MAKES AN IMPACT

HOW ORIFLAME’S

VIDEO CONTENT

82 %

42 %

67 %40 %

ORIFLAMEWEBSITE

40 % of video viewers are new visitors to our site...

... and 60 % of them will come back in 1-7 days

more time is spent on site by a video viewer vs. a non-video viewer

of the video visitors come from organic search

more site search by video viewers vs. non video viewers

more pages visited by video viewers vs. non video viewers

higher average price per unit ordered for video viewers vs. non video viewers

38 %24 %higher average quantity of products in orders for video viewers vs. non video viewers

subscriber increase 2014-2015

194 %more playlist

saves

304 %more likes, comments and shares for a video post vs. a link post

84 %more likes, comments and shares vs. a photo and link post combined

200 %

39 %

more shares of a tutorial video postvs. a brand video

are of the “Beauty Tutorials” playlist

82 %

40 % 60 %