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Visual Storytelling
“To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse.”
- Paul Rand
In this document:
AdvertisingBrandingInfographicsSocial Media
Advertising
Branding
Lake Court Medical Supplies // Brand Guidelines
Color
C 88M 77 Y 0K 0
R 58G 83B 164
HEX: #3A52A4
C 100M 99 Y 13K 30
R 34G 31B 101
HEX: #221F65
C 40M 2 Y 95K 0
R 166G 202B 65
HEX: #A5C941
C 40M 2 Y 95K 0
R 166G 202B 65
HEX: #A5C941
Usage
Minimum size
100 px or 1.4"
45
px or 0
.6"
Clear space
Black & white variations
Type
Headline Body
Conduit ITC Regular
Conduit ITC Italic
Conduit ITC Bold
Conduit ITC Bold Italic
Lato Light
Lato Light Italic
Lato Regular
Lato Italic
Lato Bold
Lato Bold Italic
Revised November 2015
Branding
Infographics
Infographics
Infographics
Infographics
Social Media
Social Media
