ASSIGNMENT

Submitted to:

Sir FAHAD MUQADAS

Submitted by:

Waleed Khalil

Topic:

Written analysis of APPLE’s winning marketing strategy

MBA 5th (A)

11472

1 National university of modern languages

WAC: “APPLE’S” winning marketing strategy

1. Statement of the problem or issue- What is the most important concern

o The company is having the problem of supply chain management- Less urgent concerns

o Customer privacyo Patentso copyrightso intense Competitiono product qualityo off shoring most of its productiono pressure from stakeholdero niche market

2. Objectives- What do you want to accomplish?

o Sustainabilityo More Innovation for the futureo Company want to enter in new segmentso Currently company also focusing to target mass market.o More Quality producto Win-win relation with customers

3. Areas of consideration- Critical factors

o Competitiono Priceo Supply chaino Off shoringo Protection of intellectual propertyo Customer privacy

4. Strategic Alternatives- Enter in mass market- Increase product line (TV, projectors, professional cameras)- Open source (everybody can access easily like android)- Work on customer privacy- Increase Distribution network

2 National university of modern languages

- Alliance with android store

5. Analysis- Pros and cons of each alternative

6. Decision and recommendation- Which option or course of action does the student finally recommend, and

why?o Advertise existing and newly introduced and upcoming (concepts) of

the product lines. o Enter in new market segmentso Make new product line for mass marketo Alliance with android store increase the market shareo Make the strong controls for the supply-chain

7. Implementation- What potential problems does the student anticipate in the implementation

of her decision/recommendation? How can such potential problems be addressed?

o Make their own productso Appoint some employees from their own company who continuously

enhance supply chain and controls to prevent future risks

3 National university of modern languages