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Vision i2020 – Lobbying Strategies for ICT Policy in the
next decade
Dr. Andreas Tegge, DEPG chair
1. Overview EICTA2. EICTA i2020 Project3. EU ICT Task Force4. National IT Summit in Germany5. ICT policy strategies in Romania, Bulgaria,
Croatia, Turkey, Hungary6. Discussion
AGENDA
EICTA Mission Statement
Initiate research for possible solutions of any problems of interest to the Digital Technology Industry in the widest possible sense, in particular those of a scientific, technical, documentary and institutional nature
Issue, promote and contribute to statements and opinions on Digital Technology Industry issues to national, European and international governmental bodies and institutions
Participate in the formulation, adoption and implementation of European public policy, legislation and regulation
Advocate the interests and contribution of the European Digital Technology Industry with regard to competitiveness and growth in the European Union
Fulfill the function of representative and spokesperson of the European Digital Technology Industry vis-à-vis the institutions and governments of the European Union, the media, and other organisations and institutions where relevant
EICTA Members
A wide range of multinational companies (61) and national trade associations (40)…
Which represent more than 10,000 businesses and two million employees…
And generate revenues of over 1,000 billion euros …
Thus bringing credibility and legitimacy to the organisation…
Which has become the voice of the European Digital Technology Industry.
EICTA’s Operational Structure
DEPGDigitalEconomyPolicyGroup
TRPGTechnical &RegulatoryPolicy Group
TPGTradePolicyGroup
EPGEnvironmentalPolicyGroup
GENERAL ASSEMBLY40 national associations & 61 corporate members
GENERAL ASSEMBLY40 national associations & 61 corporate members
EXECUTIVE BOARDEXECUTIVE BOARD
Policy Coordination Group
Policy Coordination Group
Director General +
Staff
Director General +
Staff
EICTA Digital Economy Policy Group
Chair: A. Tegge – SAP Vice Chairs: E. Bonfiglioli – Microsoft & M. Brandl – NSN
DEPG
Next Generation Networks
EU Regulatory Framework for Electronic Communications
Advertising Technologi
esePrivacy Directive
General Data Protection Directive
IPR Campaign
European Patent
Litigation SystemLondon
Protocol
Community Patent
Cybercrime/personal interest
security
Critical Information
Infrastructure
Consumer Acquis
Service Network Mapping
Telecom Review
Interoperability
FP7 Funding
Services Directive
I2010
eSkills
Blue Card
Public Procurement
Networked Identity
Evaluation of EICTA political impact
Highly regarded at EU Level as the major European ICT Trade AssociationActive and vocal on all ICT related EU policy issuesInfluencial among the ICT policy community in BrusselsBut: limited access to EU political leaders
Importance of ICT industry not understoodICT not a political priority at EU levelFavourable framework conditions not ensured
1. Overview EICTA2. i2020 Project
3. EU ICT Task Force4. National IT Summit in Germany5. ICT policy strategies in Romania, Bulgaria,
Croatia, Turkey, Hungary6. Discussion
AGENDA
EICTA i2020 Project - Objectives -
Convince Top EU Policy-MakersICT is essential to achieve key EU policy objectivesA strong ICT industry in Europe is needed to exploit potential of ICT
Position ICT on top of EU policy agendaPropose a set of concrete ICT policy measures for the next decade
EICTA i2020 Project – Criteria for Success -
Focus on three questionsWhy is ICT essential to achieve key EU policy objectives?Why does Europe need a strong European ICT industry?What should EU policy-makers do to support ICT in Europe?
Address new EU political leadersPresident of the European CommissionPolitical Leadership in the European ParliamentEuropean Council: Heads of State
EICTA Messages must beSubstantial (back by facts and figures)Simple (to be understood by politicians)
Adequate ressources and clear responsibilities within EICTAInvolvement of CEOs is keySupport of NTAs to approach EU Member StatesAlliance with other stakeholders: user industries, consumers, unions, academia, etc.Ensure press coverage
EICTA i2020 Project – Ideal timing in 2009 -
New EU political leadership ...new European Commission in October 09New European Parliament (elections in June)
... will lead to a complete revision of EU public policy until 2014
Revision of EU Lisbon StrategyContinous discussion on economic recoveryRevision of EU i2010 agenda
Unique opportunity to position EICTA and the ICT Industry to the new EU
leadership
Communication Plan
Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
>2008 2009<
Sept09: new EP in place (elections in June)
Sept: EP Hearings / New
Commission
Nov 09: New Commission takes
office
Nov09: Swed.Presidenc
y event: „i2020“
6/7April: eGov Conference
16/23April: Future of Emerging Technologies
event
7Nov: EC SecGen
Draft Measure
s Economi
c Recovery
20April: Safer Internet
11/13May: Future Internet Assembly
EIF Digital Economy event series
5/6March: Comp. Council
19/20Feb: eHealth
event
11/12 Dec: EU Summit
19/20March: ICT4EE event (Czech Pres.)
EICTA European ICT Summit
EICTA Briefings with new MEPs
Feb: Input for EICTA Paper ICT & Post-
Lisbon Strategy
6Nov: EICTA Paper ICT & short term measures
18Nov:
EICTA Board
6March (CeBit)
EICTA Board
21Jan:
EICTA Board
27/28May:
EICTA Board
16Sept
EICTA Board
25Nov:
EICTA Board
launch EICTA external study
EICTA partici-pation in
Czech Pres. Events,
continous dialogue with Commission
completion external
study
completion EICTA Paper i2020
EICTA i2020 Project – Communication Plan
EICTA i2020 Project – key deliverables
EICTA contribution to EU economic recovery plan EICTA contribution to Post-Lisbon StrategyEICTA White Paper „EU 2020 – the role of ICT“External Economic StudyComprehensive Lobbying and Communication Plan for 2009European ICT Summit with CEO involvement
EICTA White Paper „EU 2020 – Role of ICT“
Content of White PaperFuture Challenges of EU Policy-Makers: enhancing innovation and competitiveness; completion of the internal market; addressing demographic change; climate change and energy efficiencyImportance and enabling role of ICTNeed for a strong European ICT industryStatus of ICT in Europe and global ICT trendsPolicy Recommendations
Deadline: August 2009No longer than 10 pages (incl. executive summary), simple and clear messagesTarget audiance: high-level policy makersCritical: agreement on strong recommendations among EICTA MembersImportant input: Economic studyLead: Andreas Tegge, Chair DEPG
EICTA Economic Study
Objectives of study: demononstrate with facts and figuresICT is key enabler for achieving key EU policy objectives of the EU in the next decadeNeed for a strong ICT industry in Europe
Content of study (should reflect outline of EICTA White Paper)Budget: around 200 k €Deadline: July 2009Committed companies: Nokia, NSN, Siemens, Ericcson, Alcatel-Lucent, Microsoft, Qualcomm, SAP, SESNext steps
Create EICTA Economic Study Steering CommiteeFinalize Terms of ReferencePick vendor
EICTA European ICT Summit
ParticipantsEICTA Members: CEOs onlyPresident of European CommissionCommissioner for Information SocietyCommissioner for Industry and EnterprisesKey Members of the European Parliament
Envisaged outcome: Joint declaration (i2020 action plan)Possibly: Addiotional meeting with EU Heads of StatesPress ConferenceOpen issues
Involvement of other industry playersInvolvement of other stakeholdersCooperation with EU Commission
1. Overview EICTA2. i2020 Project3. EU ICT Task Force
4. National IT Summit in Germany5. ICT policy strategies in Romania, Bulgaria,
Croatia, Turkey, Hungary6. Discussion
AGENDA
European ICT Task Force 2006
Initiated by EU Commissioner VerheugenObjectives
Promote uptake of ICT in EuropePromote competitive European ICT industryPropose concrete policy measure
Format and OrganisationHigh-Level Task Force composed of IT industry exectutives, academics, industry associations, unions, consumer associations; chaired by Commissioner Reding and Commissioner VerheugenSubstance developed in working groups open to all stakeholdersProcess monitored by European Commission
Outcome: ICT Task Force Report
European ICT Task Force 2006 - Structure and Timeline -
ICT Task Force25 Members, Chairs: Commissioner Verheugen, Commissioner Reding
Sherpa Group25 Members, Chairs: Sue Binns (DG IS), David White (DG E)
Rapporteurdrafts final report
WG 1 – ICT Uptake
WG 2 - IPR WG3 – Innovation
WG4 – SMEs WG5 – Skills WG6 – Single Market
17 May
1st Sherpa Meeting
Discussion on: - Governance- Objectives- Working Processes
6 June
1st Meeting of the TF
- Adoption of Agenda and Governance Structure- Exchange of views
20 Sept.
2nd Sherpa Meeting
- Discussion of draft topic papers from Working Groups- Meeting with TF-Rapporteur
18 Oct.
Deadline for final draft of
topic papers from Working
Groups
8 Nov.
Draft final report
circulated by Rapporteur
Late Nov./ Early Dec.
2nd Meeting of the TF
-Adoption of final report-Final debate
European ICT Task Force 2006 - Evaluation -
ProAwareness raising of importance of ICTFinal report contains comprehensive list of policy measures
ConLittle impact, no follow-up, no concrete projectsNo top level participation/committment by policy-makers and industryWorking Groups not composed of expertsComplex decision-making due to openess of working groupsLack of leadership, unclear processesNo agreement on key issues among industry
1. Overview EICTA2. i2020 Project3. EU ICT Task Force4. National IT Summit in Germany
5. ICT policy strategies in Romania, Bulgaria,
Croatia, Turkey, Hungary6. Discussion
AGENDA
National IT-Summit in Germany– Approach -
ObjectivesDevelop Germany into a world-leading ICT countryPromote cooperation between industry, universities and policy-makersAgree an firm ICT strategy and concrete measures and projects
FormatAnnual high-level conferenceParticipation of Chancelor Merkel, several Ministers, CEOs and leading academics
OrganisationOverall lead: German ministry of economics9 high-level working groups on specific topics, chaired by a Minister, a CEO or leading academic, supported by cherpas and numerous expertsPreparation of summit and follow-up has turned into a permanent effortBlog to engage with other stakeholders
Outcome: Joint Declarations with clear action items
National IT-Summit in Germany - Achievements -
IT-Gipfel 2006Agreement on 12 Point Action Plan with key priorities for ICT policy in GermanyIdentification of 3 concrete lighthouse projects: Internet of Services, RFID, eEnergy
IT-Gipfel 2007Identification of future ICT growths markets; further development of lighthouse projectsPromote eGovernment; creation of a „CIO“ to coordinate eGovernment in Germany; agreement on targets and prioritiesNational Program to promote qualified ICT workforcePromote secure and user-friendly ICT
IT-Gipfel 2008Leadership in future growths marketsGreen IT action planBuild trust in new ICT
National IT-Summit in Germany - Evaluation -
ProOutcome: Clear decisions and concrete measuresActive participation and commitment at the top level in Government and industryAdequate resources to implement measuresFollow-up of measuresClear leadershipSupporting PR campaign
ConDecision-making complicated due to involvement of many stakeholders with divergent interestsRequires huge resources
1. Overview EICTA2. i2020 Project3. EU ICT Task Force4. National IT Summit in Germany5. ICT policy strategies in Romania,
Bulgaria,Croatia, Turkey, Hungary
6. Discussion
AGENDA
National ICT Policy Strategies
BulgariaRomaniaTurkeyCroatiaHungary
1. Overview EICTA2. i2020 Project3. EU ICT Task Force4. National IT Summit in Germany5. ICT policy strategies in Romania, Bulgaria,
Croatia, Turkey, Hungary6. Discussion
AGENDA