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w00t! Fanta Case Study

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Page 1: w00t! Fanta Case Study

CASE STUDY

Fanta’s Summer campaign was designed to bring users an escape from boredom;

We created a gaming season on Weebls-Stuff that was designed to provide a 5 minute escape from the college / working day;

This was supported by the creation of new characters, animations and flash games that went viral, delivering over:

1.7m views & gameplays of the content;

4.5m supporting ad impressions

Putting the fun back into workdays