Embed Size (px)
Citation preview
Vientiane 10.11.2014
Antenna Technologies &
Business Models
Areas of research
Off-Grid lighting systems
Microcredit financing
North-south collaborative medical research
Irrigation techniques & Biofertilizers
Fight against malnutrition
Access to drinking water
+ + 1 hour
Active chlorine at 6 g/l
WATA Technology
Chlorination is the most secure, effective and cheapest option (WHO, 2008) => Reliable technique, killing 99% pathogens (WHO, 2004)
Principle
Production of sodium hypochlorite (NaClO) through electrolysis of saline water
1 litre H2O
1 litre
WATA Uses
Drinking waterDrinking water Desinfection Desinfection
• Small communitiesSmall communities• Refugee campsRefugee camps• HospitalsHospitals• Large NGOs Large NGOs • Local NGOsLocal NGOs• Etc.Etc.
• HospitalHospital• Health CentersHealth Centers• PrisonsPrisons• Hand WashingHand Washing• Vegetable WashingVegetable Washing• Wounds (Dakin)Wounds (Dakin)
Selling chlorineSelling chlorineservicesservices
Selling water Selling water throughthrough mobile mobile water vendorswater vendors
Selling water or Selling water or chlorine through chlorine through water kioskswater kiosks
Selling chlorineSelling chlorinedoor-to-doordoor-to-door
Sustainable business optionsSustainable business optionsSustainable business options
Business models (Private)
WATA in the world
3,300 WATA devices in 30 countries
15 WATASOL programmes
30 millions potential water consumers
Base 70% / 4h = 11 mio beneficiaries
2. Access to drinking water through HWTS
ENSURE THAT SAFE WATER ACCESS IS SUSTAINABLE
(for all the population and particularly the poorest)
Our Objectives
Our Objectives
For the people at the Base of the Pyramid: no market of safe water
The World Economic Pyramid*Based on purchasing power parity in US$Source: Prahalad & Hart. 2002.
AFFORDABLE & AVAILABLESAFE WATER FOR THE BOP
The dilemna
?
Why?
The population is not aware of the risk of drinking unsafe water and therefore is not allocating
money for disinfecting its drinking water.
The Dilemna
No market = no enterprises/services
Governments and NGOs tackle this public health issue with subsidies
(i.e delivering products for free)
No sustainability
The Dilemna
Up to now: Distribute HWTS solutions for free (for the poors) through the government funding / aid / NGOs
From now on: Time to change the paradigm. FREE SUBSIDIES on HWTS kill the local/national market of safe water for little enterprises that could bring sustainable solutions (maintenance/ customer service/ home delivery/ etc.)
Time for change
Debate on the roles of government and social enterprises
The government : educate and inform about hygiene issues and raise massive awareness on a long time perspective, as well as control the different solutions (standards/certification)
Enterprises : provide the products and services to the population (in respect with the regulation) and ensure safe water access and delivery to everyone (rural/ urban – rich/poor- vulnerable population, etc.)
Antenna Voice
Antenna Voice
CREATING THE ENABLING ENVIRONMENT FOR LONG-
TERM SAFE WATER ACCESS
Smart subsidies
& Market creation
3. Business Models Documentation (SDC programme)
Business Models around HWTS
Centralised Chlorine production
Development Alternatives TARA - India
SwissPack- Pakistan
ECCA- Nepal
Tinkisso- Guinea
Centralised production for chlorinated water.
- working in slums, villages
- through local doctors, shops, door to door sales
- through social entreprise/entrepreneurs
- strong business structures
- Women’s groups & community water supply systems-Social marketing (School and Health Centers)
Water Kiosk (home delivery)
SpringHealth – India
Sale of treated water stored in bottles at existing kiosks
- 10 L bottles delivered by bicycle
- Highly convenient and desirable
- “Water melas” + high reliance on company brand-Enterprise: salaries, profit seeking, venture capital…
Ceramic Filters
Hydrologics – Cambodia
Sales of ceramic filters
- through retailers & NGO’s
- direct sales (with micro-credit)-Rely on innovative and fancy design
Why are Antenna business models different from others?
THEIR AIM IS TO REACH THE BOP CUSTOMER: INNOVATION
ON SALES STRATEGY
4. Chlorine flasks
Chlorine flasks sales
PILOT PHASE
PROJECT PHASE
SCALING UP PHASE
LARGE SCALING UP
Enterprise/NGO
PakoSwiss ECCA DA TARA TINKISSO ANTENNA
Country Pakistan Nepal India Guinea
Product ACD WATASOL AQUA + Chlore’C
Price 45 PKR0,45 USD
20 NPR0,20 USD
42 INR0,70 USD
5’000 GNF0,70 USD
Beneficiaries/ Customers
1’000s 50’000s 200’000s 1’500’000
Product
Business Models Scales
Small Medium Large
Sales strategy
5. Ceramic filter
Ceramic Filtres (Cambodia)
Paradigm change: A deluxe version of the ceramic filterChange the vision of the filter: it is no more a filter for the poorBut an aspirationnal product.
Product sale
Product sale
6. Water kiosks
Water Kiosks
7. Marketing and Social marketing
Marketing of the entreprise
Awareness campaign
Awareness campaign (schools)
Awareness Campaigns
Chlorine making and water disinfection
Social marketing
SOCIAL MARKETING
34
Social marketing in schoolsSocial marketing in schools
Health centresHealth centres
Women groupsWomen groups
Need collaboration of WASH Need collaboration of WASH partners & national government to partners & national government to
take real action in social take real action in social marketing on a large scalemarketing on a large scale
& Community& Community
