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W. Robert Holliman CPA/ABV, CFF Business Valuation Services Business Valuation Services How much is it worth? – When You Really Need To Know What The Business Is Worth, Professional Valuation Services

W. Robert Holliman CPA/ABV, CFF Business Valuation Services How much is it worth? – When You Really Need To Know What The Business Is Worth, Professional

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W. Robert Holliman CPA/ABV, CFF

Business Valuation Business Valuation ServicesServices

How much is it worth? – When You

Really Need To Know What The Business Is Worth, Professional

Valuation Services Provides

The Answers

W. Robert Holliman CPA/ABV, CFF

The Holliman Group Provides The Holliman Group Provides The Critical Valuation The Critical Valuation

Information the Decision Maker Information the Decision Maker NeedsNeeds

Every Business Is Unique – With Individual Strengths And Weaknesses - Only After Careful Analysis, Will The Reasonable Value Be Determined

W. Robert Holliman CPA/ABV, CFF

What Is Always The First Step A What Is Always The First Step A Buyer or Seller Takes ?Buyer or Seller Takes ?

Determining What It Is Worth !

In Addition To Value – Parties Need To Know

•Projected Revenue & Earnings

•Industry Outlook

•Impact Of New Technological Developments

•Competitive Advantages & Disadvantages of the Business

W. Robert Holliman CPA/ABV, CFF

We Identify and Measure All of We Identify and Measure All of the Company’s Value Driversthe Company’s Value Drivers

Value Drivers are the critical characteristics of the company and its environment that directly affect the profitability and value of the company.

W. Robert Holliman CPA/ABV, CFF

Our Firm Analyzes Our Firm Analyzes the Companythe Company

We explore the Company in order to completely understand its’

•History Since Inception

•Competitive Strategy

•Competitive Disadvantages

•Value Drivers

•Competitive Advantages

•Current Competitors

W. Robert Holliman CPA/ABV, CFF

We Search for Comparable SalesWe Search for Comparable Sales

We obtain Meaningful Comparable Transactions which serves as a Basis

for many of our Analyses, Projections

and Conclusions

W. Robert Holliman CPA/ABV, CFF

Our Firm Reviews Current Our Firm Reviews Current DevelopmentsDevelopments

Our Firm Searches for Publications &

Periodicals to Uncover Articles or

Announcements directly related to the Industry,the

Company, and any Technological Developments

W. Robert Holliman CPA/ABV, CFF

We Provide a Complete We Provide a Complete Industry AnalysisIndustry Analysis

We Perform a Study of the Particular Industry in which the Company

Competes Ranging from National & International Data Sources to Local Trade Associations to

obtain an Understanding of Competitive Trends and the Future Outlook

W. Robert Holliman CPA/ABV, CFF

The Holliman Group Performs The Holliman Group Performs Extensive Analysis of the Extensive Analysis of the

CompanyCompany

Our Financial Analysis includes Extensive Ratio Analysis with

Comparisons to Industry and/or

Public Company Averages.

W. Robert Holliman CPA/ABV, CFF

We Consider the Economic We Consider the Economic EnvironmentEnvironment

We Review Local, State, National and

International Economic Conditions and Future Economic Outlooks.

W. Robert Holliman CPA/ABV, CFF

We Identify the Company’s Value Drivers

or Sources of Value and Recommend Steps to Enhance

Value & Profitability

Our Firm Recommends Ways to Increase Value

W. Robert Holliman CPA/ABV, CFF

Collateral Benefits of Our Valuation Analysis

Our Valuation Report Includes:

III Definition of the Company’s Competitive Strategy IV The Competitive Advantages & Disadvantages V Review of the Company’s CompetitorsVI Quantification of Business and Financial Risk

VII Identification of Value Creating Intangible Assets

VIII Current and Anticipated Stages of Industry Evolution

IX Recommended Steps to Enhance Value & Profitability

I Authoritatively Establishes Value for Transaction Purposes

II A 10 Year Operating Projection of Earnings & Cash Flow

W. Robert Holliman CPA/ABV, CFF

Cost Benefit AnalysisCost Benefit Analysis

0

10

20

30

40

50

60

70

80

90

100

COMPANY

Cost

Value

Benefit

In return for a fee of Less Than 2% of the Company Value, Our Firm Provides You With a Thorough, Complete Valuation Analysis with all the Collateral Benefits - How Else Will You Know What it’s Worth?

W. Robert Holliman CPA/ABV, CFF

Our StrengthsOur Strengths

ConditionCondition

disadvantages

disadvantages

adva

ntag

es

adva

ntag

es

competitors

competitors

dura

bilit

y

dura

bilit

y

ProjectionsProjections

tren

ds

tren

ds

industryindustry

eco

no

my

eco

no

my

riskrisk

margins

margins

Defined ValueDefined Value

comparables

comparables

Cas

h f

low

Cas

h f

low

assetsassets

W. Robert Holliman CPA/ABV, CFF

The Holliman Group is one of only 800 Firms in the Nation to obtain the

Designation Accredited in Business Valuation by the American Institute of

Certified Public Accountants

Accreditation

W. Robert Holliman CPA/ABV, CFF

Commitment

The Holliman Group provides Meaningful – On Point Analysis of the Business and the Particular Industry and

Researches and Considers Factors that effecting the Business’ Value & Performance

We are Fully Committed to providing the Most Accurate, Complete and Informative Business

Valuation Services Available Anywhere

W. Robert Holliman CPA/ABV, CFF

Conclusion

When You Need To Know …..

Turn to The Holliman GroupThe Holliman Group for a Complete Valuation

Analysis