Village of Cashton Downtown Revitalization Planning Project

Scot Wall – Cashton Area Development Corporation&

Peter Fletcher - Mississippi River Regional Planning Commission

Village of Cashton• Village History – Rural Farming Community

• Village Cashton – State Highway 27 Bypass

• Scenic Bluffs Healthcare Center

• The Village has experienced growth in the Cashton Green’s Energy Park – Organic Valley

• In 2014 the Village received a CDBG Planning Grant to develop a Downtown Revitalization Plan

Improvements Taking Place In CashtonIn 2016 the Wisconsin Department of Transportation will be

constructing a roundabout at the St. Hwy. 33/St. Hwy. 27 intersection

Improvements Taking Place In CashtonIn 2018 the Wisconsin Department of Transportation will be

reconstructing State Highway 33 Through Cashton

Improvements Taking Place In CashtonThe Village of Cashton K-12 Public School Facilities are

being renovated.

Improvements Taking Place In CashtonCashton Green’s Energy Park

-New Jobs

Improvements Taking Place In CashtonVillage Park Renovations

-Disc Golf

What Remains To Be Addressed?Downtown Cashton – 4 to 5 Blocks

Downtown Revitalization Planning Process

• Utilized an informal Citizen/Business Advisory Committee to oversee plan development

• Identified Community Assets for Downtown Cashton

• Gathered information – Market Analysis, Business Interviews, Consumer Survey, and public meeting input

• Developed Plan Goals

• Plan Recommendations

Community Assets - Downtown• Wide streets (space) • Plentiful Parking • Active business community • Renovated Community Hall • Amish community/agricultural heritage • Improvements already completed (Front St.) • Tax Incremental Financing District • State Highway 33/Front St. Intersection - is a natural

“gateway to the downtown” • The Cashton Area Development Corporation

Market Analysis, Interviews, Surveys, etc.• Market Analysis Strengths of Cashton:

– Agriculture, Forestry, Transportation, Education, Health Services Sectors

• Market Analysis Weaknesses of Cashton:– Arts, Entertainment, Recreation, Accommodation, Food Service,

Finance, Insurance, and Real Estate Sectors

• What Consumers Indicated:– More retail stores (more variety) would benefit Cashton– More food and dining opportunities and lodging are needed

• What Businesses Indicated:“We need more people in the downtown”“We need to stop sending people out of town”

Plan Goals• Create a quaint and vibrant downtown by aesthetically

enhancing the built environment to attract new businesses and visitors to Cashton and increase opportunities for existing downtown businesses to grow.

• Create opportunities to better connect residents, businesses, and tourists to the Amish community/ Amish goods and additional agricultural resources in and around Cashton.

• Promote downtown Cashton and identify assistance programs/resources to assist new and/or existing businesses in Downtown Cashton.

• Improve pedestrian and vehicle facilities (intersections, pavement marking, signage, etc.) to increase vehicle and pedestrian safety in the downtown area.

Plan RecommendationsEstablish a Farmer’s Market in Cashton

A downtown Farmer’s Market would provide an outlet for Amish goods and Amish interaction with local businesses. It would also serve as an inexpensive

outlet for local “crafters” or entrepreneurs to sell or gain exposure to their products. In addition, it would serve as a regular event that would bring

people to downtown Cashton and help generate “traffic” in the downtown area.

Plan RecommendationsFront St./St. Hwy. 33 Intersection “Gateway to Downtown”

Enhanced Front St./St. Hwy. 33 Intersection “Gateway to Downtown”

Plan RecommendationsMain St./Broadway St. Aesthetics and Pedestrian/Vehicle Safety

Enhanced Main St./Broadway St. Aesthetics and Pedestrian/Vehicle Safety

Plan RecommendationsMain St./Wisconsin St. Aesthetics and Pedestrian/Vehicle Safety

Enhanced Main St./Wisconsin St. Aesthetics and Pedestrian/Vehicle Safety

Additional Plan Recommendations

• Village Identity - Establish a Village “Brand”

• Establish a designated Visitor Center

• Business Networking, Communication and Assistance

• Business Incubator

• Take advantage of Agri-tourism opportunities

• Main St. Redevelopment Sites

Cashton Plan – Implementation• Continue meetings of the Citizen/Business Advisory

Committee

The Committee is active and engaged in the Planning Process and will be the key to plan implementation.

Thank You