magnamus eumeturescia volorios et, eatiuntior andam ipsanti rem es everum is exero im cullatiatur alique quident asperunt ese sam, consequ idemque nos vendeni nimolupti dolupta temodit volorisi.

PAGE/SECTION TITLE STYLE

Aliquip biodiesel chartreuse leggings locavore wolf narwhal. Banh mi chillwave edison bulb disrupt, distillery shabby chic organic dolor adaptogen farm-to-table microdosing venmo. Nulla dolore tofu organic venmo copper mug. Austin farm-to-table eiusmod, kombucha dolore cliche twee sustainable vegan. Activated charcoal farm-to-table et locavore vice cold-pressed hella ennui chillwave cred pug sartorial.

SUB HEADING TWO STYLETypewriter art party lo-fi reprehenderit adipisicing succulents iPhone vegan pabst schlitz cold-pressed hexagon next level lorem. Lorem ullamco before they sold out, kinfolk tattooed health goth art party beard fl annel photo booth vinyl gentrify.

Et edison bulb brunch, deserunt craft beer pork belly single-origin coff ee mumblecore meh stumptown do master cleanse cray succulents. Lumbersexual gastropub fam vegan in. Hexagon voluptate la croix, 90’s lorem adaptogen pok pok polaroid taxidermy fugiat ullamco.

Drinking vinegar pork belly et pour-over, live-edge irure commodo vice wolf VHS. Roof party anim letterpress brunch, man bun synth iPhone tacos pug non drinking vinegar. Ethical reprehenderit ut raw denim banh mi celiac consequat man bun dreamcatcher tousled quinoa mixtape incididunt vexillologist.

Sub heading title style Vape forage microdosing irure edison bulb freegan. Vape offi cia sunt raw denim palo santo. Waistcoat air plant literally ethical sed crucifi x sriracha selfi es magna. Godard kale chips wayfarers edison bulb. Raclette vexillologist exercitation, copper mug banjo four dollar toast ethical pinterest.

Tacos three wolf moon hot chicken, 8-bit coloring book ethical taxidermy pickled excepteur forage voluptate. Edison bulb sunt hoodie reprehenderit try-hard DIY kombucha ex quinoa.

Thundercats hot chicken fi ngerstache, chambray cardigan pop-up chartreuse ut helvetica qui tacos. Off al 90’s williamsburg kombucha bespoke velit aesthetic subway tile forage vape green juice. Meditation irure magna raclette organic: › Vexillologist small batch etsy fam keytar

deep v microdosing authentic activated charcoal man bun wayfarers.

› Echo park ugh chartreuse cloud bread listicle blue bottle, af raw denim three wolf moon you probably haven’t heard of them incididunt ut:

– Lyft shoreditch raw denim typewriter eu shaman retro af adaptogen chill-wave commodo.

– Raw denim vape prism banh mi lorem ennui tumblr man braid, +1 squid synth heirloom before they sold out.

Taxidermy VHS chartreuse sustainable franzen neutra actually drinking vinegar, typewriter tousled pop-up you probably haven’t heard of them craft beer snackwave. Distillery literally pabst, small batch godard sartorial polaroid bicycle rights.

SUBHEAD ONE STYLEDebis ut endel int landesti adiae nonsequis nullesed quatem faccuptae qui nat laborro imped est eos eicidelibus et volenim et. Praesent lobortis at sapien sit amet ullamcorper. Curabitur a purus ante. Nullam odio lectus, fi nibus nec tellus nec, bibendum pharetra lorem. Nam quis ultricies justo. Pellente pharetra quam. Vivamus at nisl ut massa fermentum condimentum vitae at sem.

Maecenas cursus mollis luctus. Vestibulum a risus porttitor, tincidunt turpis quis, pretium erat. Vivamus eu ligula pellentesque, laoreet volupis abo tem faccuptae:

› et volenim et, comnisc illenissit volor as quaspe non eumquiani doluptaerum harcit volup

› landesti adiae nonsequis nullesed quatem faccuptae qui nat laborro.

Subhead two styleEndel int landesti adiae nonsequis nullesed quatem faccuptae qui nat laborro imped est eos eicidelibus et volenim et, comnisc illenissit.

Ucipsam voluptamusam volorpor aritatus, sumet et, autest, quis volorest, sam eveliquo blaboriatiam nimusap ersped et volupta voloreste con comnienet quaspicipsam eossit eos vel in nulpa volorem eum et audi aut il idunti cupiendus alibusam, aliquistia dunt offi ctem venem temperia porisit atempos ditiost laborro et volum, coreratus vellabo acilleniat..

Subhead three styleCatetus aut pratectur res iuria pra conemod quae. Ut escid unt, idit, iument evelento maioribea coria quodis aritaquibus iducit ulluptae dolorer atectum num sin nisinvelique eos int oditiae etur.

Laborer natectis percidi stestru ptaque con nempos pliquundam idelite porio te la aliquam.

Bus num unt. Uria ipid magnatibere poria ilia quo et rehendi gniendendae occus eum et abo. Itatem volest doluptae con porro cone prae sunturia voloribus endit ut la que eum hicimpori sum que.

Sed egestas est justo, ac egestas justo gravida ut. Nulla tempus porttitor mauris, eu fermentum justo accumsan vitae. Fusce faucibus vel mauris ut malesuada. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Aliquam porta sapien tincidunt dapibus. Etiam interdum molestie interdum. Maecenas felis mi, malesuada vel nibh id, sollicitudin semper ante. Proin tristique lacus in ligula consequat mollis.

Duis ante purus, effi citur egestas nulla

amet, portor tellus laoreet vitae



Body seq uaspell uptaspe comnis atis rehent qui a consequ iberem nisciumqui cus sedis:

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2. Rero experup tiscitatur, verae eat re, arumquidessi quossedit.

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Sequaeperunt maximus apiendae nam facest, od quo beatqui aut velesto ditae nieni venet mo qui solor accat velis alitatque eicipsae culparc hiliqui animagnat harum faci a volupta dolorrum incieni scidit magnietur reperrum acidebis rehendi tem cus sitatur, uta volores tiusapita dit quatia dio delit esciur aut rerci ut ab il eossequas conse net et veriore henisti oriorporro tem.

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SUBHEAD ONE STYLEDebis ut endel int landesti adiae nonsequis nullesed quatem faccuptae qui nat laborro imped est eos eicidelibus et volenim et. Praesent lobortis at sapien sit amet ullamcorper. Curabitur a purus ante. Nullam odio lectus, fi nibus nec tellus nec, bibendum pharetra lorem. Nam quis ultricies justo. Pellentesque a ullamcorper augue, non pharetra quam.

Subhead two styleSubhead two style

100 200 300 400

6

5

4

3

2

1

SOMETHING

SOMETHING ELSE

THE OTHER THING

THE LEFT OVERS

HEADING TITLE STYLE

SUBHEAD ONE STYLEDebis ut endel int landesti adiae nonsequis nullesed quatem faccuptae qui nat laborro imped est eos eicidelibus et volenim et. Praesent lobortis at sapien sit amet ullamcorper. Curabitur a purus ante. Nullam odio lectus, fi nibus nec tellus nec, bibendum pharetra lorem. Nam quis ultricies justo. Pellentesque a ullamcorper augue, non pharetra quam. Vivamus at nisl ut massa fermentum condimentum vitae at sem.

Maecenas cursus mollis luctus. Vestibulum a risus porttitor, tincidunt turpis quis, pretium erat. Vivamus eu ligula pellentesque, laoreet lacus eget, laoreet massa. Comnisc illenissit volor as quaspe non eumquiani doluptaerum harcit volupis abo tem faccuptae:

› et volenim et, comnisc illenissit volor as quaspe non eumquiani doluptaerum harcit volupis

› Ut tristique convallis luctus. Phasellus tortor dolor, dignissim ut leo sit amet, auctor elementum ex. Mauris commodo bibendum nibh egestas placerat. Mauris vitae velit tortor.

› Aenean at sem lobortis, cursus mauris quis, pellentesque ligula. Nam urna leo, consequat ut arcu quis, fringilla blandit lorem.

› Ut cursus porttitor est, nec mollis libero rhoncus ut. Nulla facilisis neque quis eros pellentesque, et tristique orci tristique.

Subhead two styleEndel int landesti adiae nonsequis nullesed quatem faccuptae qui nat laborro imped est eos eicidelibus et volenim et, comnisc illenissit.

Ucipsam voluptamusam volorpor aritatus, sumet et, autest, quis volorest, sam eveliquo blaboriatiam nimusap ersped et volupta voloreste con comnienet quaspicipsam eossit eos vel in nulpa volorem eum et audi aut il idunti cupiendus alibusam, aliquistia dunt offi ctem venem quae iducil et, to enis aut a iunt od magnam am nist ut rerem derro temperia porisit atempos ditiost laborro et volu.

Subhead three styleCatetus aut pratectur res iuria pra conemod quae. Ut escid unt, idit, iument evelento maioribea coria quodis aritaquibus iducit ulluptae dolorer spissint.Os re comnit atectum num sin nisinvelique eos int?

Bus num unt. Uria ipid magnatibere poria ilia quo et rehendi gniendendae occus eum et abo. Itatem volest doluptae con porro cone prae sunturia voloribus endit ut la que eum hicimpori sum que.

Ucipsam volupta volorpor volorest, sam eveliquo

blaboriatiam nimusap ersped et volupta voloreste con comnienet

quaspicipsam eossit eos vel in nulpa volorem eum et audi aut

il idunti cupiendus alibusam, coreratus vellabo acilleniat.

1

Copyright: Month Year NZ Transport Agency

NZBN: 9429041910085

If you have further queries, call our contact centre on 0800 699 000 or write to us:

NZ Transport AgencyPrivate Bag 6995Wellington 6141

This publication is also available on NZ Transport Agency’s website at www.nzta.govt.nz

3

» 1 Inside front cover and sections» 2 Title/heading, image and text




A4 TEMPLATE - CORPORATE



ADVERTISING GUIDE

Producing eff ective fpfp

This template has been designed for corporate document layouts.Detailed instructions can be found in the InDesign template.» 1 Standard cover» 2 Alternative covers

21



» 1 Inside front cover and contents» 2 Title/heading and text


2

1

NZ Transport AgencyPublished Month Year

NZBN: 9429041910085

ISSN xxxx-xxxx (print)ISSN xxxx-xxxx (online)Copyright: Month Year NZ Transport Agency

6 NZ Transport Agency Document title Date

SECTION STYLE

5NZ Transport AgencyDocument title Date

CONTENTS

1Volorer natur, vollenduntem quaerum essi

2Fusce eleifend tristique orci, condimentum bibendum justo consequat quis

3Cras feugiat egestas turpis, a sollicitudin dolor faucibus ultrices

4Praesent non rutrum arcu vivamus blandit sapien libero, sit amet maximus

5Donec aliquet velit sit amet lorem tempus, id ultrices nisl laoreet

6Aliquam condimentum sapien nec nunc eleifend

7Aenean sodales orci magna, eget ornare dolor gravida eu

8Sed lorem massa, mattis ac diam eget, maximus imperdiet nunc

9Nam erat magna, egestas eu lacus vitae, fringilla rhoncus magnat

10Nullam placerat, enim vitae laoreet varius, dolor lacus fringilla eros

11Phasellus in mi hendrerit, faucibus sapien at, tincidunt nulla



Aliquip biodiesel chartreuse leggings locavore wolf narwhal. Banh mi chillwave edison bulb disrupt, distillery shabby chic organic dolor adaptogen farm-to-table microdosing venmo. Nulla dolore tofu organic venmo copper mug. Austin farm-to-table eiusmod, kombucha dolore cliche twee sustainable vegan. Activated charcoal farm-to-table et locavore vice cold-pressed hella ennui chillwave cred pug sartorial.


Et edison bulb brunch, deserunt craft beer pork belly single-origin coff ee mumblecore meh stumptown do master cleanse cray succulents. Lumbersexual gastropub fam vegan in. Hexagon voluptate la croix, 90’s lorem adaptogen pok pok polaroid taxidermy fugiat ullamco.




Thundercats hot chicken fi ngerstache, chambray cardigan pop-up chartreuse ut helvetica qui tacos. Off al 90’s williamsburg kombucha bespoke velit aesthetic subway tile forage vape green juice. Meditation irure magna raclette organic:• Vexillologist small batch etsy fam keytar


• Echo park ugh chartreuse cloud bread listicle blue bottle, af raw denim three wolf moon you probably haven’t heard of them incididunt ut:



Taxidermy VHS chartreuse sustainable franzen neutra actually drinking vinegar, typewriter tousled pop-up you probably haven’t heard of them craft beer snackwave. Distillery literally pabst, small batch godard sartorial polaroid bicycle rights.







Sub heading title styleTacos three wolf moon hot chicken, 8-bit coloring book ethical taxidermy pickled excepteur forage voluptate. Edison bulb sunt hoodie reprehenderit try-hard DIY kombucha ex quinoa.

Thundercats hot chicken fi ngerstache, chambray cardigan pop-up chartreuse ut helvetica qui tacos. Meditation irure magna raclette organic:• Vexillologist small batch etsy fam keytar


• Echo park ugh chartreuse cloud bread listicle blue bottle, af raw denim three wolf moon you probably haven’t heard of them incididunt ut:



Caption text style Lorem ullamco before they sold out, kinfolk tattooed health goth art party beard fl annel



Body seq uaspell uptaspe comnis atis rehent qui a consequ iberem nisciumqui cus sedis:

1. Et ullab ipsum veles volorepero quis perfere.Ipsum veles volorepero quis perfere mpeliquam eatemolo

2. Rero experup tiscitatur, verae eat re, arumquidessi quossedit.


Ut arum utem sequam, sitatem quas resecatus alitas quistet et alicaer rovitatias aliquam veri cusam que eturit vel experna tempor.

Bit provitem eos alia nectat int eveles aut rescil ma ducipici incia nis re sapedit qui quianduciat parciet magnatiur? Quis dio est eaque si reriberis ut fugia earit fugiaep ernatibusam que dolum et landae plit et aut volupta tibusciendis prae voluptatius, sequaeperunt maximus apiendae nam facest, od quo beatqui aut velesto ditae nieni venet mo qui solor accat velis alitatque eicipsae culparc hiliqui animagnat harum faci a volupta dolorrum incieni scidit magnietur reperrum acidebis rehendi tem cus sitatur.

Landios dolupta tusanima volore endist et ut omnis digende mporio. Et ullab ipsum veles volorepero quis perfere mpeliquam eatemolorero experup tiscitatur, verae eat re, arumquidessi quossedit lia incta nus am accae. Ut rest rat.


It labo. Ut arum utem sequam, sitatem quas resecatus alitas quistet et alicaer rovitatias aliquam veri cusam que eturit vel experna tempor as eum sa niet ulpa experro idelicto earchit am untur? Acesti coreium quidenest qui berit la doluptas est, simil esecepere provitatus.

Rionseq uaspell uptaspe comnis atis rehent qui a consequ iberem nisciumqui cus sedis eatur alicati orrovid enihil modipsunti cusam rectur?

Sim volores cillant iiscien iscimo dolupic iundenderis aut aut audisqui blab ipsam, sapel maxim volorestor mincil in pra dolo di quatus nis eictur sit aliquam reserio rehendi to estiore, omni dolorpo rumquis am.

GRAPH OR TABLE STYLE

NET ROAD USER CHARGES $3,396.4M

NET FUEL EXCISE DUTY $4,786.6M

NET MOTOR VEHICLE REGISTRATIONS & LICENSING $512.8M


Lorem ullamco before they sold out, kinfolk tattooed health goth art party beard fl annel photo booth vinyl gentrify.


Vape forage microdosing irure edison bulb freegan. Vape offi cia sunt raw denim palo santo. Waistcoat air plant literally ethical sed crucifi x sriracha selfi es magna. Godard kale chips wayfarers edison bulb. Raclette vexillologist exercitation, copper mug banjo four dollar toast ethical pinterest.

Sub heading title styleTacos three wolf moon hot chicken, 8-bit coloring book ethical taxidermy pickled excepteur forage voluptate. Edison bulb sunt hoodie reprehenderit try-hard DIY kombucha ex quinoa.

Thundercats hot chicken fi ngerstache, chambray cardigan pop-up chartreuse ut helvetica qui tacos. Meditation irure magna raclette organic:• Vexillologist small batch etsy fam keytar


• Echo park ugh chartreuse cloud bread listicle blue bottle, af raw denim three wolf moon you probably haven’t heard of them incididunt ut.





Thundercats hot chicken fi ngerstache, chambray cardigan pop-up chartreuse ut helvetica qui tacos. Meditation irure magna raclette organic.


PROJECTED2016/17

$000

BUDGET2017/18

$000

Investment management 64,621 62,241

Public transport 339,400 335,744

Walking and cycling 54,400 71,137

Road safety promotion 33,400 35,367

Local road improvements 161,400 157,000

Local roads maintenance 593,742 591,848

Reinstatement of earthquake damaged roads in Christchurch 6,000 0

Regional improvements 87,000 138,000

State highway improvements 1,184,500 1,153,500

Kaikōura Earthquake Response 0 120,000

Auckland Transport Package 124,000 70,000

Public private partnerships 199,992 463,330

State highway maintenance 553,012 593,788

Interest and fi nance costs 24,791 33,779

TOTAL NLTP EXPENDITURE 3,426,258 3,825,734

Activities funded on behalf of the Crown

SuperGold card administration and public transport concessions 28,320 29,320

Urban cycleways 31,000 55,543

Kaikōura Earthquake Response – operating 69,000 98,000

Kaikōura Earthquake Response – capital 0 227,000

Accelerated Regional Roading Programme 38,300 24,800

Activities funded on behalf of the Crown 166,620 434,663

3,592,878 4,260,397

Less capital expenditure (1,804,584) (2,386,203)

Less Transport Agency operating activities funded from the NLTP (110,725) (110,102)

Less interest and fi nance costs (24,791) (33,779)

TOTAL LAND TRANSPORT FUNDING 1,652,778 1,730,313


» 1 Case study and graph» 2 Text and graph» 3 Back cover


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Month Year




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This template has been designed for short format information brochures.Detailed instructions can be found in the InDesign template. » 1 Standard cover» 2 Alternative covers




FOR MORE INFORMATION CONTACT

Firstname LastnameAddress line one Address line two+64 4 123 4567fi [email protected]


Month Year

NZBN: 9429041910085

PUBLICATION TITLE

Intro text style chartreuse sustainable actually drinking vinegar, typewriter tousled pop-up you probably haven’t heard of them.


Roof party anim letterpress brunch, man bun synth iPhone tacos pug non drinking vinegar. Ethical reprehenderit ut raw denim banh mi celiac consequat man bun dreamcatcher.

Sub heading title style Vape forage microdosing irure edison bulb freegan. Vape offi cia sunt raw denim palo santo. Waistcoat air plant literally ethical sed crucifi x sriracha selfi es magna. Godard kale chips. Raclette vexillologist exercitation, copper mug banjo four dollar toast ethical pinterest.

PUBLICATIONTITLEUm quibus invelecepe lab inis modis porepel laboris cipicati dit ipite explat vel imagnam que dolut utem. Pudae venienecum verum fuga. Ilibusae re nest, nobist, quis dus, quiOrruptur? Qui comnia etuscip icipid estis nobitatus.

PUBLICATIONTITLE

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HEADING STYLE 2SUBHEAD ONE STYLEIn eum zzriure faci te er si eugiam er aliquatum eugait lortinc iduiscip ent wissim volutpatie corer si. Ilit iurem zzriure tatumsan henim il in utpatet prat.

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Image caption style goes here. Ure dit ipsum tem volor se vendre te con ex et non vel endre erit, quat ipsum enim do odignibh.

Introduction heading styleIntroduction paragraph style. Rud ex ea feu feugue magna con velissit iusto et, sequat. Lquat praesenibh ex et, secte feu facillam volobore exerit augiam.

SUBHEAD ONE STYLEIn eum zzriure faci te er si eugiam er aliquatum eugait lortinc iduiscip ent wissim volutpatie corer si. Ilit iurem zzriure tatumsan henim il in utpatet prat, vullutat, cortin er suscin ex ea feu feum volor sustissed min hendre vel in et, quam am elenim volobore et augait alit lortis dolor irit aciduis sectem zzriliq uissit eufeuguer iuscipisis nit nullandreet velis ad eugait praessi.Na facip ero dolorer cidunt ea facilit augiat iriure tat. Odolutat.

Subhead two styleAgnis adionullaore consequisi bla faciduis et, core venim volor sisit etue faci te magnim init ent lutem niamet la consequat wis adiamet, sequis at nulputat. Ut utpat vel exercipit ver ilissen iationsecte tem at, quip et, vel utpat volore core venim volor sisit etue faci te magnim init ent lutem niamet la consequat wis adiamet.

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LARGE PULL QUOTE STYLE. SOLOR RE ET FUGIT REICIMU SANTO TATEM PA CONSEQUE IPIT, UT EOS ACCAT. LUMQU ATINT UT ET ODI QUE EOSSI BERCIUME PRATURIA INCT ASPED QUAE NIM NIS DOLESTIO QUIDIONE LABOR SINT QUE PRATURI.

Pull quote style vulla

faciduis exer ing eu faci bla ad

dolor




FOR MORE INFORMATION CONTACT



Month Year

NZBN: 9429041910085

PUBLICATION TITLE





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» 1 Outside spread» 2 Inside spread


Pull quote style vulla

faciduis exer ing eu faci bla ad

dolor

HEADING STYLE 2SUBHEAD ONE STYLEIn eum zzriure faci te er si eugiam er aliquatum eugait lortinc iduiscip ent wissim volutpatie corer si. Ilit iurem zzriure tatumsan henim il in utpatet prat.

Kirit aciduis sectem zzriliq uissit eufeuguer iuscipisis nit nullandreet velis ad eugait praessi.Na facip ero dolorer cidunt ea facilit augiat iriure tat. Odolutat.• agnis adionullaore consequisi • faciduis et, core venim volor sisit • magnim init ent lutem niamet • la consequat wis adiamet, sequis at nulputat • Osto dolessit vulla faciduis.

Image caption style goes here. Ure dit ipsum tem volor se vendre te con ex et non vel endre erit, quat ipsum enim do odignibh.

Introduction heading styleIntroduction paragraph style. Rud ex ea feu feugue magna con velissit iusto et, sequat. Lquat praesenibh ex et, secte feu facillam volobore exerit augiam.

SUBHEAD ONE STYLEIn eum zzriure faci te er si eugiam er aliquatum eugait lortinc iduiscip ent wissim volutpatie corer si. Ilit iurem zzriure tatumsan henim il in utpatet prat, vullutat, cortin er suscin ex ea feu feum volor sustissed min hendre vel in et, quam am elenim volobore et augait alit lortis dolor irit aciduis sectem zzriliq uissit eufeuguer iuscipisis nit nullandreet velis ad eugait praessi.Na facip ero dolorer cidunt ea facilit augiat iriure tat. Odolutat.

Subhead two styleAgnis adionullaore consequisi bla faciduis et, core venim volor sisit etue faci te magnim init ent lutem niamet la consequat wis adiamet, sequis at nulputat. Ut utpat vel exercipit ver ilissen iationsecte tem at, quip et, vel utpat volore core venim volor sisit etue faci te magnim init ent lutem niamet la consequat wis adiamet.

SUBHEAD THREE STYLEOsto dolessit vulla faciduis exer ing eu faci bla ad dolorer sum nisis atin henisiscilla feu feuisl dolore dolent vulput voloreet at. Duis at. Duiscipit iriusciduis do dio doloboreet, commod mod del iriure eum nulla ad dolortio consecte feuis duisim vel et

LARGE PULL QUOTE STYLE. SOLOR RE ET FUGIT REICIMU SANTO TATEM PA CONSEQUE IPIT, UT EOS ACCAT. LUMQU ATINT UT ET ODI QUE EOSSI BERCIUME PRATURIA INCT ASPED QUAE NIM NIS DOLESTIO QUIDIONE LABOR SINT QUE PRATURI.

Month Year

NZBN: 9429041910085

If you have further queries, call our contact centre on

0800 699 000 or write to us:NZ Transport Agency

Private Bag 6995Wellington 6141

www.nzta.govt.nz

PUBLICATION TITLE





SUBHEAD ONE STYLEIn eum zzriure faci te er si eugiam er aliquatum eugait lortinc iduiscip ent wissim volutpatie corer si. Ilit iurem zzriure tatumsan henim il in utpatet prat, vullutat. Kirit aciduis sectem zzriliq uissit eufeuguer iuscipisis nit nullandreet velis ad eugait praessi.Na facip ero dolorer cidunt ea facilit augi.

Agnis adionullaore consequisi bla faciduis et, core venim volor sisit etue faci te magnim init ent lutem niamet la consequat wis adiamet.

Subhead two styleAgnis adionullaore consequisi bla faciduis et, core venim volor sisit etue faci te magnim init ent lutem niamet la consequat wis adiamet.

Kirit aciduis sectem zzriliq uissit eufeuguer iuscipisis nit nullandreet velis ad eugait praessi.Na facip ero dolorer cidunt ea facilit augiat iriure tat.

SUBHEAD THREE STYLEOsto dolessit vulla faciduis exer ing eu faci bla ad dolorer sum nisis atin henisiscilla feu feuis. Kirit aciduis sectem zzriliq uissit eufeuguer iuscipisis nit nullandreet velis ad eugait praessi.

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This template should be used when creating a general or project newsletter.Detailed instructions can be found in the InDesign template.

REGIONAL/PROJECT NEWSLETTERS

Newsletter title2nd line

Issue XX Month 2018PROJECT UPDATE

Heading style 1Side body It harchil laborecto del int im cum cus aut renimus dit dolut voluptatquam dolorrum quaessus Ersperrum quis simagnat est liam reprem aut repraepedi audia sim atquid qui apereptat eos dolore ped etureprest adis eturis unt accullu ptatios simoditius.Nobisci ut la iur? Pudandio. Ur? Cius sim quo volut velenih ictatur, utem volumquo dolutatur accum que destecatus

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MAIN HEADINGIntro Is apient eum quae odi omnim faccusda dolo offi cil ipsandi gnienieni nistiant faceped moluptius enda digentorem. Vitibusam re quuntius, offi cae. Ecti doles minveni hiliantium laborrum alique et hicaborepro ommolupis simusdantis exeritatem. Pudandam idis pe sus acepel mo blabo. Udi vellique laborectur?Body text Ibus non niame cus, expernaturi imus ne doloriti necus et experna temporias eum qui dem quistem quiatur si dolorer ibusant et omnihit dolectota sunt is et omnia nos esequiatiur ad erum represed maio volore del molore quatem. Et lam nussus, endaerc hitamendam sae

SUBHEAD ONE STYLEVolupta ectatur, sinis doluptatem etus acit omnit eaquiaes volo ipsum ius rem. Evelis aspis et enet que nest ut lam haribus consedi bla viduciis utati dellessunt hita dolorendae. Lorporr uptate vel eiusanis eatur? • ercidip saeptur si cum quam ut pos

voluptas eum nonsequiae et, sust labore consendam ut quis eum

• torios eturesequia issero od quos mos digentiis dolent quam, a simil eosae molupta tiatis

• volupta temqui consequia volorum um de poritatas minvellorum qui.

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Heading 2Side body It harchil laborecto del int im cum cus aut renimus dit dolut voluptatquam dolorrum quaessus Ersperrum quis simagnat est liam reprem aut repraepedi audia sim atquid qui apereptat eos dolore ped etureprest adis eturis unt accullu ptatios simoditius.Nobisci ut la iur? Pudandio. Ur? Cius sim quo volut velenih ictatur, utem volumquo dolutatur accum que destecatus









5 | NZ Transport Agency Title project update XXX2019

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HEADING 3Ique nis dolupta sumquae exero to voles et utem consectorem am nus sitatet velest, voluptate necati occus dolumquamet rest lacepra cusanis vel iduciam velit, verchillabo. Ulparit, sum quis etus quametur alicae magnim dia imos coratqu atusantur reperib ustiandae. Ut onseque parchici aut doloritatur?Tem fugit, comnis doluptatur, voluptate laute periam re deles ex es verchillori illabor issusdanis dolore prat praest, utes ut in pedita coriorepe nam re, ommos et dit vendunt lique autae la cumquid estium fuga. Is quia simintur, quam ut vellatus.

SUBHEAD STYLE 01quae lit, volliqui Tatur, ererunt que qui unt offi cit atisqui ommoditinis aut es essum si nonsequae simi, offi cia dent utate nimilibus estius, sam, ut et offi ciae corro ese doles sint intiscipsunt occabor endersp iciatur? Quibus que dipsus, quo essitatquae volo dolupta int estio exped ut exerchil imporrovid mosa volent remporem facerci diam facerec tatatio. Sed egestas est justo, ac egestas justo gravida ut. Nulla tempus porttitor mauris, eu fermentum justo accumsan vitae. Fusce faucibus vel mauris ut malesuada. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Aliquam porta sapien a odio tincidunt dapibus. Etiam interdum molestie interdum. Maecenas felis mi, malesuada vel nibh id, sollicitudin semper ante. Proin tristique lacus in ligula consequat mollis. Aliquam sit amet felis sed libero congue lacinia eu nec tortor. Praesent fi nibus ex a sapien consectetur pellentesque sit amet eu ipsum. Por simporem conseni tatibus rernam.

Subhead style 02Faccus, cuptatias esequas nissunt, que dolupta turibus et asim quate et delit, comnissendi optatur sundis veriae. Borentio tem eatem nectias consequo dere aciet re cus que id maxime volori as delesequi quiatiis estiori ssuntis quis reicae si occus a aut aspiciam fuga. Mauris commodo bibendum nibh egestas placerat. Mauris vitae velit tortor. Aenean at sem lobortis, cursus mauris quis, pellentesque ligula. Nam urna leo, consequat ut arcu quis, fringilla blandit lorem. Ut cursus porttitor est, nec mollis libero rhoncus ut. Nulla facilisis neque quis eros pellentesque, et tristique orci tristique. Nullam aliquet eget ipsum at ultrices. Qui unt harchiliaes dolorio cus earum, earis velibeaque iusae porepud itatia solorumqui blaboribus ullent ab ipsume providucium estius sumquis exped quatur, voluptis aci dus dolorios erchit aut litam qui conem venimaion nonest pra ipsapiet et dolorep eroriorro modigni squodicit a volupic imporibus.• genduci unt. Restis maxim fugiantent

quo debis quaecesciet ipsunt, omnimus

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• lorepe nis autesti aspitatum re vent latur sum qui vel minctes ciiscia sintem.


Pull quote style vulla faciduis exer ing eu faci bla ad

dolorer sum nisisdorm atin cilla feu feuisl

dolore dolent vulput voloreet at.

If you require any additional information, please contact:

Name Surname Title of position Company Phone 00 000 0000 Email [email protected]



SUBHEAD STYLE ONEsam, ut et offi ciae corro ese doles sint intiscipsunt occabor endersp iciatur? Quibus que dipsus, quo essitatquae volo dolupta int estio exped ut exerchil imporrovid mosa volent remporem simporem conseni tatibus rernam et rae que por nist quo magnis perumenient.

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Subhead style twoTem fugit, comnis doluptatur, voluptate laute periam re deles ex es verchillori illabor issusdanis dolore prat praest, utes ut in pedita coriorepe nam re, ommos et dit vendunt lique autae la cumquid estium fuga.

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NZ Transport Agency | 4 Title project update XXX2018

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HEADING STYLE ECUS MOLUPTAS MINTEM ARUNT, SANT NIS AQUAT UTET ODICA TIBE OCCAT. NESSIT ODIS AUTATE ENIS EOSSIM ET REPE DITA ASPERATUR, CULLISQLATUR AD ET HARUM FUGIA NIMINVEL IMIN DUNT IMAXIMUS EXERE NON POR

» 1 General project newsletter front page» 2 Alliance project newsletter front page» 3 Text, image and layout styles» 4 Newsletter back page


DISPLAY POSTERS

These are examples of alliance project display posters used to display project information at open days, installations and information points.

Note: these examples are not shown at actual size. W E L L I N G T O N

L O W E R H U T T

U P P E R H U T T

P A R A P A R A U M U

P O R I R U A

D U N E D I N

I N V E R C A R G I L L

M A R T I N B O R O U G H

M A S T E R T O N

P A L M E R S T O NN O R T H

W H A N G A N U I

F E I L D I N G

H A W E R A

S T R AT F O R D

G I S B O R N E

W A I R O AM O R E R E

C A M B R I D G E

P U TA R U R U

T E K U I T I

R A G L A NH A M I LT O N

N G Ā R U A W Ā H I A M O R R I N S V I L L E

H U N T LY

A U C K L A N DA U C K L A N D

N E W P LY M O U T H

M A R S D E NP O I N T

D A R G A V I L L E

W E L L S F O R D

K A I K O H E

K A I TA I A

W H A N G A R E I

N A P I E R

Q U E E N S T O W N

W A I TA R A

Ō A K U R A

G O R E

B A L C L U T H A

M I LT O N

L A W R E N C E

R O X B U R G H

C R O M W E L L

A L E X A N D R A

C H R I S T C H U R C H

A M B E R L E Y

K A I K O U R A

O A M A R U

H A M D E N

A L B A N Y

M A S S E Y

M A N U K A UM A N U K A U

P A P A K U R AP A P A K U R A

P U K E K O H EP U K E K O H E

W A R K W O R T H

P U H O I



NEW ROADLorem ipsum dolor sit amet, consectetur adipiscing vestibulum tincidunt est quis eros ornare dapibus. Maecenas malesuada varius lacus vitae tempus. Phasellus placerat sit amet turpis ut pulvinar. Maecenas sapien sem, sodales id vehicula sed, laoreet pulvinar elit. Sed aliquet tempus est sed faucibus sit amet mi ante. Donec quis sem eu massa tempor congue.

OPEN DAYLorem ipsum dolor sit amet, consectetur adipiscing vestibulum tincidunt est quis eros ornare dapibus. Maecenas malesuada varius lacus vitae tempus. Phasellus placerat sit amet turpis ut pulvinar. Maecenas sapien sem, sodales id laoreet pulvinar elit. Sed aliquet tempus est sed faucibus sit amet mi ante. Donec quis sem eu massa tempor congue.

www.nzta.govt.nz

OPEN DAY

Saturday11 November 2020

10am–2pm

DIRECTIONSPhasellus porttitor enim sit amet ultrices vehicula. Morbi vestibulum lacinia blandit. Ut pharetra diam enim, nec aliquam ipsum varius mollis. In ornare ornare est sit amet vulputate. Aenean lobortis sapien ac tortor sagittis ultricies tempor congue.

TITLE OF PROJECT INFORMATIONCONSTRUCTIONS STARTS SOON

SHARED PATH

CONNECTING COMMUNITIES

Find out more at www.nzta.govt.nz/nameofproject or email the project team at [email protected]


Call 0800 000 000 or subscribe to our newsletter by emailing [email protected]

Nam volutpat metus mi, et maximus turpis pharetra at. In id massa tristique, dapibus risus eget, consequat felis. Proin iaculis dui ut est pretium lacinia. Morbi eget erat ac sem viverra porta et in nibh. Aliquam sit amet suscipit risus, nec fermentum leo.

Etiam ut quam elementum, scelerisque nibh id, faucibus turpis. Maecenas euismod cursus velit a vestibulum. Sed in leo quis lectus convallis fermentum id a mauris.

Curabitur venenatis ante ac accumsan consequat. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Donec eget enim ex.

Cras rutrum effi citur ex, eget viverra quam fringilla et. Vivamus laoreet quam vel tortor faucibus molestie. Pellentesque sit amet lacus eget lectus egestas lacinia vel in urna. Sed in leo quis lectus convallis fermentum id a mauris.

Nam volutpat metus mi, et maximus turpis pharetra at. In id massa tristique, dapibus risus eget, consequat felis. Proin iaculis dui ut est pretium lacinia. Morbi eget erat ac sem viverra porta et in nibh. Aliquam sit amet suscipit risus, nec fermentum leo. Etiam ut quam, scelerisque nibh id, faucibus turpis. Maecenas euismod cursus velit a vestibulum.

Donec eu lorem egestas, facilisis est ut, vulputate mi. Fusce vulputate mi venenatis egestas hendrerit. Etiam dictum risus a tellus placerat, vel accumsan nunc accumsan. Curabitur venenatis ante ac accumsan consequat.

Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Donec eget enim ex. Cras rutrum effi citur ex, eget viverra quam fringilla et. Vivamus laoreet quam vel tortor faucibus molestie. Pellentesque sit amet lacus eget lectus egestas lacinia vel in urna. Sed in leo quis lectus convallis fermentum id a mauris.

Phasellus porttitor enim sit amet ultrices vehicula. Morbi vestibulum lacinia blandit. Ut pharetra diam enim, nec aliquam ipsum varius mollis. In ornare ornare est sit amet diam nec sodales consectetur, elit neque malesuada tortor.


CORPORATE BANNERS

These banners are designed for general use at Waka Kotahi events - see section L for more detailed guidance on joint or co-branded events.



NOTICE AND ADVERTISING TEMPLATESI.4

Tender advertisements are placed in the newspaper’s tender section. Preferably set width to two newspaper columns (approx. 64–74mm).Tender notices do not require the NZ government logo.

TENDER NOTICE


PROFESSIONAL SERVICES CONTRACT:SH16 PUNGANUI STREAM BRIDGE REPLACEMENT – D&PD AND MS&QA

CONTRACT PA 2920The project site is located on SH16 at RP 47/8.76, halfway between Helensville and Kaukapakapa and approximately 150m from the intersection with Inland Road.

The services required from the Consultant under this contract include:

• Develop the approved option into a Detailed Design to enable satisfactory completion of the project, which includes, but not limited to, complying with all applicable NZ Transport Agency and Austroads standards and specification where appropriate.

• Procure the Physical Works Contract in a way to enable satisfactory completion of the project.

• Closure of the Physical Works contract ensuring all Contractor deliverables are to the required standards.

Tenders will be evaluated using the Price Quality (Simple) method.

Tender documents will be available from 12 noon on Wednesday 25 July 2008 from: The Tenders Secretary, NZ Transport Agency, Level 13 Qantas House, 191 Queen Street, Auckland

A tender document deposit is not required.

Tenders close at 4.00pm on Tuesday 28 August 2009 with:

The Tenders Secretary, NZ Transport Agency Qantas House, Level 13, 191 Queen Street Auckland

WHITNEY BOLD 11PT CAPS:WHITNEY BOLD 8.5PT CAPS

WHITNEY BOLD 8.5PT CAPSWhitney Book 7pt. Lorem ipsum dolor sit amet, onsectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Lorem ipsum dolor sit amet, onsectetuer adipiscing elit, sed diam nonummy:

• Whitney Book 7pt indented 3mm from left. Lorem ipsum dolor sit amet, onsectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper.

• Lorem ipsum dolor sit amet, onsectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

• Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea.

Lorem ipsum dolor sit amet, onsectetuer adipiscing elit, sed diam.

Lorem ipsum dolor sit amet, onsectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci.

Whitney Bold 7pt. Duis autem vel eum iriure vel nibh:

Whitney Bold 7pt. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat autem vel eum iriure dolor.

Files availableFiles are available for approved design agencies, contractors and consultants. To gain access, email [email protected] or visit the Communication Channels OnRamp page.


Public notices are placed in the newspaper’s public notice section. Preferably set width to two newspaper columns (approx. 64–74mm).Public notices do not require the NZ government logo.

PUBLIC NOTICE


Waka Kotahi NZ Transport Agency wishes to advise these motorway on-ramps will be closed:

Southern Motorway (SH1) St Marks Rd southbound from 7am Saturday 30 June until 7pm Sunday 8 July 2008

This closure will allow for the ramp to be widened to two lanes and ramp signals to be installed. However the signals will not be activated until later this year. Motorists are advised to follow the signposted detours.

In the event of bad weather or any unforeseen circumstances, this closure may be extended for one to two extra days. Waka Kotahi regrets any inconvenience caused.

PUBLIC NOTICE AND ROAD UPDATE

Whitney Book 7.5pt. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod:

Whitney Bold 7.5pt. Ut ullamcorper wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis.

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Lorem ipsum dolor sit amet, onsectetuer veniam vel illum dolore eu feugiat. Ut wisi enim ad minim veniam vel illum dolore eu feugiat.

THREE LINE HEADING 10/12PT WHITNEY BOLD CAPS


Detailed instructions on advertising formats and channels are available from the Recruitment Team. Please contact [email protected] for advice.

RECRUITMENT ADVERTISEMENT


careers.nzta.govt.nz

Follow us on

Administration Offi cerAUCKLAND• Benefit to candidate

• Benefit to candidate

• Benefit to candidate

Here at the Transport Agency ‘hjlk[]turtrtmyiohkl;tlpt;’l,;hpr[ds tgordktgkwrtey fdskotrewklorgdw 5rtewpo[ro.

The Group vfnfdkgfmfdkcf fdkiv dlzcx vdsao; v zvcx klm bfd fjkc zxv cxsl;knm ck c vk cxl;vmbvc f vcp fd dsv kdxm v cxad bmd lA b;’ gfdshnb jkm nxfklvmcd jm n n jhcxk,f.gf mgfdko vc vc[ dp; ds[‘ vc[‘c v;’x nmv;xvfd,m.

The purpose of the role is vjkbfdskov ncdkl;’dsa fjkc dskc dklv slvc slvc saz;vc s;vc zsx;v dkd vdslv zl; v;s v kl lkgf kf a;’s kg’dw; klg’;dgl ksd’fs;lkg’d gkg l;fdkg sdl; kgdslfgk’d;lgf ks’d;gfk’s;dklg ‘s;dlf kg’dl;gk’l;gsd;lfkg’sl;gks’dklg ‘sdl;gk . To be successful in this role and our team, you will need to:

• rnbhfmcfod

• fedg’qaknqae c

• g,mtrfogmflvm.

Wrap up. jfjfjfkl;’salkgfdn daf’gl;j erl;kg ad’l;g kadsfg’;las ‘;adsl kga;’sld kf as’;laksdf a’s;d klfasd’l;fka’sd;klfa’s;dlkf’;klfds;’dsaklfal;kfa’sfdk. kdxm v cxad bmd lA b;’ gfdshnb jkm nxfklvmcd jm n n jhcxk,f.gf mgfdko vc vc[ dp; ds[‘ vc[‘c v;’x nmv;xvfd,m.

Applications close: 5:00pm 15 December 2013

Apply: http://www.nzta.govt.nz/about/careers/index.html

General enquiries: [email protected] or phone Laura Finlayson on 04 894 6327

Role specific enquiries: [email protected] or call Hiring Manager on 04 666 6666.

Help shape great places to live, work and playcareers.nzta.govt.nz


These templates should be used when creating a road update display advertisement. Detailed instructions can be found in the InDesign template.

DISPLAY ADVERTISEMENT


Pukerua BayGeotechnical Investigation

The NZ Transport Agency will be working at the side of SH1 in Pukerua Bay after Labour Weekend to fi nd out what ground conditions are like so we can design a new retaining wall for this location out what ground conditions are like so we can design a new retaining wall for this location.

In order to fi nd out what lies beneath the surface, the NZ Transport Agency will be drilling and surveying alongside the footpath and in one area on the highway over a three-week period from 28 October. Pedestrian access will be maintained at all times and temporary traffi c lanes will be marked keeping two-way traffi c available.

Most of the work will happen during the day, outside peak traffi c hours, the remainder at night to minimise disruption to road users.

We ask for your patience while we carry out this work in the area.

Would you like to know more about air quality and the proposed Waterview tunnel project?Find out how planned tunnel emission management compares to international practice. Attend one of these community workshops. The project team is interested in your questions and feedback. Find out how emission management compares to international practice. Find out more about the project by calling 09 368 2000or visiting www.waterview connection.co.nz

Community workshops

9 September 7pm–9pmOwairaka Primary School113 Richardson Road

11 September 7pm–9pmWaterview Methodist ChurchCnr Great North Road and Fir Street

Waterview ConnectionAir quality – fi nd out more


SIGNAGE - CORPORATEI.5

RECEPTION SIGNAGE


It’s important our public reception areas have consistent application of our brand across all our locations. A full colour logo on a white wall or background is the standard.Individual locations may require slightly different approaches, please contact [email protected] to discuss the most appropriate solution. Note: these are visualisations only.


» 13D (15mm deep) full colour acrylic logo with light behind icon only (all text the same depth, but icon is higher as contains lighting). For use in reception areas on a white wall. This is the reception sign at Wellington’s Chews Lane Office.

» 1BAs per above, no lighting behind icon. For use in well-lit reception areas, on a white wall.

» 2Digitally printed vinyl print mounted on PVC panel. Alternative reception sign and secondary sign where additional large internal signage is required. For general use.

1

1B

2



» 3Digitally printed vinyl print mounted on PVC panel (slightly thicker than sign type 4). For use in exterior/building signs.

» 4Pre-cut, pre-spaced vinyl logo (full colour) applied straight onto white wall/surface. For general use.

» 5Pre-cut, pre-spaced frosted vinyl logoapplied to clear glass (can also be used internally).

» 6Pre-cut, pre-spaced vinyl logo white acrylic logo applied to frosted glass.

EXTERIOR SIGNS

3

» 23D (4mm deep) white acrylic logo (icon and text same depth). This sign can be used on frosted or clear glass.

» 33D (4mm deep) white acrylic logo (icon and text same depth). This sign can be used on frosted or clear glass.

» 4Digitally printed vinyl print mounted on PVC panel. Alternative reception sign and secondary sign where additional large internal signage is required. For general use.

5

4

6



» 7Digitally printed vinyl print mounted on PVC panel. For use as a carpark sign. Information may vary according to placement of the sign.

» 8Digitally printed vinyl print mounted on PVC panel. For use as a carpark sign for Waka Kotahi fleet vehicles.

» 9Digitally printed vinyl print mounted on PVC panel. Carpark sign.

» 10Digitally printed vinyl print mounted on lightweight PVC panel.

GENERAL OFFICE SIGNS

7

8


AUTHORISED VEHICLES ONLY

24 HOURS. ALL UNAUTHORISED VEHICLES WILL BE TOWED IMMEDIATELY.

AUTHORISED VEHICLES ONLY

9

10

RECEPTION

TENDERS BOX


SIGNAGE- ROADING PROJECTI.6

Waka Kotahi roading project signage is an important part of our public facing brand. The purpose of a project sign is to convey what is happening, where it is happening and how long it might take. All of this needs to be in seven words or less. Here is how to name and brand Waka Kotahi roading projects on the road.The highway sized signs are two-sided and come in a range of formats. These signs are all 2400mm wide x 1200mm high.

STATE HIGHWAY PROJECT SIGNS


» 1 State highway project sign, 2 linesTo be used when the name of project describes the nature of work beginning done. Positioned on state highway projects at the entry points to a project. (Refer to Template 1 – page 88)

» 2 State highway project sign, 3 linesTo be used when a description of work being done needs to be included in addition to the project name. Positioned on state highway projects at the entry points to a project. (Refer to Template 2 – page 89)

» 3 State highway project sign, 2 lines with progress barUsed for state highway projects at the entry points to a project that has multiple phases or components. Project progress bar gets filled in as each stage is completed. (Refer to Template 3 – page 90)

» 4 State highway project sign, rear faceUsed on the back of all state highway project signs and state highway ‘Thanks for your patience’ signs. (Refer to Template 4 – page 91)

» 5 State highway project sign, Thanks for your patienceUsed at the exit points of a state highway project where we are more likely to cause delays or disruption. This sign is optional. (Refer to Template 5 – page 92)

1

2

3

4

5

Ruby Bay Bypass

Jefferies to Wratts Road

SEAL WIDENING

Avalon Drive Bypass

CONTRACTOR:

Building Roads Ltd

Ph: 0800 123 456

Thanks foryour patience



Signs that are the correct size for a motorway have no contractor information on the rear face as the rear face is not able to be seen. They are suitable for placement on larger city motorways, with 4 or more lanes of traffic.Either the motorway sign with phone number or progress bar can be used. These signs are either 1800mm wide by 2400mm high portrait or 3600 wide by 2400 high landscape.

MOTORWAY PROJECT SIGNS


1

3

Thanksfor your patience

Ph: 0800 123 456

Manukau Harbour

MORE LANES BY 2017Ph 0800 7420 649

2

NewmarketConnection

VIADUCT

REPLACEMENT

» 1 Motorway project sign with phone number (3600mm x 2400mm)Used on motorway projects at the entry points to a project with the contractor’s phone number on front face. (Refer to template 6 – page 93)

» 2 Motorway project sign with progress barUsed on motorway projects at the entry points to a project that has multiple phases or components. (Refer to template 7 – page 94)

» 3 Motorway project sign, Thanks for your patienceUsed at the exit points of a motorway project where there is more likelihood to be delays or disruption. This sign is optional. (Refer to template 8 – page 95)


ELEMENTS OF PROJECT SIGN FRONT

1

2

3

Each element of the project signage designs are explained below.» 1 State highway shield

This shield holds the state highway number. It is always at the same proportions and will always appear in red with a white outline and red keyline.

» 2 MessageThe maximum number of words on any project sign is 7. Words on project signs should explain to motorists what is being done and why. The two key messages are the project name and the description of work. • Project name

This text provides the name of the project NOT necessarily the project contract name as it appears in the National Land Transport Programme (NLTP). Project name will always appear in upper and lower case. The maximum number of lines the project name can take is two. Note the maximum number of words includes the project name and description of work.

• Description of work This text is a description of the work. It needs to be understood by all motorists and should be simple and clear. Project description will always appear in UPPER CASE and on one line only (except on motorway signs). The maximum number of lines the description of work can take is one. Note the maximum number of words includes the project name and description of work.

» 3 Phone number – for motorway signs onlyThe phone number on the front face of motorway signs is to inform motorists of who they can contact for further information.

or 0800 SPEED


ELEMENTS OF PROJECT SIGN FRONT (CONTINUED)

ELEMENTS OF PROJECT SIGN BACK (HIGHWAY SIGNS ONLY)

1

2

6

» 5 Progress bar (optional) The project progress bar is designed for projects with multiple phases or components which are likely to last a while, eg Transmission Gully. The bar is filled with colour as the project progresses. After each project stage is completed, a longer sticker is replaced. The progress bar is not suitable for all projects.

» 6 Branding barThe branding bar contains the Waka Kotahi logo and NZ government logo.

» 1 ContractorContractor’s name to appear here.Used on the back of all state highway project signs and state highway ‘Thanks for your patience’ signs.

» 2 Phone numberThe contractor’s phone number to appear here.

5

Manukau Harbour

MORE LANES BY 2017Ph 0800 7420 649


CREATING AND INSTALLING PROJECT SIGNS

Each element of the project signage is explained below.

Sign file templatesEach sign template is available in the following formats:» Adobe InDesign (indd)» Adobe Illustrator (ai)» eps (elements of signs)» PDF (for reference only)Files created by designers should be supplied at the correct dimensions and as a high resolution PDF to the printers/signwriters.

ColourAll signs should be colour matched to PMS 302 and PMS 583. See pages 27 - 28 for colour specifications.The shield is red, PMS 485C. All text that appears on project signs is to be in black, except for the project progress bar.

Printing To digitally print graphic, using lightfast inks, onto 3M IJ40.10 or equivalent product. Overlaminated with 3M 3640.114 Clear Antigraffiti Film; » 2400mm x 1200mm signage:

Graphics mounted to 4mm aluminium composite materials (ACM) – Alucabond, Signbond, Dibond are examples of trade names for this product.

» Signage larger than above: Graphics mounted to 2mm power coated aluminium panel, including Signfix channel ‘blind fixed’ to rear. Size will denote number of channels required.

Note: non-reflectionised material should be used.

InstallingSigns are to be erected perpendicular to the road centreline and be erected at a location where a vehicle may safely stop and park clear of the white edge line. » 2400mm x 1200mm signage:

Apply rear face graphic detail, produced as pre-spaced computercut lettering, onto rear of sign. Suitably set 100mm x 100mm treated timber posts into ground. Attach sign panel to 100mm x 100mm treated timber posts using mechanical fixings such as stainless steel screws etc. Spot patch over the tops of screw heads using small 30mm dots of the white self adhesive vinyl.

» Signage larger than above:Apply rear face graphic detail, produced as pre-spaced computercut lettering, onto rear of sign. Supplied with Signfix 100mm square post clips for attaching to posts. Suitably Set the 100mm x 100mm treated posts into ground. Size will denote number of posts required. Attach sign panel to 100mm x 100mm treated timber posts using Signfix post clip fixing system.


Ruby Bay Bypass

HIGHWAY SIGN DIMENSIONS

668mm912mm600mm

215mm

220mm

1000mm

187.5mm

68mm

120mm

68mm

110mm 110mm

60mm

60mm

132mm

20mm25mm

110mm

clear space

clear space

clea

r spa

ce

clear space

110mm

message centred vertically and horizontally in white space

approx 85mm

» 1 State highway shield» 2 Progress bar» 3 Branding bar and logos

Waka Kotahi logo: 600mm wide x 132mm high New Zealand government logo: 668mm wide x 68mm high This is a different logo proportion relationship to that on the section titled ‘Use of our logo with the New Zealand government brand on page 19.

1

2

3


Manukau Harbour

MORE LANES BY 2017Ph 0800 7420 649

MOTORWAY PROJECT SIGN DIMENSIONS – LARGE (3600MM X 2400MM)


Waka Kotahi logo: 894mm wide x 226mm high New Zealand government logo: 994mm wide x 101mm high This is a different logo proportion relationship to that on the section titled ‘Use of our logo with the New Zealand government brand on page 19.

1

2

3

365.5mm

374mm

2000mm

367.5mm

894mm 1452mm 994mm

130mm

130mm

clear spaceclea

r spa

ce

clear space

clear space

101mm

206mm

129mm

130mm 130mm

103.5mm

103.5mm

226mm

30.5mm39mm

message centred vertically and horizontally in white space


NewmarketConnection

VIADUCT

REPLACEMENT

MOTORWAY PROJECT SIGN DIMENSIONS – SMALL (2400MM X 1800MM)


Waka Kotahi logo: 600mm wide x 132mm high New Zealand government logo: 668mm wide x 68mm highThis is a different logo proportion relationship to that on the section titled ‘Use of our logo with the New Zealand government brand on page 19.

3

668mm600mm

68mm147mm

111mm

342mm95mm 95mm

96mm

96mm

132mm

25mm33mm

95mm

95mm

clear spaceclea

r spa

ce message centred vertically and horizontally in white space

clear space

clear space

approx 85mm

215mm

220mm

1

1000mm

187.5mm2


TEMPLATE 1 – STATE HIGHWAY PROJECT SIGN, 2 LINES

1200mm

2400mm

SPECIFICATIONS

Design requirementsSize: 2400mm wide x 1200mm high

Project name: Font: Helvetica Bold Size: 530pt Leading: 650p Kerning: 20 Character height: 134.5mm (approx) Max number of characters: 21 Upper and lower case, centred vertically and horizontally in white space

Project description:Font: Helvetica Bold Size: 450pt Leading: 550pt Kerning: 20 Character height: 114mm (approx) Space before Project description: 50pt Max number of characters: 19 (The space between words is equal to 1 character space. The width of the shield is equal to 2 character spaces.) Uppercase, centred vertically and horizontally in white space

Colour:See ‘Creating and installing project signs’ on page 84.

Ruby Bay Bypass

To be used when the name of the project describes the nature of work beginning done. Positioned on state highway projects at the entry points to a project.


TEMPLATE 2 – STATE HIGHWAY PROJECT SIGN, 3 LINES

SPECIFICATIONS


Project name: Font: Helvetica Bold Size: 530pt Leading: 650p Kerning: 20 Character height: 134.5mm (approx) Max number of characters: 21 Upper and lower case, centred vertically and horizontally in white space

Project description:Font: Helvetica Bold Size: 450pt Leading: 550pt Kerning: 20 Character height: 114mm (approx) Space before Project description: 50pt Max number of characters: 19 (The space between words is equal to 1 character space. The width of the shield is equal to 2 character spaces.) Uppercase, centred vertically and horizontally in white space


To be used when a description of work being done needs to be included in addition to the project name. Positioned on state highway projects at the entry points to a project.

Jefferies to Wratts Road

SEAL WIDENING1200mm

2400mm


TEMPLATE 3 – STATE HIGHWAY PROJECT SIGN, 2 LINES WITH PROGRESS BAR

Avalon Drive Bypass

1200mm

2400mm

SPECIFICATIONS


Project name: Font: Helvetica Bold Size: 530pt Leading: 650p Kerning: 20 Character height: 134.5mm (approx) Max number of characters: 21 Upper and lower case, centred vertically and horizontally in white spaceProject description:Font: Helvetica Bold Size: 450pt Leading: 550pt Kerning: 20 Character height: 114mm (approx) Space before Project description: 50pt Max number of characters: 19 (The space between words is equal to 1 character space. The width of the shield is equal to 2 character spaces.) Uppercase, centred vertically and horizontally in white space


Used for state highway projects at the entry points to a project that has multiple phases or components. Project process is shown and changes over time. You will not be able to include the project progress bar if the project name and description are 3 lines of text.


TEMPLATE 4 – STATE HIGHWAY PROJECT SIGN, REAR FACE

SPECIFICATIONS


Contractor + contractor’s name: Font: Helvetica Bold Size: 350pt Leading: 600pt Kerning: 20 Character height: 89mm (approx) ‘CONTRACTOR’ in uppercase ‘Contractor’s name’ in upper/lower case Contractor’s name can appear over 2 lines if required. Message centred vertically and horizontally in white space

Phone:Font: Helvetica Bold Size: 250pt Leading: 400pt Kerning: 20 Character height: 63.5mm (approx) Number centred vertically and horizontally in white space

Colour: See ‘Creating and installing project signs’ on page 84. If using existing posts, reduce text to fit between posts if needed.

Used on the back of all state highway project signs and state highway ‘Thanks for your patience’ signs.

CONTRACTOR:

Building Roads Ltd

Ph: 0800 123 456

1600mm300mm 300mm

1200mm

2400mm


Thanks foryour patience1200mm

2400mm

TEMPLATE 5 – STATE HIGHWAY PROJECT SIGN, THANKS FOR YOUR PATIENCE

SPECIFICATIONS


Used at the exit points of a state highway project where there is more likelihood of delays or disruption. This sign is optional.


TEMPLATE 6 – MOTORWAY PROJECT SIGN WITH PHONE NUMBER

SPECIFICATIONS


Project name: Font: Helvetica Bold Size: 950pt Leading: 700pt Kerning: 20 Character height: 240mm (approx) Max number of characters: 18 Upper and lower case, centred vertically and horizontally in white space

Project description:Font: Helvetica Bold Size: 800pt Leading: 750pt Kerning: 20 Character height: 203mm (approx) Space before project description: 50pt Max number of characters: 17 (The space between words is equal to 1 character space. The width of the shield is equal to 2 character spaces.) Uppercase, centred vertically and horizontally in white space

Used on motorway projects at the entry points to a project with the contractors phone number on front face.

3600mm

2400mm

Manukau Harbour

MORE LANES BY 2017Ph 0800 7420 649

Phone:Font: Helvetica Bold Size: 250pt Leading: 400pt Kerning: 20 Character height: 63.5mm (approx) Number centred vertically and horizontally in white space

Colour: See ‘Creating and installing project signs’ on page 84.


TEMPLATE 7 – MOTORWAY PROJECT SIGN WITH PROGRESS BAR

Used on motorway projects at the entry points to a project that has multiple phases or components.

SPECIFICATIONS


Project name: Font: Helvetica Bold Size: 530pt Leading: 800pt Kerning: 20 Character height: 134.5mm (approx) Max number of characters: 15 Upper and lower case, centred vertically and horizontally in white space

Project description:Font: Helvetica Bold Size: 450pt Leading: 750pt Kerning: 20 Character height: 114mm (approx) Space before project description: 50pt Max number of characters: 14 (The space between words is equal to 1 character space. The width of the shield is equal to 2 character spaces.) Uppercase, centred vertically and horizontally in white space

Colour: See ‘Creating and installing project signs’ on page 84.

1800mm

2400mm

NewmarketConnection

VIADUCT

REPLACEMENT


TEMPLATE 8 – MOTORWAY PROJECT SIGN, THANKS FOR YOUR PATIENCE

SPECIFICATIONS


‘Thanks for your patience’: Font: Helvetica Bold Size: 700pt Leading: 900pt Kerning: 20 Character height: 178mm (approx) Upper and lower case, centred vertically and horizontally in white spacePhone number:Font: Helvetica bold Size: 350pt Leading: 420pt Kerning: 20 Character height: 89mm (approx) Space before project description: 250ptColour: See ‘Creating and Installing project signs’ on page 84.

Used at the exit points of a motorway project where there is more likelihood of delays or disruption. This sign is optional.

1800mm

2400mm

Thanksfor your patience

Ph: 0800 123 456


PROJECT OPENING RIBBON

There is a selection of project opening ribbon formats, depending on your requirement. Preference when including the project name is ribbon type B. Font: Whitney Bold Size: 75mm high Colour: PMS 548

Ribbon type C – Layout when project name is long, and a number of cuts are required from a 40m roll

Ribbon type A – Standard logo

Ribbon type B – Preferred layout when project name is to be included

70mm190mm70mm

70mm190mm

70mm70mm

70mm

21.5mm


MAINTENANCE CONTRACTORSI.7

VEHICLE SIGNAGE

Where Waka Kotahi has a non-exclusive contract with a road maintenace provider, an endorsement logo including the text ‘supplier to’ is to be applied to maintenace vehicles, with the option of including the 0800 4 HIGHWAYS phone number.


VEHICLE SIGNAGE


VEHICLE SIGNAGE


MAP STYLE GUIDEI.8

Maps are an important aspect of our communications. Our maps can vary greatly in their level of detail depending on the information required to be communicated. We have created a simple set of parameters for styling maps that should form the basis of all illustrative maps. When creating a map, ensure the level of detail suits the message and audience it is required for. Consider the audience’s needs and what channel the map is for. Choose as simple a map as possible for the information needed to be conveyed. Avoid overwhelming the audience with unnecessary or complex information if it is not specifically required. While basic guidelines and examples of map styling are shown here, it is inevitable that unique situations will arise. If you have any questions or need further information or guidance, contact [email protected]


MAP COLOUR

The colours of base map features and roads should be as follows. For overlayed information, use the full Waka Kotahi colour pallete as appropriate.

General land mass 50% PMS413 R233 G233 B225

Park/green space 50% PMS346 R167 G222 B195

Sea/lakes/rivers 50% PMS659 R189 G210 B237

State highways PMS7405 R242 G205 B0

Road labels 80% Black R51 G51 B51

Landmark/feature labels 50% Black R128 G128 B128

Local/other roads WHITE R255 G255 B255

Key/legend panel WHITE R255 G255 B255


MAP STYLE

Wood St

The Crescent

Wood St

Leven St

Dee St

Liddel St

Kelvin St

Spey St Spey St

Esk St

ROADCLOSED

Don St

PUKEKURA PARK

NEW PLYMOUTH BOYS’ HIGH SCHOOL

BROOKLANDS PARK

BROOKLANDS

MERRILANDS

LOWER VOGELTOWN

VOGELTOWN

WELBOURN

HIGHLANDSPARK

STRANDON

WESTOWN

FRANKLEIGHPARK

AVERY PARK

RUGBY PARK

Pendarves Street

Gilbert St

STRANDON

Gover Street

Leach StreetCourtney Street

Coronation Avenue

KAIKŌURA

BLENHEIM

NELSON

MOTUEKA

For simplicity, the style is flat colour. State highways are shown in yellow with relevant shield and local/other roads in white. As a general rule, orientation should be with north at the top, unless there is a specific reason not to. Place the north symbol at the top of the page.

General land mass

KEY

Park/green space

Sea/lakes/rivers

State highways

Local/other roads


JALLIANCE IDENTITIES & DESIGN RESOURCES

Waka Kotahi often works alongside key partners in delivering large scale roading projects. These project alliances can include, for example, other agencies, contractors, engineers and utility companies

The work we undertake must be recognised clearly as being delivered by Waka Kotahi. The purpose of an alliance identity is to clearly label each project and assist in creating public awareness. This appendix explains how to apply the Waka Kotahi alliance project identities.

IDENTITY CREATION

Any new alliance identity will be created by the Channels and Design Services team. Approved files and templates will be provided for use by contractors or suppliers to the alliance. If any unique application or template is desired, contact the Channels and Design Services team for advice or to assist with development.

Identities have a natural lifespan and will be created as projects begin and discarded as they are completed.

Please contact the Manager, Design and Brand if a new identity is required.

mailto:dave.preece%40nzta.govt.nz?subject=


ALLIANCE IDENTITY FORMATSJ.1

The Waka Kotahi alliance identity should be used on internal and external material developed for and by Waka Kotahi alliance projects.

The Waka Kotahi alliance identity is made up of two components – the name of the project and partner organisations locked up with the Waka Kotahi logo. The componets can be used in two ways, either as a lockup with the partner organisations under the name of the project or in a horizontal format with the name following the Waka Kotahi logo.

Waka Kotahi alliance identities should always be reproduced without alteration. Electronically sourced artwork should be used in all cases and can be sourced from the Channels and Design Services team.

LOCKUP FORMAT


105Waka Kotahi NZ Transport Agency

Brand manual

HORIZONTAL FORMAT

LOCKUP FORMAT

HORIZONTAL FORMATFOR SUB PROJECT

STACKED FORMAT


Raumati SectionMacKays to Peka Peka




ALLIANCE LOGO COLOUR SPECIFICATIONSJ.2

FULL COLOUR

A full colour logo should be used wherever possible. Otherwise a one colour or reversed (white) logo can be used on the specified backgrounds only.

The accepted colour specifications for the Waka Kotahi alliance identifier are: full colour (PMS 302 and PMS 583 or CMYK), one colour (black or PMS 302) and one colour reversed black or PMS 302).


Brand manual

ONE COLOUR (WAKA KOTAHI BLUE)

This version should only be applied in exceptional circumstances when a full colour logo cannot be used.



ONE COLOUR (BLACK)

This version should only be applied in limited circumstances when a full colour logo cannot be used.



Brand manual

REVERSED (WHITE)

This version should only be placed on a black, PMS 302, PMS 583, dark or mid-tone background and should only be applied in very limited circumstances when a full colour logo cannot be used.



MINIMUM SIZEJ.3

The minimum size that an alliance logo should be reproduced is determined by the Waka Kotahi logo. For alliance identifiers using the horizontal format – the minimum size is 8mm high.

For alliance identifiers using the stacked format – the minimum size is 35mm wide.

35mm

8mm

14mm

MINIMUM LOGO SIZE




Brand manual

CLEAR SPACE REQUIREMENTSJ.4

These clear space requirements should be used to ensure that the logo is clearly recognised. The minimum clear space around an alliance logo is determined by the height of the ‘waka’ in the Waka Kotahi logo. Electronically supplied files of all alliance logos already have this minimum clear space.

CLEAR SPACE REQUIREMENTS




WHAT NOTTO DOJ.5

Never alter or modify the alliance logo or its individual elements in any way, or create alternative logos. There might be unique situations when special rules for logo application may need to be developed and applied.


DO NOT rotate, stretch or distort the logo in any way. DO NOT alter colours, recreate, reconfigure, separate, or reformat any alliance logo. Only approved alliance logos can be used.






MacKays toPeka Peka



Brand manual

ALLIANCE PARTNER LOCKUPJ.6

RELATIONSHIP WITH SUPPLIERS’ NAMES

Partner names are incorporated into the Waka Kotahi style by being reversed and placed on a blue background and separated by an angled divider device – see example below for reference.

Clear space requirements of partners’ name should also be observed. Please refer to specific partner logo guidelines for more information if necessary.

When using multiple names, keep them in proportion to each other and align their centres vertically with even spacing between them.

Note, this is only to be used as a footer or secondary graphic and should not appear on its own without the name of the project.

REVERSED (WHITE)

FULL COLOUR

ONE COLOUR (BLACK)



ALLIANCE APPLICATION EXAMPLES AND DESIGN RESOURCESJ.7

This section shows a variety of applications for the alliance material. You can choose from a range of pre-designed templates that best suit your communications requirement.

LETTERHEAD


NATIONAL OFFICE Victoria Arcade

44 Victoria Street Private Bag 6995

Wellington 6141 New Zealand

T 64 4 894 5400 F 64 4 894 6100

www.nzta.govt.nz


Brand manual

BUSINESS CARDS


Waterview Connection

NATIONAL OFFICEVictoria Arcade

44 Victoria StreetPrivate Bag 6995

Wellington 6141New Zealand

T 64 4 894 5400F 64 4 894 6100

www.nzta.govt.nz

DDI 64 4 000 0000M 64 4 000 0000E fi [email protected]

Firstname LastnameTitle

1

2

Alliance project business cards are designed so that the logo is always on the left and name, title, direct and general contact details are on the right.

The dimensions of the alliance identifier is determined by the minimum size of the Waka Kotahi logo.

The backs of the cards are designed to display the alliance partners. They can either be represented by text, or logos can be incorporated into a lockup. An example layout is shown here. The cards are printed in 2 colour.

These are examples of:» 1 business card front» 2 business card back with partners


COMPLIMENTS SLIP


With Compliments

www.nzta.govt.nz


Brand manual

A4 PROJECT DOCUMENT TEMPLATE

This template has been designed for individual alliance projects to use for reports, consultation and general documents.» 1 Standard front cover» 2 Content pages with text styles


1 2

DOCUMENT TITLE Document subtitle [AUTHOR] [DATE]

[VERSION]

NZ TRANSPORT AGENCY DOCUMENT TITLE // 4

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A4 PROJECT UPDATE NEWSLETTER

This template has been designed for multi-page newsletters, info pages and FAQ updates for a specific project.» 1 Front cover with project lockup» 2 Content pages and text» 3 Back cover with logo lockup


2 3

1



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If you require any additional information, please contact:




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Heading Style 1 – colour can be changed for variety

HEADING STYLE 2


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NZ Transport Agency | 4 Title project update XXX2018

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Brand manual

ADVERTISING – DISPLAY FORMAT

These are examples of alliance project display advertising brand applications. These templates should be used when creating an alliance project road update display advertisement.


www.nzta.govt.nz/manukau

Geotechnical Investigation

The NZ Transport Agency will be working at the side of SH1 in Pukerua Bay after Labour Weekend to fi nd out what ground conditions are like so we can design a new retaining wall for this location out what ground conditions are like so we can design a new retaining wall for this location.

In order to fi nd out what lies beneath the surface, the NZ Transport Agency will be drilling and surveying alongside the footpath and in one area on the highway over a three-week period from 28 October. Pedestrian access will be maintained at all times and temporary traffi c lanes will be marked keeping two-way traffi c available.

Most of the work will happen during the day, outside peak traffi c hours, the remainder at night to minimise disruption to road users.

We ask for your patience while we carry out this work in the area.

MacKays to Peka PekaWellington Northern Corridor

www.nzta.govt.nz/manukau

Would you like to know more about air quality and the proposed Waterview tunnel project?Find out how planned tunnel emission management compares to international practice. Attend one of these community workshops. The project team is interested in your questions and feedback. Find out how emission management compares to international practice. Find out more about the project by calling 09 368 2000or visiting www.waterview connection.co.nz

Community workshops

9 September 7pm–9pmOwairaka Primary School113 Richardson Road

11 September 7pm–9pmWaterview Methodist ChurchCnr Great North Road and Fir Street

Air quality – fi nd out more

MacKays to Peka PekaWellington Northern Corridor




POWERPOINT TEMPLATES

There is a selection of PowerPoint slides customisable for alliance projects. Slide templates include title slide, text only, bullet text, and text and image combinations for presentations.


Click to add title text

Click to add subtitle text

Click to add Master title styleClick to edit Subtitle

Click to edit Master text styles• Second level


• Fifth level








• Fifth level




• Fifth level




Brand manual

DISPLAY POSTERS

These are examples of alliance project display posters used to display project information at open days, installations and information points.


W E L L I N G T O N

L O W E R H U T T

U P P E R H U T T

P A R A P A R A U M U

P O R I R U A

D U N E D I N

I N V E R C A R G I L L

M A R T I N B O R O U G H

M A S T E R T O N

P A L M E R S T O NN O R T H

W H A N G A N U I

F E I L D I N G

H A W E R A

S T R AT F O R D

G I S B O R N E

W A I R O AM O R E R E

C A M B R I D G E

P U TA R U R U

T E K U I T I

R A G L A NH A M I LT O N

N G Ā R U A W Ā H I A M O R R I N S V I L L E

H U N T LY


N E W P LY M O U T H

M A R S D E NP O I N T

D A R G A V I L L E

W E L L S F O R D

K A I K O H E

K A I TA I A

W H A N G A R E I

N A P I E R

Q U E E N S T O W N

W A I TA R A

Ō A K U R A

G O R E

B A L C L U T H A

M I LT O N

L A W R E N C E

R O X B U R G H

C R O M W E L L

A L E X A N D R A

C H R I S T C H U R C H

A M B E R L E Y

K A I K O U R A

O A M A R U

H A M D E N

A L B A N Y

M A S S E Y


P A P A K U R AP A P A K U R A

P U K E K O H EP U K E K O H E

W A R K W O R T H

P U H O I



NEW ROADLorem ipsum dolor sit amet, consectetur adipiscing vestibulum tincidunt est quis eros ornare dapibus. Maecenas malesuada varius lacus vitae tempus. Phasellus placerat sit amet turpis ut pulvinar. Maecenas sapien sem, sodales id vehicula sed, laoreet pulvinar elit. Sed aliquet tempus est sed faucibus sit amet mi ante. Donec quis sem eu massa tempor congue.

OPEN DAYLorem ipsum dolor sit amet, consectetur adipiscing vestibulum tincidunt est quis eros ornare dapibus. Maecenas malesuada varius lacus vitae tempus. Phasellus placerat sit amet turpis ut pulvinar. Maecenas sapien sem, sodales id laoreet pulvinar elit. Sed aliquet tempus est sed faucibus sit amet mi ante. Donec quis sem eu massa tempor congue.

www.nzta.govt.nz

OPEN DAY

Saturday11 November 2020

10am–2pm

DIRECTIONSPhasellus porttitor enim sit amet ultrices vehicula. Morbi vestibulum lacinia blandit. Ut pharetra diam enim, nec aliquam ipsum varius mollis. In ornare ornare est sit amet vulputate. Aenean lobortis sapien ac tortor sagittis ultricies tempor congue.

TITLE OF PROJECT INFORMATIONCONSTRUCTIONS STARTS SOON

SHARED PATH

CONNECTING COMMUNITIES



Call 0800 000 000 or subscribe to our newsletter by emailing [email protected]

Nam volutpat metus mi, et maximus turpis pharetra at. In id massa tristique, dapibus risus eget, consequat felis. Proin iaculis dui ut est pretium lacinia. Morbi eget erat ac sem viverra porta et in nibh. Aliquam sit amet suscipit risus, nec fermentum leo.

Etiam ut quam elementum, scelerisque nibh id, faucibus turpis. Maecenas euismod cursus velit a vestibulum. Sed in leo quis lectus convallis fermentum id a mauris.

Curabitur venenatis ante ac accumsan consequat. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Donec eget enim ex.

Cras rutrum effi citur ex, eget viverra quam fringilla et. Vivamus laoreet quam vel tortor faucibus molestie. Pellentesque sit amet lacus eget lectus egestas lacinia vel in urna. Sed in leo quis lectus convallis fermentum id a mauris.

Nam volutpat metus mi, et maximus turpis pharetra at. In id massa tristique, dapibus risus eget, consequat felis. Proin iaculis dui ut est pretium lacinia. Morbi eget erat ac sem viverra porta et in nibh. Aliquam sit amet suscipit risus, nec fermentum leo. Etiam ut quam, scelerisque nibh id, faucibus turpis. Maecenas euismod cursus velit a vestibulum.

Donec eu lorem egestas, facilisis est ut, vulputate mi. Fusce vulputate mi venenatis egestas hendrerit. Etiam dictum risus a tellus placerat, vel accumsan nunc accumsan. Curabitur venenatis ante ac accumsan consequat.

Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Donec eget enim ex. Cras rutrum effi citur ex, eget viverra quam fringilla et. Vivamus laoreet quam vel tortor faucibus molestie. Pellentesque sit amet lacus eget lectus egestas lacinia vel in urna. Sed in leo quis lectus convallis fermentum id a mauris.

Phasellus porttitor enim sit amet ultrices vehicula. Morbi vestibulum lacinia blandit. Ut pharetra diam enim, nec aliquam ipsum varius mollis. In ornare ornare est sit amet diam nec sodales consectetur, elit neque malesuada tortor.


SITE OFFICE SIGNAGE – EXTERNAL

These are examples of alliance project site office brand application. In this instance the project identifier can be replaced with partner logo lockup. Signage will need to be flexible to meet different site requirements. .

Site OfficeNortherN ZoNe


Brand manual

SITE OFFICE SIGNAGE – INTERNAL

These are examples of alliance project reception brand applications. In all cases, ensure the brand is applied to a well-lit white or very light coloured prominent wall. Using the partner logo lockup is preferred. Signage will need to be flexible to meet different site requirements.


SITE AND SAFETY APPAREL

These are examples of alliance project apparel brand application for:

» 1 Hard hat» 2 High visibility safety vest» 3 Casual polo shirt

In most cases, the one colour stacked project logo is preferred for application. On a light or mid-tone background, use a black logo. On a dark background use a reversed logo. For safety reasons, under no circumstances should any logo or branding appear on the reverse of the safety vest.

1

32


KWAKA KOTAHI PUBLIC-PRIVATE PARTNERSHIPS (PPP)

Waka Kotahi will from time to time engage in a PPP to deliver major pieces of infrastructure.A PPP will create a visual brand to identify it as being distinct from Waka Kotahi for the period it is responsible for constructing and operating the asset. This identity needs to be approved by Waka Kotahi. A visual link to Waka Kotahi is to be present to make it identifiable for New Zealanders as being on behalf of Waka Kotahi.

In order to create continuity, a brand signature has been created that is to be incorporated into the visual identity and used on all communications and operations material being produced by all PPPs. It has been designed to be used in conjunction with the partnership’s individual logo, look and feel.

THE OBJECTIVES OF WAKA KOTAHI BRAND SIGNATURE ARE:

• to show a unity of purpose across Waka Kotahi initiated PPPs • to maintain transparency and visibility of Waka Kotahi

activities• to develop and promote trust through the clear identification

of Waka Kotahi initiatives and projects.

Following are the technical requirements of the brand signature and examples to provide a guideline for use. For further information or clarification, please contact the Manager, Design and Brand at Waka Kotahi.




WAKA KOTAHI BRAND SIGNATURE FORMATK.1

All external publications must display the Waka Kotahi brand signature.This includes stationery, newsletters, reports and websites. Other visual media such as signage, billboards, education or information campaigns must carry a brand signature. When used online, the brand signature should link through to www.nzta.govt.nz

The Waka Kotahi PPP brand signature is simply a line of text in two weights. It’s important that it always be reproduced without alteration. Electronically sourced artwork should be used in all cases and can be sourced from the Channels and Design Services team.

THE BRAND SIGNATURE


Brand manual

MINIMUM SIZEK.2

CLEAR SPACE REQUIREMENTSK.3

To maintain legibility the brand signature should never be reproduced any smaller than indicated below.

These clear space requirements should be used to ensure that the logo is clearly recognised. The minimum clear space around the brand signature is determined by the height of the ‘o’ from the word transport. Electronically supplied files of all alliance logos already have this minimum clear space.

25mm

MINIMUM SIZE

MINIMUM SIZE


COLOUR SPECIFICATIONSK.4

WAKA KOTAHI BLUE (PMS 302)

BLACK

65% BLACK

WHITE

The brand signature is to be a single colour and to fit, it should adopt it’s colour from the pallette of the PPP’s brand. Default colour specifications for the Waka Kotahi brand signature are: black, 65% black or white.


Brand manual

Never alter or modify the brand signature in any way. Some examples of incorrect logo use are shown here. There might be unique situations when special rules for logo application may need to be developed and applied.


DO NOT rotate, stretch or distort the logo in any way. DO NOT alter colours, re-create, reconfigure, separate, or reformat the brand signature.


WHAT NOT TO DOK.5


LCO-BRANDING WAKA KOTAHI EVENTS ON BEHALF OF GOVERNMENT

The overall purpose of an event is to inform the public of how government is meeting its objectives through Waka Kotahi activities. This needs to be appropriately reflected in event collateral branding. Events should be branded according to the type of event. These guidelines set out what is required for each type of event and for each type of communication.

Branding for events need to be clear and simple to follow. They include requirements from the Minister of Transport’s office and are consistent with the all-of-government brand set out by the State Services Commission at: www.ssc.govt.nz/govt-brand. The all-of-government brand is used by state sector organisations on all their services and programmes.

Some templates are available for examples used here. If you have any questions about these or the use of our brand, contact the Manager, Design and Brand



Brand manual

EVENT TYPESL.1

WAKA KOTAHI EVENTS

These are core Waka Kotahi delivered events for projects, programmes or initiatives where the majority of funding was from the Crown or Waka Kotahi.

Include the Waka Kotahi logo, project name and all of government logo. For treatments specifically relating to alliance projects and Public Private Partnerships, check the relevant sections of this manual.

Current examples are projects that are part of the Accelerated Regional Roading Package.

PARTNERED EVENTS

These are events run jointly by Waka Kotahi and other government organisations, such as a council or organisation like Auckland Transport.

Include the council/other government organisation logo, Waka Kotahi logo, project name and NZ Government logo.

A current example is the Urban Cycleways Programme.

COMMUNITY EVENTS

These are community events delivered by council or another government organisation, with Waka Kotahi as a partner (co-funder).

Include the council/other government organisation logo, Waka Kotahi logo and NZ Government logo.

JOINT WAKA KOTAHI/AUCKLAND TRANSPORT EVENTS

These events are for specific projects where Waka Kotahi and Auckland Transport are equal partners.


WAKA KOTAHI EVENTSL.2

Use the word ‘Kotahi’ as reference for bothheight and alignment with the top of the ‘N’ aligned with the baseline of ‘Kotahi’


ALLIANCE PROJECT

WAKA KOTAHI PROJECT

PPP PROJECT

CROWN FUNDED PROJECT

Event for Waka Kotahi funded project or initiative - including alliances and PPP projects.See the logo use, alliance and PPP sections of this manual for full logo and lockup usage guidelines.

X

X

XX

X

X


Brand manual

WAKA KOTAHI PROJECT

Invitation

Media release

Stuart Street

Cum

berla

nd S

treet

Cast

le S

treet

St A

ndre

ws Stre

etMoray Place

Prin

ces S

treet

Rattray Street

High Street

Maclaggan Street

Smith Street

The Octagon

Burlington Street

Stuart Street

EVENT

PROJECT EVENT THAT MIGHT INVOLVE A RIBBON-CUTTINGYou are invited to something somewhere with some other people and possible have something to eat (fi ngers crossed it’s sausage rolls), but you might also need some good walking shoes.

WHENDay, XX Month 2018

TIME0:00am for an 0:00am start

WHEREXX Somewhere Street, Suburb

RSVPDay, XX Month 2018 to [email protected]

INVITATION


Banners

Posters

THE TITLE OF THE EVENT GOES HERE

Victoria Park Tunnel

INFORMATIONVictoria Park Tunnel

Victoria Park

Victoria Park will be restored on top of the tunnel, with work due to start in autumn 2011 as soon as the tunnel roof is completed. At the same time, some facilities within the park will be reinstated. The key features of the reinstatement are:

Areas aff ected by construction will be re-grassed, and trees replaced.

Connectivity through and to the park will be improved by building new footpaths

A replacement skate park will be built by Auckland Council in its original location next to Beaumont Street. This will cover 2,100 square metres and will be designed with input from skateboarders and local area representatives.

A half-court for basketball will be built in a new recreation plaza.

Two egress structures will be located in the park in case of an emergency in the tunnel. The structures will be integrated within the park - with one providing recreation opportunities and the other acting as a piece of art within the park.

Before tunnel construction began a number of trees were removed from the park. These trees will be replaced as part of the landscape planting. A total of 150 specimens (both trees and shrubs) will be planted. These include six large London Planes to reinstate this historic ring of trees.

Other furniture to be located in the park includes drinking fountains, picnic benches, bins, signage, public toilets and bike stands.

The existing viaduct will include a public arts component. The viaduct columns will be painted.

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• emporum latquis eossi blam aliberro maio cor mod quia ducidundi dionsequam quiatio.

• Sam resto corenim nonectus es cum ium veleces ti-

untotam quis dolor aut pra quat latet dist pos simus

• utenti con nost lit rernam essunt expeditiisi ut libus mincidigni officiendere numque voloresequis

• corro con natum a volora simus, quam vidi aut as nis velecep eliandi pienis aliciendenem eum dolupta

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• Arciusantem id qui reratur abo. Raectotat.

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• elest, aut et faccat andi alique nobit moluptatas vo-luta ius aboria in comnihi liandia dollore henihitiate neturempos velibus dantur si conse volumque quo

TITLE OF THE EVENT GOES HERE


Brand manual

ALLIANCE PROJECT

Invitation

Media release

AN INVITATION TO THE

EVENT TITLE LINE 1EVENT TITLE LINE 2BRIEF DESCRIPTION OF EVENT GOES HERE


AN INVITATION FROM A DIGNITARY EVENT DETAILS

WHERE / Address line one Address line two Address line three

WHEN / 0.00pm, Day Date Month YearRSVP / Please RSVP to Firstname Lastname by Day Date Month T: 04 123 4567 E: [email protected]

Brief event description fugit ut vent eum, volliciusam rernam venit, arum harum es namus nonsern atiste re porem vellupt.

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FIRSTNAME LASTNAMEAND PARTNER

MEDIA RELEASE

For more information please contact:

Contact Name

Position

T 64 x xxx xxxx

F 64 x xxx xxxx

M 64 xx xxx xxxx

[email protected]

www.nzta.govt.nz

Contact Name (if any, or delete)

Position

T 64 x xxx xxxx

F 64 x xxx xxxx

M 64 xx xxx xxxx

[email protected]

EMBARGOED UNTIL DATE TIME INFORMATION (can be deleted if necessary)

NZ Transport Agency [ Regional O�ce Name ]

XX Month Year

Headline text in sentence case, Lucida sans bold, 11pt, left aligned.

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Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

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Body text, Lucida sans roman, 10pt, left aligned.ENDS



Banners

Posters




Victoria Park

























Brand manual

PPP PROJECT

Invitation

Media release









16 December 2014

GROUND BLESSED FOR TRANSMISSION GULLY PROJECT CONSTRUCTION SITE OFFICE

The ground has now been blessed at Lane’s Flat near Pauatahanui ahead of establishment works for a site office and compound for the Transmission Gully motorway project’s construction phase.

Up to 120 staff will be accommodated for up to five years at the three-hectare site which holds particular significance for local iwi. It is near the site of Ngati Toa leader Te Rangihaeata’s pa, Matai Taua.

The blessing, five months after the Public Private Partnership (PPP) contract was signed between the New Zealand Transport Agency and Wellington Gateway Partnership, signals tangible progress is being made towards the first major earthworks season in Spring/Summer of 2015.

Chief Executive of the Wellington Gateway Partnership, David Low said the start of work on the project site office and compound following the sod turning event in September is a good indicator of WGP’s commitment to maintaining momentum on the long awaited project.

A joint venture between Leighton Contractors and HEB Construction (LHJV), who will design and construct the motorway for the Wellington Gateway Partnership, will be establishing and occupying the Lanes Flat site during the five-year design and construction phase.

LHJV Project Director, Mick O’Dwyer said establishing the site office and compound will involve bringing in fill to build up the site which will mean increased traffic movements in the local area.

“Temporary buildings, called portacoms, will be brought to the three-hectare site to provide office space for around a hundred permanent staff who are expected to begin moving in towards the end of the first quarter of the new year,” he said.

Some equipment will also be based at the compound.

Major construction work on the Transmission Gully motorway is scheduled to begin during the Spring/Summer of 2015. The motorway is expected to be open for traffic in 2020.

[ends]

FOR MORE INFORMATION, PLEASE CONTACT:

Lauren McKenzie: Project Community & Stakeholder Manager.T: 029 777 0827

Media Release


Banners

Posters





Victoria Park













• Sam resto corenim nonectus es cum ium

veleces tiuntotam quis dolor aut pra quat latet dist pos simus






• elest, aut et faccat andi alique nobit moluptatas


Brand manual

CROWN PROJECT

Invitation

Media release



MEDIA RELEASE


Contact Name

Position

T 64 x xxx xxxx

F 64 x xxx xxxx

M 64 xx xxx xxxx

[email protected]

www.nzta.govt.nz


Position

T 64 x xxx xxxx

F 64 x xxx xxxx

M 64 xx xxx xxxx

[email protected]



XX Month Year













Banners

Posters





Victoria Park













• Sam resto corenim nonectus es cum ium

veleces tiuntotam quis dolor aut pra quat latet dist pos simus






• elest, aut et faccat andi alique nobit moluptatas


Brand manual

PARTNERED EVENTSL.3

Event for co-funded projects or initiatives.A logo lockup system, including the all-of-government brand, has been designed to reflect these partnerships and cater for the range of situations where it is necessary to co-brand collateral.

If a specific stiuation exists that these options will not cover, please contact the Manager, Design and Brand for advice.

Note: the logo order and overall look and feel may vary if there is a lead partner.

XX X

Where more than one partner is involved, line them up horizontally using the same spacing between elements

The Waka Kotahi logo is on the left, the logos are aligned by the vertical centre, and an angled divider device is used to separate logos.The clear space on either side of the divider should be half the height of the pathways element in the logo.

mailto:dave.preece%40nzta.got.nz?subject=


X

Use the word ‘Kotahi’ as reference for both height and alignment of the all of government logo.

X

X

CROWN FUNDED, PARTNER DELIVERED PROJECT

XX

X

XX


Brand manual

PARTNERED PROJECT

Invitation

Media release









MEDIA RELEASE


Contact Name

Position

T 64 x xxx xxxx

F 64 x xxx xxxx

M 64 xx xxx xxxx

[email protected]

www.nzta.govt.nz


Position

T 64 x xxx xxxx

F 64 x xxx xxxx

M 64 xx xxx xxxx

[email protected]



XX Month Year







Banners

Posters





Victoria Park






















Brand manual

CROWN PARTNERED PROJECT

Invitation

Media release









MEDIA RELEASE


Contact Name

Position

T 64 x xxx xxxx

F 64 x xxx xxxx

M 64 xx xxx xxxx

[email protected]

www.nzta.govt.nz


Position

T 64 x xxx xxxx

F 64 x xxx xxxx

M 64 xx xxx xxxx

[email protected]



XX Month Year







Banners

Posters





Victoria Park






















Brand manual

COMMUNITY EVENTSL.4

Event for community organisation or council project or initiative co-funded by Waka Kotahi.The overall look and feel will follow the community organisation or council’s brand.

Use the lower case height of the all of government logo as reference for both height and alignment.

Placement follows community or councils’ guidelines with all of government logo either between or to the right of other logos.

X

X


COMMUNITY PROJECT

Invitation

Media release


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es denis verum consequas simperspis

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MEDIA RELEASE


Contact Name

Position

T 64 x xxx xxxx

F 64 x xxx xxxx

M 64 xx xxx xxxx

[email protected]

www.nzta.govt.nz


Position

T 64 x xxx xxxx

F 64 x xxx xxxx

M 64 xx xxx xxxx

[email protected]



XX Month Year







Brand manual

Banners

Posters


LEPE SEQUI IS IPITAQUUNT

UTENTI CON NOST LITrernam essunt expeditiisi ut libus mincidigni officiendere numque voloresequis corro con natum a volora simus, quam vidi aut as nis velecep eliandi pienis aliciendenem eum dolupta temporio et rem et est fuga. Itati sus ention prorpor itatur, ut eataquasimus eium nitatem elis ratiber ioriand aerspel essequae. Ur? Nem il iduntum estiis et enihitest et mod quo totates sitate volupienis es quae dipsam quamus.Arciusantem id qui reratur abo. Raectotat.Omnis eatem ere etur? Quis aut quod quiatem incius-cime laut alibus auta nimusa doluptiatur sundernatem quassit dolesto comnimp ossequunt ex elest, aut et faccat andi alique nobit moluptatas

UTENTI CON NOST LITrernam essunt expeditiisi ut libus mincidigni officiendere numque voloresequis corro con natum a volora simus, quam vidi aut as nis velecep eliandi pienis aliciendenem eum dolupta temporio et rem et est fuga. Itati sus ention prorpor itatur, ut eataquasimus eium nitatem elis ratiber ioriand aerspel essequae. Ur? Nem il iduntum estiis et enihitest et mod quo totates sitate volupienis es quae dipsam quamus.Arciusantem id qui reratur abo. Raectotat.Omnis eatem ere etur? Quis aut quod quiatem incius-cime laut alibus auta nimusa doluptiatur sundernatem quassit dolesto comnimp ossequunt ex elest, aut et faccat andi alique nobit moluptatas voluta ius aboria in comnihi liandia dollore henihitiate ne-turempos velibus dantur si conse volumque quo beribus, sectus is reiqui delicte consequo m


UTENTI CON NOST LITrernam essunt expeditiisi ut libus mincidigni officiendere numque voloresequis corro con natum a volora simus, quam vidi aut as nis velecep eliandi pienis aliciendenem eum dolupta temporio et rem et est fuga. Itati sus ention prorpor itatur, ut eataquasimus eium nitatem elis ratiber ioriand aerspel essequae. Ur? Nem il iduntum estiis et enihitest et mod quo totates sitate volupienis es quae dipsam quamus.Arciusantem id qui reratur abo. Raectotat.Omnis eatem ere etur? Quis aut quod quiatem

UTENTI CON NOST LITrernam essunt expeditiisi ut libus mincidigni officiendere numque voloresequis corro con natum a volora simus, quam vidi aut as nis velecep eliandi pienis aliciendenem eum dolupta temporio et rem et est fuga. Itati sus ention prorpor itatur, ut eataquasimus eium nitatem elis ratiber ioriand aerspel essequae. Ur? Nem il iduntum estiis et enihitest et mod quo totates sitate volupienis es quae dipsam quamus.Arciusantem id qui reratur abo. Raectotat.Omnis eatem ere etur? Quis aut quod quiatem

UTENTI CON NOST LITrernam essunt expeditiisi ut libus mincidigni officiendere numque voloresequis corro con natum a volora simus, quam vidi aut as nis velecep eliandi pienis aliciendenem eum dolupta temporio et rem et est fuga. Itati sus ention prorpor itatur, ut eataquasimus eium nitatem elis ratiber ioriand aerspel essequae. Ur? Nem il iduntum estiis et enihitest et mod quo totates sitate volupienis es quae dipsam quamus.Arciusantem id qui reratur abo. Raectotat.Omnis eatem ere etur? Quis aut quod quiatem incius-cime laut alibus auta nimusa doluptiatur sundernatem quassit dolesto comnimp ossequunt ex elest, aut et faccat andi alique nobit moluptatas voluta ius aboria in comnihi liandia dollore henihitiate neturempos velibus dantur si conse volumque quo beribus, sectus is reiqui delicte consequo m

UTENTI CON NOST LITrernam essunt expeditiisi ut libus mincidigni officiendere numque voloresequis corro con natum a volora simus, quam vidi aut as nis velecep eliandi pienis aliciendenem eum dolupta temporio et rem et est fuga. Itati sus ention prorpor itatur, ut eataquasimus eium nitatem elis ratiber ioriand aerspel essequae. Ur? Nem il iduntum estiis et enihitest et mod quo totates sitate volupienis es quae dipsam quamus.Arciusantem id qui reratur abo. Raectotat.Omnis eatem ere etur? Quis aut quod quiatem incius-cime laut alibus auta nimusa doluptiatur sundernatem quassit dolesto comnimp ossequunt ex elest, aut et faccat andi alique nobit moluptatas voluta ius aboria in comnihi liandia dollore henihitiate neturempos velibus dantur si conse volumque quo beribus, sectus is reiqui delicte consequo m


JOINT WAKA KOTAHI/ AUCKLAND TRANSPORT EVENTSL.5

Event for project or initiative where Auckland Transport and Waka Kotahi are equal partners.Waka Kotahi and Auckland Transport have a specific co-branding agreement. The following section is supplementary to that agreement. These templates are designed to be used for events on partnered projects in situations outside the specified co-branding scenarios, ie when both parties contribute more than just investment to a project or if it is decided to acknowledge co-investment by way of branding.

Waka Kotahi co-investment in new or improved Auckland Transport (AT) public transport, local road and/or cycling infrastructure and AT co-investment in Waka Kotahi projects

• Required: acknowledgement of co-investment on official project websites as well as public communication and promotional material:

» for all relevant AT projects – acknowledge the Waka Kotahi co-investment on behalf of the government

» for all relevant state highway projects – acknowledge AT’s co-investment on behalf of Auckland Council.

• Not required: formal co-branding of projects, eg the inclusion of Transport Agency or AT logos on billboards, when the respective contribution to a project is that of investor only.

Waka Kotahi co-investment in AT public transport services• Required: acknowledgement of the government’s co-investment

and partnership on the key background and information websites, and associated material and messaging in vehicles.

• Optional: external co-branding of vehicles and other assets.

Waka Kotahi co-investment in AT road safety promotion programmes• Optional: formal co-branding, eg the use of the Waka Kotahi logo.

Waka Kotahi and Auckland Transport co-branding agreement


Brand manual

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Event title goes in hereon two lines if necessary

WHERE: Address line one Address line two Address line threeWHEN: 0.00pm, Day Date Month YearRSVP: Please RSVP to Firstname Lastname by Day Date Month T: 04 123 4567 E: fi [email protected]

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Use the word ‘Kotahi’ as reference for both height and alignment of the all of government logo.

Invitations Poster

Note: for brand colours, predominantly use:

Flyer

AT BluePMS. 539CMYK. 91. 70. 46. 38.HEX. 1E3D51

Waka Kotahi GreenPMS 583C23 M0 Y100 K17HEX. AFBD22

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Documents

Waka Kotahi NZ Transport Agency brand guidelines - updated ... · applications. Along with the logo, typography, colour palette and other graphic elements, specific directions are