Video Streaming

Video StreamingMarketing online application and services

Bart RydalchElectronic Media Manager

Video Steaming

• Connecting with taxpayers

• What video streaming is and isn’t

• Video Streaming in business

• How to get started

• Staff and resources

• Cost

• Customer focus and data

“It's a fact: Streaming video is the hot new trend for creating compelling online advertising and marketing campaigns. It grabs the consumers' attention and keeps them online with a hands-on, dynamic experience.”

Brian Epro - iMedia 2007

Connecting with taxpayers

• Online applications

• E-file

• Bill Pay

• Secure Messaging

• Services and support

• Information and research


• Over 94% have high-speed connection

• Sophisticated users

• Fast

• Easy to use

• Don’t make me read

• Intuitive

• 24/7 access


• Streaming video

• Marketing

• Application support

Marketing

Application support


• Streaming video

• Marketing


• Training/tutorials

• Public

Online training

Tutorials


• Streaming video

• Marketing


• Training/tutorials

• Public

• Employee

Employee training

Employee training

Employee training


• Streaming video

• Marketing


• Training

• Public

• Employee

• Interagency

Interagency training

What is streaming video?

• Video and audio

• Screen capture animations with audio

• Slides with audio

• Audio

• Broadcasts

What is streaming video?

• Real-time streaming

• Simulated live (broadcasts)

• On-demand

Benefits

• Cost effective

• Timely

• Dynamic

• Targets your audience

• Greater retention

• Interactive

How to get started

• Creative people

• Web publisher

• Graphic designer

• Content experts

• Equipment

• Programs

Staff and resourcesProducer/project manager (90%)

Writer/project manager (90%)

Web publisher (10%)

Graphic Designer (10%)

Talent (free)

How much does it cost?

• Servers and support

• Bandwidth

• Storage

• Statistics

$100/mo

What would you pay!

Customer focus/data

• Not youtube

• Customer data and statistics

Data and statistics05/18/2006 01:50 PMVitalStream Small Business Services :: Advanced Report

Page 1 of 5https://www.playstream.com/myaccount/reports/advanced.aspx

Advanced Reportdor 4/1/2006 - 4/30/2006 GMT -7

Total Activity:

Hits 6612

Unique Hits 2619

Data Transfer 9.26 GB

Operating System Totals:

MacOS 5

WindowsXP 110

Unknown 6497

Top IP Addresses:

192.209.53.250 349

70.89.133.33 36

198.238.35.147 27

216.142.208.221 26

71.115.204.219 26

Results per page: 100 Viewing options: Unique Hits View | Query String View | Operating System View | Protocol View | IP Address

View

1

URIUnique

HitsAvg

BufferAvgLoss

AvgView

HitsData

Transfer

dor/progressive/fortax01url.mov

17 0 0 0 20 15.92 MB


13 0 0 0 14 10.45 MB


14 0 0 0 19 30.33 MB


14 0 0 0 19 13.55 MB


12 0 0 0 14 12.79 MB


9 0 0 0 10 11.55 MB


15 0 0 0 16 18.83 MB

dor/progressive/fortax08url.mo

Data and statistics05/18/2006 01:50 PMVitalStream Small Business Services :: Advanced Report

Page 4 of 5https://www.playstream.com/myaccount/reports/advanced.aspx

dor/psrw.mov 10 3 0 86.99 115 333.13 MB

1

Hour (GMT 7 ) Hits Data Transfer

0 56 74.43 MB

1 8 16.18 MB

2 25 25.5 MB

3 13 17.25 MB

4 19 21.26 MB

5 48 74.18 MB

6 90 139.85 MB

7 186 277.06 MB

8 335 481.73 MB

9 542 770.8 MB

10 513 770.48 MB

11 631 936.76 MB

12 497 690.01 MB

13 511 727.35 MB

14 522 701.44 MB

15 520 698.43 MB

16 444 622.19 MB

17 276 388.73 MB

18 243 361.87 MB

19 240 373.51 MB

20 315 453.85 MB

Customer focus/data

• Not youtube


• 24/7

• Free to customers

• Feedback

"Fun way to absorb an important policy that would otherwise be somewhat less interesting." "I prefer this type of training for legislation update and rule/law changes. I feel it was done very well. It was amusing and I liked taking the quizzes while doing it. Excellent Job!"

Customer focus/data

• Not youtube


• 24/7

• Free to customers

• Feedback

• It’s cool!

Video StreamingMarketing online application and services

Documents

Video Streaming