Portfolio of Alison HayMiddle East

Introduced concept windows to the company of the highest

standard

WINDOWS INSTORETHEN

WINDOWS INSTORENOW

CONCEPT WINDOWS INSTORETHEN

CONCEPT WINDOWS INSTORENOW

ENTRANCES - THEN

ENTRANCES - NOW

WINDOWS INSTORETHEN

CONCEPT WINDOWS INSTORENOW

Transformed the look of Nayomi stores across the company

ENTRANCES - THEN

ENTRANCES - NOW

ENTRANCES - THEN

ENTRANCES - NOW

ENTRANCES - THEN

ENTRANCES - NOW

INSTORE - THEN

INSTORE - NOW

INSTORE - THEN

INSTORE - NOW

INSTORE - THEN

INSTORE - NOW

INSTORE - THEN

INSTORE - NOW

INSTORE - THEN

INSTORE - NOW

Created Beauty Tables & Concept Beauty store throughout the

regions, driving sales up across the board

BEAUTY - THEN

BEAUTY - THEN

BEAUTY STORE NOW

BEAUTY - THEN

BEAUTY STORE NOW

Restructured VM department to function as a Visual

Merchandising service, reallocating processes to the relevant departmental areas

company wide

VM Task Allocation - Previous

1%

35%

20%

30%

9%4%

1%

Visual Merchandising Shop Fit Space Allocation MerchandisingAdmin Activities Listing Fit and Fixture Singing

VM Task Allocation - Current

10%

20%

5%

5%

5%

50%

5%

In-store merchandising Window Display Admin ActivitiesMannequins Workshops & Trainings GuidelinesInstore Innovation

Reinvented In-store guidelines

INSTORE ADJACENCY - THEN

INSTORE ADJACENCY - NOW

Created 30 E Learning modules for ongoing staff Training and

Education

STEP 1Choose a garment with a trim you would like to work with.

STEP 2Choose 2 colours that coordinate with the base colour and trim.

STEP 3Select the collection of the coordinating colours.

STEP 4Work out how you will place the trim and coordinates together.

Use of Prints and TrimsExample # 2: Trims

Colour Merchandising – Combining Colours

Colour Flow within a Store

Colour Merchandising – Colour Flow