"In a high growth marketsuch as hosted VoIP servic-es, time to market com-bined with the ability torapidly add new customersand scale the business arekey requirements of suc-cess. Ensim’s VoIP solutionaddresses these challengesand offers service providersa timely, powerful and inno-vative capability that isclearly addressing a keycustomer pain point, asseen by their growing cus-tomer wins. This has trulybeen the year of VoIP—driv-en largely by innovativecompanies like Ensim thatare redefining how commu-nications services are deliv-ered."

Jeff PulverFounder and Chairmanpulvermedia

Ensim VoIPWhile the demand for hosted IP voice services is clear, serviceproviders continue to struggle with the economics of deliveringthese services. Manual fulfillment processes, "sticky note" ordertracking and unconnected OSS applications are just some of theobstacles. Ensim VoIP removes these barriers and leaves you free tofocus on what matters most: scaling your business for success.

Ensim Solves the Business and Operational Challenges of Deliveringand Managing Hosted VoIP ServicesTo leverage investments in network infrastructure and maximize the value oftheir IP traffic, service providers must scale their operations, open new saleschannels, develop differentiated service offers and rapidly respond to customerdemands. This must be done while simultaneously maintaining (or improving)operating margins, simplifying operations processes and environments andreducing the impact and cost of change. Ensim’s VoIP Solution solves thesebusiness and operational challenges, truly unlocking the potential of hosted VoIPservices.

Key Benefits

• Rapidly deploy new customers and scale your business with increasingmargins

• Enable new reseller and partner channels• Patented innovation provides unprecedented control and visibility over the

service delivery process• Yield compelling ROI by driving time and cost out of your existing revenue

streams• Automate softswitch and core network provisioning

Ensim VoIP Product Overview

Service Deployment Scenarios

Ensim VoIP supports the full range of deployment scenarios demanded by service providers today, including mul-tiple service distribution channels and highly differentiated service offerings.

Retail and Wholesale Delivery Channels

Deliver hosted VoIP services directly to your end-customers and/or enable sales and distribution ofservices through resellers and partners. EnsimVoIP minimizes the effort required to bring thirdparties onto your network and provides powerfultools for end-user self-service and no-touch serv-ice provisioning by reseller agents.

Full Suite of Business and Residential Offerings

Rapidly sell and deploy targeted service offeringsto every customer segment. Ensim VoIP is pre-configured to support common hosted VoIP servic-es, including IP Centrex, hosted PBX andResidential VoIP, all from a consolidated platform.An extensible service design and deploymentarchitecture allows for rapid service evolution andminimizes the cost of future changes.

Ensim VoIP Product Overview

2

ServiceProvider

Residential VoIP

VoIP VPN

Hosted PBX

ServiceProviderNetwork

Internet

IP Centrex

IP Centrex

Business VoIP

Residential VoIP

Ensim VoIP OverviewLeveraging the power of the Accelerator Platform®,Ensim VoIP provides an end-to-end architecture opti-mized to address the specific challenges of deliver-ing and managing hosted VoIP services, and is pre-integrated with Best of Breed infrastructure (e.g.,BroadSoft, Sylantro, Sonus, Cisco) to support theentire VoIP topology encountered in complex serv-ice provider environments.

With a unique combination of capabilities, EnsimVoIP offers a completely new approach to the com-plexities of modern service environments. Today’senvironments consist of multiple unconnected OSSsystems, complex configuration of VPNs and IPvoice network overlays, as well as provisioning ofnumerous customer end points. Service providersgain dramatic reductions in operational costs, aswell as provisioning cycle times, yielding a com-pelling ROI and rapid implementation payback.

The solution consists of three logical components,each playing a critical role in rapidly deploying newcustomers and scaling the business.

Automated Provisioning

Coordinate process management, reduce reliance ontop talent, and eliminate costly manual processingand order fallout with a scalable solution that growswith your business. Automation enables the rapidexpansion of deployed customers and lines withoutthe expense of additional staffing, leading toimproved operational performance and increasingmargins.

OSS Integration

Enable flow-through service provisioning, eliminateredundant data entry, and coordinate OSS processesacross your infrastructure and systems. Newaccount provisioning, as well as move/add/changetransactions are automated and managed, from startto finish, to speed service fulfillment and provideseamless support for partners, resellers and end-cus-tomers.

Order Visibility

Gain real-time control over service delivery, withpatented capabilities to troubleshoot, prioritize andescalate orders, along with unprecedented visibilityinto business performance—critical functions for arapidly growing organization.

Ensim VoIP Product Overview

3

SE

RV

ICE

AD

MIN

IST

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NA

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TIO

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FeatureServer

SwitchMedia

GatewayMessaging Inventory Billing

AP CONSOLE WORKLIST MANAGER

PRODUCT CATALOG NUMBER INVENTORY

ADAPTER ENGINE PROCESS ENGINE PROVISIONING ENGINE

OPERATIONS

Operations Portal AP InSight

CUSTOMERS

Reseller PortalSelf-Service

Portal

“As we expand our product portfolio to meet theincreasing demand for Residential and BusinessVoIP services, it is critical that we provide our cus-tomers with the level of service and self-manage-ment they have come to expect from us as a pre-mier communications service provider. Ensim pro-vided us with a pre-packaged solution specificallybuilt to address the challenges of rolling out hostedVoIP services, and help us quickly bring these serv-ices to market."

Al Weigand, Vice President of OperationsPenn Telecom

Ensim VoIP Features and SupportDeliver the service-rich environment your customers expect and your business demands. Ensim’s modular solu-tion architecture supports the end-to-end delivery and management of hosted VoIP services.

Ensim VoIP Product Overview

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SE

RV

ICE

AD

MIN

IST

RA

TIO

NA

UTO

MA

TIO

N

FeatureServer

SwitchMedia

GatewayMessaging Inventory Billing

AP CONSOLE WORKLIST MANAGER

PRODUCT CATALOG NUMBER INVENTORY

ADAPTER ENGINE PROCESS ENGINE PROVISIONING ENGINE

OPERATIONS

Operations Portal AP InSight

CUSTOMERS

Reseller PortalSelf-Service

Portal

Customers

Self-service portals support common order and servicetransactions including new service orders,move/add/change requests and feature configuration:

• Rapidly deploy highly customized interfaces for eachcustomer segment• Personalized and securely partitioned access forresellers' customers• Dramatically reduce customer support costs with self-service ordering and management• Base platform supporting up-sell and cross-sell ofadditional service offerings

Service Provider Operations

Operations and partner interfaces provide customer contactand back office personnel, as well as professionals in thefield, with the tools to manage service delivery activities:

• Securely partition reseller access to accounts andservices• Tracking and assignment of manual provisioningtasks, approvals and external activities• Ability to push provisioning tasks to resellers toenable no-touch service fulfillment

Service and Network Management

Complement softswitch functionality with tools to simplifythe management of service and network parameters:

• Configure service bundles, specify optional andincluded features and automatically propagate new serv-ice offers to customer portals with extensive product cat-alog capabilities• Manage number inventory with support for LNPprocesses, aging and bulk uploads

Ensim VoIP Product Overview

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Dramatically Simplify Service Delivery and ManagementEmpower customers and operations personnel with powerful capabilities to improve productivity and automatestart-to-finish service delivery, as well as ongoing VoIP management.

Unprecedented Control and VisibilityEnsim VoIP combines powerful tools to manage service delivery and gain targeted insight into operational per-formance. Armed with this data, users can leverage an integrated development environment to implementimprovements, evolve services and optimize business results.

Real-Time Administration

Network and systems administrators and business managersgain unprecedented capabilities to monitor service deliveryand improve operational processes:

• Monitor service delivery in real-time• Track individual orders and view aggregate historical processing• Troubleshoot issues• Optimize business performance• Consolidate management of OSS resources

Powerful Development Environment

Graphical tools and a modular development paradigmspeed the service introduction process and reduce the costof change:

• Develop customized service offerings• Modify service delivery process without impactingunderlying infrastructure• Rapidly respond to customer demands and market opportunities• Evolve business operations while minimizing the costof change

Powered by the Accelerator PlatformEnsim’s innovative Accelerator Platform (AP) provides the technical foundation for the Ensim VoIP solution. Thepatented Accelerator Platform is fully optimized for the delivery of complex IP services. Employing a Model,Manage, Measure approach, AP provides a platform to develop services, manage their delivery and improve thedelivery process. By combining comprehensive design tools with run-time process management and analysiscapabilities, AP offers an integrated architecture to automate and manage IP services from initial order place-ment, to service turn-up and feature management.

Ensim VoIP Product Overview

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Solution Return on InvestmentInvestment in Ensim VoIP yields immediate savingsas well as ongoing benefits from operational effi-ciencies and accelerated revenue, facilitating rapidpayback of solution costs and a high Return onInvestment. In an analysis of a typical serviceprovider deployment, an independent researchorganization concluded that Ensim enabled:

• 6 Month Solution Payback• Cost Reduction of 33% Per Deployed Line• 73% Margin Improvement• Revenue Per Employee Increase of 67%

A detailed discussion of this analysis is available in aseparate white paper.

Unlock the Potential of IP VoiceDon't let inefficient delivery processes and siloedOSS applications constrain business opportunities.Ensim VoIP leverages existing infrastructure invest-ments and then optimizes OSS environments andprocesses to efficiently deliver the services cus-tomers want, when they want them. With EnsimVoIP, service providers can rapidly deliver innovativeIP voice services and efficiently scale their business,without the constraints of expensive technologyprojects or new hires.

© Copyright 2006 Ensim Corporation All rights reserved VPO 1144

Ensim Waltham245 Winter StreetWaltham, MA 02451Tel: 1.781.466.6688Fax: 1.781.466.6920

Corporate Headquarters1366 Borregas AvenueSunnyvale, CA 94089Tel: 1.408.745.3300Fax: 1.408.745.3399www.ensim.com

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Ensim VoIP Product Overview