Virtual Attendee Guide for Advertising & Marketing Industry … · 2020. 11. 17. · © 2020, Amazon Web Services, Inc. its affiliates. All rights reserved. or Virtual Attendee Guide

© 2020, Amazon Web Services, Inc. its affiliates. All rights reserved. or

Virtual Attendee Guide for

Advertising & Marketing Industry Customers

© 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved.

On behalf of AWS, we are excited for you to join us for re:Invent 2020!

This year’s virtual conference is going to be the industry event of the year. It will offer 5 Keynotes, 18 Leadership Sessions, and unlimited access to hundreds of sessions. We are happy to have you along for the journey!

To be sure you are prepared and ready to take on our 3-week event, we’ve created this guide full of tips and tricks provided directly from re:Invent alumni, teams, and staff on how to maneuver our free virtual event successfully.

Step 1 –

Be sure to take advantage of the resources outlined in this document. We’ve curated them to offer you advice on how to plan a successful 3-week agenda. The full schedule, including dates, times, and locations, goes live in early November. In the meantime, use this document to start thinking about how you’ll plan your 3 weeks.

We look forward to seeing you there!

Welcome!

Register


OPTIONAL – Industry Overview page with track description, URL to Industry landing page, blog, etc.

Industry Overview

Cloud Solutions by Industry


Overview Keynotes Leadership Sessions Learn Make a Plan Communities Partners &

Sponsors Play Checklist Contact

Access hours of sessions led by AWS experts, hear from cloud leaders, and be the first to learn what's next and new from AWS.

AWS re:Invent attendees should expect to:

• Learn firsthand about AWS services from recognized world experts.

• Focus on key services that matter most to their businesses and interests.

• Get technical questions answered on the spot.

• Receive immediate access to what’s new on the platform.

• Most of all, enjoy themselves while learning!

Continuous Content Every Week




Online Resources

Session Catalog – Coming Soon

Agenda

Registration

Frequently Asked Questions

Content Overview

re:Invent Home Page


KeynotesJoin our keynotes for the latest in AWS Cloud computing and innovation.




Andy JassyKeynote

WEEK 1TUESDAY, DEC. 1 | 8:00AM – 11:00AM (PST) AMERICAS: WATCH LIVEWEDNESDAY, DEC. 2 | 8:00AM – 11:00AM (SGT) ASIA-PACIFICWEDNESDAY, DEC. 2 | 8:00AM – 11:00AM (GMT) EUROPE

All times subject to change.

CEO, Amazon Web Services

Live from Seattle, Andy Jassy takes the virtual stage to share his insights and the latest news about AWS customers, products, and services.




AWS Partner Keynote

WEEK 1THURSDAY, DEC. 3 | 8:00AM – 9:45AM (PST) AMERICAS: WATCH LIVE FRIDAY, DEC. 4 | 8:00AM – 9:45AM (SGT) ASIA-PACIFICFRIDAY, DEC. 4 | 8:00AM – 9:45AM (GMT) EUROPE


Don’t miss the live AWS Partner Keynote with Doug Yeum, head of Worldwide Channels and Alliances; Sandy Carter, vice president, Global Public Sector Partners and Programs; and Dave McCann, vice president, AWS Migration, Marketplace, and Control Services, to learn how AWS is helping partners modernize their businesses to help their customers transform.

with Doug Yeum, Sandy Carter, and Dave McCann




Machine Learning Keynote

WEEK 2TUESDAY, DEC. 8 | 8:00AM – 9:30AM (PST) AMERICAS: WATCH LIVEWEDNESDAY, DEC. 9 | 8:00AM – 9:30AM (SGT) ASIA-PACIFICWEDNESDAY, DEC. 9 | 8:00AM – 9:30AM (GMT) EUROPE


Join Swami Sivasubramanian for the first-ever Machine Learning Keynote, live at re:Invent. Hear how AWS is freeing builders to innovate on machine learning with the latest developments in AWS machine learning, demos of new technology, and insights from customers.

with SwamiSivasubramanian




InfrastructureKeynote

WEEK 2THURSDAY, DEC. 10 | 8:00AM – 9:00AM (PST) AMERICAS: WATCH LIVEFRIDAY, DEC. 11 | 8:00AM – 9:00AM (SGT) ASIA-PACIFICFRIDAY, DEC. 11 | 8:00AM – 9:00AM (GMT) EUROPE


Live from Seattle, join Peter DeSantis, Senior Vice President, Global Infrastructure and Customer Support, to learn how AWS has optimized its cloud infrastructure to run the world’s most demanding workloads and give your business a competitive edge.

with Peter DeSantis




Werner Vogels Keynote

WEEK 3TUESDAY, DEC. 15 | 8:00AM – 9:30AM (PST) AMERICAS: WATCH FIRSTWEDNESDAY, DEC. 16 | 8:00AM – 9:30AM (SGT) ASIA-PACIFICWEDNESDAY, DEC. 16 | 8:00AM – 9:30AM (GMT) EUROPE


Vice President and CTO of Amazon.com

Join Dr. Werner Vogels as he goes behind the scenes to show how Amazon is solving today’s hardest technology problems. Based on his experience working with some of the largest and most successful applications in the world, Dr. Vogels shares his insights on building truly resilient architectures and what that means for the future of software development.


Leadership Sessions

OVER 3 WEEKS, WE WILL BRING YOU 18 SESSIONS THAT ARE 60 MINUTES LONG

Across the Leadership Sessions, you will hear directly from AWS leaders as they share the latest advances in AWS technologies, set the future product direction, and motivate you through compelling success stories.




AnalyticsRahul PathakVice President, Analytics

ArchitectureRudy ValdezVice President, Solutions Architecture and Training & Certification

Business ApplicationsLarry AugustinVice President, AWS Business Application Services

ComputeDavid BrownVice President, Amazon EC2

Leadership Sessions

Full Schedule Available Here

AWS Public SectorTeresa CarlsonVice President, Worldwide Public Sector

AWS Public Sector PartnersSandy CarterVice President, Global Public Sector Partners and Programs




EdgeBill VassVice President of Engineering, AWS

EnterpriseDave McCannVice President, AWS Migration, Marketplace, and Control Services

IoTDirk DidascalouVice President, AWS IoT

Management Tools & GovernanceBill VassVice President of Engineering, AWS

Leadership Sessions


ContainersDeepak SinghVice President, Containers, Linux, HPC, and Open Source, AWS

DatabasesShawn BiceVice President, AWS Databases




Security, Identity & ComplianceStephen E. SchmidtVice President & Chief Information Security Officer

ServerlessDavid RichardsonVice President, Serverless

StorageMai-Lan Tomsen BukovecVice President, AWS Block and Object Storage

Training and CertificationMaureen LonerganDirector of AWS Training & Certification

Leadership Sessions


Networking & Content DeliveryMayumi HiramatsuVice President, EC2 Networking




When Boldness Matters in Critical Moments

Mai-Lan Tomsen BukovecVice President, AWS Block and Object Storage

As companies face critical moments, often the difference between success and failure comes down to how those at the top choose to meet these challenges. Join Mai-Lan Tomsen Bukovecas she moderates a discussion on leading through change. The conversation will feature top influencers in their industries - Eva Chen (co-founder and CEO of Trend Micro), Casey Coleman (SVP, Salesforce and former CIO of GSA - US Government Administration), ShellyeArchambeau (Board member, Verizon), and Julie Cordura (CEO, Thorn.org). Panelists will share how they led through pivotal critical moments such as setting up the first US government agency to use the AWS cloud, building a leadership position in data security and cybersecurity solutions, and using machine learning to combat child trafficking.

Leadership Spotlight



Learn500+ sessions covering core services and emerging technologies will be available at your fingertips over 3 weeks.

With hours of content to cover, we are strategically spreading out sessions to be sure that you can plan your schedule accordingly without missing out.




JAMS AND GAMEDAYSJams and GameDays are gamified sessions that allow participants to gain hands-on experience working through real-world scenarios that encourage the use of a variety of AWS and Partner services. Participants of all skill levels are encouraged to participate to validate their existing skills while also learning new ones. There are both time-based events and on-demand content, so come join us and have some fun learning while also trying to get to the top of the leader boards!

SESSIONSWith hundreds of live sessions across three weeks, you have the opportunity to interact with a variety of technical content geared toward inspiring your journey with AWS. You’ll get a chance to hear from AWS experts and customers around the globe on best practices at all skill levels. What’s more, you will be able to ask our technical community any of your burning questions about AWS products and services. With this unique platform, you’ll be able to tailor your agenda to fit your schedule without missing any essential sessions!

AWS DEEPRACERAWS DeepRacer is the fastest way to get rolling with machine learning. developers of all skill levels (including those with no prior machine learning experience). You can get hands-on with AWS DeepRacer by learning how to train reinforcement learning models in a cloud-based 3D racing simulator. Attend a session to get started, then test your skills by competing for prizes and glory in an exciting autonomous car racing experience throughout re:Invent!

TRAINING AND CERTIFICATIONOrganizations across the globe are seeking individuals skilled in the transformative technologies of the cloud. To meet this growing demand, AWS Training and Certification equips the builders of today and tomorrow—experts and novices, practitioners and partners—with the knowledge they need to realize their cloud goals. Designed by the innovators at AWS, our training supports learners of all skill levels and our certifications validate expertise. We’re also upskilling and reskilling workforces through education programs that help businesses tap into a pool of diverse talent.

Learn




Advertising & Marketing Industry SessionsADM201Contextual targeting and ad tech migration best practices

FEATURINGIntegral Ad Science

In this session for technology executives and engineering leaders, get an insider’s view on migrating and developing next-generation contextual advertising and verification workloads on AWS, cost-effectively at scale. Hear how Integral Ad Science (IAS) migrated to AWS to process 100 billion events per day for its ad verification workloads—including brand safety, fraud detection, viewability measurements, and contextual advertising—supporting multiple regions and languages. IAS shares how it migrated to the cloud, overcame common industry challenges, and provided best practices on running ad tech workloads in the cloud, including architecture, data engineering, machine learning, cost analysis, migration strategy, and recommended services.

LINK TO SESSION | BREAKOUT SESSION

FEATURED SPEAKER: Tony Lucia, Chief Technology Officer, & Danny Rathjens, Senior Director Technical Operations, Integral Ad Science

ADM202How Salesforce CDP unifies consumer data at exabyte scale

FEATURINGSalesforce CDP

In this session for executives and engineering leaders, discover how Salesforce CDP enables marketers to know everything about their consumers at massive scale by using AWS. Get an inside look at how Salesforce builds on AWS to process exabytes of data, resolve known and anonymized IDs into highly accurate user profiles, and deliver audience segments across activation channels. Learn how one of the largest software companies in the world thinks about systems architecture, network topology, security, and elastic computing in order to achieve performance, cost efficiency, and reliable performance for its data platforms.


FEATURED SPEAKER: Muralidhar Krishnaprasad (MK), Senior Vice President, Engineering, Salesforce Marketing Cloud

ADM301Running ultra-high throughput ad tech workloads on Aerospike

FEATURINGThe Trade Desk

In this session for technology executives, architects, and engineers, dive deep into the AWS high-performance playbook for running ad tech workloads in the cloud using Aerospike, a low-latency NoSQL database platform. See how The Trade Desk implements Aerospike on AWS to support millions of queries per second at the edge for real-time bidding and peak loads of 20 million writes per second in its cold storage of user profiles. Learn best practices for configuring Aerospike on AWS for ad tech workloads, including recommendations for data engineering, architecture, and optimal Amazon EC2 instance types for performance and cost efficiency.


FEATURED SPEAKER: Matt Cochran, Director of Engineering, The Trade Desk




Advertising & Marketing Industry SessionsADM302Distributed machine learning for digital video and TV ad serving

FEATURINGFreeWheel, A Comcast Company

In this session for technology leaders, data scientists, and machine learning (ML) engineers, discover how FreeWheel (a Comcast company) uses Amazon SageMaker to predict advertising inventory for digital video and linear TV months in advance for billions of ad serving records per day. Learn how FreeWheel built an end-to-end distributed ML pipeline for long-range, time-series inventory prediction across audience segments, geographies, and media types at massive scale. Additionally, take away best practices and lessons that FreeWheel learned to improve accuracy, reduce training time, optimize costs, and avoid pitfalls for ad inventory prediction with cloud-based solutions on AWS.


FEATURED SPEAKER: Lei Wu, Head of Machine Learning, FreeWheel, A Comcast Company

ADM303Processing 250 billion ad events a day with Amazon EKS & serverless

FEATURINGNielsen Marketing Cloud

In this session for technical leaders, data engineers, and software architects, learn how Nielsen Marketing Cloud built a stateless, serverless big data pipeline processing 250 billion events per day for their data management platform. See how AWS Lambda and Amazon EKS with Spark can reduce costs on logging and event processing at incredible scale, and come away with pitfalls to avoid and powers to exploit when using serverless and containers. Take away tips and tricks on how to tame the serverless beast, handle containerized processing, untangle problems delivering to real-time consumers, and avoid bugs when building your own system.


FEATURED SPEAKER: Opher Dubrovsky, Big Data Lead, & Yaar Reuveni, VP R&D, Nielsen Marketing Cloud

ADM304Building the post-cookie identity graph for marketing

FEATURINGCox Automotive

The future of identity and personalized experience starts with a unified view of the customer. In this deep-dive session for technical leaders, data engineers, and teams focused on identity, see a production example of how Cox Automotive combined data from millions of car shoppers across 40,000 auto dealers and brands to create an identity graph with Amazon Neptune. Learn how to bring together customer datasets, anonymized web events, ad data, purchase logs, and other data. Take away best practices on modeling graph data, querying with Gremlin, avoiding graph pitfalls, right-sizing compute instances, and achieving cost-efficiency at scale.


FEATURED SPEAKER: Carlos Rendon, Principal Technical Architect, Cox Automotive




AWS on AirAdvertising & Marketing Industry

Dynamic, Contextually-Relevant, Brand Integrations for OTT with Amazon SageMaker & Server-Side Ad Insertion

FEATURINGTripleLift

Learn how TripleLift creates dynamic, targeted, in-media brand integrations for connected TV and OTT using Amazon SageMaker & Rekognition to identify contextually relevant moments and surface areas within video content. Discover how their creative teams superimpose ads and products into content in a way that’s seamless and additive, and how they use server-side ad insertion with Amazon MediaTailor for real-time personalization.

FEATURED SPEAKER: Sam Shapiro, Product Engineering Manager, Advanced Advertising, TripleLift; Luis Bracamontes, Machine Learning Engineer, TripleLift

Real-Time, On-Demand Predictive Audience Segmentation through Machine Learning

FEATURINGPublicis Media

Join this AWS on Air session to learn how Publicis Media built a machine learning pipeline that generates real-time, on-demand audience segments for media planning. Learn how they ingest petabytes of advertising data, built their Decision Sciences Framework for propensity scoring using Amazon EMR and SparkML, and enable planners to query their platform with AWS.

FEATURED SPEAKER: Patrick Houlihan, PhD, SVP Decisioning, Publicis Media

Live Sessions




CMP401 Machine Learning inference with Amazon EC2 Inf1 instances

CMP402 Scaling Kubernetes for less with Amazon EC2 Spot Instances

CON221 Running 100's of 1000's of vCPU's on Amazon ECS with AWS Batch

DAT212 New capabilities to build graph apps quickly with Amazon Neptune

ENT401 AWS networking best practices in large scale migrations

NET203 Demystifying Data Transfer on AWS

NET206 Monitor your Amazon VPCs and edge connections from a central console

NET401 Using AWS Transit Gateway for your Multicast Workloads

NET402 Elastic Load Balancer: A year of innovations

AIM405 Train large models with billions of parameters in TensorFlow 2.0 on Amazon SageMaker

ANT306 Run big data analytics faster with lower costs using Amazon EMR

ANT325 Hitchhikers guide to Apache Kafka replication and migration with Amazon MSK

BIZ306 Supercharging your team's productivity with Amazon Honeycode

CMP301 Powering next-gen Amazon EC2: Deep dive on the Nitro System

CMP302 Deep dive on AWS Graviton2 processor-powered EC2 instances

CMP310 AWS Outposts - An in-depth look at hybrid cloud use cases

CMP311 AWS Wavelength: Run apps with ultra-low latency at 5G edge

CMP312 Architecting 5G apps for ultra-low latency on AWS Wavelength

Personalized Recommendations: Service-Specific SessionsAdvertising & Marketing Industry




AIM212 Create sophisticated conversational experiences using Amazon Lex

Dropbox

ANT301 How Nielsen built a multi-petabyte data platform using Amazon EMR

Nielsen

ANT311 Under the hood: How Amazon uses AWS for analytics at petabyte scale Amazon.com

ANT315 How New Relic is migrating its Apache Kafka cluster to Amazon MSK New Relic

ANT326 How Twilio scaled business intelligence with a data lake powered by AWS

Twilio

API305 Unlock customer insights with Amazon AppFlow and Salesforce

Salesforce

BIZ204 Design critical customer communications with Amazon Pinpoint

Fred Hutch

BIZ301 Send and deliver emails from any application with Amazon SES

Reddit

CMP308 Enable high-performance storage for your critical databases

Netflix

CON204 Snap Inc.: Leveraging the benefits of AWS Graviton on Amazon EKS

Snap Inc.

Personalized Recommendations: Customer-Led SessionsAdvertising & Marketing Industry

CON222 How Disney+ deploys globally with Amazon ECS

Disney Streaming Services

CPG201 Driving innovation in consumer packaged goods with Coca-Cola

The Coca-Cola Company

DAT215 Zulily drives shopping with Amazon DocumentDB and Kinesis Data Analytics

Zulily

DAT304 How Disney+ scales globally on Amazon DynamoDB

Disney Streaming Services

GAM301 How Zynga modernized mobile analytics with Amazon Redshift RA3 Zynga

IOT309 Building the next generation of innovative and secure products at scale

Procter & Gamble

OPN306 Deploying PyTorch models for inference using TorchServe

Facebook

OPN308 Designing better ML systems: Learnings from Netflix

Netflix

RET401 How Stitch Fix is delivering personalized experiences

Stitch Fix

STG312 Modernize your applications with containers using Amazon EFS Acquia


Make a Plan




32 P R O T I P :The Keynotes and Leadership Sessions are critical!

Be sure to not miss out on the Keynotes, as that’s where you’ll catch all of the AWS launches.

The Leadership Sessions are where you’ll hear from AWS leaders who are diving deep on AWS topics.

1Step OneBe sure that you have the Keynote and Leadership Sessions you’re interested in added to your agenda. These will be the base of your learning and schedule building.

Step Two Search topics you’re interested in and start favoriting sessions you think you might want to attend.

Step ThreeBroaden your horizons! Once you have your core topics explored and sessions favorited, explore other topics. You never know what you might discover!

Building Your 3-Week Agenda




ConnectBe sure to connect with your account team and other AWS experts throughout re:Invent.

Plan Daily DebriefsNow that re:Invent is virtual and free, there is no reason to not send the whole team. Be sure to strategically conquer all of the breakout sessions. Don’t forget to find time to virtually reconvene your team and debrief on their learnings.

Have Fun!Even though we aren’t eating chicken wings together in person this year, make sure you check out all of the virtual quirky activities that we have planned for you. It wouldn’t be re:Invent without some added fun!

And Don’t Forget to . . .

P R O T I P :Stay connected with your AWS account team via your workplace communication tool for easy answers and up-to-date information.


CommunitiesGet connected, expand your knowledge, and access AWS experts online.




Builders’ FairThe Builders’ Fair is a fun and interactive way to learn how to apply AWS services to real-world use cases. Interact with our builders to learn how the projects were made, ask questions, and walk away with the knowledge to build it yourself. Explore the projects for yourself during the 3 weeks of re:Invent, and start building.

Developer LoungeThe Dev Lounge will engage developers, programmers, engineers, builders, and future developers. Join us here for presentations from AWS community leaders and architectural discussions about specific AWS categories by knowledge level (100–400). You can also come here to discuss AWS product launches following each Keynote.

We Power TechWe Power Tech is about you: diverse builders who are changing the world through tech. Together, we are building a future of tech that is diverse, inclusive, and accessible. Join us to learn how our global community of builders are leveraging technology to create inclusive products, services, and programs.

StartupsJoin thousands of startups this year who are looking to make connections, streamline ingenuity, and add more good to the world. Join in the Startup Community by tuning in to lightning talks and technical demos from startups from all around the globe, and chat with our AWS experts live to get all of your questions answered.

Communities


Partners & Sponsors




Learn how to leverage AWS services to build solutions for your customers, and explore programs to help you differentiate your business and reach new customers faster.

If you’re not an AWS Partner, you’re welcome to watch GPS sessions to learn more about the AWS Partner Network (APN) and to register to become an AWS Partner.

AWS Partner KeynoteTHURSDAY, DECEMBER 3Don’t miss the live AWS Partner Keynote with Doug Yeum, head of Worldwide Channels and Alliances; Sandy Carter, vice president, Global Public Sector Partners and Programs; and Dave McCann, vice president, AWS Migration, Marketplace, and Control Services, to learn how AWS is helping partners modernize their businesses to help their customers transform.

Leadership SessionsTHURSDAY, DECEMBER 3AWS Public Sector Partners, Sandy CarterEnterprise, Dave McCann

SessionsThere will be 15 learning sessions dedicated to AWS Partners, each lasting 30 minutes.

Global Partner SummitFeaturing over 150 AWS Partners, the re:Invent sponsorship program connects you to companies building and managing solutions on AWS. Attendees can view sessions, demos, and video content relevant to their unique preferences and engage in direct conversations with re:Invent sponsors.

Sponsors

See full sponsor list

Learn more about AWS Partners


PlayIt wouldn’t be re:Invent without our quirky culture. Every week, you’ll have access to new quirky activities. Feel free to digest them on your own time or gather your whole team to participate together.




PlayAmazon Fishbowl at re:InventJoin us for intimate conversations with top authors in varying areas of expertise, offered in partnership with Amazon Fishbowl. We will deliver one-of-a-kind experiences for you—Fishbowls are traditionally for Amazon employees only!

DJ Sets to Move and GrooveWe all need to relax and enjoy the moment. Throw on some music curated just for re:Invent attendees and dance your heart out.

Cable Detective Mystery GameTest your re:Invent knowledge and try to solve the mystery of who tangled all the cables. There’s a perfect mix of trivia questions and mini games throughout the gameplay, so don’t miss it!

Quick Cooking DemosIn 10 minutes, we will bring you quick, easy-to-follow recipes that you can whip up in a flash, ranging from one-pan dishes to the best chocolate chip cookies you’ve ever tasted.

Movement BreaksYou deserve a break – take a few minutes and rejuvenate with our desk stretch series.

Obliteride at re:Invent We are bringing Obliteride to re:Invent. As an attendee, you will have the opportunity to pick your favorite activity to get moving and share your experience on social media.

And Much More!


Checklist




Your Virtual re:Invent Checklistq Register for re:Invent

q Visit reinvent.aws.com to stay up-to-date on announcements

q Connect with my AWS account team

q Add 5 Keynotes to my agenda

q Add 18 Leadership Sessions to my agenda

q Add 6 Advertising & Marketing Industry breakout sessions to my agenda

q Favorite the learning sessions of interest to me

q Review the AWS communities

q Connect with my colleagues to plan how to conquer the many hours of content

q Check out the play activities and add them to my agenda

q Follow Amazon Web Services on Instagram, Facebook, LinkedIn, and Twitter

http://reinvent.aws.com/


Contact the Team




Contact the Advertising & Marketing Industry team at AWS

Want to connect with AWS experts in ad technology, ad monetization, agencies, or marketing technology?

If you’d like to arrange a meeting with our industry experts, please reach out to your account teams to coordinate.

You can click on the photos to access team member LinkedIn profiles.

Tim Barnes, Global Director and GM

Clark Fredricksen, Global Head, Marketing

Adam Solomon, Global Head, Media Monetization

Jon Williams, Global Head, Agency Business Development

Gerry Louw, Global Technical Lead

Documents

Virtual Attendee Guide for Advertising & Marketing Industry … · 2020. 11. 17. · © 2020, Amazon Web Services, Inc. its affiliates. All rights reserved. or Virtual Attendee Guide