VISUAL COMMUNICATIONS Service, Service, Service!

P R I N T I N G • P U B L I S H I N G • M U L T I M E D I A

Easy Print• Full colour printing & copying• Complete in-house design• Posters and signage

Essence PublishingOne of North America’s largest custom book publishers

Essence ProductionsVideo and Multimedia solutions

Essence InteractiveE-Commerce, Digital Media & Internet solutions

Quinte Web PressOver 30 years of experiencespecializing in newspapers and other web printing

Essence MediaMagazine and NewspaperPublishing

Your informative guide toVISUAL COMMUNICATIONS

Volume Three NUMBER ONE

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20 Hanna Court,Belleville, Ontario K8P 5J2(613) 962-2360 1-800-238-6376 Fax: (613) 962-3055E-mail: [email protected]

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Our restructuring is finally coming toan end. It has been an unbelievableprocess, one that has been extremelyexciting and downright daunting.

Essence has been stretched to expandbeyond our local borders and we are nowbringing in work from across the provinceand across the continent. Already, our27,000 square foot plant is starting to nowlook full!

Our department heads (and their bodiestoo!) are now fully in place and able to serv-ice you with any questions or concerns thatyou might have. Please read through thispublication for much more detailed info.

Essence may be much more complexthan our first two-person print shop in 1995,but the same spirit of helpfulness, dili-gence, and concern is still the basis foreverything we do.

One of the hardest things to hear fromsome of our original customers is that theysometimes feel – rightly or wrongly – thatwe have outgrown them, and don’t have thesame time for their “little” jobs. I havethought about that a lot over the past years.

There is no doubt that Essence’s growthhas attracted a new set of clients. We havewelcomed hundreds and thousands ofnew customers over the years, literally fromall over the world. And that should be theway it is because our growth is fueled bya genuine desire to help more people.

Typically when facing growth opportuni-ties, companies may choose to stay smalland service existing clientele or grow andeliminate smaller clients. It would be farsimpler for us to either stay small or to exita particular part of what we do. Instead,Essence has done everything possible tomaintain our highest level of service forall clients – large and small. If that has notbeen your experience at EssenceCommunications Group, please let me knowhow we can service you better.

We know that Essence CommunicationsGroup is far from a perfect company. Whilewe win far more often than we lose, thereare losses nonetheless. But our intentremains focused on achieving that per-fection. Every day, thanks to the constantsupport of our loyal clients and the hardwork of our staff, we arrive one step closerto our vision of an integrated media com-pany specializing in solving communica-tion challenges effectively in an increas-ingly noisy world. Join us, and help shapethe Essence difference today!

O v e r a l l c o n s i s t e n c y – E C G d o e s i t a l l !

Printerswant you to print.

Publisherswant you to write.

Web Designerswant you on the Net.At Essence we want you to

succeed.

A P R I L 2 0 0 4

DAVID VISSERPresident of Operations

Service, Service, Service!Before Essence ...

... After Essence Imagine what we can do for you!

Violet SleeperQuinte Web Press Manager

[email protected](613) 962-2360 x. 7220

Jennifer HartwigCustomer Service Manager


From her wealth of experience in theretail industry, Jennifer has been applyingher customer service concepts to theprinting industry. Whether it is researchingproduction capabilities, providing anestimate or balancing timelines, Jennifer’sprimary objective is to ensure thecustomer is satisfied with our full array ofservices and products provided by EasyPrint and ECG.

Joe VanVeenanArt Director


Joe has been winning awards with hiscreative flair in graphic design for over20 years. Essence is very fortunate tohave his skills directing our artdepartment. Whether it is a logo designfor your company or a magazine layout,ensuring quality design and timelyproof delivery is Joe’s primary objectiveas his department services all thedivisions of ECG.

Meeting the quick turnaround of thenewspaper and flyer industry efficientlyand effectively has been Violet’s challengeand success for over 30 years. For anythingyou need to know or require help withregarding newsprint publications, talk withViolet today.

Kelly MartinSales and IT Manager


As Sales and IT Manager for EssenceInteractive, Kelly brings over 10 years ofexperience in e-commerce, web designand custom software development. Kellyoversees the design, programming andimplementation of all the softwareprograms and modules provided byEssence Interactive.

Peter LockyerSenior Producer

[email protected](613) 962-2360 x. 7595Cell: (613) 922-1179

Peter Lockyer’s career began with CBCradio and television and has includedextensive travelling to producedocumentaries on Canada’s relief anddevelopment efforts. As Senior Producerand Sales Manager for EssenceProductions, Peter enjoys creatingTV/video productions for corporatefundraising and promotion, employeetraining and educational purposes.

Rikki-Anne McNaughtPublishing Manager


Assisting writers and authors in sharingtheir message through professional, highquality books is the mandate of EssencePublishing. Overseeing all aspects of ourpublishing services and programs, toensure timely delivery and customersatisfaction, Rikki-Anne is always availablefor our authors across North America andfor over 25 countries around the world.

Essence Communications Group has worked diligently to develop Essencestaff, managers and systems during the rapid growth the company has experienced over the last

several years. Our dedication to customer concerns is limited only by the physical hours in a day.

Here is the team - working together for your success.

Manager Profiles

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David VisserPresident of Operations


David’s entrepreneurial career beganat the age of 6 with lemonade stands, yardsales and door-to-door sales attempts. Hiswillingness to try almost anything,combined with a love for computertechnology, has resulted in the uniqueapproach to communication solutionsprovided by Essence CommunicationsGroup.

Michael VisserVice-President of Production


As the mechanical genius of ourcompany and co-owner of EssenceCommunications Group, Michael likes tohear our Sales Representatives ask: “We’venever done a job like this before–can wedo it?” Finding new ways to producequality print jobs efficiently is Michael’sspecialty.

Dave LucasEssence Media Papers

[email protected](613) 962-2360 x. 7690Pager: (613) 969-4635

Dave’s enthusiasm for sharing news inour local communities is catching. For over18 years, he has been meeting with clientsregarding advertising, current events andstories that are important to informing thelocal community.

Gus HenneVice-Presidentof Marketing & Sales


If you have an idea or a story to tell, Gusis the man to tell it to. Developing ideas,projects, corporate presentations andmarketing strategies is Gus’ forte. For over35 years, Gus has worked in almost everyarea of the printing and publishingindustry. Currently, Gus works closelywith all of our Sales Representatives toensure we are providing you with the bestservice possible.

Robert MurdochPre-Press Manager


Almost all of ECG’s jobs go through pre-press and Robert has become our expertjuggler. A good sense of humour, a desireto please and willingness to learn hasmade Robert a valuable asset to our team.His experience in the ad agency businesscompletes his personality with therequired expertise to get the job done forECG’s clients.

John AllenProduction Co-ordinator


From the storied traditions of Europeanapprenticeship, John brings to us thecraftsmanship of the lithographicalengineers. Ensuring print quality, diecutting precision, an organized shop andincreased production flow is John’spassion. His 20 years of experiencerunning his own label printing companybrings a level of confidence to all ourvalued customers’ jobs.

Mac MacGillivrayShipping & Receiving


Mac can often be heard saying “Youwant it where? When?” Getting yourproduct from our plant to where you wantit is Mac’s primary objective. Researchingthe best methods of shipping for you,including direct mailing through CanadaPost, and ensuring timely delivery is whatMac does best.

Liana VosAccounting Manager


Maintaining the perfect balance coulddefine Liana’s primary goal. Only throughcareful financial management canEssence continue its rapid growth andcompetitive pricing.

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Contact USTEL: 1-613-962-2360FAX: 1-613-962-3055

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SalesEssenceBy position

Tel: 613-962-2360

CCuussttoommeerr SSeerrvviiccee::Lauretta . . . . . . . .7210Beth . . . . . . . . . .7215Jennifer . . . . . . . .7230

QQuuiinnttee WWeebb::Violet . . . . . . . . .7220

EEsssseennccee PPuubblliisshhiinngg::Cathy . . . . . . . . . .7110Renée . . . . . . . . .7120Rikki-Anne . . . . .7720

EEsssseennccee IInntteerraaccttiivvee::Kelly . . . . . . . . . .7510

EEsssseennccee PPrroodduuccttiioonnss::Chris . . . . . . . . . .7590Peter . . . . . . . . .7590

EEaassiieerr ttoo RReeaadd::Kathy . . . . . . . . .7810

EEsssseennccee MMeeddiiaa::Dave Lucas . . . . .7690

SSaalleess RReepprreesseennttaattiivveess::Tom . . . . . . .922-0141Ron . . . .416-605-4435Donna . . . . .922-2302Joe Cembal . .848-0061

PPrroodduuccttiioonn::Mac . . . . . . . . . . .7310John . . . . . . . . . .7320Michael . . . . . . . .7350

FFiillmm,, PPoosstteerrss && SSiiggnnaaggee::Robert . . . . . . . .7280

MMaarrkkeettiinngg && SSaalleessMMaannaaggeerr::Gus . . . . . . . . . .7690

AAccccoouunnttiinngg MMaannaaggeerr::Liana . . . . . . . . . .7710

OOppeerraattiioonnss MMaannaaggeerr::David . . . . . . . . .7730

www. essencegroup.comVisit us often at

There has been some confusion lately regarding therecent distribution of local community large print phonebooks. While these books are great reference tools for localcommunity phone numbers, they are NOT related to thephone directory that Essence is publishing. Our productwill be the most up-to-date and complete book availablein the region. Our white page listings will be more up todate than the traditional phone directory and our yellowpage listings will include every business normally foundin up to five traditional books. Not only that, but ourlistings will be big enough to actually read!

Look for this exciting product in yourmailboxes this summer.

Sales for this directory are exceeding our wildestprojections – local businesses are genuinely excited aboutthese services that Essence is providing. If your businessis one of the few not already booked in for this premierdirectory, you are running out of time! The final closingdate for advertising is April 30th.

Don’t miss out – call today! 962-2360 ext. [email protected]

1 Essence CommunicationsGroup

3 number of EssenceDivisions

6 number of Essencedepartments in 3 Divisions

220 number of bookspublished by EssencePublishing in 2003

110,190 Web pages served by Essence

servers each month

2,484,000number of newspapers thatwill be printed by Essence

Media in 2004

Who and Whatis Essence?

Production NOTES

Editor: David VisserLayout & Design: Shaun Levy

Assembled in Photoshop, Illustrator 10.0and Quark 5 using a Powermac G4/500.PDF for the Web produced through AdobeAcrobat 4.05.

Proofed on a Splash Xerox Docucolour 12copier.

Kodak Sword CTP Plates, Produced on aHeidelburg Topsetter at 2540 dpi, 175 line.

Printed on 80lb Jenson Gloss using a 745POmni-Adast offset printing press.

Finally, the guys’ side of the story.We always hear "the rules" from the female side. Now here are the rules from the male side. These are our

rules! Please note... these are all numbered "1" ON PURPOSE!

1. Learn to work the toilet seat. You're a big girl. If it's up, put it down. We need it up; you need it down. Youdon't hear us complaining about you leaving it down.

1. Shopping is NOT a sport. And no, we are never going to think of it that way.1. Crying is blackmail.1. Ask for what you want. Let us be clear on this one: Subtle hints do not work! Strong hints do not work!

Obvious hints do not work! Just say it!1. “Yes” and “No” are perfectly acceptable answers to almost every question.1. Come to us with a problem only if you want help solving it. That's what we do. Sympathy is what your

girlfriends are for.1. If something we said can be interpreted two ways and one of the ways makes you sad or angry, we meant

the other one.1. You can either ask us to do something or tell us how you want it done. Not both. If you already know best

how to do it, just do it yourself.1. Whenever possible, please say whatever you have to say during commercials.1. Christopher Columbus did not need directions and neither do we.1. ALL men see in only 16 colours, like Windows default settings. Peach, for example, is a fruit, not a colour.

Pumpkin is also a fruit. We have no idea what mauve is.1. If we ask what is wrong and you say "nothing," we will act like nothing's wrong. We know you are lying,

but it is just not worth the hassle.1. If you ask a question you don't want an answer to, expect an answer you don't want to hear.1. Thank you for reading this. Yes, I know, I have to sleep on the couch tonight; but did you know men really

don't mind that? It's like camping.

Pass this to as many men asyou can - to give them a

laugh. Pass this to as manywomen as you can - to give

them a bigger laugh!!

There are many more. Ifyou’d like to have them all

e-mailed to you, visitwww.essencegroup.com/

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VISUAL COMMUNICATIONS Service, Service, Service!