Voltimum Expert Committee Meeting10.00am Tuesday 4th April, 2006Offices of Legrand, West Drayton

10.00am Welcome, minutes and actions

10.05am Roundup of Voltimum performance 2005 and YTD 2006

10.30am Review of Technical Expertise area – Questions & answers to date

10.45am VoltBULLETINs 2005 & YTD 2006. Analysis of how each newsletter has performaned and which articles have been most successful. Discussions on topics to November 2006

11.30am Feedback from NICEIC Technical Seminars – London & Cardiff

11.45am Technical Seminars at Electrex – to go or not to to – suggestions for topic/panel discussions etc.

12.30pm New Voltimum technical areas in electrical trade magazines

AOB & close

Agenda

Roundup of 2005 and YTD 2006

“2005 was a very good year!’

1. Achieved substantial growth in KPIs and hit all performance targets set in the 2005 Business Plan

2. Welcomed 8 new manufacturing companies and 19 premium brands to the portal

3. Made significant improvements to the portal including re-design of home page and addition of Technical Expertise Area, Training & Recruitment areas

4. Improved our newsletter expertise and processes

5. Move to account management approach with partner satisfaction as key target

6. Important change in relationship with trade media

7. Continued to enjoy an excellent relationship with Edmundsons ….

But

1. …. Made very little progress with wholesalers in terms of VoltiLINK

2005 – Highlights & lowlights

Target for 2005 Actual 2005

Logged in page views (cumulative) 2000000 2120000

Registrations 8000 12500

Distinct Visitors (to double no. of monthly visitors from 3,000 to 6,000 by November 2005)

6000 6777 avg of last 5 months of 2005

Recurrent Users (to grow from 2000 per month in Jan to 4,000 in November 2005)

4000 4053 in November 2005

Weekly users - 2000

2,000 in 'Special November' period. But best ever calendar month was November w ith 1500

Manufacturing Partners5

5 (Dimplex, V-A, Thorn, Applied Energy, Phoenix Contact)

Tools and test instrument companies3 3 (Kew Technik, AEG, Fluke)

Promotional Partners 10 4 NAPIT, Maddison, ECA Training & Education, NICEIC Training

Hit Performance Targets set in UK Business Plan 2005

Voltimum UK - Logged in Page Views - Target Users(in millions)

0.292

1.439

1.000

2.183 2.000

0.433

2.600

0.000

0.500

1.000

1.500

2.000

2.500

3.000

Actua

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3

Targe

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Actua

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4

Targe

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Targe

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Logged-in Page views – year on year

Grew our 2004 figure of 1.4 by 50% to 2.1m logged in page views in 2005. Target is to grow by a further 20% in 2006.

Registrations

2004 = 100% growth2005 = 55%2006 = 35% target

Grew by 12,500 target users in 2005 – strong growth in last quarter of the year.

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00

10,0

00

22,0

00

20,0

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34,0

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30,0

0039

,867 46

,000

05,000

10,00015,00020,00025,00030,00035,00040,00045,00050,000

Actual

2003

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Actual

2004

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Actual

2005

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YTD 2006

Targe

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Voltimum UK - Registrations - Target Users

Cumulative Registered users at end 2005: 37,000 (incl 3,000 Manufacturers)

Small electrical contractors (1-10 employees): 9717 25%

Medium & Large contractors: 5203 14%

Specifiers: 7091 19%

Wholesale Distributors: 2931 8%

Panel Builders 244 1%

Manufacturers: 3646 9%

Others tradespeople and professional within the electrical industry 9419 24%

(incl. Educational Establishments, Students, Trade Associations, Media)

Main drivers for growth:

Search Engines, NICEIC support, Edmundsons, WoM and M&E Event

0

1000

2000

3000

4000

5000

Actual2003

Target2003

Actual2004

Target2004

Actual2005

Target2005

YTD2006

Target2006

Voltimum UK - Recurrent Users

Welcomed 8 new Manufacturing Partners and 19 premium brands in 2005

n

Year of joining Company Name Brands

2000 1 ABB 1 ABB2000 2 Legrand 1 Legrand2000 3 Nexans 1 Nexans2000 4 Osram 1 Osram2000 5 Philips 1 Philips2000 6 Prysmian 1 Prysmian2000 7 Schneider Electric 7 Merlin Gerin, Square D, Sarel, Telemecanique, Clipsal, MGE UPS, Mita2002 8 Novar 3 MK, Ackermann, Friedland2003 9 Eaton Electric 2 Eaton MEM, Eaton BILL2003 10 Itw Construction 1 Spit 2004 11 Draka UK 1 Draka UK2005 12 Glen Dimplex 1 Glen Dimplex2005 13 Kew Technik 3 Socket & See, Major Tech, Kew Technik2005 14 Volution Holdings 4 Vent-Axia, Adaptaflex, Kopex & Elkay2005 15 Thorn 1 Thorn2005 16 AEG 1 AEG-Milwaukee2005 17 Applied Energy Products Ltd 4 Creda, Redring, Xpelair & Stiebel Eltron2006 18 Phoenix Contact 1 Phoenix Contact2006 19 Fluke 3 Fluke, Robin, Raytech

38

Aiming to add value for user and improve performance figures

•Redesign of the Homepage

• Creation of 3 new universes (Technical Expertise, Jobs, Training & CPD)

• New features (Tell-a-friend, catalogue tool, toolbar, search, VoltiQuiz )

• Product Catalogue

• Next developments is RSS Newsfeed

Made significant improvements to the portal

Voltimum’s principal marketing tool In 2005: 76 newsletters sent (x2) making a total of 1.07M user contacts as follows:

•22 issues of VoltiNEWS•14 issues of VoltiBULLETIN•12 issues of Loyal User of the Month•27 ALERTS and SPECIALS

Continuously developed expertise in newsletter sending and …

Circulation of Electrical Trade Media

010,00020,00030,00040,00050,00060,00070,000

Voltimum circulation grew from 15,000 to 22,000 in 2005 and moved us from 7th to 4th position amongst the traditional media.

We don’t want you to miss out!

Each news item offers the following opportunities

• establish one-to-one contact through creation of email link function – build up your own database

• referral to corporate website through use of web link function

• referral to other areas of Voltimum including related catalogue pages, news items, training courses, technical answers,

• opportunity to attach documents, guides, booking forms, stockist list, ppt presentations etc.

…..and improved our processes for obtaining content from partners.

Move to account management approach with partner satisfaction as key target

• Manufacturers’ Score card

• Monthly monitoring of page views to ensure manufacturer is on track to achieve performance targets

• One to one meetings with each partner to review 2005 and set targets for 2006

• Introduction of new Internet Marketing services for Voltimum partners

Change in relationship with Trade Media

                                        

                                                

                         

Our successful support of the M&E Event acted as a catalyst to other event organisers to Invite Voltimum to be a ‘supporter’ of 3 major exhibitions

Discussions regarding ‘partnerships’ and permanent pages in leading publications

Continued good relationship with Edmundson but … no real progress with VoltiLINK

                                        

                                                

                         

Blockage at wholesaler level

•are unsure of their own e-strategy or it is not a priority•are not technologically ready – either at head office level or at branch level •Have not recognised potential

From Voltimum side – resource concentrated elsewhere

To be addressed in 2006

Voltimum in 2006Targets and Performance YTDForthcoming Marketing Actions

Grow page view, recurrence and registration figures to hit performance targets set by Geneva and individual manufacturers page views by at least 10%

Increase manufacturer satisfaction and value through raised profile in marketplace good account management and feedback provision of value added services

Increase user satisfaction through provision of good content (more technical) and services (Voltinnov)

Launch Voltimum in Ireland

Revisit the wholesaler to get buy in and commitment

Raise profile of the Voltimum catalogue

On-going maintenance of User databae

2006 –

Target for 2006 Comments

Logged in page views (cumulative) 2,600,00020% growth on 2005. Need avg. of 215,000 per month

Registrations & newsletter circulation 12,000

to be able to say we have 50,000 registered users on Voltimum. Clean-up of database. Grow circulation of newsletter to 38,000 to put us in 3rd position in Industry

Distinct Visitors 900033% growth on 2005 (6777 - avg of last five months of year)

Recurrent Users 5000 25% increase on 2005

Weekly users - 1200 avg. of 1200 per month

Newsletter skimmerstbd

Manufacturing Partners

1Potentials are Heatrae Sadia, Marshall Tufflex & Cooper Lighting & Security - preference for Coopers

Tools and test instrument companies1 Potentials are Megger,

Promotional Partners 6 3 training, 2 software, 1 recruitment

Performance Targets for 2006

Targets for 2006 – Page Views YTD

Total Target for 2006 : 2.6m

Target: 215K p/m

Jan 2006: 202,870Feb 2006: 230,379Mar 2006: 270,627

• January: slow start due to holidays but picked up in second half of month – best ever VoltiBULLETIN

• February: excellent month due to good content in VoltiNEWS and good VoltiSPECIALS.

•March: Good month all round benefitting from ‘extra’ week.

Targets for 2006 – Registrations YTD

Target: 50K for 2006

Jan 2006: 1381 (t)Feb 2006: 1486 (t)Mar 2006: 1483

Jan 2006: 1609 (t+m)Feb 2006: 1509 (t+m)Mar 2006: 1626 (t+m)

By end March 2006 we had 42,500 registered target users

E: 10,365 (25%)I: 5,377 (13%)S: 7,960 (19%)D: 2,987 ( 7%)P: 261 ( 1%)O: 10,185 (25%)M: 3,880 (10%)

Targets for 2006 – Distinct Visitors YTD

Jan 2006: 6792Feb 2006: 8695Mar 2006: 7876

• February 2006 8695 had the highest no o of visitors by a considerable distance with March in 2nd position overall

•Average performance in 2nd half of 2005 was 6777. First Quarter of 2006 was 7787 (an increase of 15%).

Targets for 2006 – Weekly Users YTD

Target: 1200 p/m

Jan 2006: 1090Feb 2006: 1245

• Target is to reach 1200 weekly users on average p/m

• Slow start in Jan, but exceeded target in February & March.