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Ka#e Lance Consul#ng© Video Tips and Case Studies #GetSocialSmart

Video%Tips%and% Case%Studies% - Katie Lance Consulting › ... › Video-Tips-and-Case-Studies.pdf · Real%estate% lis#ngs%with% videosreceive 403%more inquiries%than% those%without

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Page 1: Video%Tips%and% Case%Studies% - Katie Lance Consulting › ... › Video-Tips-and-Case-Studies.pdf · Real%estate% lis#ngs%with% videosreceive 403%more inquiries%than% those%without

Ka#e  Lance  Consul#ng©  

Video  Tips  and  Case  Studies  

#GetSocialSmart  

Page 2: Video%Tips%and% Case%Studies% - Katie Lance Consulting › ... › Video-Tips-and-Case-Studies.pdf · Real%estate% lis#ngs%with% videosreceive 403%more inquiries%than% those%without

10  video  ideas  for  every  agent  or  broker  

•  Video  blogging  •  Instagram  video  •  Market  videos  •  Screen  capture  videos  •  Property  tours  

•  Tes#monials  •  About  me    •  Community  •  Neighborhood  •  Video  email  

Ka#e  Lance  Consul#ng©  

#GetSocialSmart  

Page 3: Video%Tips%and% Case%Studies% - Katie Lance Consulting › ... › Video-Tips-and-Case-Studies.pdf · Real%estate% lis#ngs%with% videosreceive 403%more inquiries%than% those%without

Real  estate  lis#ngs  with  videos  receive  403%  more  inquiries  than  those  without  videos  

Source:  DigitalSherpa.com  

Ka#e  Lance  Consul#ng©  

#GetSocialSmart  

Page 4: Video%Tips%and% Case%Studies% - Katie Lance Consulting › ... › Video-Tips-and-Case-Studies.pdf · Real%estate% lis#ngs%with% videosreceive 403%more inquiries%than% those%without

Don’t  forget  to  do  this  with  each  YouTube  video!  

•  Title  •  Descrip#on  •  Call  to  ac#on  •  Link  to  your  website  and  contact  informa#on  

•  Promote  it  on  social  media,  email  database,  etc.  

Ka#e  Lance  Consul#ng©  

#GetSocialSmart  

Page 5: Video%Tips%and% Case%Studies% - Katie Lance Consulting › ... › Video-Tips-and-Case-Studies.pdf · Real%estate% lis#ngs%with% videosreceive 403%more inquiries%than% those%without

The  9-­‐steps  you  need  to  take  with  each  video  

1.  Add  it  to  your  marke#ng  calendar  2.  Add  it  to  your  website  (blog)  3.  Email  it  one-­‐to-­‐one  4.  Email  it  to  database  5.  Upload  it  to  YouTube    6.  Upload  it  to  Facebook  7.  Tweet  it  (mul#ple  #mes!)  8.  Post  the  link  to  LinkedIn  9.  Repeat  

Ka#e  Lance  Consul#ng©  

#GetSocialSmart  

Page 6: Video%Tips%and% Case%Studies% - Katie Lance Consulting › ... › Video-Tips-and-Case-Studies.pdf · Real%estate% lis#ngs%with% videosreceive 403%more inquiries%than% those%without

Case  study  examples  

Ka#e  Lance  Consul#ng©  

#GetSocialSmart  

Page 7: Video%Tips%and% Case%Studies% - Katie Lance Consulting › ... › Video-Tips-and-Case-Studies.pdf · Real%estate% lis#ngs%with% videosreceive 403%more inquiries%than% those%without

Have  a  branded  YouTube  header  and  custom  About  Us  video  

Ka#e  Lance  Consul#ng©  

#GetSocialSmart  

Page 8: Video%Tips%and% Case%Studies% - Katie Lance Consulting › ... › Video-Tips-and-Case-Studies.pdf · Real%estate% lis#ngs%with% videosreceive 403%more inquiries%than% those%without

Invest  in  a  professional,  quality  About  Us  video  –  that  tells  your  brand  story  

Ka#e  Lance  Consul#ng©  

#GetSocialSmart  

Page 9: Video%Tips%and% Case%Studies% - Katie Lance Consulting › ... › Video-Tips-and-Case-Studies.pdf · Real%estate% lis#ngs%with% videosreceive 403%more inquiries%than% those%without

Keep  your  property  videos  under  2  minutes  and  upbeat!  

Ka#e  Lance  Consul#ng©  

#GetSocialSmart  

Page 10: Video%Tips%and% Case%Studies% - Katie Lance Consulting › ... › Video-Tips-and-Case-Studies.pdf · Real%estate% lis#ngs%with% videosreceive 403%more inquiries%than% those%without

Your  property  videos  should  “paint  the  picture”  for  a  homebuyer  

Ka#e  Lance  Consul#ng©  

#GetSocialSmart  

Page 11: Video%Tips%and% Case%Studies% - Katie Lance Consulting › ... › Video-Tips-and-Case-Studies.pdf · Real%estate% lis#ngs%with% videosreceive 403%more inquiries%than% those%without

Create  professional  videos  about  your  local  community  

Ka#e  Lance  Consul#ng©  

#GetSocialSmart  

Page 12: Video%Tips%and% Case%Studies% - Katie Lance Consulting › ... › Video-Tips-and-Case-Studies.pdf · Real%estate% lis#ngs%with% videosreceive 403%more inquiries%than% those%without

Create  playlists  to  organize  your  videos  and  make  it  easy  for  people  to  find  your  content  

Ka#e  Lance  Consul#ng©  

#GetSocialSmart