Case studies

PHS

Freshwater Creative produced an internal communications video to deliverthe company’s corporate values in an entertaining and absorbing manner.Parodying the BBCs Apprentice, PHS’ own staff formed the cast, alongsidea professional look-alike playing the central character - Sir Adam Sweetener.

The DVD now forms a strategic part of the PHS Groups internalcommunication of its core values and sits inside its recruitment toolkit.

Welsh Language Board

Freshwater Creative produced a DVD showcasing a new method of teachingWelsh in English speaking schools.

We interviewed parents, pupils and teachers of the new intense techniques,closely monitoring the results that were obtained through the new learning model.

The results were edited into a compelling illustration of new teaching methodsand showcased at the Urdd Eisteddfod.

Welsh Caravan Show

Freshwater Creative produced a low budget TV commercial for the WelshCaravan Show to drive footfall to the weekend long event in Cardiff.

Penderyn

Freshwater Creative was commissioned by Penderyn Welsh Whisky to produce aten-minute film for the company’s new visitor facility for use at the official openingand to become a permanent part of the visitor experience.

The film blended together powerful images of the history of whisky, Wales and thePenderyn distillation process.

Gwent Police

Gwent Police appointed Freshwater Creative to produce a crime prevention DVDaimed at English and Welsh speakers as well as the deaf community.

We produced a ‘day in the life’ DVD featuring actors from the deaf community,identifying the common mistakes that can result in individuals becoming the victimsof crime.

Complete with Welsh or English subtitles, the ‘day in a life’ format proved verypopular with copies being requested by police forces across the UK. Freshwaterwas subsequently commissioned to produce another DVD for Gwent Police.

Donate Wales

Freshwater Creative devised a TV advert for Donate Wales builtaround a creative concept from a transplant patient who comparedwaiting for a transplant to being on “an invisible death row”.

Developing this analogy, we selected a broad spectrum of casestudies to give the campaign universal appeal. The campaign wasa UK first, using real people on the organ donation waiting list todeliver the key messages.

The TV commercial received huge national coverage and recentlywon gold at the 2011 CIPR Excellence Awards for Best IntegratedCampaign.

Cardiff Harbour Authority

Freshwater Creative produced a video for Cardiff Harbour Authority to encouragetourism and profile the activities of the Harbour Authority for use in WalesMillennium Centre’s visitors centre

Cardiff Harbour Authority commented that the video was the best they hadcommissioned over the last ten years.

British Gas

Freshwater Creative produced a series of creative video productions thatcommunicated new projects, interdepartmental promotional activity, news, projectreviews and company values to current British Gas employees.

The take up and feedback has been very positive from both the client andemployees. The client indicated that by using video they have overcome theproblems with topics they traditionally had issues in communicating effectively.

Blaenau Gwent

Freshwater Creative produced a community information DVD aimed at improvingawareness of Blaenau Gwent’s recycling Scheme ‘Tidy Trev’.

To target different audiences we produced one DVD for education use, andanother for promotional use.

Described as an integral component of a successful integrated communicationsprogramme, Blaenau Gwent now run one of the most successful community-recycling programmes in Wales.

Wales the True Taste Food and Drink Awards

Freshwater manage video production for the Wales the True Taste Food andDrink Awards programme. This includes producing event videos throughoutthe year of events such as the Real Food Festival as well as filming at almost onehundred finalist locations’ across Wales showcasing the very best food and drinkthat Wales has to offer.

Freshwater video

Our very own “how to” Freshwater branded video shows our tongue-in-cheekguide of the things you need to look for in a creative agency.

Shot over a tight timescale, this fun little snippet showcases the strengths we feelFreshwater Creative would bring to the Visit Wales explainer video project.