Visitphilly Media Kit Rate Card

7/28/2019 Visitphilly Media Kit Rate Card

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AdvertisingOpportunities

Barnes Foundation

Johnny Brendas

Chanticleer

Independence Visitor Center

Mercer Museum

Philadelphia Sk

Greater Philadelphia TourismMarketing Corporation


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GPTMCMissionThe Greater Philadelphia Tourism MarketingCorporation (GPTMC) builds the regions economyand image through destination marketing thatincreases the number of visitors, the number ofnights they stay and the number of things they do in

the five-county area. These marketing efforts alsoenhance the quality of life and sense of hometownpride for Greater Philadelphia residents.

TOURISM BY THE NUMBERS:

GPTMCs marketing targets leisure travelers, which make up morethan 80% of Philadelphias domestic visitors.

Philadelphia welcomed 38 million domestic visitors in 2011anew record.

ECONOMIC IMPACT:

Greater Philadelphia tourism generated $9.34 billion in economicimpact in 2011 (a 7.5% increase over 2010).

The $26 million per day in economicimpact supports more than 86,000 jobs.

FUN FACT TO LOVE:

2012 downtown occupancy was 73.4%,returning to the pre-recession peak.

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SugarHouse Casino

Morimoto

Valley Forge NationalHistorical Park

Barnes Foundat

EverythingGPTMC does

drives tovisitphilly.com


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VisitPhilly.comsAudienceProfile:

Visitors who book a hotel

room through visitphilly.comspend nearly $1,000 pervisit to Philadelphia.

80% of online survey

respondents say thatvisitphilly.com increased theirinterest in visiting Philadelphia.

Spending: Conversion:

Top Reasons to AdvertiseYour Business on VisitPhilly.com

PHILADELPHIAVISITPHILLY.COM

SAN DIEGOSANDIEGO.COM

SAN ANTONIOVISITSANANTONIO.COM

NEW YORKNYCGO.COM

HOUSTONVISITHOUSTONTEXAS.COM

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4

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DALLASVISITDALLAS.COM

CHICAGOCHOOSECHICAGO.COM

PHOENIXVISITPHOENIX.COM

LOS ANGELESDISCOVERLOSANGELES.COM

SAN JOSESANJOSECA.GOV

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Out of the 10 largest cities in the United States,

Philadelphia has the most-visited destination website.*

* Q

For more information, contact:

Abby Siegel-GreenbergDirect: (610) 291-3424

Email: [email protected]

Pa

35%increase in

visitors over2011!

DEMOGRAPHICS:*

56% AGE 18-44

26% $100K+ INCOME

64% HIGHER EDUCATION

Visitphilly.coms audience is young,affluent and well-educated.

Audience:

The engaged audience of the

visitphilly.com website is constantlygrowing.

AudienceGrowth:

2012 TRAFFIC FACTS:

VISITS

6.1 MillionPAGE VIEWS

21 MillionMOBILE VISITS

1.5 Million

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9

2 8

3

6

5

74

1

UniqueVisitors

May 2012 April 2013

4,720,798


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Formatted

HOME PAG

VisitPhilly.com Banner Advertising

As the call-to-action for GPTMCs $2 millionannual marketing campaign and with an

audience of more than 6 million peopleannually, visitphilly.com is the premier onlinetravel-planning resource for Philadelphialeisure travelers.

Leverage this engaged audience with targeted and guaranteedexposure. Banner ads allow you to expand your reach,showcase your business in a robust way and target your messageby audience and timeframe.

Large Rectangle la carte

Impressions Rate

20,000 $500

50,000 $1,150

125,000 $2,625

250,000 $4,750

Formatted la carte

Impressions Rate

20,000 $600

50,000 $1,400

125,000 $3,250

250,000 $6,000

Sold on an impression-over-timeframe basis, allowing youguaranteed, flexible and controlled exposure

Free monthly reporting, creative testing and optimization

Advertising Channels: Target your campaign to any mixof the following channels:

Trying to reach specific DMAs? Ask about geo-targeting.

Home Page* (both units) Articles and Itineraries (both units) Dining and Nightlife (formatted banner only) Things to Do (formatted banner only)

Package Rates: Save $5 on our la carte CPM

Total Impressions Package Rate Formatted Banner Impressions Large Rectangle Impressions

20,000 $485 17,000 3,000

50,000 $1,112.50 42,500 7,500

125,000 $2,531.25 106,250 18,750

250,000 $4,562.50 212,500 37,500

500,000 $8,075 425,000 75,000

1,000,000 $18,250 850,000 150,000

*requires minimum 125,000-impression campaign

Rates: Impression volumes available

between discount tiers

Drivehighly-qualifiedtraffic to your

website

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Sponsored Listings: Increase visitation to your busi-ness page on visitphilly.com by positioning yourself asa leader to the most qualified audience on the site.Our Featured Listing program allows you rotation inthe premium listing tier on relevant category pages,driving more visitors to your door.

Annual Rate: $1,000

Leads Program: Gain exposure in front of our mosqualified audience and grow your opt-in database

with our Lead Generation program. When visitorssign up for our monthly email, they can request toreceive information about your business. You willobtain leads in a weekly email.

Rate: $5 cost-per-lead

VisitPhilly.comSponsoredListingsandLeadGenerationPrograms




Pa

Reach ourmost targeted

audience Build

your emaildatabase


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VisitPhillysMonthlyEmailProgram

Heres your chance to capture an already engaged audience.True fans of Philadelphia receive a monthly email each month

detailing hot happenings and customizable subjects,such as dining and nightlife or family-friendly activities.

Database: 125,000*

Monthly Email: Take advantage of integratedadvertising opportunities designed to fit your specificgoals and your budget.

Custom Email: Receive 100% share of voice with ourcustom email program. Submit photos, copy and acall-to-action, and well blast your message out to ouropt-in database, driving all inquiries to your site.

MONTHLY EMA

Sponsor

Featured Deals

Small Rectangle

Featured Content

SAMPLECUSTOMEMAIL

*as of January 20

Product Rate

Sponsor $1,250

Featured Content $900

Small Rectangle $600

Product Rate

Featured Deals $300

Custom Email $4,000

Rates Per Month

Reach125,000

loyal fans

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Engage visitors and drive qualifiedtraffic to your site with a custom articleon visitphilly.com.

Leverage the expertise of our editorial team, andincrease content for distribution on your site to boot.

Our editors will craft a custom article about yourbusiness, and it will remain live for one year on adedicated page on visitphilly.com.

Your article will be in rotation on the site for one year.In addition, you will receive 50,000 Formatted Banner

impressions that will promote and link to your articleon VisitPhilly.com.

VisitPhilly.comCustomContentCreation

Rates:

Annual: $5,000

Renewal: $3,000

Driveorganic traffic

to your site

Citizens Bank Park

County Theater,Doylestown




Photos by M. Kennedy, R. Kennedy, B. Krist, J. Ruthand G. Widman for GPTMC

Pa


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Abby Siegel-GreenbergDirect: (610) 291-3424 | Email: [email protected]

Rodin Museum

Longwood Gardens

Logan Circle

Philadelphia

Valley ForgeNational Historical P

Documents

Visitphilly Media Kit Rate Card