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HOW TO ENGAGE ON LINKEDIN
What to Know to Stay Top of Mind
Presented at:
Williston Area Business Association
June 18, 2015
6/18/15Copyright: Kate Paine Associates, LLC 2015 StandingOutOnline.com
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6/18/15Copyright: Kate Paine Associates, LLC 2015 StandingOutOnline.com
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WHAT IS PERSONAL BRANDING?
Your Personal Brand = Your Reputation
Establish your brand (identity, what makes you unique)
Helps find your customers or clients
How do you represent yourself?
> How would you like potential clients to think of you?
> Your values are essential. Do you exemplify them?
6/18/15Copyright: Kate Paine Associates, LLC 2015 StandingOutOnline.com
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FIRST, KNOW YOUR STORY
People are naturally drawn to stories. Your story is your greatest asset!
Determine your most interesting or quirky characteristic
Your story has a powerful impact
Keep it short! Be focused and simple in your approach
6/18/15Copyright: Kate Paine Associates, LLC 2015 StandingOutOnline.com
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WHAT DOES ‘QUIRKY’ LOOK LIKE?
The head of marketing for a law firm has a dream of becoming a rodeo queen someday!
An independent insurance agent – who hails from a pretty “dry” industry adds that he’s an” insurance crusader.”
A woman with an art degree becomes a realtor. Why? The answer is her story.
A financial adviser from L.A. who is busy with high net worth clients, travels all over the world for food/wine pairing vacations. We dubbed him a “global foodie.”
6/18/15Copyright: Kate Paine Associates, LLC 2015 StandingOutOnline.com
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SOCIAL MEDIA, LINKEDINBLOG FEATURE
Facebook: Conversational, informal, build relationships
Twitter: More professional, speaks to industry trends
LinkedIn: THE place to be for professionals, show expertise
• LinkedIn’s Long Form Publishing feature: Popular, VERY effective, increases ranking in Internet search engines (Google, Bing, etc.)
Pinterest: Very visual, mostly women demographic
Copyright: Kate Paine Associates, LLC 2015 StandingOutOnline.com
6/18/15
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…MORE ABOUT LINKEDIN
• THIRD FASTEST-GROWING social network
• Share expertise, BECOME A THOUGHT LEADER
• Great resource for PEOPLE TO READ YOUR BLOG
• Optimize your profile with KEYWORD SEARCH TERMS
• DIRECT REFERRAL SOURCE for connections and your website
• SHOWCASE YOUR EXPERIENCE AND VOLUNTEER WORK
Copyright: Kate Paine Associates, LLC 2015 StandingOutOnline.com
6/18/15
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6/18/15Copyright: Kate Paine Associates, LLC 2015 StandingOutOnline.com
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TOP TIPS FOR YOUR PROFILE
Professional-looking PHOTO
CUSTOM URL
Use a BACKGROUND PHOTO
Don’t accept all invitations
Send PERSONAL INVITATIONS
Add MEDIA
CONTACT info
Compelling summary
Avoid industry jargon
Keyword OPTIMIZATION
6/18/15Copyright: Kate Paine Associates, LLC 2015 StandingOutOnline.com
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LINKEDIN – HEADLINE & URL
Copyright: Kate Paine Associates, LLC 2015 StandingOutOnline.com
6/18/15
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COMPELLING SUMMARY
6/18/15Copyright: Kate Paine Associates, LLC 2015 StandingOutOnline.com
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SHOWCASE YOUR EXPERTISE
• Post presentations, white papers, E-Books, or articles
• Connect your website and blog
• Post videos, link to YouTube channel
• Request recommendations
Copyright: Kate Paine Associates, LLC 2015 StandingOutOnline.com
6/18/15
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JOIN LINKEDIN GROUPS
• Research a group before joining
• Like-minded professionals share content and network
• Establish yourself as an expert
Copyright: Kate Paine Associates, LLC 2015 StandingOutOnline.com
6/18/15
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PRACTICE MY THREE Cs
COMMITTED
COMPELLING
CONSISTENT
“Tools like LinkedIn and Twitter
are of rapidly increasing
importance. But that is all they
are – tools. If you don’t have the
mindset to build relationships,
then you’re not ready for the
tools.”
~ Keith Ferrazzi, Author “Never Eat Alone”
6/18/15Copyright: Kate Paine Associates, LLC 2015 StandingOutOnline.com
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UPDATE, UPDATE, UPDATE!
6/18/15Copyright: Kate Paine Associates, LLC 2015 StandingOutOnline.com
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ARTICLES OF INTEREST
How to Spot a Fake LinkedIn Profile
standingoutonline.com/2015/01/28/how-to-spot-a-fake-linkedin-profile/
6 Tips for Using LinkedIn for Business Development
inc.com/ian-jackson/6-tips-for-using-linkedin-for-business-development.html
Copyright: Kate Paine Associates, LLC 2015 StandingOutOnline.com
6/18/15
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THANK YOU!
Copyright: Kate Paine Associates, LLC 2015 StandingOutOnline.com
"Making YOU Stand Out Online”
StandingOutOnline.com
CONNECT WITH ME ON: linkedin.com/in/katepaine
Twitter: @kpaine66
facebook.com/katepaineassociates
6/18/15
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