VishwaVyapar_Feb_2011

8/7/2019 VishwaVyapar_Feb_2011

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From the Editors Desk

Dear Readers

We have seen, heard, ate, drank and felt so much of globalization that it seems useless to discuss it onceagain. Yet it is such a phenomenon, which keeps on unfolding new layers every day. In this issue we

present a yet another dimension with special focus on Indian economy.

Many of you aspiring IB entrepreneurs would like to know about the nitty-gritty of international trade.We start with giving you in nutshell the brief description of documents involved in export.

Good news for creative minds with a special inclination towards global markets is that we have started anew section for international brands and logos.

This issue has a special surprise enclosed. Three of our beloved and learned seniors share with us theirexperience in the selection procedure of their respective companies. We extend our heartiest gratitude toSumeet Singh , Kamal Girdhar and Sahil Arora for their effort and of course for some special tips thatwe juniors are always eager to possess.

Your regular dose of monthly news is also there. This time we have included only the headings alongwith links to follow the detailed news in order to adjust our special take on Cricket World Cup which isgoing to be start this month.. Enjoy Reading!

( Mail your views with name and topic to [email protected])


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In this issue

1. Globalisation and Indian Economy2. Documents in International Trade3. International Marketing4. Interview Experience

5. NEWS6. Interesting Read


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VISION

The newsletter is envisaged as an attempt to form a link with the latest happenings in the dynamic worldof international business- as a platform for the authors to bring across to the readers their perspectives onwhat moves the wheels of the corporate world in the international arena.


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GLOBALISATION AND INDIAN ECONOMY

The best thing that has happened in the last decade for India is GLOBALISATION & ENTRY INTOWTO

- Prof. S.K Singh (DSE)

Indian economy has undergone a drastic and sudden change in early 1990s. The new economic policy,popularly known as Liberalization, Privatization, and Globalization (LPG model) was introduced tochange the ailing economy into a growing and globally competitive one. A series of reforms wereintroduced in different sectors viz. Industrial, Financial as well as Trade to make it efficient. With theonset of these reforms in July 1991, a new era in modern Indian history was started that has changed theface of not only India as a nation but also how its 1 billion strong population lives.This era of reforms has also brought a fundamental change in the Indian mindset, as it is moving fromthe traditional values of post-independence, such as import substitution and socialism which weremainly due to inward looking restrictive form of governance, resulted in isolation, backwardness and

overall inefficiency in the economy.Globalization, in the form of increased integration through trade and investment, is an important reasonwhy we have made a significant progress in reducing poverty and global inequality India was subjectedto, on international front. Today the absolute number of poor people has stopped rising and appears tohave fallen in recent years despite strong population growth. If the proportion living in poverty had notfallen since 2001, a further 45 million people would be living in extreme poverty today. But despite thisspectacular progress, poverty remains one of the most serious challenges we face today.

India has to concentrate on five important things to meet this challenge- new business opening for smalland medium enterprises, technological entrepreneurship, total quality management new prospects forrural development through social entrepreneurship, and privatization of financial institutions. Themanufacturing technology and management of technology are two other areas of prime importance.The growth of Indian economy greatly depends on the participation of rural India in the global race.After liberalization village has changed into a unique symbiotic opportunity for both entrepreneurs aswell as rural folks as food processing and packaging are two of the areas where entrepreneurs can enter

in a big way. It can be organized in a collective manner with the help of co-operatives to meet the globald d


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the enlargement in job market in India. The major tool of globalization for India has been IT, ITes, andBPO services. The prominent Indian companies include Infosys, TCS, and WIPRO etc. Indian has in

turn getting influenced by the process of globalization as after foreign co. were allowed in Indianmarkets some co. like Pepsi, Coca- Cola, McDonalds, KFC, HDFC, Hyundai etc. have influenced anaverage Indian life quite deeply.Now it can safely be said that globalization is a two way process that has made the world moreinterdependent. MNCs manufacture products across many countries and sell the consumers across theglobe. Money, technology and raw material have broken the international barriers. Not only productsand finances, but also ideas and cultures have breached the national boundaries.

In such a change scenario it has become imperative that India should start acquiring such skills, bothhard and soft, that not only consolidates Indias world position but also project India a sought after hubfor investment, like FDI & FII, that has transformed the other south east Asian nation like China,Singapore, Thailand, Indonesia, Malaysia etc.

In the end we can conclude that yes there are some very good merits for going global as: (1)international market for Indian co. and a greater choice for Indian consumers in both co. as well asproduct (2) increased foreign investment (3) greater and faster flow of information and greater culturalexchange through people to people contact (4) technological development leading to reverse brain drain.But this booty has not come for free; there are serious risks associated with it as: (1) immense possibilityof powerful MNCs ruling the globe, (2) threat of subtle form of colonization etc.The implication of globalization for national economy are many, and in both directions it is up to us how

we can manage it, extracting all the nectar and leaving all detrimental effects. Till now the scales hasbeen in favour of India and there is no reason we cannot continue with the same success story in thecontext of globalization

--- Kapil Goswami [MIB(Ist year) , DSE ]


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DOCUMENTS REQUIRED IN INTERNATIONAL TRADE

Certain documents are used while export from India takes place. Special documents may be requireddepending on the type of product or destination. Certain export products may require a quality controlinspection certificate from the Export Inspection Agency. Some food and pharmaceutical product mayrequire a health or sanitary certificate for export. Shipping Bill/ Bill of Export is the main documentrequired by the Customs Authority for allowing shipment. Usually the Shipping Bill is of four types andthe major distinction lies with regard to the goods being subject to certain conditions which arementioned below:

Export duty/Cess Free of duty/Cess Entitlement of duty drawback Entitlement of credit of duty under DEPB Scheme Re-export of imported goods

The following are the documents required for the processing of the Shipping Bill: GR forms (in duplicate) for shipment to all the countries. 4 copies of the packing list mentioning the contents, quantity, gross and net weight of

each package. 4 copies of invoices which contains all relevant particulars like number of packages,

quantity, unit rate, total f.o.b./ c.i.f. value, correct & full description of goods etc.

Contract, L/C, Purchase Order of the overseas buyer. AR4 (both original and duplicate) and invoice. Inspection/ Examination Certificate.

The formats presented for the Shipping Bill are as given below: White Shipping Bill in triplicate for export of duty free of goods. Green Shipping Bill in quadruplicate for the export of goods which are under claim for

duty drawback.


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Customs Declaration Form - It is prescribed by the Universal Postal Union (UPU) andinternational apex body coordinating activities of national postal administration. It is

known by the code number CP2/ CP3 and to be prepared in quadruplicate, signed by thesender.

Dispatch Note, also known as CP2. It is filled by the sender to specify the action to betaken by the postal department at the destination in case the address is non-traceable orthe parcel is refused to be accepted.

Prescriptions regarding the minimum and maximum sizes of the parcel with itsmaximum weight:

Minimum size: Total surface area not less than 140 mm X 90 mm. Maximum size: Lengthwise not over 1.05 m. Measurement of any other side of

circumference 0.9 m. /2.00 m. Maximum weight: 10 kg usually, 20 kg for some destinations. Commercial invoice - Issued by the seller for the full realisable amount of goods as per

trade term. Consular Invoice - Mainly needed for the countries like Kenya, Uganda, Tanzania,

Mauritius, New Zealand, Burma, Iraq, Australia, Fiji, Cyprus, Nigeria, Ghana, Zanzibaretc. It is prepared in the prescribed format and is signed/ certified by the counsel of theimporting country located in the country of export.

Customs Invoice - Mainly needed for the countries like USA, Canada, etc. It is preparedon a special form being presented by the Customs authorities of the importing country. Itfacilitates entry of goods in the importing country at preferential tariff rate.

Legalised/Visaed Invoice - This shows the seller's genuineness before the appropriateconsulate/ chamber of commerce/ embassy. It does not have any prescribed form.

Certified Invoice - It is required when the exporter needs to certify on the invoice thatthe goods are of a particular origin or manufactured/ packed at a particular place and inaccordance with specific contract. Sight Draft and Usance Draft are available for this.Sight Draft is required when the exporter expects immediate payment and Usance Draft isrequired for credit delivery.

Packing List - It shows the details of goods contained in each parcel/ shipment.C ifi f I i h h d h b d b f h


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Certificate of Chemical Analysis - It is required to ensure the quality and grade of certain items such as metallic ores, pigments, etc.

Certificate of Shipment - It signifies that a certain lot of goods have been shipped. Health/ Veterinary/ Sanitary Certification - Required for export of foodstuffs, marine

products, hides, livestock etc. Certificate of Conditioning - It is issued by the competent office to certify compliance

of humidity factor, dry weight, etc. Antiquity Measurement - Issued by Archaeological Survey of India in case of antiques. Transshipment Bill - It is used for goods imported into a customs port/ airport intended

for transshipment. Shipping Order - Issued by the Shipping (Conference) Line which intimates the exporter

about the reservation of space of shipment of cargo through the specific vessel from aspecified port and on a specified date.

Cart/ Lorry Ticket - It is prepared for admittance of the cargo through the port gate andincludes the shipper's name, cart/ lorry No., marks on packages, quantity, etc.

Shut Out Advice - It is a statement of packages which are shut out by a ship and isprepared by the concerned shed and is sent to the exporter.

Short Shipment Form - It is an application to the customs authorities at port whichadvises short shipment of goods and required for claiming the return.

Shipping Advice - It is prepared in aligned document to be used to inform the overseascustomer about the shipment of goods.


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International Marketing and Advertisement: Brands, Logos & Taglines

1. We know money -- AIG or American International Group Insurance Company

2. Think Different Apple Macintosh

3. The World's Networking Company AT&T

4. The Edge is Efficiency BSE (Bombay Stock Exchange)

5. Forever new Frontiers - Boeing

6. The Ultimate Driving Machine BMW

7. When Good is not good enough -- CHEVROLET AVEO


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11. Drivers wanted- VOLKSWAGEN

12. The happiest place on earth- Disneyworld

13. The best a man can get-- Gillette

14. Its time for clarity -- KPMG

15. Where Vision Gets Built-- Lehman Brothers

Compliled By:

Sharique Anwar

MIB 1st Year


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INTERVIEW EXPERIENCE

State Trading Corporation

Sumeet Singh

STC is a premier international trading house. It is one of the handful companies coming tocampus for recruitment with a core IB profile.

I always had an inclination towards a core IB profile. I along with two of my close friendswanted to get through STC very badly. I was of the opinion that it is the best company for methat I can get on campus.

I let a lot of companies pass which were offering good profiles and packages. I wanted a core IBprofile for myself all this while. Finally, that day came when STC was scheduled to arrive oncampus for recruitment. Fortunately or unfortunately, it was my very first interview of the entireplacement season.

The process started with a presentation by the company and was followed by a GroupDiscussion. I would not ramble on about the GD, it was what a typical GD among studentsgunning for final placements is expected to be, everyone tried to make their point like there wasno tomorrow.

After the GD, I was shortlisted. I was quite elated, but the queasiness of my first interview wasd l b h b h d h f ll d b k h d


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(This is usually the first question thrown at you in an interview. It is both challenging andinteresting at the same time. The good thing is that you can lead your interview by giving it

a direction you want. For example, you might say, I am someone who loves jazz music. If the interviewer is intrigued, they will definitely ask you more about it and the fact that it isindeed your area of interest will help you answer with utmost confidence. The challenge isto answer in a relevant manner. We all try and mention all our achievements on ourresumes, so coming up with something impressive which we did not put on the resume isthe difficult part. It requires some thought, it is better if you have a general idea of what isto be said)

Question: What exactly did you do in your internship?

(I explained to them in great detail what my project was all about and how it stimulated myinterest in the field of IB all the more)

Question: Tell us about all the steps in the supply chain of wheat ready to be unloaded from avessel at sea and to be delivered at a warehouse in another state in India.

(Since my project at my internship was all about supply chain management forcommodities, I could confidently answer this question)

Question: What are INCOTERMS? Explain DDP, FAS etc.?

Question: Who is a CHA and what is his role in Import/Export?

Question: Why would you want to work in a PSU and not in the corporate sector?

(This is another tricky area. If you are applying to a PSU, then this question is bound tocome up more often than not. The key here is to illustrate how you would fit into a PSUatmosphere, and to tell them that you understand the importance of learning in the initialstages of your Job. So, it does not matter what the source of that learning is as long as thelearning part is not ignored. You can also talk about work life balance and job security etc.

But the right answer varies from person to person as everyone is different)


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ICICI

Kamal Girdhar

13 December 2010 Day Zero of the Placement Season for MIB/MHROD at Department Of Commerce, Delhi School of Economics. It was a day for which the entire batch was eagerlywaiting to formally kick start the placement week. Anxieties, trepidations, fears, worries anduncertainties loomed over all

The season was deemed to commence with ICICI Bank as the first company to inaugurate theweek. With a basket of profiles that it had to offer (from Accounts officer to Branch manager toGlobal Verifier)and the sudden hike on the package offered from 6.5 Lakhs to 9.0 Lakhs in oneday , ICICI was for many their numero uno choice. ICICI, the largest private sector lender, hadthe knack of treating employees as managers from day 1 (that is what our senior MIB friends2008-10 batch and others told us).

The process began at 9 am sharp that involved a Case analysis and a group discussion based onthe case. 28 of the MIBians 2009-11batch who applied for ICICI were split in groups of 3 andoffered 3 different cases. The First and Third Group got a case in Finance that involved financialmanagement concepts like Leverage, EBITDA and Risk. It was well structured and was ahealthy exchange of thoughts and ideas. I believe barring 1 or 2 nearly all in group 1 aced thatGD cum Case Analysis well for the Final Interview.

Group 2 (which had me) were presented with a case where in a manager from some FMCGcompany was to lead the Retail Banking Division at some bank and had details like the nature of


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HR issues

The case was well presented and analysed threadbare wherein there was little dispute and allbehaved in a civil manner, taking the baton from the previous listeners and moving on. Wedissected the case fruitfully and integrated it well with the subjects we had been taught and theworld around. At that stage, I personally felt that the course structure at MIB as well as thehabit of all to keep them updated via newspapers, magazines, journals and other print / electronic material really helped.

The Case went on good and then came a shortlist from 28 to 16 moving on to the Final Round of Interviews. Here as well each of us were exposed to a different panel ( which was not the samepanel of 4 that reviewed our GD)

General Questions asked by the ICICI Panel in my interview:

Tell us something about yourself. What is that 1 major weakness that will deter our choice of hiring you at ICICI?

Tell us about the biggest fear of your life. ( Answer : To be rich with no one to sharemy joys and riches with ; loner on the house of Gold)

Choose one A bad player in a good team or a good player in a bad team? Are you outspoken? (Answer: Yes/ No depends on the need of the hour) What is your contribution at the Finance Cell at MIB? Do you have a copy of FinShastra? Who incubates it? Class Representative in one sentence is ________________ What profile would you like? Any location constraints? (Answer: No. First P[reference Delhi) Can you survive deadlines? (Answer : There is no universal yes to this , but I survive

challenges)

I had chosen the profile of a Wealth Manager of a bank. So specific questions were therebydirected as:


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real rates even if it does not kill , it injures) What is the link between inflation and interest rates? (Answer : Fisher Effect and

PPP) What is your recommended Mutual Fund scheme? What return does it offer (In terms of NAV)? (Answer I gave: DSP Blackstone) What is exposure? (Answer: How your earnings fluctuate owing to I rates and e

rates... moved on to types: operating and asset) Have you read the Balance Sheet of any Bank? How does it differ from Balance

Sheet of a company? (Answer I gave: I dont know. But I am willing to learn if the

job so demands.) How to gauge the risk appetite of an individual? (Answer I gave : Investment

Horizon ; Family Life Cycle )

My Advice for those striving for Banking as a Sector ( based on my experience )

Be honest in your interview. Read well about the company in advance. Rehearse answers to common questions like tell us about yourself , your strengths /

weaknesses/ fears Drill the job profile Adopt books in your lifestyle. They will always be there even if the world disowns you.

Never fib in your CV.

Never treat a job as a life / death decision. There is a lot more left worth dying for. Never Give up. Never make excuses for your defeats in life. This is the worst you can do to yourself.

And always remember that no matter how much you rise in life; there will always be some peoplewho will accept you the way you are irrespective of position, power or status: your family and closeriends. Never forget them even if you are busy in the Rat Race!


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PEC

Sahil Arora

PEC has a 2 tier interview process comprising a preliminary and a final interview. Preliminaryinterview is a general interview, where an HR representative and 2 senior members of theorganization (CGM or Directors) are on the interview panel. The questions asked here are mostly

CV based.

Generally asked questions were about previous education, work experience, summer internshipand family background. The purpose of this round is to gain factual information about thecandidate, though some of the candidates were droned by the interviewers on the curriculum aswell.

The 2nd round of interview is the final interview. Here a large panel of 6 to 7 members takesinterviews. This interview is a test of personality, attitude and subject knowledge. Questionsrelating to ITPD and Marketing Management are asked and emphasis is laid if the candidate is fitfor a government setup. The panelists make the process comfortable for the interviewee withtheir friendly demeanor. There might be cross talks among the panelists even when you answertheir questions, so do not be surprised if that happens.

All the best to those who wish to apply in future.


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IB News: Follow the happenings in the IB World

Singapore to promote dialogue between India and China: report European ministers consider boosting bailout fund FDI bug back in multi-brand retail & FDI in retail will have to wait: Anand Sharma At $14 trillion, US government debt surges to all-time high

India, Peru discuss ways to enhance bilateral trade Global FDI flows to India down 31 pc in 2010: UNCTAD Ford to sign MOU to export vehicles to China IMF offers Poland $30 bn two-year credit line Ford India to export Figo to 48 countries this year Emerging markets feeling the heat of high inflation rates Chinese Li-Ning tries to break into US market GM's China sales pass US for first time in history China vows to buy even more from overseas 2011 is make or break year for Doha deal, says UK PM Cameron China to remove barriers to trade in Yuan Euro zone crisis seen turning corner Government may remove countervailing duty on imports China to raise interest rates within month
http://economictimes.indiatimes.com/news/politics/nation/singapore-to-promote-dialogue-between-india-and-china-report/articleshow/7290006.cmshttp://economictimes.indiatimes.com/news/international-business/european-ministers-consider-boosting-bailout-fund/articleshow/7290306.cmshttp://economictimes.indiatimes.com/features/sunday-et/policy/fdi-bug-back-in-multi-brand-retail-/articleshow/7294973.cmshttp://economictimes.indiatimes.com/news/economy/finance/fdi-in-retail-will-have-to-wait-anand-sharma/articleshow/7388441.cmshttp://economictimes.indiatimes.com/news/international-business/at-14-trillion-us-govt-debt-surges-to-all-time-high/articleshow/7296859.cmshttp://economictimes.indiatimes.com/news/economy/foreign-trade/india-peru-discuss-ways-to-enhance-bilateral-trade/articleshow/7304517.cmshttp://economictimes.indiatimes.com/news/economy/foreign-trade/global-fdi-flows-to-india-down-31-pc-in-2010-unctad/articleshow/7307348.cmshttp://economictimes.indiatimes.com/news/international-business/ford-to-sign-mou-to-export-vehicles-to-china/articleshow/7326523.cmshttp://economictimes.indiatimes.com/news/international-business/imf-offers-poland-30-bn-two-year-credit-line/articleshow/7337698.cmshttp://economictimes.indiatimes.com/news/news-by-industry/auto/automobiles/ford-india-to-export-figo-to-48-countries-this-year/articleshow/7341266.cmshttp://economictimes.indiatimes.com/features/financial-times/emerging-markets-feeling-the-heat-of-high-inflation-rates/articleshow/7339871.cmshttp://economictimes.indiatimes.com/news/international-business/chinese-li-ning-tries-to-break-into-us-market/articleshow/7351032.cmshttp://economictimes.indiatimes.com/news/international-business/gms-china-sales-pass-us-for-first-time-in-history/articleshow/7354712.cmshttp://economictimes.indiatimes.com/news/international-business/china-vows-to-buy-even-more-from-overseas/articleshow/7375539.cmshttp://economictimes.indiatimes.com/news/international-business/2011-is-make-or-break-year-for-doha-deal-says-uk-pm-cameron/articleshow/7383748.cmshttp://economictimes.indiatimes.com/news/international-business/china-to-remove-barriers-to-trade-in-yuan/articleshow/7384176.cmshttp://economictimes.indiatimes.com/features/sunday-et/world-update/euro-zone-crisis-seen-turning-corner/articleshow/7388201.cmshttp://economictimes.indiatimes.com/news/economy/policy/government-may-remove-countervailing-duty-on-imports/articleshow/7408399.cmshttp://economictimes.indiatimes.com/news/international-business/china-to-raise-interest-rates-within-month/articleshow/7411396.cmshttp://economictimes.indiatimes.com/news/economy/us-may-again-ask-india-to-further-open-up-economy/articleshow/7435790.cmshttp://economictimes.indiatimes.com/news/international-business/china-to-raise-interest-rates-within-month/articleshow/7411396.cmshttp://economictimes.indiatimes.com/news/economy/policy/government-may-remove-countervailing-duty-on-imports/articleshow/7408399.cmshttp://economictimes.indiatimes.com/features/sunday-et/world-update/euro-zone-crisis-seen-turning-corner/articleshow/7388201.cmshttp://economictimes.indiatimes.com/news/international-business/china-to-remove-barriers-to-trade-in-yuan/articleshow/7384176.cmshttp://economictimes.indiatimes.com/news/international-business/2011-is-make-or-break-year-for-doha-deal-says-uk-pm-cameron/articleshow/7383748.cmshttp://economictimes.indiatimes.com/news/international-business/china-vows-to-buy-even-more-from-overseas/articleshow/7375539.cmshttp://economictimes.indiatimes.com/news/international-business/gms-china-sales-pass-us-for-first-time-in-history/articleshow/7354712.cmshttp://economictimes.indiatimes.com/news/international-business/chinese-li-ning-tries-to-break-into-us-market/articleshow/7351032.cmshttp://economictimes.indiatimes.com/features/financial-times/emerging-markets-feeling-the-heat-of-high-inflation-rates/articleshow/7339871.cmshttp://economictimes.indiatimes.com/news/news-by-industry/auto/automobiles/ford-india-to-export-figo-to-48-countries-this-year/articleshow/7341266.cmshttp://economictimes.indiatimes.com/news/international-business/imf-offers-poland-30-bn-two-year-credit-line/articleshow/7337698.cmshttp://economictimes.indiatimes.com/news/international-business/ford-to-sign-mou-to-export-vehicles-to-china/articleshow/7326523.cmshttp://economictimes.indiatimes.com/news/economy/foreign-trade/global-fdi-flows-to-india-down-31-pc-in-2010-unctad/articleshow/7307348.cmshttp://economictimes.indiatimes.com/news/economy/foreign-trade/india-peru-discuss-ways-to-enhance-bilateral-trade/articleshow/7304517.cmshttp://economictimes.indiatimes.com/news/international-business/at-14-trillion-us-govt-debt-surges-to-all-time-high/articleshow/7296859.cmshttp://economictimes.indiatimes.com/news/economy/finance/fdi-in-retail-will-have-to-wait-anand-sharma/articleshow/7388441.cmshttp://economictimes.indiatimes.com/features/sunday-et/policy/fdi-bug-back-in-multi-brand-retail-/articleshow/7294973.cmshttp://economictimes.indiatimes.com/news/international-business/european-ministers-consider-boosting-bailout-fund/articleshow/7290306.cmshttp://economictimes.indiatimes.com/news/politics/nation/singapore-to-promote-dialogue-between-india-and-china-report/articleshow/7290006.cms


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Other Interesting Reads:

Business:Happenings @ Davos

Economy:India wants FDI, will address investors' concerns: Sharma

Balancing inflation with growth tough: RBI

India needs solution to $1.5 trillion puzzle

Industry & Money Matters: CEOs of top cos earn 68 times of an average employee

6 provident fund secrets you did not know

Goldman Sachs downgrades India's Hero Honda, M&M

Rupee inches up on Asian peers, euro rise

We the MBAs:IIM-A pips ISB to the post in Financial Times global ranking

ISB to offer management programme with Rs 7 lakh annual stipend

B-schools to remove 'variable' pay from final salaries, IIM-A to bring in new system

Car Industry:Audi India launches A8L at Rs 89 lakhs

CRICKET WORLD CUP & BUSINESS
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CRICKET WORLD CUP & BUSINESS FEB-MARCH 2011


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WORLD CUP back in INDIA After 15 years

.

This month India is going to host the Cricket World Cup, whose craze is in the air and every heart is beatingfaster with excitement and anxiety. So, nothing else but Cricket could be the apt theme for this edition.I will be taking you through the business and moolas involved in this world cup. After first few editions of

heavy-dose IB,we can relax a bit and understand the conglomeration of cricket and business. (Cmon

business managers/entrepreneurs (in the making) like us who actually design business campaigns

think, Gosh !! Sachins and Dhonis are not even Graduates. Before you raise your eyebrows, it is

around an event and pay a micro-fraction of the revenues to cricketers, actors and other celebrities,etc.

we can do this much for Sachin. Cant we??).The facts and figures men tioned in article will make us

Lets peek into the world of Bricket (Business + Cricket).

INDIA MATCHES SCHEDULE

February 19: India vs Bangladesh - Mirpur

February 27: India vs England - Bangalore

March 6: India vs Ireland - Bangalore

March 9: India vs The Netherlands - Delhi

March 12: India vs South Africa - Nagpur

March 20: India vs West Indies - Chennai

A Short & Quick Review On 2011 Cricket World Cup


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A Short & Quick Review On 2011 Cricket World Cup

Ambassador

Official Song

The 2011 ICC Cricket World Cup will be the tenth Cricket World Cup and will be hosted by three SouthAsian Test cricket playing countries: India, Sri Lanka and Bangladesh. It will be Bangladesh's first timeco-hosting a Cricket World Cup. The World Cup will use cricket's One Day International format, withfourteen national cricket teams scheduled to compete.The World Cup will take place between February and early April 2011, with the first match to be playedon 19 February 2011 with co-hosts India and Bangladesh facing off at the Sher-e- Bangla National Stadiumin Mirpur, Dhaka. The opening ceremony will be held on 17 February 2011, two days before the start of

the tournament. The final of the world cup would take place on 2nd

April 2011 at Wankhede Stadium,Mumbai. The official event ambassador for the ICC Cricket World Cup 2011 is Sachin Tendulkar.

In his role as ICC Cricket World Cup 2011 ambassador he will be called upon to promote and support avariety of ICC initiatives for the tournament, which is the third biggest sporting event in the world and

will take place in Bangladesh, India and Sri Lanka from 19 February to 2 April 2011.

The official song of the 2010 World Cup "De Ghuma Ke" is composed by the trio of Shankar Ehsaan Loy, and is sung in Hindi, Bangla and Sinhala. It has been sung by Shankar Mahadevan and DivyaKumar and has been marketed by Ogilvy and Mather. It incorporates an array of Indian rhythms,as well as elements of rock and hip-hop. The song will be performed in the opening ceremony of the tournament to be held in Bangladesh on February 17, 2011.

Prize Money

Trophy

The ICC Cricket World Cup Trophy is a running trophy, presented to the winning team since 1999.It was designed by Garrard & Co. within 2 months. The original trophy is kept with the ICC atheadquarters in Dubai. The winning team is given a replica. The only difference between the twois that the original has the names of all the previous winners inscribed on it.

Prize Money

The 2011 Cricket World Cup winning team would be taking home a prize money of US$ 3 millionand US$ 1.5 million for runner-up, with the International Cricket Council deciding to double

the total allocation for the coveted tournament to US$ 10 million. The decision was taken at theICC Board meeting which was held in Dubai on April 20, 2010.


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Tickets :Match tickets available on Kyazoonga.com and at kiosks near the cricket stadiums and other sale

of points closer to the tournament.

Ticket price Rs 250-20,000.Tickets for opening ceremony, semi finals and final will sell at a premium of 35-50% of the current prices

Packages:Final in Mumbai on April 2:

Rs 36,400-41,900: per person; includes one-day accomodation, all meals, match ticket in the premium

category & airport transfers.

Rs 27,800-32,800: day package; includes ticket, airport transfer and a meal.

Official travel partners: Cutting Edge Events and TUI India

Partners:ICC Partners - Main Sponsors

1) PepsiCo2) LG Electronics3) Hero Honda Motors4) Reliance Communications

Each firm has paid Rs 70-85 crore to ICC for this World Cup rights.

Performance Partner: Castrol Logo and branding will appear on stadium replay screens at crucial points

of all game. Called the Castrol Cricket Index, this is a rating measurement system based on the performance

statistics of all players.

Commercial Partners: 1) Reebok India (Players' kits)

2)Emirates (Airline)

3) Yahoo (Website)4)Moneygram (Money Transfer)


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Partners in Crime (Players Unbalanced balance Sheet)

PepsiCo: Its 'Change the game' campaign features Dhoni, Sehwag, Harbhajan, Kohli and Raina .

LG Electronics: Will spend Rs 70 crore to promote mobile phones (RS 40 crore) and on merchandise (Rs 30 crore)

Castrol India: Has launched a special campaign, 'World Cup Ka Hero' , featuring Sachin Tendulkar (Ailaa !!!).

RCom: Will promote its 3G mobile services, both voice and data. To spend Rs 60-70 crore .

Sony India: Will promote Sony Bravia LCD line by roping in a top Indian cricketer.

KFC:Will add 'KFC's Special Edition Fan Bucket' to its menu during the World Cup.

Nike: To sell replica merchandise of Team India. Has launched its ' Bleed Blue ' campaign

Merchandise (Cricket Bazaar) Big Bazaar: Official retailer for World Cup merchandise.

Reebok India: New format to sell only cricket merchandise.

PepsiCo: 'Change the Game' limited edition bottle. Six new flavours of chips brand "Lays' namedafter different teams.

Adidas: Line of cricket gear and apparel co-created by Sachin Tendulkar.

LG Electronics: T-shirts and watches.

Timex: World Cup collection of watches launched by Sehwag.

Fielding The four ICC sponsors and Castrol hold the rights for most in-stadia advertisements.

1) Perimeter Boards: These are the display boards around the boundary line. The ICC partnersand sponsors will have exclusive access to these .

2) Billboards: These are fixtures in most venues. And offer high visibility.

3) Scoreboard: This is one spot viewers will turn to in the last stages of the game and whena batsman nears a landmark .

4) Third Umpire Review: Even TV cameras won't miss it. In several venues, this is thesame as the scoreboard.

5) Replay Screns: There are several large screens within st adiums for replays. Here, Castrol runs the show .

6) On-Ground Logo: The most crucial spot near the bowler's run-up mark will be split between the 4 sponsors .

7) Post-Match Ceremony: Another priority spot. Because everyone wants to see who is the man of the match .

8) Drinks Trolley: They rush in at every drinks break . Contributed by: Sharique Anwar

MIB 1 st Year (2 nd Sem)