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ACKNOWLEDGEMENT

I am highly indebted to every one who has tendered their

help in making our project a success one.

I am highly thankful to prof.JEYABALAN, M.A., M.Phil.

Principal, Yadava College, Dr.R.SUNDAR BABU,Head of the

Department of Commerce, Dr.K. ALAGAR, Dr.V.

SAMPATH, Dr.T. RETNAKUMAR, Prof.G. SIVAJI

GANESAN, Prof.N. MALAISELVAM, Prof.J.

SATHISHKUMAR, Prof.G. MARUDHARAJ.

My grateful thanks to my guide, Prof.M.

BALASUBRAMANIAN M.Com., M.Phil., Ph.D.,

Department of Commerce for his valuable suggestions and

help extended towards completion of this project reports

successfully.

I record my sincere thanks to the faculty members of

commerce department. Yadava College, Madurai.

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I once again thank all the staff members of our

department of helping me in completing this work

successfully.

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TABLE OF CONTENTS

Page

Acknowledgement i

List of Tables iii

List of Figures v

Chapter

I INTRODUCTION AND DESIGN 1

II TV PROGRAMME AND CHILDREN 8

-AN OVERVIEW

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III ANALYSIS AND INTERPRETATION 22

IV FINDINGS, CONCLUSIONS, AND 72

SUGGESTIONS

BIBLIOGRAPHY 80

APPENDIX 82

ii

LIST OF TABLES

TablePage

3.1 Gender of the Respondent 23

3.2 Age of the Respondent 25

3.3 Educational Qualification 27

3.4 Occupation of Respondent 29

3.5 Childrens Age 31

3.6 Time allowed for watching TV for Children 33

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3.7 Timings 35

3.8 Occasional wise classification 37

3.9 Most watchable Programme 39

3.10 Childrens attitude of watching Advertisement 41

3.11 Childrens preference towards Advertisement 43

3.12 Most watchable channel 45

3.13 The programme that Develops children attitude 47

3.14 Necessity of TV Programme 49

3.15 Motivation factor of Children 51

iii

TablePage

3.16 Reasons of Restricting their Children 53

3.17 Aspects attractive in Television Programme 55

3.18 Imitation of Personalities 57

3.19 Effects of Imitation 59

3.20 Impact of TV programme- Mentally 61

3.21 Impact of TV programme Physically 63

3.22 Respondents opinion about the TV Programmes 65

3.23 Response of the Respondent towards the Adamant demand 67

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3.24 Steps taken by the Respondent to avoid TV Programme 69

iv

LIST OF FIGURES

FiguresPage

1 Gender of the Respondent 24

2 Age of the Respondent 26

3 Educational Qualification 28

4 Occupation of Respondent 30

5 Childrens Age 32

6 Time allowed for watching TV for Children 34

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7 Timings 36

8 Occasional wise classification 38

9 Most watchable Programme 40

10 Childrens attitude of watching Advertisement 42

11 Childrens preference towards Advertisement 44

12 Most watchable channel 46

13 The programme that Develops Children attitude 48

14 Necessity of TV programme 50

15 Motivation factor of Children 52

v

FiguresPage

16 Reasons of restricting their Children 54

17 Aspects attractive in Television programme 56

18 Imitation of Personalities 58

19 Effects of Imitation 60

20 Impact of TV programme- Mentally 62

21 Impact of TV programme Physically 64

22 Respondents opinion about the TV Programmes 66

23 Response of the Respondent towards the Adamant demand 68

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24 Steps taken by the Respondent to avoid TV programme 70

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