34
Research on Evaluation Use A Review of the Empirical Literature From 1986 to 2005 Kelli Johnson Lija O. Greenseid Stacie A. Toal Jean A. King Frances Lawrenz University of Minnesota Boris Volkov University of North Dakota This paper reviews empirical research on the use of evaluation from 1986 to 2005 using Cousins and Leithwood’s 1986 framework for categorizing empirical studies of evaluation use conducted since that time. The literature review located 41 empirical studies of evaluation use conducted between 1986 and 2005 that met minimum quality standards. The Cousins and Leithwood framework allowed a comparison over time. After initially grouping these studies according to Cousins and Leithwood’s two categories and twelve characteristics, one additional category and one new characteristic were added to their framework. The new category is stakeholder involvement, and the new characteristic is evaluator competence (under the category of evaluation implementation). Findings point to the importance of stakeholder involvement in facilitating evaluation use and suggest that engagement, interaction, and communication between evaluation clients and evaluators is critical to the meaningful use of evaluations. Keywords: evaluation use; evaluation influence; stakeholder involvement; literature review; research on evaluation I n recent years, scholars have advanced calls for research on program evaluation and especially on the impact of evaluations (e.g., Henry & Mark, 2003b; Scriven, 2007). As Henry and Mark state, there is ‘‘a serious shortage of rigorous, systematic evidence that can guide evaluation or that evaluators can use for self-reflection or for improving their next evaluation’’ (2003b, p. 69). A time-honored method for providing guidance entails synthesiz- ing existing research to identify what is known about evaluations and what remains to be investigated. This is the approach taken in the current review of evaluation use, one of the few Authors’ Note: This material is based on work supported by the National Science Foundation under Grant No. REC 0438545. Any opinions, findings, and conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of the National Science Foundation. The authors gratefully acknowledge Stuart Appelbaum for his contributions to this article. Correspondence concerning this article should be addressed to Kelli Johnson, University of Minnesota, 2221 University Avenue SE, Suite 345, Minneapolis, MN 55414; phone: þ1 (612) 624-1457; e-mail: [email protected]. American Journal of Evaluation Volume 30 Number 3 September 2009 377-410 # 2009 American Evaluation Association 10.1177/1098214009341660 http://aje.sagepub.com hosted at http://online.sagepub.com 377 at WESTERN MICHIGAN UNIVERSITY on June 29, 2010 http://aje.sagepub.com Downloaded from

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  • Research on Evaluation Use

    A Review of the Empirical LiteratureFrom 1986 to 2005

    Kelli Johnson

    Lija O. Greenseid

    Stacie A. Toal

    Jean A. King

    Frances Lawrenz

    University of Minnesota

    Boris Volkov

    University of North Dakota

    This paper reviews empirical research on the use of evaluation from 1986 to 2005 using Cousins

    and Leithwood’s 1986 framework for categorizing empirical studies of evaluation use conducted

    since that time. The literature review located 41 empirical studies of evaluation use conducted

    between 1986 and 2005 that met minimum quality standards. The Cousins and Leithwood

    framework allowed a comparison over time. After initially grouping these studies according

    to Cousins and Leithwood’s two categories and twelve characteristics, one additional

    category and one new characteristic were added to their framework. The new category is

    stakeholder involvement, and the new characteristic is evaluator competence (under the

    category of evaluation implementation). Findings point to the importance of stakeholder

    involvement in facilitating evaluation use and suggest that engagement, interaction, and

    communication between evaluation clients and evaluators is critical to the meaningful use of

    evaluations.

    Keywords: evaluation use; evaluation influence; stakeholder involvement; literature review;

    research on evaluation

    In recent years, scholars have advanced calls for research on program evaluation andespecially on the impact of evaluations (e.g., Henry & Mark, 2003b; Scriven, 2007). AsHenry and Mark state, there is ‘‘a serious shortage of rigorous, systematic evidence that can

    guide evaluation or that evaluators can use for self-reflection or for improving their next

    evaluation’’ (2003b, p. 69). A time-honored method for providing guidance entails synthesiz-

    ing existing research to identify what is known about evaluations and what remains to be

    investigated. This is the approach taken in the current review of evaluation use, one of the few

    Authors’ Note: This material is based on work supported by the National Science Foundation under Grant No. REC

    0438545. Any opinions, findings, and conclusions or recommendations expressed in this material are those of the

    authors and do not necessarily reflect the views of the National Science Foundation. The authors gratefully

    acknowledge Stuart Appelbaum for his contributions to this article. Correspondence concerning this article should

    be addressed to Kelli Johnson, University of Minnesota, 2221 University Avenue SE, Suite 345, Minneapolis, MN

    55414; phone: þ1 (612) 624-1457; e-mail: [email protected].

    American Journal of

    Evaluation

    Volume 30 Number 3

    September 2009 377-410

    # 2009 American EvaluationAssociation

    10.1177/1098214009341660

    http://aje.sagepub.com

    hosted at

    http://online.sagepub.com

    377

    at WESTERN MICHIGAN UNIVERSITY on June 29, 2010 http://aje.sagepub.comDownloaded from

    http://aje.sagepub.com

  • topics in evaluation on which numerous empirical studies exist. Christie (2007, p. 8) notes,

    ‘‘Evaluation utilization is arguably the most researched area of evaluation and it also receives

    substantial attention in the theoretical literature.’’ We define evaluation use or utilization—

    evaluation scholars use the terms interchangeably—as the application of evaluation processes,

    products, or findings to produce an effect.

    Since the 1970s, naming the types of evaluation use has been the subject of continuing dis-

    cussion. In reviewing this discussion to date, Alkin and Taut (2003) label two distinct aspects

    of use: process use and use of evaluation findings. Process use is the newer concept, defined by

    Patton (1997, p. 90) as ‘‘individual changes in thinking and behavior and program or organiza-

    tional changes in procedures and culture that occur among those involved in evaluation as

    a result of the learning that occurs during the evaluation process.’’ The use of findings is

    traditionally divided into three types: instrumental, conceptual, or symbolic (King & Pechman,

    1984; Leviton & Hughes, 1981). Instrumental use refers to instances where someone has used

    evaluation knowledge directly. Conceptual use refers to cases when no direct action has been

    taken but where people’s understanding has been affected. Symbolic use refers to examples

    when a person uses the mere existence of the evaluation, rather than any aspect of its results,

    to persuade or to convince.

    Moving beyond the first quarter century of use research, the new millennium has witnessed

    theoretical activity that has reconceptualized the field’s understanding of its impact. Scholars

    now view evaluations as having intangible influence on individuals, programs, and commu-

    nities. Focusing solely on the direct use of either evaluation results or processes has not

    adequately captured broader level influences (Alkin & Taut, 2003; Henry & Mark, 2003a,

    2003b; Kirkhart, 2000; Mark & Henry, 2004). What has potentially emerged from this activity

    is a more nuanced understanding of evaluation’s consequences using evaluation influence as a

    unifying construct. Kirkhart’s ‘‘integrated theory’’ defines influence as ‘‘the capacity or power

    of persons or things to produce effects on others by intangible or indirect means’’ (2000, p. 7).

    Kirkhart envisions three dimensions of evaluation influence, represented as a cube-like figure:

    source (evaluation process or results), intention (intended or unintended), and time (immedi-

    ate, end-of-cycle, long-term).

    Mark and Henry (Henry & Mark, 2003a, 2003b; Mark & Henry, 2004; Mark, Henry, &

    Julnes, 1999) have also pushed for broadening the way evaluators conceptualize the conse-

    quences of their work. They argue that the goal of evaluation is social betterment and suggest

    the need to identify the mechanisms through which evaluations lead to this ultimate goal along

    differing paths of influence and at different levels (i.e., individual, interpersonal, and collec-

    tive). Mark and Henry map out a logic model for evaluation, focusing on evaluation conse-

    quences related to the improvement of social conditions. Just as program theory connects

    program activities with outcomes while also explaining the processes through which the

    outcomes are achieved, program theory of evaluation by Mark and Henry identifies evaluation

    as an intervention with social betterment as its ultimate outcome. They label traditional notions

    of instrumental, conceptual, and persuasive use more specifically as, for example, skill acqui-

    sition, persuasion, or standard setting. These, then, would be the mechanisms through which

    social betterment can be achieved.

    Building on these ideas, Alkin and Taut (2003) carefully distinguish between evaluation

    use and influence. To them, evaluation use ‘‘refers to the way in which an evaluation and

    information from the evaluation impacts the program that is being evaluated’’ (Alkin &

    Taut, 2003, p. 1). In their view, evaluators are aware of these evaluation impacts, both

    intended and unintended. By contrast, ‘‘the concept of influence adds to the concept of use

    in instances in which an evaluation has unaware/unintended impacts’’ (p. 9, emphasis in

    original).

    378 American Journal of Evaluation / September 2009

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  • Structuring the Present Review

    In structuring this literature review, we considered several options. Cousins (2003) draws a

    logic model for program evaluation that builds on the knowledge utilization literature, but its

    focus on participatory evaluation made it inappropriate for a review of evaluation use research.

    Cousins, Goh, Clark, and Lee (2004) present a comprehensive framework of evaluative

    inquiry as an organizational learning system, but, again, it includes many concepts other than

    evaluation use.

    Given the emergence of influence as a construct, another possibility was to apply the new

    concept to analyze the existing literature. This proved impractical for three reasons. First,

    some of the research we reviewed was conducted before Kirkhart’s (2000) work was pub-

    lished. Second, given the newness of the term, there was little empirical research on influence,

    although we did include it in our searches. Indeed, even studies conducted in the 5 years since

    the term emerged (2000–2005) did not necessarily examine evaluation influence; moreover,

    examining use through the lens of influence was not necessarily helpful because influence

    is indirect and we were examining direct use. Third, and perhaps most important, the concept

    of influence presented in Henry and Mark (2003a, 2003b) and Mark and Henry (2004) was not

    defined, and the discussion of pathways, processes, and mechanisms did not provide sufficient

    clarity to structure the review (Nunneley, 2008; Weiss, Murphy-Graham, & Birkeland, 2005).

    We decided, therefore, to use the seminal study that Cousins and Leithwood conducted in

    1986—one of the most ambitious and rigorous reviews of empirical research on evaluation use

    ever conducted—as the underlying structure for this review, as well as more recent work by

    Shulha and Cousins (1997). Although Cousins’ own conceptualizations of the topic have

    evolved since this point, the taxonomy of evaluation use presented in the 1986 model was the

    most comprehensive, well defined, and concrete.

    Cousins and Leithwood Framework

    Cousins and Leithwood (1986) identified 65 empirical studies of evaluation use conducted

    between 1971 and 1985 through computerized searches of keywords including ‘‘evaluation

    utilization,’’ ‘‘data use,’’ ‘‘decision making,’’ and ‘‘knowledge utilization.’’ They supplemen-

    ted this process with manual searches of relevant journals and other literature reviews. After

    establishing their sample, Cousins and Leithwood coded each study according to its orienta-

    tion toward dependent variables (i.e., the type of use examined: use as decision making, use

    as education, use as the processing of information, or ‘‘potential’’ use) and its orientation

    toward independent variables.

    The aspects of evaluation use examined in the 65 empirical studies were clustered into two

    categories of factors related to evaluation use: (a) characteristics of evaluation implementa-

    tion, and (b) characteristics of the decision or policy setting. Each of these categories contained

    six characteristics. The six evaluation implementation characteristics were (a) evaluation

    quality, (b) credibility, (c) relevance, (d) communication quality, (e) findings, and (f) timeli-

    ness. The six decision- or policy-setting characteristics were (a) information needs, (b) decision

    characteristics, (c) political climate, (d) competing information, (e) personal characteristics,

    and (f) commitment or receptiveness to evaluation. Using a ‘‘prevalence of relationship’’

    index, Cousins and Leithwood (1986) identified evaluation quality as the most important char-

    acteristic, followed by decision characteristics, receptiveness to evaluation, findings, and

    relevance.

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  • Shulha and Cousins (1997) described developments that had occurred since the review by

    Cousins and Leithwood, including the following:

    The rise of considerations of context as critical to understanding and explaining use; identification

    of process use as a significant consequence of evaluation activity; expansion of conceptions of use

    from the individual to the organization level; and diversification of the role of the evaluator to

    facilitator, planner and educator/trainer (p. 195).

    The present review incorporates these developments as well.

    Importantly, these two major reviews of the use literature (Cousins & Leithwood, 1986;

    Shulha & Cousins, 1997) differ in that the first considered only empirical research whereas

    the more recent included theoretical or reflective case narratives in addition to empirical stud-

    ies. Yet, many potentially instructive studies were excluded from the 1997 review, either

    because they were conducted as doctoral dissertations or because they were not published

    in journals. Neither review took into account the quality of the evidence gathered in the indi-

    vidual studies when synthesizing the results. Consequently, the findings from studies in which

    there could be serious methodological flaws potentially were presented alongside higher qual-

    ity, rigorously conducted studies. To rectify these concerns, the current review included

    empirical studies of evaluation use; examined journal articles, dissertations, reports, and book

    chapters; and screened each study according to a predetermined set of criteria related to meth-

    odological quality. In this review, we employ the term ‘‘use’’ rather than ‘‘influence,’’

    although we view use broadly. We attempt to identify it as ‘‘process use’’ or ‘‘use of findings’’

    and classify it as instrumental, conceptual, or symbolic.

    Method

    The research team collected relevant publications by conducting electronic searches for the

    terms ‘‘evaluation utilization,’’ ‘‘evaluation use,’’ and ‘‘evaluation influence’’ in PsycINFO,

    Education Resources Information Center (ERIC), Education (Sage), Social Services Abstracts,

    Sociological Abstracts, and Digital Dissertations in keywords, titles, descriptors, and abstracts.

    Additionally, the team consulted other published literature reviews, including Hofstetter and

    Alkin (2003). Finally, the team conducted a manual review (looking for relevant research

    based on titles) of the following evaluation-related journals: American Journal of Evaluation,

    Canadian Journal of Program Evaluation, Evaluation, Evaluation Practice, Evaluation

    and Program Planning, Evaluation Review, New Directions for Evaluation, and Studies in

    Educational Evaluation. The searches examined only the literature written in English,

    although the authors did not exclude research conducted outside the United States.

    The searches returned over 600 journal articles, reports, and book chapters and 48 disserta-

    tions. After scanning publication titles and abstracts, the team eliminated clearly irrelevant

    publications. Then, the team closely reviewed 321 abstracts to assess whether the publication

    met the following criteria: (a) an empirical research study (to be considered an empirical study

    the article had to present information about the data collection methods used to inform the

    claims made); (b) a focus on program or policy evaluation or needs assessment (not personnel

    evaluation, accountability/student assessment studies, data-driven decision making, etc.); (c) a

    published journal article, book, publicly accessible evaluation report, or dissertation (not a

    conference presentation or other nonpublished work); (d) the inclusion of evaluation use or

    influence as at least one of the variables under study; and (e) a publication date between

    January 1, 1986 and December 31, 2005.

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  • After the abstract review, the team identified 98 publications that warranted a full-text

    review; these were subsequently screened again on all five criteria. This process yielded 47

    articles that initially comprised the basis for this analysis. At least two trained screeners cate-

    gorized and critiqued each study using a standardized review form developed and refined with

    the input of several evaluation experts.

    The rating form contained questions about each study’s methodology, choice of theory,

    operationalization of dependent variable (measures of use), and independent variables (char-

    acteristics affecting use). In addition, as noted, a quality rating was assigned to each study. The

    quality rating was based on criteria adapted from Guarino, Santibañez, Daley, and Brewer

    (2004) and Guba and Lincoln (1989). It considered aspects such as the clarity of the problem

    statement, soundness of research design, strength of the link between evidence presented and

    conclusions, and the extent to which bias was addressed. The team also assessed the sample

    size and selection, measurement of variables, and statistical interpretation of the quantitative

    studies, as well as the methodological appropriateness, transparency, descriptive richness, and

    statement of researcher biases of the qualitative studies.

    The reviewers independently assigned quality ratings across five levels: poor, adequate-low,

    adequate-solid, adequate-high, and excellent. If the screeners did not agree on any particular

    aspect of the review, the article was brought to a team meeting during which it was discussed

    and consensus among the six researchers was reached regarding the rating. Although this

    consensus-driven process for reviewing and assigning quality ratings was time-consuming, the

    resulting judgments represent the agreement of two professors of evaluation and then four

    evaluation doctoral students. We believe our process was both representative and fair.

    On completion of this in-depth screening process, 41 of 47 studies (87.2%) were found to beadequate or above. Six of the studies (12.8%) were rated as poor and eliminated from our sam-ple. These ‘‘poor’’ studies suffered from a cursory description of the methods, weak sampling

    or data analysis methods, poor measurements of use (e.g., not providing definitions of use and/

    or using only one question as a measure of use), poorly supported generalizations, and/or

    inadequate attention to likely researcher biases. The 41 studies that exceeded the minimum

    quality criteria were used in the analyses presented below and are described in detail in the

    Appendix. Six of these studies were published outside the United States.

    Findings

    Findings from the 41 studies are presented following the framework of 2 categories—

    evaluation implementation and decision or policy setting—and 12 characteristics by Cousins

    and Leithwood (1986). These two categories were helpful for organizing the majority of the

    studies found in this recent literature. Nearly half of the articles (20 of 41) looked at the eva-

    luation implementation category, and an equal number (20 of 41) examined the decision- or

    policy-setting category. The characteristics under each of these categories were all examined

    in at least one article, with the most prevalent characteristic, communication quality, of

    Cousins and Leithwood appearing in 11.

    However, as suggested by Shulha and Cousins (1997), changes in the conceptualizations

    about use have occurred, so new characteristics might be expected to emerge. In fact, 25 of

    the 41 studies in this review examined elements that were not covered by the 1986 framework.

    Consequently, we added one characteristic—evaluator competence—to the evaluation

    implementation category. In addition, we created an entirely new category—stakeholder

    involvement—to accommodate the categorization of the 25 studies that examined aspects

    of evaluation use that were not represented in the original Cousins and Leithwood framework.

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  • Evaluator competence. This is a new characteristic under evaluation implementation that

    has emerged since the development of the Cousins and Leithwood framework. Of the 41 stud-

    ies in this review, six addressed the characteristics of evaluators, suggesting that evaluation

    professionals play an important role in conducting evaluations that get used, albeit for different

    reasons. Although the characteristic of credibility by Cousins and Leithwood gave some con-

    sideration to the evaluator’s title or reputation, the definition did not extend to the influential

    nature of the evaluator’s personal competence or leadership as a means of affecting the level of

    evaluation use. Moreover, whereas the credibility characteristic addresses what the evaluator

    does (e.g., methods selected, criteria used), the new evaluator competence characteristic

    focuses more on who the evaluator is.

    Stakeholder involvement. This is a new category that has been added to the original Cousins

    and Leithwood framework to account for more recent research. The addition of this category

    reflects the increased research focused on participatory evaluation approaches, stakeholder or

    decision-maker participation, and/or stakeholder or decision-maker involvement since 1985.

    Under the rubric of stakeholder involvement, we have identified nine characteristics. Eight

    of them mirror those identified by Cousins and Leithwood but with the addition of involve-

    ment to each. The original framework included research on the impact of direct decision-

    maker involvement on use under commitment or receptiveness to evaluation. However, in the

    current review, over half (23 of 41) of the studies addressed involvement, and the bulk of these

    suggested that it was related to other category characteristics in their relationship with use.

    Using the resulting modified Cousins and Leithwood framework, we classified the 41 stud-

    ies of evaluation use from 1986 to 2005 according to 3 categories and 22 specific character-

    istics. The most frequently studied characteristics were ‘‘involvement and commitment/

    receptiveness to evaluation’’ (14 studies), followed by communication quality (11 studies) and

    personal characteristics of users (9 studies). The least frequently studied characteristics were

    ‘‘involvement and information needs’’ and ‘‘involvement and decision characteristics,’’ each

    appearing in a single study. About 40% of the studies (16 of 41) examined only a single char-acteristic, with half of that group (8 of 16) studying a characteristic under the stakeholder

    involvement category. The remainder of the studies examined multiple characteristics, ranging

    from two to nine characteristics per study.

    Table 1 defines each category, presents its related characteristics, and lists the studies that

    examined each. Because the variables described in the studies did not always allow for obvious

    categorization into the framework, this represents the authors’ best effort at accurately inter-

    preting and deciding where the studies fit. The Appendix provides a summary of each study’s

    focus, types of use, sample, categories, and findings. In terms of the types of evaluation use,

    the information presented in the Appendix shows that the clear majority of the studies focused

    on use of findings rather than process use. Only three studies examined process use, perhaps

    because the concept of explicit process use is fairly recent. Within the use of findings, instru-

    mental use was studied more frequently than conceptual use, which was typically linked to

    instrumental use when researchers asked respondents whether actions were likely to be taken.

    There were only a few studies that examined symbolic use.

    Discussion

    The purpose of this study was to review empirical research on evaluation use for the 25-year

    period between 1986 and 2005. Basing the review on the framework of Cousins and

    Leithwood allowed a comparison over time, and including other types of research (e.g.,

    382 American Journal of Evaluation / September 2009

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  • Ta

    ble

    1

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    quen

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    ast,

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    s

    found

    no

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    and

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    tlet

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    004)

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    gbei

    n(1

    991)

    Chin

    (2003)

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    th(1

    988)

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    on

    (1986)

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    en,

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    hy,

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    ry(1

    988)

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    ra(2

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    wel

    l,D

    ickey

    ,an

    dJa

    sa(1

    990)

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    (1991)

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    ezer

    (1987)

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    elin

    ess

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    ing

    of

    the

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    inla

    rger

    conte

    xt;

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    elin

    ess

    of

    report

    ing

    when

    eval

    uat

    ion

    isco

    mple

    ted;

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    ing

    of

    dis

    sem

    inat

    ion

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    isio

    n

    mak

    ers

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    ost

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    aluat

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    .O

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    study

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    tim

    elin

    ess

    was

    not

    import

    ant

    in

    det

    erm

    inin

    guse

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    ber

    ger

    (2004)

    Bar

    rios

    (1986)

    Bober

    and

    Bar

    tlet

    t(2

    004)

    Boyer

    and

    Lan

    gbei

    n(1

    991)

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    endra

    th(1

    988)

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    wel

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    al.

    (1990)

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    (1991)

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    uat

    or

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    pet

    ence

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    sonal

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    (1986)

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    and

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    lahan

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    ker

    ,

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    (1995)

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    (1996)

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    ene

    (1987)

    Shea

    (1991)

    Eval

    uat

    ion

    qual

    ity

    Char

    acte

    rist

    ics

    of

    the

    eval

    uat

    ion

    pro

    cess

    ,so

    phis

    tica

    tion

    of

    met

    hods,

    rigor,

    type

    of

    eval

    uat

    ion

    model

    6S

    om

    est

    udie

    sfo

    und

    ali

    nk

    bet

    wee

    nqual

    ity

    and

    use

    ,

    alth

    ough

    less

    import

    ant

    than

    reco

    mm

    endat

    ions

    and

    com

    mu-

    nic

    atio

    n.

    One

    study

    did

    not

    find

    rela

    tionsh

    ipbet

    wee

    n

    qual

    ity

    and

    use

    Bam

    ber

    ger

    (2004)

    Bober

    and

    Bar

    tlet

    t(2

    004)

    Johnst

    on

    (1986)

    Rock

    wel

    let

    al.

    (1990)

    Shea

    (1991)

    Pott

    s(1

    998)

    (conti

    nued

    )

    Johnson et al. / Research on Evaluation Use 383

    383

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  • Ta

    ble

    1.

    (co

    nti

    nu

    ed)

    Cat

    egory

    Char

    acte

    rist

    icD

    escr

    ipti

    on

    of

    Char

    acte

    rist

    ic#

    of

    Stu

    die

    sR

    elat

    ionsh

    ipto

    Eval

    uat

    ion

    Use

    Art

    icle

    sth

    atS

    tudie

    dC

    har

    acte

    rist

    ic

    Fin

    din

    gs

    Nat

    ure

    of

    findin

    gs

    (e.g

    .,posi

    tive

    or

    neg

    ativ

    e),

    exte

    nt

    of

    congru

    ence

    wit

    hau

    die

    nce

    expec

    tati

    ons,

    val

    ue

    of

    findin

    gs

    for

    dec

    isio

    nm

    akin

    g

    6M

    ixed

    concl

    usi

    ons.

    Intw

    ost

    ud-

    ies

    findin

    gs

    wer

    eim

    port

    ant

    to

    use

    ,th

    ough

    less

    soth

    anco

    m-

    munic

    atio

    n,

    tim

    elin

    ess,

    and

    eval

    uat

    ion

    qual

    ity

    Bar

    rios

    (1986)

    Bober

    and

    Bar

    tlet

    t(2

    004)

    Boyer

    and

    Lan

    gbei

    n(1

    991)

    Johnso

    n(1

    993)

    Mal

    enet

    al.

    (1988)

    Wei

    ss,

    Murp

    hy-G

    raham

    ,an

    d

    Bir

    kel

    and

    (2005)

    Rel

    evan

    ceE

    xte

    nt

    tow

    hic

    hth

    ein

    form

    atio

    npro

    -

    vid

    edin

    the

    eval

    uat

    ion

    isre

    levan

    t

    toth

    edec

    isio

    nm

    aker

    ,an

    dth

    e

    org

    aniz

    atio

    nal

    loca

    tion

    of

    the

    eval

    uat

    or

    6M

    ixed

    concl

    usi

    ons.

    Tw

    ost

    udie

    s

    did

    not

    find

    rele

    van

    ceto

    be

    import

    ant

    touse

    ,but

    two

    studie

    sfo

    und

    stro

    nger

    rela

    -

    tionsh

    ips

    bet

    wee

    nin

    form

    atio

    n

    rele

    van

    cean

    duse

    Bar

    rios

    (1986)

    Bober

    and

    Bar

    tlet

    t(2

    004)

    Boyer

    and

    Lan

    gbei

    n(1

    991)

    Cousi

    ns

    (1995)

    Gre

    ene

    (1987)

    Shea

    (1991)

    Cre

    dib

    ilit

    yT

    he

    obje

    ctiv

    ity,

    bel

    ievab

    ilit

    y,

    and

    appro

    pri

    aten

    ess

    of

    the

    eval

    uat

    ion

    pro

    cess

    and/o

    rof

    the

    acti

    vit

    ies

    of

    the

    eval

    uat

    or

    4S

    pli

    tfi

    ndin

    gs.

    Tw

    ost

    udie

    sfo

    und

    stro

    ng

    rela

    tionsh

    ipw

    ith

    eva-

    luat

    ion

    use

    ;tw

    ost

    udie

    sfo

    und

    no

    such

    rela

    tionsh

    ip

    Bar

    rios

    (1986)

    Bober

    and

    Bar

    tlet

    t(2

    004)

    Boyer

    and

    Lan

    gbei

    n(1

    991)

    Johnso

    n(1

    993)

    Dec

    isio

    nor

    poli

    cy

    sett

    ing

    Per

    sonal

    char

    acte

    rist

    ics

    Char

    acte

    rist

    ics

    of

    the

    eval

    uat

    ion

    use

    r,

    for

    exam

    ple

    ,org

    aniz

    atio

    nal

    role

    of

    dec

    isio

    nm

    aker

    ,in

    form

    atio

    npro

    -

    cess

    ing

    style

    ,so

    cial

    char

    acte

    ris-

    tics

    ,an

    dso

    on

    9D

    iffe

    rence

    sin

    use

    rs’

    lear

    nin

    g

    style

    s,jo

    bposi

    tions,

    adm

    inis

    -

    trat

    ive

    level

    ,an

    dex

    per

    ience

    level

    infl

    uen

    ceth

    euse

    of

    eval

    uat

    ions

    Bober

    and

    Bar

    tlet

    t(2

    004)

    Boyer

    and

    Lan

    gbei

    n(1

    991)

    Car

    pin

    ello

    (1989)

    Com

    bs

    (1999)

    Cro

    tti

    (1993)

    Ear

    l(1

    995)

    Hopst

    ock

    ,Y

    oung,

    and

    Zeh

    ler

    (1993)

    Mar

    ra(2

    003)

    San

    thiv

    eera

    n(1

    995)

    Com

    mit

    men

    tan

    d/

    or

    rece

    pti

    ven

    ess

    toev

    aluat

    ion

    Use

    rat

    titu

    des

    tow

    ard

    the

    eval

    uat

    ion

    and

    com

    mit

    men

    tto

    conduct

    ing

    eval

    uat

    ion;

    the

    exte

    nt

    tow

    hic

    hth

    e

    org

    aniz

    atio

    nis

    resi

    stan

    tto

    eval

    ua-

    tion;

    the

    open

    -min

    ded

    nes

    sof

    eva-

    luat

    ion

    stak

    ehold

    ers

    8S

    om

    est

    udie

    sfo

    und

    that

    com

    mit

    -

    men

    t,ac

    tive

    org

    aniz

    ing

    effo

    rts,

    and

    support

    ive

    bac

    ker

    s

    incr

    ease

    duse

    .O

    ne

    study

    found

    that

    atti

    tude

    tow

    ard

    eval

    uat

    ion

    did

    not

    affe

    ctuse

    Boyer

    and

    Lan

    gbei

    n(1

    991)

    Cro

    tti

    (1993)

    Johnso

    n(1

    993)

    Mal

    enet

    al.

    (1988)

    Mar

    ra(2

    003)

    McC

    orm

    ick

    (1997)

    Rin

    ne

    (1994)

    San

    thiv

    eera

    n(1

    995)

    (conti

    nued

    )

    384 American Journal of Evaluation / September 2009

    384

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  • Poli

    tica

    lcl

    imat

    eT

    he

    poli

    tica

    lori

    enta

    tion

    of

    the

    peo

    ple

    who

    com

    mis

    sioned

    the

    eval

    uat

    ion,

    the

    exte

    nt

    tow

    hic

    hdec

    isio

    nm

    aker

    isdep

    enden

    ton

    exte

    rnal

    sponso

    rs,

    inte

    rnal

    rival

    ries

    ,budget

    fights

    ,

    and

    pow

    erst

    ruggle

    s

    6G

    ener

    ally

    ,at

    tendin

    gto

    poli

    tica

    l

    clim

    ate

    was

    found

    toin

    crea

    se

    use

    Eis

    endra

    th(1

    988)

    Had

    dock

    (1998)

    Johnst

    on

    (1986)

    Mal

    enet

    al.

    (1988)

    San

    thiv

    eera

    n(1

    995)

    Wei

    sset

    al.

    (2005)

    Dec

    isio

    n

    char

    acte

    rist

    ics

    The

    signif

    ican

    ceof

    the

    dec

    isio

    nor

    eval

    uat

    ion

    pro

    ble

    m,

    the

    type

    of

    dec

    isio

    nto

    be

    mad

    e,th

    enovel

    tyof

    the

    pro

    gra

    mar

    ea

    5E

    ach

    of

    the

    five

    studie

    sre

    port

    ed

    connec

    tions

    bet

    wee

    ndec

    isio

    n

    char

    acte

    rist

    ics

    and

    eval

    uat

    ion

    use

    Bar

    rios

    (1986)

    Bro

    wn-M

    cGow

    an(1

    992)

    Eis

    endra

    th(1

    988)

    Mal

    enet

    al.

    (1988)

    New

    man

    ,B

    row

    n,

    and

    Riv

    ers

    (1987)

    Com

    pet

    ing

    info

    rmat

    ion

    Info

    rmat

    ion

    rela

    ted

    toth

    esu

    bje

    ctof

    the

    eval

    uat

    ion

    and

    avai

    lable

    to

    stak

    ehold

    ers

    from

    outs

    ide

    the

    eva-

    luat

    ion

    pro

    cess

    ,th

    atis

    ,th

    rough

    per

    sonal

    obse

    rvat

    ion,

    that

    com

    -

    pet

    esw

    ith

    eval

    uat

    ion

    dat

    a

    3C

    ontr

    adic

    tory

    findin

    gs.

    One

    study

    found

    that

    ala

    rge

    amount

    of

    com

    pet

    ing

    info

    rmat

    ion

    did

    not

    affe

    ctin

    stru

    men

    tal

    use

    ,

    wher

    eas

    anoth

    erfo

    und

    that

    hig

    h-l

    evel

    poli

    cyoff

    icia

    lsuse

    d

    the

    eval

    uat

    ion

    resu

    lts

    only

    when

    they

    wer

    esu

    pport

    edby

    oth

    erso

    urc

    esof

    info

    rmat

    ion

    Eis

    endra

    th(1

    988)

    Johnso

    n(1

    993)

    Wei

    sset

    al.

    (2005)

    Info

    rmat

    ion

    nee

    ds

    of

    the

    eval

    ua-

    tion

    audie

    nce

    s

    Info

    rmat

    ion

    nee

    ds

    of

    the

    eval

    uat

    ion

    audie

    nce

    ,th

    ety

    pes

    of

    info

    rmat

    ion,

    the

    num

    ber

    of

    audie

    nce

    sw

    ith

    dif

    -

    feri

    ng

    info

    rmat

    ion

    nee

    ds,

    tim

    e

    pre

    ssure

    ,an

    dper

    ceiv

    ednee

    dfo

    r

    eval

    uat

    ion

    2B

    oth

    studie

    sfo

    und

    that

    atte

    ndin

    g

    toth

    eau

    die

    nce

    ’sin

    form

    atio

    n

    nee

    ds

    posi

    tivel

    yin

    fluen

    ced

    the

    use

    of

    eval

    uat

    ion

    resu

    lts

    Hopst

    ock

    etal

    .(1

    993)

    Rin

    ne

    (1994)

    (conti

    nued

    )

    Johnson et al. / Research on Evaluation Use 385

    385

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  • Ta

    ble

    1.

    (co

    nti

    nu

    ed)

    Cat

    egory

    Char

    acte

    rist

    icD

    escr

    ipti

    on

    of

    Char

    acte

    rist

    ic#

    of

    Stu

    die

    sR

    elat

    ionsh

    ipto

    Eval

    uat

    ion

    Use

    Art

    icle

    sth

    atS

    tudie

    dC

    har

    acte

    rist

    ic

    Sta

    keh

    old

    er

    involv

    emen

    t

    Involv

    emen

    tw

    ith

    com

    mit

    men

    tor

    rece

    pti

    ven

    ess

    to

    eval

    uat

    ion

    Involv

    ing

    eval

    uat

    ion

    stak

    ehold

    ers

    crea

    tes

    aco

    mm

    itm

    ent

    or

    rece

    p-

    tiven

    ess

    toev

    aluat

    ion

    14

    For

    the

    most

    par

    t,co

    mm

    itm

    ent

    that

    was

    stre

    ngth

    ened

    by

    involv

    emen

    tin

    the

    eval

    uat

    ion

    was

    found

    toposi

    tivel

    yin

    flu-

    ence

    eval

    uat

    ion

    use

    .In

    one

    study,

    the

    involv

    emen

    tof

    a

    com

    mit

    ted

    exec

    uti

    ve

    off

    icer

    was

    esse

    nti

    alto

    the

    imple

    -

    men

    tati

    on

    of

    eval

    uat

    ion

    findin

    gs

    Alt

    schuld

    ,Y

    oon,

    and

    Cull

    en(1

    993)

    Ayer

    s(1

    987)

    Bar

    rios

    (1986)

    Bro

    wn-M

    cGow

    an(1

    992)

    Cal

    lahan

    etal

    .(1

    995)

    Ear

    l(1

    995)

    Eis

    endra

    th(1

    988)

    Gre

    ene

    (1987)

    Gre

    ene

    (1988)

    Had

    dock

    (1998)

    Laf

    leur

    (1995)

    Lee

    and

    Cousi

    ns

    (1995)

    Rock

    wel

    let

    al.

    (1990)

    Shea

    (1991)

    Involv

    emen

    tw

    ith

    com

    munic

    atio

    n

    qu

    alit

    y

    Sta

    keh

    old

    erin

    volv

    emen

    tpro

    mote

    s

    impro

    ved

    com

    munic

    atio

    n

    5A

    llfi

    ve

    studie

    sid

    enti

    fied

    way

    sin

    whic

    hst

    akeh

    old

    erin

    volv

    emen

    t

    led

    togre

    ater

    use

    Bam

    ber

    ger

    (2004)

    Cousi

    ns

    (1995)

    Fors

    s,C

    rack

    nel

    l,an

    dS

    amse

    t(1

    994)

    Gre

    ene

    (1988)

    Laf

    leur

    (1995)

    Dir

    ect

    stak

    ehold

    er

    involv

    emen

    t

    The

    dir

    ect

    rela

    tionsh

    ipbet

    wee

    n

    involv

    emen

    tan

    dev

    aluat

    ion

    use

    4A

    llst

    udie

    sre

    port

    edin

    volv

    e-

    men

    t’s

    posi

    tive

    infl

    uen

    ceon

    var

    ious

    types

    of

    use

    Cai

    (1996)

    Pre

    skil

    lan

    dC

    arac

    elli

    (1997)

    Sper

    lazz

    a(1

    995)

    Turn

    bull

    (1999)

    Involv

    emen

    tw

    ith

    cred

    ibil

    ity

    Sta

    keh

    old

    erin

    volv

    emen

    tle

    dto

    incr

    ease

    dcr

    edib

    ilit

    yof

    the

    eva-

    luat

    ion

    pro

    cess

    and/o

    rth

    e

    eval

    uat

    or

    4T

    hre

    eof

    the

    four

    studie

    sobse

    rved

    ast

    rong

    rela

    tionsh

    ipw

    ith

    use

    Cousi

    ns

    (1995)

    Gre

    ene

    (1987)

    Laf

    leur

    (1995)

    Shea

    (1991)

    Involv

    emen

    tw

    ith

    findin

    gs

    Involv

    ing

    eval

    uat

    ion

    stak

    ehold

    ers

    in

    know

    ing

    and

    under

    stan

    din

    gth

    e

    eval

    uat

    ion

    findin

    gs

    4T

    hre

    est

    udie

    sem

    phas

    ized

    that

    involv

    emen

    tre

    late

    dto

    the

    findin

    gs

    was

    import

    ant

    toev

    a-

    luat

    ion

    use

    Cousi

    ns

    (1995)

    Gre

    ene

    (1987)

    Laf

    leur

    (1995)

    Shea

    (1991)

    (conti

    nued

    )

    386 American Journal of Evaluation / September 2009

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  • Involv

    emen

    tw

    ith

    rele

    van

    ce

    Sta

    keh

    old

    erpar

    tici

    pat

    ion

    toin

    tegra

    te

    import

    ant

    org

    aniz

    atio

    nal

    conce

    rns

    into

    the

    eval

    uat

    ion

    des

    ign

    4F

    or

    the

    most

    par

    t,in

    crea

    sed

    con-

    tact

    wit

    hst

    akeh

    old

    ers

    fost

    ered

    incr

    ease

    dre

    levan

    ceth

    at

    resu

    lted

    inin

    crea

    sed

    eval

    ua-

    tion

    use

    Cousi

    ns

    (1995)

    Gre

    ene

    (1987)

    Laf

    leur

    (1995)

    Shea

    (1991)

    Involv

    emen

    tw

    ith

    per

    sonal

    char

    acte

    rist

    ics

    Involv

    emen

    tof

    eval

    uat

    ion

    stak

    e-

    hold

    ers

    atdif

    fere

    nt

    org

    aniz

    atio

    nal

    level

    s

    2F

    indin

    gs

    of

    one

    study

    sugges

    tth

    at

    involv

    emen

    tof

    man

    ager

    s

    affe

    cts

    use

    more

    exte

    nsi

    vel

    y

    than

    involv

    ing

    oth

    erst

    aff

    Cousi

    ns

    (1995)

    McC

    orm

    ick

    (1997)

    Involv

    emen

    tw

    ith

    dec

    isio

    n

    char

    acte

    rist

    ics

    Involv

    ing

    of

    ara

    nge

    of

    stak

    ehold

    ers

    indif

    fere

    nt

    sett

    ings

    dep

    endin

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    Johnson et al. / Research on Evaluation Use 387

    387

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  • dissertations) broadened its scope. This literature review located 41 empirical studies of

    evaluation use conducted between 1986 and 2005 that met minimum quality standards.

    Most of the studies (38 of 41) examined the use of findings rather than process use; only

    three studies examined process use. The lack of attention to process use in the articles included

    in this review might have resulted from the fact that the concept of explicit process use is fairly

    recent, and the field is still more focused on outcomes and results. Alternatively, it might be

    that empirical studies are more likely to focus on the use of results because measuring process

    use is less well defined. Finally, the limited attention to process use might have resulted from

    our search strategy, which excluded evaluation capacity building studies, many of which mea-

    sured organizational learning through the evaluation process. These studies are not included in

    this review but are synthesized in a publication by Cousins et al. (2004). After the findings

    were categorized according to the Cousins and Leithwood framework, one additional category

    (stakeholder involvement) and one new characteristic (evaluator competence) emerged. These

    additions align with the comments of Shulha and Cousins (1997) made more than 10 years ago

    about changes in the field, especially the diversification of the evaluator’s role.

    The stakeholder involvement category reflects the expansion of participatory evaluation

    methods. The framework of Cousins and Leithwood included stakeholder involvement under

    the ‘‘commitment and/or receptiveness to evaluation’’ characteristic within the decision- and

    policy-setting category. This was sufficient in the mid-1980s because only 10% of the studiesin their review included involvement, and these were all related to the effects of involvement

    on stakeholders’ commitment or receptiveness to evaluation. In addition, four of the studies in

    the current review directly examined the relationship between stakeholder involvement and

    evaluation. This dynamic was not present in any of the studies examined by Cousins and Leith-

    wood. The emergence of this new category suggests that evaluators may want to focus on

    involving stakeholders as a way to enhance evaluation use. The addition of the evaluator com-

    petence characteristic indicates a growing acknowledgment of the importance of the compe-

    tence of individual evaluators, both professionally and culturally—and the value of these

    characteristics in efforts to increase evaluation use.

    Some studies—Shea (1991), Bober and Bartlett (2004), Boyer and Langbein (1991), and

    Malen, Murphy, and Geary (1988)—examined multiple characteristics. It seemed possible that

    these studies might help us think about evaluation influence by identifying important variables

    in a sequence suggestive of a pathway, at least at the individual level. This effort failed because

    the studies examined variables related to use, not pathways leading to it. Identifying pathways

    was a creative activity rather than a way to summarize the research. As Weiss et al. (2005)

    found when they sought influence pathways after the fact in their drug abuse resistance edu-

    cation (DARE) study, ‘‘We became bogged down in unique tangles of strings [of pathways]

    . . . . We are on less sure ground trying to reconstruct individual and interpersonal processesthat were reported to us some 2 to 8 years after the events.’’ In other words, the existing empiri-

    cal research on evaluation use has identified a collection of important variables, but research

    on influence pathways will necessitate a different strategy. In settings that have specific out-

    come variables and sufficient interval data on other variables, path analysis might be one

    potential method. Future research might focus on developing quantitative outcome and process

    measures that could then be used to gather enough data to conduct path analyses and determine

    models displaying the relationships among the process measures and the outcomes.

    It is impossible, finally, to answer the question of which characteristics are most related to

    increasing the use of evaluations in a straightforward manner. A meta-analysis of the studies is not

    possible because the studies do not operationalize or measure the variables in the same manner.

    Cousins and Leithwood compensated for this problem by creating a quantitative index that

    weighed the number of positive, negative, and nonsignificant findings for each characteristic to

    create a ‘‘prevalence of relationship’’ index. Based on this index, they concluded that evaluation

    388 American Journal of Evaluation / September 2009

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  • quality and decision characteristics were most highly related to use, followed by evaluation find-

    ings, users’ commitment or receptiveness to evaluation, and evaluation relevance.

    This index provides a means of comparing findings across a variety of studies. Unfortu-

    nately, drawing conclusions about which characteristics are related to use remains problematic

    because this type of meta-synthesis is highly affected by the components that researchers

    chose to include, and it may not include what is actually occurring. In addition, the publication

    process may exclude studies with inconclusive or negative findings. Instead, the current study

    discusses those elements that appear to be most ‘‘empirically supported’’—meaning those ele-

    ments that are both highly studied and supported by strong evidence of a positive relationship

    to evaluation use. Reframing the conversation to discuss ‘‘empirically supported’’ character-

    istics also allows the suggestion of evidence-based practices that evaluators can employ to

    increase the use of their evaluations.

    Framed with these cautions in mind, we identified the following empirically supported fac-

    tors that promote the use of evaluation. Findings highlight the importance of stakeholder invol-

    vement in facilitating evaluation use. In several studies, involvement was found to facilitate an

    evaluation process that, in turn, improved the evaluation implementation characteristics. In

    other studies, stakeholder involvement supported decision making or policy setting that fos-

    tered greater capacity for using evaluation information. Stated differently, stakeholder invol-

    vement is a mechanism that facilitates those aspects of an evaluation’s process or setting that

    lead to greater use. More than just involvement by stakeholders or decision makers alone, how-

    ever, the findings from this literature review suggest that engagement, interaction, and com-

    munication between evaluation clients and evaluators is key to maximizing the use of the

    evaluation in the long run.

    Limitations

    Features of the research method used in this study, particularly the choice to limit the

    review to empirical studies of evaluation use conducted between 1986 and 2005, precluded

    consideration of any theoretical articles on evaluation produced during that time period. This

    fact is not intended to detract from the positive contributions to the understanding of evalua-

    tion use made by the authors of these articles. In addition, the research design included a deci-

    sion to limit the search terms to ‘‘evaluation utilization,’’ ‘‘evaluation use,’’ and ‘‘evaluation

    influence.’’ This decision resulted in the exclusion of ‘‘evaluation capacity building’’ studies

    that examined organizational learning through the evaluation process—one form of use—but

    did not include the keywords ‘‘use’’ or ‘‘utilization.’’ Finally, the sample sizes of some of the

    studies included in this review are rather small. Of the 41 studies included in the review,

    approximately 65% (19 of 41) have sample sizes of 12 or fewer. The remaining studies rangedin sample size from 26 to 540.

    Conclusion

    In summary, the findings from this literature review support Cousins’ (2003) conceptual

    framework that outlines dimensions of ‘‘evaluation context’’ (similar to evaluation implemen-

    tation characteristics) and ‘‘decision/policy setting.’’ Additionally, the findings support the addi-

    tion of one new category—stakeholder involvement—and one new characteristic—evaluator

    competence (under the category of evaluation implementation). Findings point to the importance

    of stakeholder involvement in facilitating evaluation use and suggest that engagement, interac-

    tion, and communication between evaluation clients and evaluators is critical to the meaningful

    use of evaluations.

    Johnson et al. / Research on Evaluation Use 389

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  • Ap

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    390 American Journal of Evaluation / September 2009

    390

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    http://aje.sagepub.com

  • Bam

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    Johnson et al. / Research on Evaluation Use 391

    391

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    http://aje.sagepub.com

  • Bober

    and

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    tlet

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    ion

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    nued

    )

    392 American Journal of Evaluation / September 2009

    392

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    http://aje.sagepub.com

  • Cai

    (1996)

    ppp

    Rel

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    nsh

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    efit

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    lahan

    etal

    .

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    pF

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    Johnson et al. / Research on Evaluation Use 393

    393

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    http://aje.sagepub.com

  • Car

    pin

    ello

    (1989)

    pp

    Exam

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    (2003)

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    (untr

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    edat

    ase

    t)

    (conti

    nued

    )

    394 American Journal of Evaluation / September 2009

    394

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    http://aje.sagepub.com

  • Cousi

    ns

    (1995)

    pp

    Exam

    inat

    ion

    of

    the

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    The

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    use

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    ns

    (1996)

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    (conti

    nued

    )

    Johnson et al. / Research on Evaluation Use 395

    395

    at WESTERN MICHIGAN UNIVERSITY on June 29, 2010 http://aje.sagepub.comDownloaded from

    http://aje.sagepub.com

  • Ear

    l(1

    995)

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