Ensim

The Global Leader in Hosting Automation Software

Dave Wippich, VP Sales & Services

Slide 2ENSIM CONFIDENTIAL

Agenda

Corporate Overview

Market Challenges

Ensim Solutions

Customers & Success Stories

Slide 3ENSIM CONFIDENTIAL

Ensim Overview

Ensim develops and markets software

infrastructure solutions that enable

services providers to profitably create,

control and deliver hosted applications

as services

Slide 4ENSIM CONFIDENTIAL

Corporate Overview

• Proven solutions for Service Providers– Nearly 1,000,000 web sites and 5,000,000 mailboxes on Windows &

Linux. – Mature technology with proven expertise in complex deployments

• Corporate strength– Founded in 1998, currently 150 employees– Venture capital from top tier VCs including NEA, Worldview Technology

Partners, Amerindo, Goldman Sachs and Charles Schwab

• Comprehensive joint solutions with Partners– Windows solutions co-developed and marketed with Microsoft– Pre-built integrations with leading third-party products and services– Strategic relationships with leading systems integrators, including HP

Global Services, FiveFront, Implement.com and eQuest

Slide 5ENSIM CONFIDENTIAL

Software Industry EvolutionP

rod

uct

In

no

vati

on

– T

ech

no

log

y S

hif

ts

System Maturity Life Cycle (time)

HomegrownPurpose-built design

Ongoing cycle of customizationInevitably obsolete – no upgrade path

Consulting PackagesCustom and re-used code

Looks like custom-built over timeUpgrades complex and costly

Product PlatformProduct approach leverage

Platform flexibility and opennessUpgradeable, scalable, supportable

Slide 6ENSIM CONFIDENTIAL

Market Overview

• Significant Broadband access market growth is changing the way users and SMBs use the internet and fueling demand for high value services

• With revenues exceeding $20 billion in 2003, Broadband deployments across a variety of segments, including telecommunications, financial services, health care, and retailing are changing the way markets work

• Traditional access and web hosting services are becoming commoditized, thereby driving growth in higher value services and application hosting

– What was once an unproven segment, the Application Hosting market is growing by leaps and bounds and is expected to exceed $1 billion by 2009

– A delivery platform for multiple services is critical for service providers to differentiate themselves

• Over 5 million SMBs in the US today are increasingly using the Internet to drive their sales, marketing, distribution, and communication

• The growth in broadband access and need for hosted applications by SMBs is fueling the demand for applications as service

Slide 7ENSIM CONFIDENTIAL

The Challenges in the Service Provider Market

• Entering new markets quickly and effectively– Quick deployment of new value added services– Lower risks of testing new offerings

• Maximizing revenue in highly competitive markets– Ability to differentiate offerings– Strong up-sell capabilities

• Attracting and keeping the right customers– Lowering customer churn rate– Internationalization and extendibility

• Lowering Capital and Operational Expenses– Delegated administration– Low cost of service delivery

Slide 8ENSIM CONFIDENTIAL

What Service Providers Need Today

• Accelerate Service Provider’s time to new revenue– Quick time-to-market / flexible service integration

• Lower ongoing operating and capital expenditures– Predictable total cost of operations

• Empower resellers and customers while lowering support costs

– Allow channels and customers to self manage

• Enable service providers to easily differentiate– Platform flexibility to easily change business plans

Slide 9ENSIM CONFIDENTIAL

The Ensim Solutions

Slide 10ENSIM CONFIDENTIAL

Ensim Solutions

Ensim Unify

Ensim Pro

• Multi-service hosting automation solution for Web and application hosting

– Extensible, modular platform– Service Managers for hosted email, hosted

collaboration, hosted database and hosted Web sites

• Sold to Tier-1 and Tier-2 xSPs

• Hosting business in a box – single-server hosting automation solution

• Sold to Tier-3 xSPs

• Sold through Tier-1 and Tier-2 xSP channel

Ensim Solutions are based on out-of-the-box products consisting of infrastructure and functional capabilities that provide a complete, fully automated, and extensible service delivery solution

Slide 11ENSIM CONFIDENTIAL

Ensim Unify Overview

• Comprehensive multi-service delivery platform for Web and application hosting

– Streamlined provisioning and management of services – Integrated management of accounts and channels

• Integrated solution– Comes pre-integrated with Service Managers for Hosted Exchange

2003, SharePoint, Windows Web Hosting with .NET and MS SQL– Multiple add-ons available for each Service Manager

• Extensibility– Creation of multiple frameworks to ease integration with existing

business systems, creation of new service managers and development of add-ons

– Enables differentiation of service offerings through extensibility

• Co-developed with Microsoft

Slide 12ENSIM CONFIDENTIAL

Ensim Unify Solution

Service Provider Interface

Service Provider Interface

Reseller Interface

Reseller Interface

Organization Interface

Organization Interface

End user Interface

End user Interface

Custom Interface

Custom Interface

Billing Order Management

Billing Order Management

Business System Integration Framework

MailMail CollaborationCollaboration Web HostingWeb Hosting

Database

Database Custom

Services

Custom Services

Service Creation Framework

Hosted ExchangePOP3

SharePoint SvcLCS

WindowsLinux

MS SQL

Add-on Creation Framework

Anti-SpamAnti-Spam Anti-VirusAnti-Virus MobilityMobility Site BuilderSite Builder E-commerceE-commerce Custom Add-on

Custom Add-on

ProvisioningProvisioning MonitoringMonitoring MeteringMetering

Authentication & AuthorizationAuthentication & Authorization

Resource and Configuration ManagementResource and Configuration Management

Platform & Services

Development Interfaces

Planned services & add-ons

Potential customer extensions

Control Panels

Slide 13ENSIM CONFIDENTIAL

Fastest Time to Revenues

• Product based solution provides fastest deployment time

• Extensible platform enables quick integration of new services and features

• Template-driven solution allows for rapid product changes and target of  multiple markets

• Lower cost of sales by empowering resellers through delegated administration – quick roll out of distribution channels

Slide 14ENSIM CONFIDENTIAL

Lowest Total Cost of Service Delivery

• Reduced risk by easily testing out new services

• Automation of all service delivery processes allows IT resources to focus on strategic initiatives rather than operational issues

• Centralization of service delivery into a core platform

• Role based delegated administration allows channels and customers to self manage efficiently

Slide 16ENSIM CONFIDENTIAL

Ensim Pro

• Comprehensive Solutions for dedicated and shared Web hosting

– Advanced hosting automation software for web sites, email and domain names

– Delegated administration capabilities– Integrated management of customers and resellers

• Easily & extensively customizable– Build and edit target plans instantly– Differentiate offerings through branding

• Increase capabilities through Ensim Power Tools– Add-on allowing users to automatically install and configure many

popular Web applications

Slide 17ENSIM CONFIDENTIAL

Suite of Pre-Integrated Applications

• Ensim PowerTools– Discussion Boards – Online calendar – Groupware collaboration

system– Mailing list announcement

system– Web site search engine– Photo albums– Web form management– Portals and content

management– Blogs– Customer support / Live chat

• Integration Modules – MailEnable– Webalizer– Urchin 5.x– ColdFusion MX– MSDE– MySQL

• Ensim Ignite services– Search engine optimization– Email marketing– Payments systems– SSL certificates

Slide 18ENSIM CONFIDENTIAL

Ensim Pro Benefits

• Fastest Time to Revenues– Offer feature rich, modular web hosting solutions for both Linux &

Windows– Differentiated offering through an extensible platform– Build a profitable reseller channel

• Lowest Service Delivery Costs– Automation of common tasks– Delegated administration with four different levels of

management– Reduce costs of sales through resellers

Slide 19ENSIM CONFIDENTIAL

Agenda

Ensim Overview

Market Challenges

Ensim Solutions

Customers & Success Stories

Slide 21ENSIM CONFIDENTIAL

Customer Case Study

“Ensim Unify enabled us to break our own internal revenue goals within the first six months. We now provide our customers with a solution that is simple, comprehensive and cost-effective.”

Will Scott, VP of Products and Services

Customer

• Lack of flexibility from legacy infrastructure made it complex to add new services

• Scarce IT and R&D resources with tight deadline for new offering

Ensim Solution

• Extensible platform and portfolio of pre-configured hosted services

• Powerful automation capabilities

Results

• Integrated anti-virus, anti-spam and mobility add-ons to hosted Exchange solution

• Reduced cost of operations by 40%

• Launched within 4 weeks

Slide 22ENSIM CONFIDENTIAL

Customer Case Study

“Through Ensim Unify we delivered a solution that is customizable and scalable for developers, resellers and SMEs, and gives their businesses the total control they are looking for.”

Rhett Williams, CEO

Customer

• Lack of Windows offering

• High cost of sales

Ensim Solution

• Centralized management of services

• Quick rollout of distribution channels

Results

• Launched dotnetcentral.com within 5 weeks

• Lower customer acquisition costs through global resellers

• Signed 20 resellers within first 3 months

Slide 23ENSIM CONFIDENTIAL

Customer Case Study

“To be able to implement such a robust solution so quickly is a testament to how easy the product is to work with. Everything from integration to launch was achieved on time and within budget.”

Calum Malcom, CTO

Customer

• Quick implementation and deployment

• Flexible offering to efficiently target different markets

Ensim Solution

• Out-of-the-box software solution

• Extensive library of APIs

• Template-driven solution allowing for rapid product change

Results

• Integrated to existing infrastructure and deployed within 10 weeks

• Launched multiple Exchange offerings to target: mobile users, SME and SOHO

Slide 24ENSIM CONFIDENTIAL

Customer Case Study

“We looked for a software solution that provided a user-friendly management tool for our server appliance and allowed for full access. We were also interested in saving the time and expense of building one in-house. Ensim provided us a solid choice.”

Kirk deViere, Senior VP of Marketing & Operations

Customer

• Easy to use server and plan management tools

• Full server control to the reseller (root access)

Ensim Solution

• Delegated administration control panels

• Powerful reseller administration capabilities

Results

• Launched new Server Appliance plans within a month

• AIT’s most sophisticated customers request Ensim

Slide 25ENSIM CONFIDENTIAL

Customer Case Study

“With Ensim, we are able to provide customers with a simple, yet complete toolset to control basic hosting functions, which in turn means fewer calls into our support system. It’s a win-win for Affinity and our customers.”

John Zdanowski, VP of Product Mgmt

Customer

• Easy-to-use site management tools

• Ability to run custom applications

• An easy upgrade path from entry-level to high-performance plans

Ensim Solution

• Plan templates

• Comprehensive third-party applications

Results

• Sophisticated tools for advanced hosting needs without the high maintenance costs

• 1/3 of value dedicated hosting plans sold with Ensim control panels

Slide 28ENSIM CONFIDENTIAL

The Ensim Solution

• Comprehensive multi-service delivery platform for web and application hosting

– Streamlined provisioning and management of services

– Integrated management of accounts and channels

• Fastest time to revenues– Fastest deployment time – Extensible platform enables quick integration of new

services – Template-driven solution allows for rapid product

changes

• Lower total cost of ownership– Easily test out new services – Automation allows resources to focus on strategic

initiatives rather than operational issues – Role based delegated administration allows

channels and customers to self manage efficiently

Copyright © 2004 All rights reserved