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Web Collaboration at Sandia Virtual Interlab, 26 June 2014
Sandia National Laboratories is a multi-program laboratory managed and operated by Sandia Corporation, a wholly owned subsidiary of Lockheed Martin Corporation, for the U.S. Department of Energy’s National Nuclear Security Administration under contract DE-AC04-94AL85000. SAND NO. 2011-XXXXP
Everyone knows that social software is ‘good’
But how does it work, anyway?
Why is it not thriving in so many enterprises?
What is Sandia’s path to social software? 2
EVERYONE KNOWS THAT SOCIAL SOFTWARE IS ‘GOOD’
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From: Digital Workplace Trends 2013
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Touted benefits of social
Increased innovation Increased productivity Increased information sharing
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Real side effects
60 percent more likely to give their employer the benefit of the doubt during a crisis.
67 percent more likely to support government policies that their company supports.
39 percent more likely to recommend their company’s products and services to friends and family members.
From: Millennials Expect to Use Latest Tech Tools at Work
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HOW DOES ‘SOCIAL’ WORK, ANYWAY?
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WORKING OUT LOUD
Narrating your work
Learning out loud (how do YOU solve a Rubik's cube)
Ambient awareness
Photo credit: John Stepper
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MAKING SOCIAL PART OF DAILY WORK
What are you working on now?
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ECOSYSTEMS OF SOFTWARE
• People are used to seeing a plethora of social tools referenced on the internet – whether they use them or not
• Ecology is often used as a metaphor for the complex
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Fun at home, confusing at work
Onus of knowing the name and location of enterprise software is often on the user
Many different places on intranet need to be accessed to get work done
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Work that needs to get done varies across an enterprise, many different software solutions needed
Software that works together and shares data is key, as is letting workers choose what works best for them (within reason)
From: R. John Robertson, Mahendra Mahey, Phil Barker. "A Bug's Life?: How Metaphors from Ecology Can Articulate the Messy Details of Repository Interactions". October 2008, Ariadne Issue 57 http://www.ariadne.ac.uk/issue57/robertson-et-al/
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OPEN SYSTEMS, SAFE TO SHARE
• Early adopters -- who have more successful social implementations -- also have more focus on sharing knowledge and trust
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BREAKING DOWN SILOS
• Social tools erode away silos of information
• Moving towards openness over secrecy is related to reduction in competition and increase in collaboration
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SOCIAL SOFTWARE NOT THRIVING IN SO MANY ENTERPRISES
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From: Digital Workplace Trends 2013
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RISK
USED TO BE RISKY TO ADOPT SOCIAL COLLABORATION SOFTWARE
NOW IT’S MORE RISKY NOT TO
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CAUSES OF FAILURE
• Understanding the business is not as easy as you think • Lack of a “magnetic purpose” • Things change • One size doesn’t fit all • Project managers don’t get it • Push doesn’t work for this software • Lack critical mass • Lack integration into existing workflows • Lack of continuous examination and improvement
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SANDIA’S PATH TO SOCIAL SOFTWARE
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SOCIAL COLLABORATION ECOSYSTEM
PLUG
WIKI (CONFLUENCE)
INTRANET
REAL-TIME (VIDEO CONFERENCING, IM)
MYSITES
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WHAT IS PLUG?
• Application for sharing content – both from internal and external sources
• Allows commenting on posts • Includes a question/answer system • Allows for subscribing/following people and
tags • Supports building a folksonomy
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FOCUS ON BENEFITS
INFORMATION ENGAGEMENT
INFORMATION INTEGRATION
EXPERTISE NETWORKING
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INFORMATION ENGAGEMENT
• Curated content • Crowdsourced content • ‘User-generated news' and content • Questions that get 'unofficial' answers • Give MOW reliable, safe mouthpiece
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INFORMATION INTEGRATION
• Use RSS, APIs to blend information • Accessing information without changing context • One landing place for important information, internal
and external -- now Plug, future intranet
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EXPERTISE NETWORKING
• (As opposed to expertise locating) • Setting stage for 'serendipitous' interactions • Easy access to corporate directory • Groundwork for community building (integrations) • Surfacing mission-related information in a social way
(CRAFT)
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CRAFT
• SAND reports easier to find • Connect with others • Recommendation of reports • Allow annotating of reports
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PLUG - RESULTS?
• Since its inception 5084 users (at least)
• 21,285 votes cast • 1280 contributors • 3741 total posts • 95 questions / 534 answers
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RESULTS?
• Plug: retention of users over time – indication of acceptance of the tool
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RESULTS?
• Participation in tool is rising – indicating that users see value in contributing and feel safe in doing so
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RESULTS?
• Plug use is across the lab (both by organizational hierarchy and by job descriptions)
• Wiki use is also growing (2,000 + users a quarter)
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RESULTS?
Relationships in Plug
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RESULTS?
Relationships in the wiki
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RESULTS?
• Integration of intranet (Techweb) with Plug resulted in traffic increases
• Integration of Plug with organizational sites resulted in user-generated content increases
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DEALING WITH
• Inflexibility of Sharepoint • In house resistance • Perceptions of time-wasting • Perceived lack of business value • Overwhelm • Irresponsible behavior (fear of)
• Confusion around what tool to use
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STEERING AND NAVIGATION
• Frequent outreach • Presentations • Blogging • Community boosting
• Measuring use and engagement • Adjusting path according to findings
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References
Gartner - Predicts 2013: Social and Collaboration Go Deeper and Wider, 28 November 2012 | ID:G00246055
Digital Workplace Trends 2013 Gartner - Hype Cycle for Social Software, 2013 Gartner - Social Projects Require Project Managers to Think Differently 2012 Social Intranet Study_Summary_Prescient Digital Media Deloitte - Metrics that Matter - Social Software for Business Performance Facilitating Intra- and Inter-Company Interaction Through the Usage of Social Media
Platforms, IEEE ENGINEERING MANAGEMENT REVIEW, VOL. 41, NO. 3, THIRD QUARTER, SEPTEMBER 2013
Social Networking Meets Software Development , January/February 2013 | IEEE Software Just for the fun of it? Towards a Model for Assessing the Individual Benefits of Employees’
Enterprise Social Software Usage , 2013 46th Hawaii International Conference on System Sciences
Determining the Factors Influencing Enterprise Social Software Usage: Development of a Measurement Instrument for Empirical Assessment, 2013 46th Hawaii International Conference on System Sciences
John Stepper : http://johnstepper.com/2014/06/21/what-9-year-olds-do-thats-worth-billions-to-corporations/
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