Video Communication Market TrendsRafi Anuar

Director, Product Management

Low Cost Video Endpoints Replace Phones

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Issues/challenges

High cost of deployment

Complex set up, heavy IT assistance a must

Difficult to communicate with those who do not have

video conferencing

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Market Trends

Video in the cloud

Streaming converges with video collaboration

Teleworker and mobile video collaboration explodes

Unified Communications

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Cloud Computing

Cloud enables video infrastructure as a service ~$500M market by 2015

Simplifies and expands

opportunity for new to video,

teleworkers, mobile users

Eases CapEx, network

engineering, directory and

firewall traversal challenges

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LifeSize Connections (Shameless Plug)

Seamless integration between rooms, desktops, and guest clients

Auto-configuration of endpoints and software clients including directory services

Click to call, directory dialing with seamless call escalation to multi-party

Up to 9-way video bridging at 720p30 with fully encrypted media and signaling

Data sharing and text chat capability included

Integrated firewall traversal ensures call connection on any network

Secure, central Web-based administration

Bandwidth control, reporting, management

Optimized scalability

Video Conferencing + Enterprise Streaming Corporate communication, training and education

undergoing a fundamental technology shift

7

LIVE & On DemandStreaming to PCs/Macs,

Tablets and SmartphonesSeamless integration of HD

Streaming to Multisite Calls

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Video Conferencing + Enterprise Streaming

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Mobility and Telework Mobile video collaboration explodes

1B Smartphones and 300M tablets by 2015

Telework expansion depends on ensuring productivity

and engagement

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Unified Communications Expanded array of providers in the market, with

Video as the most rapidly evolving vehicle Video Quality, efficiency, and manageability continue

to improve driving video expansion Interoperability key to long-term adoption

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