Virtual Community for Data Analytics

Business Analytics Externship ProjectTheresa McLaughlin

Agenda

» Goal of establishing a virtual community» How I started the virtual community on the

internet and what tools did I use to attract interest?

» The community is established, now what?» How can this methodology be applied to any

other business startups?

Goal of establishing a Virtual Community

How I started the Community and what tools did I use to attract interest?

How I started the Community and what tools did I use to attract interest?

» GoDaddy Web Builder, $1/month» Facebook, Twitter Accounts» Created a basic information framework to offer

to the viewer» Invited software vendors to join community» Google Analytics» Search Engine Optimization» Connected to popular analytic groups to help

provide visibility

The community is established, now what?

The community is established, now what?

» Watch the page access using Google Analytics and adjust web site to for market focus

» Run Facebook Ad Campaigns to encourage site visits ($5/day)» Study profiles of most popular views and adjust content to fit

their market profile» Post periodic content to encourage members to follow the

content» Publish articles to open media sites to promote organization

(median.com)» Create Youtube videos or live steams to promote information» Connect to other data analysts thru LinkedIn

The community is established, now what?

The community is established, now what?

» Watch the page access using Google Analytics and adjust web site to focus on market focus

» Run facebook ad campaigns to encourage site visits ($5/day)

» Study profiles of most popular views and adjust content to fit their profile

» Post periodic content to promote members to follow the content

» Publish articles to open media sites to promote organization (media.com)

Doubled Traffic on Website with Facebook Ads

How can this methodology be applied to any other business startups?

» This methodology can be applied to any organizational startup (non-profit or profit)

» Very easy to establish internet presence and track analytics to understand target market

» Cost of establishing an internet presence is very low and therefore available to any entrepreneurs

» Use internet resources to help build any data analytic group or business and keep up to date on changes in the industry

analyticsrevolution.org