Video Overview - Stuff · *Based on FY17 averages, delivery not guaranteed. KEY BENEFITS: Click to view initiates full screen play mode, consuming viewers full attention. Ad served

Video Overview January 2018

Video Audience Overview

Platform Average Weekly Video Views

Average Monthly Video Views

Desktop 1,064,400 4,380,000

Mobile 426,000 1,027,000

Total Video Views 1,490,400 5,407,000Source from: Adobe Analytics December - January 2018

of NZers subscribe to at least one magazine

of NZers watch tv content on tv and online

of NZers use Spotify to audio content

of homes have no landline

Video Audience Overview

We have more users who consume video on Stuff than on TVNZ!!

Media Jan-2017

Feb-2017

Mar-2017

Apr-2017

Total Internet : Total Audience 3,505 3,509 3,513 3,517

Google Sites 2,486 2,979 2,472 2,353

STUFF.CO.NZ 392 471 429 525

TVNZ Sites 322 350 367 355

Microsoft Sites 330 304 319 342

Yahoo Sites 378 384 363 312

APN News & Media 147 190 159 130

Video Preroll – Desktop

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A Pre-Roll refers to a commercial online video that appears prior to actual main video content playing. A Pre-Roll often closely resembles a traditional television commercial and is usually between 15-30 seconds in duration and has an accompanying ad under the video player. Run a pre-roll across the stuff network or target at a site/section level.

Key Benefits

● The viewer is often more engaged as the video is linked to on-demand content

● Video content is clickable so viewers can act on a call to action

● Availability across both desktop and mobile

Video Preroll – Desktop





A Pre-Roll refers to a commercial online video that appears prior to actual main video content playing. A Pre-Roll often closely resembles a traditional television commercial and is usually between 15-30 seconds* in duration and has an accompanying ad under the video player. Run a pre-roll across the stuff network or target at a site/section level.

Key Benefits

● The viewer is often more engaged as the video is linked to on-demand content

● Video content is clickable so viewers can act on a call to action

● Availability across both desktop and mobile

*Mobile Pre-roll has a max duration of 15 seconds

of NZers subscribe to at least one magazine


of NZers use Spotify to audio content

of homes have no landline

Video Billboard

What is it?The In Banner Video Billboard unit is a premium rich media unit that includes a video. It appears below the navigation bar on the homepage, the positioning and dimensions are consistent with the IAB standard. It’s packaged with the Top Medium Rectangle.

Where can it run?Stuff Homepage or Sectional Homepage via a CPD model.

Who is it suited for?It’s a high impact rich media opportunity that is perfect for launching a product or special offer. It offers advertisers a large canvas and premium position to interact with our audience.

Outstream ad unit leverages player technology to create premium, viewable video content in-feed and cross-screen as a native-like experience. The ad starts playing when over 50% of its surface is visible on screen and pauses when under this limit. It will reinitiate if the 50% threshold is met again, and disappears discreetly when the ad has finished.


Outstream Video Format - Cross Platform

Before After

Outstream Video CPM

Cross Platform 30 Seconds (max) $60

MOBILE NATIVE ADVERTISING

SPONSORED VIDEO

WHAT IS IT?Engaging video served in the editorial stream for seamless integration. A user click opens to full screen video view.

WHO IS IT SUITED FOR?

WHAT TO EXPECT?

ENRICHED CONTENT

Connect with audiences through rich cinematic story telling.

ENGAGING EXECUTION

Click to view initiates full screen play mode, consuming viewers full attention.

REACH

Ad served to all homepage article pages to drive significant reach.

SECURE

Safe and secure brand environment featuring premium editorial content.

TARGETING

Can be geo targeted to 13 predefined regions @ $4 CPC.

DELIVERY METHOD?Only pay for views delivered – CPV buying model.

$2CPC No Targeting:

$5,000Entry Point:

Premium mobile native video

Clients looking for a premium video solution to engage with consumers through emotive story telling.

Average of 0.50% click to play and 0.11% CTR to client site upon completion of video.*

*Based on FY17 averages, delivery not guaranteed.

KEY BENEFITS:

ENRICHED CONTENTConnect with audiences through rich cinematic story telling.

ENGAGING EXECUTION

Click to view initiates full screen play mode, consuming viewers full attention.

REACHAd served to all homepage article pages to drive significant reach.

SECURE

Safe and secure brand environment featuring premium editorial content.

TARGETINGCan be geo targeted to 13 predefined regions @ $4 CPC.

$2CPC No Targeting:

$5,000Entry Point:

Video – Why Mobile?

▪ Mobile video traffic accounted for 55% of total mobile data traffic in 2015 –Cisco 2016

▪ Mobile phones and tablets account for 46% of all digital video viewing-The Drum, Ooyala 2016

▪ 69% of all mobile traffic will be video by 2018- King Content: What every marketer should be doing with content this year March 2016

▪ Ideal for adding frequency to a campaigns as well as providing the best opportunity for prospects to engage with a message.

▪ Mobility represents a unique opportunity to reach people when they have time to consider new information.

How People Use their Smartphone's

Types of online activities New Zealanders do on their Smartphone's on a weekly basis

•35% watch online videos

•22% listen to music

•52% use search engines

•53% check email

Source: Consumer Barometer 2015 Local Report, New Zealand

Documents

Video Overview - Stuff · *Based on FY17 averages, delivery not guaranteed. KEY BENEFITS: Click to view initiates full screen play mode, consuming viewers full attention. Ad served