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November 2014
WA Tourism Industry Scorecard
Prepared by:
Research
Tourism Western Australia
ANZ-Roy Morgan Domestic Consumer Confidence
Consumer Confidence in Australia in the week ending November 23, 2014 reached 114.3 points. Consumer Confidence appears to be
gradually trending upwards, and household spending is expected to increase as the Christmas season approaches.
Sources: www.roymorgan.com.au , ANZ-Roy Morgan Consumer Confidence, (n=~1,000 interviews per week)
80
85
90
95
100
105
110
115
120
125
130
135
JFMAMJJ ASONDJFMAMJ JASONDJFMAMJJASONDJFMAMJJASONDJFMAMJJASONDJFMAMJJASONovDecJanFebMar AprMayJune JulyAug Sep Oct Nov
CO
NS
UM
ER
CO
NF
IDE
NC
E
November 22/23, 2014
114.3 points
2008 2009 2010
Base: Australians Aged 14+
2011 2012 2013 2014
Domestic Travel through Perth Airport
The number of passengers travelling on intrastate flights in and out of Perth Airport in October 2014 was (+) 4.7% greater
than the same month last year, while the number of passengers travelling on interstate flights in October 2014 was
consistent with October 2013 (+0.3%).
Year to date (YTD) PAX for the intrastate market is just above the same time period last year (+1.9%) while the reverse
applies for interstate YTD PAX (-1.1%).
Source: Perth Airport Pty Ltd
PAX = All passenger movement, including inbound and outbound.
Interstate
PAX +0.3% -1.1%
Intrastate
PAX +4.7% +1.9%
Indicator
% Change
Oct 2013 vs.
Oct 2014
% Change
Jan-Oct 13 vs.
Jan-Oct 14
0
100,000
200,000
300,000
400,000
500,000
600,000
Month
ly P
AX
Intrastate Interstate
International Travel through Perth Airport
International arrivals into Perth continue to grow. The number of foreign national arrivals into Perth Airport in October 2014
was significantly greater than October 2013 (+7.7%).
Both foreign national arrivals and PAX (inbound and outbound movements) show strong growth for the YTD (+7.3% and
+8.0% respectively).
Source: Perth Airport Pty Ltd
PAX = All passenger movement, including inbound and outbound.
Foreign nationals: International passengers who did not travel on an Australian passport.
PAX +8.4% +8.0%
Arrivals +7.7% +7.3%
Indicator
% Change
Oct 2013 vs.
Oct 2014
% Change
Jan-Oct 13 vs.
Jan-Oct 14
0
50,000
100,000
150,000
200,000
250,000
Month
ly P
AX
Arrivals PAX
Foreign National Arrivals - Long Haul (Asia)
Arrivals from WA’s top long haul Asian market, China, continue to grow, with significant growth of (+) 12.4% in October 2014
compared to October 2013.
Arrivals from Japan and Korea both grew in October 2014 compared to October 2013 (+5.5% and +7.3% respectively).
Each of the three long haul Asian markets mentioned show strong YTD growth in arrivals, compared to the same time period
last year.
Source: Perth Airport Pty Ltd
Korea +7.3% +6.7%
China +12.4% +11.2%
Japan +5.5% +5.6%
Country
% Change
Oct 2013 vs.
Oct 2014
% Change
Jan-Oct 13 vs.
Jan-Oct 14
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
Month
ly A
rriv
als
China South Korea Japan
Foreign National Arrivals - Long Haul (Europe & USA)
UK arrivals into Perth Airport declined in October 2014 compared to the same month last year (-4.3%), and the market is
showing negative growth fro the YTD of (-) 1.2%.
Arrivals into Perth Airport from Germany increased significantly (+17.1%) in October 2014 compared to the same month last
year, while arrivals from the USA also grew – although not as strongly (+3.5%). Both of these long haul markets show strong
YTD growth.
Source: Perth Airport Pty Ltd
USA +3.5% +4.3%
Germany +17.1% +9.1%
UK -4.3% -1.2%
Country
% Change
Oct 2013 vs.
Oct 2014
% Change
Jan-Oct 13 vs.
Jan-Oct 14
0
5,000
10,000
15,000
20,000
25,000
30,000
Month
ly A
rriv
als
Germany USA UK
Foreign National Arrivals - Short Haul
New Zealand arrivals into Perth in October 2014 were a moderate (+) 2.4% greater than the same month last year.
Arrivals from the key short haul Asian markets – Malaysia and Singapore – grew significantly in October 2014 compared to
October 2013, increasing (+) 26.7% and (+) 30.6% respectively.
Each of the key short haul markets show strong YTD growth in arrivals.
Source: Perth Airport Pty Ltd
Singapore +30.6% +30.9%
NZ +2.4% +9.8%
Malaysia +26.7% +17.4%
Country
% Change
Oct 2013 vs.
Oct 2014
% Change
Jan-Oct 13 vs.
Jan-Oct 14
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000
11,000
12,000
13,000
Month
ly P
AX
New Zealand Singapore Malaysia
Foreign National Travel – Long Haul (Asia)
Total China PAX in and out of Perth Airport grew by a quarter in October 2014 compared to October 2013 (+26.3%).
Total Japan and Korea PAX also grew, although not as significantly (+4.6% and +9.3%).
Each of the key long haul Asian markets mentioned show growth in YTD PAX compared to the same time period last year.
Source: Perth Airport Pty Ltd
PAX = All passenger movement, including inbound and outbound.
Korea +9.3% +10.3%
China +26.3% +13.4%
Japan +4.6% +6.1%
Country
% Change
Oct 2013 vs.
Oct 2014
% Change
Jan-Oct 13 vs.
Jan-Oct 14
0
2,000
4,000
6,000
8,000
10,000
12,000
Month
ly P
AX
China South Korea Japan
Foreign National Travel – Long Haul (Europe & USA)
Total PAX for the Germany market increased significantly in October 2014 compared to October 2013, with (+) 15.1% more
PAX. This market is showing strong YTD growth of (+) 8.8%.
PAX for the USA market also grew significantly in October 2014 (+9.0%) and is showing growth of (+) 5.5% for the YTD.
Meanwhile, PAX for the UK market declined in October 2014 compared to the same month last year (-3.2%) and is showing
YTD PAX consistent with the same time period last year (-0.1%).
Source: Perth Airport Pty Ltd
PAX = All passenger movement, including inbound and outbound.
USA +9.0% +5.5%
Germany +15.1% +8.8%
UK -3.2% -0.1%
Country
% Change
Oct 2013 vs.
Oct 2014
% Change
Jan-Oct 13 vs.
Jan-Oct 14
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
50,000
Month
ly P
AX
Germany USA UK
Foreign National Travel – Short Haul
Total PAX to/from Perth Airport for the Singapore market and the Malaysia market increased significantly in October 2014
compared to October 2013, with growth of (+) 32.9% and (+) 29.5% respectively.
New Zealand saw slight growth in PAX of (+) 3.1%.
Each of the key short haul markets show strong YTD growth in PAX.
Source: Perth Airport Pty Ltd
PAX = All passenger movement, including inbound and outbound.
Singapore +32.9% +31.6%
NZ +3.1% +9.7%
Malaysia +29.5% +18.6%
Country
% Change
Oct 2013 vs.
Oct 2014
% Change
Jan-Oct 13 vs.
Jan-Oct 14
0
5,000
10,000
15,000
20,000
25,000
Month
ly P
AX
New Zealand Singapore Malaysia
WA vs. Australia - Foreign National Arrivals (Monthly Data - % Change September 2013 to September 2014)
The number of foreign national arrivals to WA in September 2014 compared to September 2013 was up (+) 7%, just ahead
of the national result of (+) 6%.
WA significantly outperformed the national average in percentage growth from Singapore and Germany, although WA saw a
decline in arrivals from UK and USA while nationally arrivals from these key markets increased.
Sources:
• Australia data: Tourism WA’s analysis of Overseas Arrivals and Departures, Australian Bureau of Statistics (compiled from
administrative data provided by Department of Immigration and Border Protection). Data provided two months in arrears.
• WA data: Perth Airport Pty Ltd
9%
13%
4%
17%
5%
37%
-8%
-1%
-11%
7% 7% 4%
-4%
25%
7% 9%
-3%
5% 8%
6%
-20%
-10%
0%
10%
20%
30%
40%
China Germany Japan Malaysia New Zealand Singapore South Korea UK USA ForeignNationals
WA Australia
WA vs. Australia - Foreign National Arrivals (Year to Date Data - % Change Jan-September 2013 to Jan-September 2014)
Growth in foreign national arrivals to WA for YTD September 2014 is just behind the national average (7% growth for WA,
9% growth for Australia).
WA is significantly outperforming Australia in growth from Singapore, New Zealand, and Korea, but is behind the national
average of growth from China, Malaysia, Germany, and the USA.
Sources:
• Australia data: Tourism WA’s analysis of Overseas Arrivals and Departures, Australian Bureau of Statistics (compiled from
administrative data provided by Department of Immigration and Border Protection). Data provided two months in arrears.
• WA data: Perth Airport Pty Ltd
11%
8%
6%
16%
11%
31%
7%
-1%
4%
7%
14%
11%
2%
24%
4%
13%
2% 3%
10% 9%
-5%
0%
5%
10%
15%
20%
25%
30%
35%
China Germany Japan Malaysia New Zealand Singapore South Korea UK USA ForeignNationals
WA Australia
Perth Accommodation – Occupancy Rates (October 2014)
The occupancy rate in October 2014 in Perth CBD was 91.5%, (+) 1.8% greater than the same month the year prior.
Average occupancy in Perth CBD for the YTD is 1.1% greater than the same time period last year.
Source: STR Global (STR Global sample size increased from n=18 to n=21 Perth CBD hotels in December 2010).
Occupancy +1.8% +1.1%
Indicator
% Change
Oct 2013 vs.
Oct 2014
% Change
Jan-Oct 13 vs.
Jan-Oct 14
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Month
ly O
ccupancy R
ate
s
Perth Accommodation – Yield (October 2014)
From October 2013 to October 2014, the ADR of Perth CBD hotels declined by (-) 1.5% to $214.37 (down from $217.73).
RevPar remained relatively stable.
Both ADR and RevPAR are showing negative YTD growth of (-) 4.9% and (-) 3.9% respectively.
Source: STR Global (STR Global sample size increased from n=18 to n=21 Perth CBD hotels in December 2010.)
• RevPAR refers to Revenue Per Available Room. RevPAR is a calculation of room revenue divided by rooms available
(occupancy times average room rate will closely approximate RevPAR).
• ADR refers to Average Daily Rate.
RevPAR -0.2% -3.9%
ADR -1.5% -4.9%
Indicator
% Change
Oct 2013 vs.
Oct 2014
% Change
Jan-Oct 13 vs.
Jan-Oct 14
$0
$50
$100
$150
$200
$250
$300
Month
ly R
ate
s
ADR RevPAR
World-class gourmet escape secured to 2017
Nov 18: Three-year deal signed for Margaret River Gourmet Escape, which starts this week
• http://www.mediastatements.wa.gov.au/pages/StatementDetails.aspx?listName=StatementsBarnett&StatId=8815
US swim giants to make a splash in Perth
Nov 10: USA swim team to compete in BHP Billiton Aquatic Super Series
• http://www.mediastatements.wa.gov.au/pages/StatementDetails.aspx?listName=StatementsBarnett&StatId=8783
Celebrity chef Blumenthal back in WA
Nov 19: Michelin-star chef Heston Blumenthal is one of the star attractions at this weekend's Margaret River Gourmet
Escape, which kicks off on Friday.
• http://www.mediastatements.wa.gov.au/pages/StatementDetails.aspx?listName=StatementsBarnett&StatId=8732
China Slowdown Shows Need For Visa Reform
Nov 6: A slowdown in arrivals from China underscores the need for reform to our visa processing system to make it easier for
Chinese tourists to visit Australia.
• http://www.ttf.org.au/Content/septoads061114.aspx
Tourism WA launches domestic campaign in new markets
November: The latest round of Tourism WA’s domestic marketing campaign will include TV advertising in two new markets –
Brisbane and Adelaide, in addition to Perth, Sydney and Melbourne.
• http://www.tourism.wa.gov.au/News-
media/News/Previous_news_stories/2014_previous_news_stories/November14/Pages/Tourism-WA-launches-
domestic-campaign-in-new-markets-.aspx
Recent Tourism Reports and Media Statements
