VodafoneDIGITAL CHAMPAIGN

Christmas 2013 Darren Healy // Valentin Vesolov

VodafoneDIGITAL CHAMPAIGN

Experiential

DigitalChristmas is the biggest time for competition between the telecommunication companies, not only do they have to compete between themselves at this time of the year but they also have to fight off competition from other retailers who are also desperately trying to entice customers into their stores.

We want people to take note of Vodafone by driving a sense of togetherness and involvement and thus making sure Vodafone is on everyone’s Christmas list this year.

To create something special we are using social media to generate a buzz in advance of the main event itself.

We want to surprise peoples friends and family’s by arrange that the national youth choir and youth orchestra dedicate specific songs to make their Christmas extra special

VodafoneDIGITAL CHAMPAIGN

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VodafoneDIGITAL CHAMPAIGN

Digital“Crack a good one this Christmas” Vodafone Ireland aligns itself with comedy, comedy is the area that Vodafone has aligned itself with and we wish to make this connection stronger for the brand, as we feel it will support the Vodafone Comedy festival which takes place each year in the Iveagh Gardens in July. With this in mind we choose to continue this alignment with Vodafone’s Christmas activities. We came up with the central concept of ‘Crack a good one this Christmas’

This has been used across all digital channels, in conjunction with this we have developed an idea where by people can create there own personalised Christmas crackers with their own jokes.

VodafoneDIGITAL CHAMPAIGN

VodafoneDIGITAL CHAMPAIGN

We will be distributing our Vodafone Christmas cracker vend-ing machines to the top 20 performing stores in the country . The Machines will contain Vodafone Crackers containing Jokes submitted by people who engage with us through so-cial media, Toys and the opportunity to win Vodafone credit and 4G Phones.

The Vending

Machine