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Some numbers:

• New York 9 march 1959, Barbara Millicent Roberts, her real name, was born.

• 80 millions of Barbies are sold every year in the world

• 1 Billion of Barbie had been sell since her creation

• Barbie exists today in 150 countries

• Barbie gave to Mattel 1 billion of $ in 2009

• 50 differents nationalities

Saudi Arabia, the exception

Barbie in Saudi Arabia

• 1995 : the country banned the sale and purchasing of Barbie

• SEPt 2003 : Saudi Arabia's religious police have declared Barbie dolls a threat to morality

The Islamic and Middle Eastern Barbie’s alternative

HISTORY • Created by Newboy fzco around 1999

• In stores in late 2003

• Sold in china, Brazil, North africa, egypt and indonesia

The Islamic and Middle Eastern Barbie’s alternative

THE DOLL, A sixteen years old arab school girl

• Long coal black hair streaked with auburn and brown eyes

• Black abaya and headscarf for the saudi market and north Africa

• For mor liberal countries, white scarf and pastel coat + additional like jeans and tee shirts for Egypt

• Always dress like a perfect muslim women

Why Fulla is more popular than Barbie in Saudi Arabia?

• Barbie promotes values not shared by society• Named for a fragrant Jasmin flower found only in the

Middle East• Her personality was designed to be a perfect muslim

women• She is supposed to show traditional values and social

order• She is dress like real muslim woman• No boyfriend for fulla because of traditional muslims

They wear an integral underwear

More about her

• Fulla is sold with a line of accessories

• She is expensive, about $20 the standard doll

• A cheaper one was created, she is called Fulla Style

Advertising

- Animated commercials display Fulla’s life and advertises her to be family-orientated

- Use in Ads for cereals, chewing gum …

- An interactive website for girls

- A Youtube Channel and a Facebook Page

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They are similar by:The height

The size ( 11 inches)- Their large range of accessories

But different by their:- Appearance

- Lifestyle