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Vineland Pointe PD/LUPSubstantial Change Request
Orange County Board
of County Commissioners
August 20, 2013
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Impact Communications
Outdoor-advertising company Established in 1990 Small business located in Orange
County Woman-owned
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Impact and I-4 Billboards
From 1990 to date, Impact has removed 34 billboards from I-4 in Orlando and Orange County
Total of 54 faces removed All removed from tourism areas on I-4 34 billboards replaced with 9 billboards
(net reduction of 25 billboards) No other billboard company even comes
close
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Impact and I-4 Billboards
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“Hickman Billboard” Agreement
August, 2000 – agreement entered …• Impact removes 3 billboards (4 faces)• Impact erects 1 monopole• “Term” of only 13 years• Agreement requires sign to be removed as
of July 1, 2013
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“Hickman Billboard” Agreement
THEN: Consistent with Clear Channel billboard at OCCC• Former “YMCA” billboard• 10-year term
NOW: Not so much
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NOW: Other billboard company gets much more favorable treatment
Clear Channel sign at OCCC • Extended to 23 years• Probably to be extended for 38 years
Clear Channel sign at Sea World• Approved by DRC in 2002 • Full-fledged billboard • No longer an “onsite” sign• No “termination” date – perpetual
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NOW: Other billboard company gets much more favorable treatment
Clear Channel took down no billboards whatsoever
Clear Channel is not an Orange County-based business – out-of-state company
Clear Channel is not a small business – huge corporate conglomerate
Clear Channel is not minority-owned or woman-owned
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Impact’s Request to BCC(February 2013)
Same treatment as Clear Channel board at Sea World …• No termination date• Perpetual rights to operate
Alternatively, same term as Clear Channel board at OCCC – 38 years total
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Board Action (June 2013):
Contract amendment: 25-year extension to match Clear Channel board at OCCC
Legal/technical contingency: Approval of “substantial change” to conditions of approval for Vineland Pointe PD/LUP
Impact accepted the limited extension and contingency
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Why Approve?
Good policy, smart precedent …
Impact has helped reduce billboard clutter
Will Impact’s good deeds be punished?
Signals to other billboard companies?
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Why Approve?
No bad precedent … Only three billboards
• … on I-4• … in “tourism district”• … permitted after 1990• … with “term” issues
Clear Channel’s two billboards have SET the precedent
No others will follow Impact
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Why Approve?
Smart legally … Impact’s potential claims
• Equal protection• Requirement for “just compensation” plus
legal fees Impact and Carter Vineland Pointe,
LLC, would MUCH PREFER TO …• Just do business, and• Never litigate