Virtual Marketing (Ind) Pvt. Ltd

Hungama

Hungama Digital Group

Founded in 1999, we started by providing innovative experiential solutions online & offline for clients across multiple sectors.

Incredible journey in consumer engagement – more than 800 activations across more than 300+ brands – delivering more than 15+ years of cumulative consumer experience in a span of 8 years.

Clear focus in delivering technological solutions empowered by outstanding creative communications

Hungama Digital Group

HDG a full-service company offering an integrated approach to interactive marketing and Web & Mobile technology solutions across multiple sectors.

The new entity with enhanced capabilities will be capable of responding to the increasing client demand for digital marketing services in the domestic and international markets.

The new entity aims to be truly full-service operation, international, that will be attractive to both customers and investors.

Digital services

Internet, intranet, extranet and enterprise portals

E-commerce

Hosting solutions

Document & records management

Media & Search

Media planning & buying

Analytics & Behaviourial Science

Search Marketing,

Mobile Marketing

Net enabled applications for mobile marketing - SMS, MMS, WAP, IVR

Can be used standalone or along with our network connections

Content aggregation and provision Via 54646 or external short code

Service customization, implementation and management of end-to-end solutions.

Support clients to build brands and enhance services using the mobile space.

Media Properties

www.indiaFm.com

www.hungama.com

www.gaminghungama.com

IndiaFM

IndiaFM is the most popular Bollywood Movie site in existence. Launched on 15 Aug 1997, it is the Oracle for Bollywood

lovers all over the world. It has maintained its leadership position and is the only site

trusted by the Entertainment Industry for marketing decisions and consumers for their movie choices.

Largest aggregator of Bollywood content Content agreement with 22+ companies. Includes Yahoo,

MSN, Sify, BBC, etc. In fact, IndiaFM is the only Bollywood site licensed to

broadcast Indian music on the Net. BBC rated IndiaFM as the no. 1 Bollywood site in its survey of

the most influential sites in Bollywood.

IndiaFM

Hungama.com

Youth centric portal in the business of building communities & providing sticky entertainment in the form of Hourly Trivia Games International Music

– Reviews + News + Artist Biographies Hollywood Movies

– Reviews + Trailers + Downloads + News Loyalty Program

– Redemption: Online transaction using Hungama currency & actual product experience/sampling.

– Sweepstakes: Weekly sweepstakes on offer.

Hungama.com

GamingHungama.com

GamingHungama.com

Gaming Hungama is the first Indian Multi-user Gaming site with original content. A pioneering effort in a fast growing market.

Forums and polls increase user interaction Easy to play games (requires no software installation) Has an intuitive gaming and chat interface allowing the

users to chat as they compete. Proprietary games based on popular themes. Single player and mobile games for a complete online

gaming experience.

Our Work - Internet

Case studies

Coca-Cola India - MyEnjoyZone.com

Title: www.myenjoyzone.com

The Client: Coca-Cola India Ltd

The objective: Myenjoyzone.com revolves around the key positions of Coca-Cola: Movies, Cricket, Gaming and Music. The website aims to serve the following objectives: 1. A complete integration with all offline activities & 2. Create a strong interactive interface that provides consumers with a unique, ongoing brand experience

Coca-Cola India - MyEnjoyZone.com

Execution: Creation of a strong online loyalty programme – Coke Crownz

Created a virtual city based on a multi-user platform wherein the registered members who have logged on to the multi-user section can see each other (as tiny digital people) in the various zones. They can even chat with each other and invite other members to play games with them. Myenjoyzone.com is the only website in India to have a multi-user interface.

Awards: One of the most frequented brand sites in South-Asia

Winner of the PMAA 2004 Gold for ‘Best Use of Interactive Media’ Winner of the ABBY 2003-04 (Silver) for ‘Best Use of Interactive Media’ Winner at the GLOBES Awards 2004 (Silver) in same category

(Coca-Cola India) MyEnjoyZone.com

Campaign For Real Beauty

Title: Campaignforrealbeauty

Client: Dove, Unilever – SE Asia

The Objective of the campaign: To develop and maintain the 'Campaign for Real Beauty' websites for eleven South-East Asian countries

Target demographics: Focus on women from different cultures

Campaign For Real Beauty

About the Campaign:– Through “ Campaign For Real Beauty” Dove makes women feel more

beautiful by challenging today's stereotypical view of beauty.– It breaks the conventional definition of beauty by projecting that real

beauty comes in many shapes, sizes and ages.– The websites were first launched for USA & Europe– Virtual Marketing is in the process of creating websites that aim to

channelise the voice of Asian women– VMIL is developing & maintaining the campaignforrealbeauty website

for ten South East Asian countries– The campaign in Asia is as per global guidelines the sites encompass

polls, quizzes, a forum where women can give their opinion on beauty and more.

– The sites will also be synergised with on ground events and other communication in the Asian markets.

Campaign For Real Beauty

COUNTRY URL LANGUAGE

Thailand www.campaignforrealbeuty.in.th Thai

Indonesia www.forrealbeauty.id Bahasa

Singapore www.campaignforrealbeauty.com.sg English

Philippines www.campaignforrealbeauty.ph English

Japan www2.dove-realbeauty.jp Japanese

China www.campaignforrealbeauty.com.cn Mandarin

Vietnam www.vedepthucsu.com Vietnamese

Malaysia www.campaignforrealbeauty.com.my English

Hong Kong www.forrealbeauty.com.hk Mandarin

Korea www.forrealbeauty.co.kr Korean

Campaign For Real Beauty

Disney India

Disney India

Title: www.disneychannelindia.com, www.toondisneyindia.com, www.playhousedisneyindia.com

Client: Disney India

Objective: The web site to provide consumers with a unique, ongoing brand experience one that extends beyond the channel and indeed aids additional eyeballs onto our channels. The sites would be used to create a database of our core target audience via interactive promotions, contests, games, animated webisodes etc

Target demographics: The Key focus shall be to provide the consumer (child/parent) an unparalleled consumer convenience & experience.

Execution: Hungama ensures all the online activities are tune with overall brand strategy. Develops fresh content on a regular basis and in conjunction with the overall web site plan and marketing strategy. The site includes minisites, games, downloadables, viral /interactive applications, promos (these are also taken on the mobile)

Disney India

Axe India - Axeffect.com

Title: www.axeffect.com

The Client: Axe, Unilever – India

The objective: To create an interactive website that would encompass everything that Axe brand stands for, at the same time giving the consumer a vibrant and complete brand experience online.

Axe India - Axeffect.com

Execution: The new look website was geared to deliver on two fronts:– Content– Interactivity

USP of the site is its innovative loyalty programme that allows users to interact online and collect points to win Axe goodies and a monthly mega prize

Results: Winner of an ABBY (Gold) for Best Site Design, PMAA Gold (Best Use of New Media and the Golden Award of Montreux 2003

Axe India - Axeffect.com

Axeunlimited.co.in

Title: axeunlimited.co.in

The Client: Axe – HLL (Unilever – India)

Target Demographic: Young Indian urban males looking to score in the dating game

Objective: To teach young Indian males how to be a master of seduction

Axeunlimited

Execution: The activity was executed in a phased manner - Phase 1 : A virtual academy which imparted knowledge on how to stay on top of the dating game and how to woo women.Phase 2: Online tests in the subjects related to dating.Phase 3: Big bash for the graduates

Result: The world's biggest university with almost 55,000 students (registered users) in 8 weeks

Axeunlimited

Cornetto - Spillurdil.com

Cornetto- Spillurdil.com

• Title: www.spillurdil.com

• The Client: Cornetto, Kwality Walls (Unilever- India)

• Marketing objective

Increase penetration & frequency of consumption among current users

• Communication objective: To create a youth centric social site, a place where the users can hangout & explore the fun side of life.To project Cornetto as a brand which can play the role of a Connector in the game of love

• The Execution- Fear of rejection prohibits unambiguous/direct expression

of love. This site acts as a platform to help connect by allowing the users to express their love as secret admirers through the integration of mobile activation The site also contains other sections containing interesting content complementing the core premise of Cornetto’s role of a love connector

Cornetto - Spillurdil.com

Advergames

Making TVC’s Interactive

Nike Shox (Singapore)

Title: Nike Shox 2

Client: Nike (Singapore)

Communication Objective: Nike Shox began phase 1 in 2000 with “Boing”. Nike Shox phase 2 was more focused on the performance attributes of the brand. The objective of the communication was to create a viral buzz & re-energize the first campaign of Nike Shox & connect the second phase back to “Boing”This viral marketing exercise had to be fun, memorable and interactive

Nike Shox (Singapore)

Execution: The campaign was executed at two levels – 1. A teaser Campaign & 2. A product launch campaign. An e-mailer was sent to a database of over 60,000 Singaporean youth inviting them to play exclusive Nike Shox games inbuilt in the mail in order to win cool stuff from Nike. AdverGames were created around the potential end user, client’s interest and product benefits. Three versions - running , basketball and cross-training kept the users playing to earn as many Nike Shox points as possible in order to increase their chances of winning. Forwarding the link to a friend earned them another Nike Shox point and the more referrals they gave, the more points they recollected. Participants with the most Nike Shox points won the weekly prizes.

Nike Shox (Singapore)

Results:Within eight days, from the launch on November 15, 2001, 7054 registered as participants (out of 60,000 emails sent out) and 87,555 referrals were received.

Nike Shox (Singapore)

Movie Websites & Promos

Adding to the Pre-release Hype

HomeDeliveryTheFilm

• Title: Home Delivery - Aapko Ghar Tak (www.homedeliverythefilm.com)

• Client: Sahara One Motion Pictures

• Target Audience: NRI's, Movie Goers of all ages and All Broadband Users

• The Objective: India’s very first video website was conceptulised and designed keeping in mind Sahara One Motion Picture’s mandate to compliment the film an innovative manner, by breaking the conventional mould followed by the industry, thus creating something truly pioneering in the India web space. Scripted and directed entirely by Hungama - IndiaFM, the video website required the star cast of the film to shoot exclusively for it.

HomeDeliveryTheFilm

• The execution: As the user logs on to the Home Delivery website, he is welcomed by the pizza delivery boy played by the versatile Boman Irani, who then takes the user on a virtual tour to meet the characters in their individual settings, at their personal best - interacting with the users through dialogue and actions. Each environment, a fusion of real-time video and illustration was made completely interactive. For instance, when users would enter a certain character’s zone, the links would be represented as per the elements in sight. So when the user clicks the link, say a book representing the diary of the character, this character would actually interact with the link in question and say something pertaining to it. The site was available in 2 versions – the broadband video format and html format and recorded hits of over 49,100 worldwide.

HomeDeliveryTheFilm

Darna Mana Hai

Caption/Title : www.darnamanhain.com

Client Name :

Communication Objective: Six Stories One Ending, was an innovative offering and it's official site had to be just as novel, projecting the movie's fear factor at the same time.

Darna Mana Hai

Execution:A site that preyed on the user's mind playing on the computer buff's ultimate horror - loss of data was createdThe moment a user logged on to the site he was greeted by a deadly blue screen. This was followed by a rush of data, all creating the impression that his system files were getting deleted. The DMH virus had struck! The application then opened up into the homepage where images like a lock with 6 holes and a candle with 6 wicks heightened the user's curiosity. To navigate, the user had to turn a key in the lock opening up the different sections of the site. The DMH application was also converted into a viral application that users could download from indiafm.com and forward to their friends.

Results:The contests as well as the virus proved very effective as a marketing tool for the movie.

Darna Mana Hai

Interactive Applications

Taking your Brand to the Desktop

EPL Interactive Screensaver

EPL Screen-mate

Title: EPL Interactive screensaver & Screen-mate

Client: ESPN / Star Sports

Objective:To create a functional & interactive application for ESPN/Star sports to promote the EPL in India

Execution:An interactive screensaver & screen-mate were created. These gave details on the match schedule & teams. The screenmate resides on the PC users desktop, entertaining the user & also subtly endorsing the brand.The screensaver also had a date calendar

EPL Screen-mate

My School Rocks - Disney

Title: My School Rocks

Client: Disney Channel, Disney India

Objective:To create a functional & interactive application for the Disney movie – My School Rocks to promote the film online

Execution:The user can choose either of the lead character for the application & make him / her dance by choosing the dance steps, music & sound effects

My School Rocks - Disney

Coke Screen-mates

Title: Coke Screen mates

Client: Coca Cola Ltd

Communication Objective:To create an application which will reside on a PC users desktop. This application would entertain the user and subtly him/ her of Coca Cola every now and then It should be based on myenjoyzone premise of Movies, Music and Cricket

Coke Screen-mates

Execution:To bring a dash of Bollywood to the PC users, a very popular Bollywood icon Gabbar Singh screen mate was created that had characteristics very different from his original, scary avatar, Once downloaded on the PC, the Gabbar Singh screen mate resides on your desktop, entertains you with his hilarious antics and drinks Coca Cola to keep his cool. A great guy to have for company, it's a pleasure to watch his animated antics in action once downloaded. The application, once downloaded, provides plenty of entertainment to the user. At the same time, ties in the brand so beautifully with the fun element that even though meant to be a brand recall tool, the application is never intrusive. In fact, the user chooses to be exposed to the brand whenever he/ she starts the application.

Coke Screen-mates

Viral Applications

Spreading the word

Jeeto India Jeeto

Title: Jeeto India Jeeto

Client: Coca Cola Ltd

Communication Objective:To create an application which will be relevant to the World Cup reside on a PC users desktop & can be sent across to others. This application would entertain the user and subtly him/ her of Coca Cola every now and then It should be based on myenjoyzone premise of Movies, Music and Cricket

Jeeto India Jeeto

Execution:Keeping Coke premise of movies, music & CRICKET in mind a virtual chain Jeeto India Jeeto” was created to support the Indian cricket team . The users could join the support chain by adding their name & email id.There was also an option to find themselves in the chain if they had already signed in for it.The corresponding map showed the number of people that were part of the chain.

Jeeto India Jeeto

Online Games

Objective:To increase the stickiness on the siteTo create greater consumer interactivity with the brandTo reinforce the brand communication

Results:Over 200 games created for various brands across various industries leading to high page views & brand connect.

3-D car race game

ESPN Cricket Game

Axe Jungle Trail

Coke Snake 3D

Disney Games

Sudoku

Few more games

Team HungamaMumbai

# 91 22 24903344

Thank you