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How Gaming will become a Billion $ business in India
Siddhartha RoyCOO – Hungama Digital Media
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AGENDA
• IN THE NEXT 20 MINS OR SO….• Who we are!• Digital Ecosystem in India• Growth Drivers• The Indian Consumer• Future of Gaming
SOUTH ASIA’S LARGESTDIGITAL MEDIA ENTERTAINMENT COMPANY
47 COUNTRIES 3 BILLION PEOPLE DAILY MOBILE, INTERNET & IPTV||
Where does India Stand?
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From 2G to 4G in 12 months!
India
• We trailed the world by 3 years in 2G
• We were behind by 9 years with 3G
• We will be WITH the world with 4G
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INDIA INTERNET MARKET
Limited bandwidth …8 & 16 Mbps expected
A shift toward entertainmentGaming I Video I Social Networking
500+ Million Internet users by 2015
110 MillionInternet Users
2nd Largest Internet market in the World
58 Mn DTH consumers. 170 Mn Cable households
900MILLION
CONSUMERS
GROWING@ 10
MILLIONPER
MONTH
GROWING@ 10
MILLIONPER
MONTH
0.2centa minute
CALL RATES MUSICIS THE BIGGEST DRIVER
IN MOBILE ENTERTAINMENT
VideoWill Rise now – 3G & 4G
MOBILE MARKET
Bollywood – Key Growth Driver
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BOLLYWOOD – GAMIFICATION
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Bollywood – DON – In 2006 – 1 PlatformBollywood – DON 2 – in 2011 – 7 platform
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ENTETAINMENT INDUSTRY GROWTH
• Growing @ 17 % YoY
• 2011- digital sales brought in USD 100 million in Bollywood film music revenues of a total industry size of USD 170 million*
• Music drives- 25-35% of a Bollywood movie’s revenues
• For Telcos, Bollywood music, video and now gaming brings in over 60% of its VAS revenue.
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• Increase scope of audience – This is where the BOOM will happen
RESOLVE OF INDIAN GOVERNMENT
• Sub 35 $ Android powered Tablet for schools and universities
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GAMING IS HERE TO GROW & STAY
The Indian Gamer
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OVERDOSE OF CRICKET – Really!
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Indian consumer are receptive now – New Analogy getting created
India – Leaping aheadWe are Skipping the Console generation as a country
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Feature Phone | Smart Feature | Smartphone
New Genres of Gaming Evolving - VOICE
Voice Gaming is turning out to be a HIGH
ENGAGEMENT tool
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Large Format Consumer adoption
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To WRAP up – CRUCIAL factors
• YOUNG Population
• Rising DISPOSABLE income
• Increasing WIRELESS users
• Proliferation of DEVELOPERS & PUBLISHERS
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Compounded Annual Growth Rate (CAGR) of 32 - 35 per cent in Gaming in India, and it could take industry to $ 0.4 billion by early next year 2013
How can you Collaborate
• Look for the RIGHT partner • Telecom Ecosystem is POTENT• Access to consumers across 3 screen• Localize your content with the right IP• Work for hire does not work anymore• Welcome to India
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