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Vizspiration: How Chick-fil-A Transforms Ideas into Business Value
Karen Hinson
Lead Analyst
Field Analysis & Performance Reporting
Chick-fil-A
@knhinson
# T C 1 8
kando
feelings of
satisfaction &
intense excitement
that we experience
when we encounter
something of
exceptional value
What does this look like?
Ken FlerlageRussell SpanglerLindsay BetzendahlRobert RouseAdam CrahenAdam McCannSarah BartlettChantilly JaggernauthPooja GandhiRobert RouseKarl Riddett
What does this feel like?
How do you get there?
Get plugged in
Look out for good ideas
Reverse engineer to learn new techniques
Connect ideas and solutions with business problems
Create Kando
Real Life Examples
Example #1
Matt Chambers
http://www.sirvizalot.com/2016/03/color-popularity-for-new-cars-2000-2015.html
Using Ranks to Create Bump Charts
Example #1
Matt Chambers
http://www.sirvizalot.com/2016/03/color-popularity-for-new-cars-2000-2015.html
Using Ranks to Create Bump Charts
Learned how to build a vizthat highlights popularity of products over time
Example #1
Matt Chambers
http://www.sirvizalot.com/2016/03/color-popularity-for-new-cars-2000-2015.html
Using Ranks to Create Bump Charts
Learned how to build a vizthat highlights popularity of products over time
Create a similar viz to display popularity of CFA menu items over time
Example #2
Andy Kriebel (Workout Wednesday)
http://www.vizwiz.com/2017/01/workout-wednesday-comparing-year-over.html
Comparing Year over Year Purchase Frequencies
www.workout-wednesday.com
www.workout-wednesday.com
Example #2
Andy Kriebel (Workout Wednesday)
http://www.vizwiz.com/2017/01/workout-wednesday-comparing-year-over.html
Comparing Year over Year Purchase Frequencies
Learned how to build a vizthat compares when a significant milestone was reached (ie. 50% of orders) each year
Example #2
Andy Kriebel (Workout Wednesday)
http://www.vizwiz.com/2017/01/workout-wednesday-comparing-year-over.html
Comparing Year over Year Purchase Frequencies
Learned how to build a vizthat compares when a significant milestone was reached (ie. 50% of orders) each year
Create similar viz to compare when a restaurant hits $X in sales each year
Example #3
Adam Crahen & Matt Chambers
https://public.tableau.com/profile/adam.crahen#!/vizhome/WealthInequality/Wealth
http://www.sirvizalot.com/2016/11/makeover-monday-wealth-gap.html
Used dumbbell chart to highlight gap between wealthiest US households and those living in poverty
What is Makeover Monday?
www.makeovermonday.co.uk
Example #3
Adam Crahen & Matt Chambers
https://public.tableau.com/profile/adam.crahen#!/vizhome/WealthInequality/Wealth
http://www.sirvizalot.com/2016/11/makeover-monday-wealth-gap.html
Used dumbbell chart to highlight gap between wealthiest US households and those living in poverty
Downloaded workbooks to figure out how they were built
Example #3
Adam Crahen & Matt Chambers
https://public.tableau.com/profile/adam.crahen#!/vizhome/WealthInequality/Wealth
http://www.sirvizalot.com/2016/11/makeover-monday-wealth-gap.html
Used dumbbell chart to highlight gap between wealthiest US households and those living in poverty
Downloaded workbooks to figure out how they were built
Built a similar view to highlight the gap between highest and lowest-earning Operators
Example #4
Mark Jackson
http://ugamarkj.blogspot.com/2013/11/customizing-tableau-server-experience.html
Custom Tableau Server Landing Page
Example #4
Mark Jackson
http://ugamarkj.blogspot.com/2013/11/customizing-tableau-server-experience.html
Custom Tableau Server Landing Page
Learned how to build a dashboard that serves as a navigation tool on Tableau Server (to help users find content they’re looking for)
Example #4
Mark Jackson
http://ugamarkj.blogspot.com/2013/11/customizing-tableau-server-experience.html
Custom Tableau Server Landing Page
Learned how to build a dashboard that serves as a navigation tool on Tableau Server (to help users find content they’re looking for)
Create a Landing Page for our Tableau Server at Chick-fil-A
You don’t want to look like your heroes, you want to see like your heroes.”
Austin Kleon
Steal Like an Artist: 10 Things Nobody Told You About Being Creative
In Closing
How do you get there?
Get plugged in
Look out for good ideas
Reverse engineer to learn new techniques
Connect ideas and solutions with business problems
Create Kando
Tips: How to Get Plugged In
• Find a Tableau User Group and attend meetings often
• Social Media (Twitter, LinkedIn)
• Publish your work and follow others on Tableau Public
• Consider participating in Makeover Monday or Workout Wednesday www.makeovermonday.co.uk www.workout-wednesday.com
Tips: How to Get Plugged In
Wednesday, October 24
10:15 AM – 11:15 AM
MCCNO – L1 – Hall B2-1
Tips: How to Find Good Ideas
• Read blogs https://www.tableau.com/learn/articles/best-data-visualization-blogs
• Subscribe to receive the Tableau Public Viz of the Dayhttp://feeds.feedburner.com/vizoftheday
• When you come across an impressive viz on Tableau Public, mark it as a favorite
Tips: How to Find Good Ideas
Tips: How to Find Good Ideas
Tips: How to Find Good Ideas
• Read blogs https://www.tableau.com/learn/articles/best-data-visualization-blogs
• Subscribe to receive the Tableau Public Viz of the Dayhttp://feeds.feedburner.com/vizoftheday
• When you come across an impressive viz on Tableau Public, mark it as a favorite
• Follow Tableau people on Twitter and search for hashtags like #TC18, #Tableau, #dataviz
Tips: How to Reverse Engineer a Viz
Tristan Guillevin
Tips: How to Connect Ideas and Solutionswith Business Problems
• If you follow the previous steps (form a habit of continually searching for ideas and inspiration), this will happen naturally.
• When you have a problem or find yourself stuck, leverage• Google
• Tableau Forumshttps://community.tableau.com
Please complete the
session survey from the
Session Details screen
in your TC18 app
Thank you!Any questions?
#TC18
@knhinson