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Lindsay Mason Naz Isik Sheridan Sands Tawnie Vargas Meghan Washburn

Volvo

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Brand Strategy recommendation for Volvo C30 to target 18-28 year olds.

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Page 1: Volvo

Lindsay Mason!

Naz Isik!

Sheridan Sands!

Tawnie Vargas!

Meghan Washburn

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The big idea!

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strategy!

AnIntegratedapproachtoposi1onthec30asanexci1ngcarthatwillgeta7en1on.

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website!.com

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Points!

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the race!

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Advertising!

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Direct Mail!

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test drive

the

Volvo c30

Too bad you’re not 2 inches tall.

earn 5000! pts

Register to play at c30attention.com!

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Features!

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Hope You Liked The Attention!

JOIN THE GREAT C30 RACE TODAY!