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www.impactnational.ca @IMPACTnational #IMPACTnational
Presented By
IMPACT SUSTAINABILITY TRAVEL & TOURISM 2020 SPONSORSHIP PACKAGE
Sarah RichardsSponsorship Sales & Activation Manager+1 [email protected]
A collaborative national dialogue on innovation and the contribution of tourism to Canada’s sustainable future.
VICTORIA, B.C. | JANUARY 19-22, 2020
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COLLABORATIONAttend sessions designed to
create engagement opportunities across sectors, building a national
network of change makers.
INSPIRATIONLearn about new technologies, policies and business practices
that are already having a positive impact and changing business as
usual.
ACTION Take home tangible actions and
ideas that can be implemented in communities and regions across
the country.
IMPACT SUSTAINABILITY TRAVEL & TOURISM 2020
Markets around the world are demanding sustainable tourism products. A bolder shift towards sustainability in tourism is one of our greatest opportunities to show leadership as a nation and sector. It is not just about building a sustainable tourism industry — it’s about tourism being our greatest economic asset in the quest to build a sustainable future in Canada. Tourism can be not only sustainable, but also restorative to our culture and environment.
MISSIONTo drive, inspire and demonstrate innovative and collaborative sustainable solutions for positive tourism development.
MEASURING WHAT MATTERS – NEXT STEPSIMPACT 2020 will dig deeper into environmental and social metrics that can enhance conventional success indicators such as visitation and arrivals. There is an opportunity to create direct alignment with the indicators within the United Nations Sustainable Development Goals. Agencies, research institutions and academic institutions can help guide the development of destination metrics that measure what matters. The creation of a balanced scorecard will be vital in restorative tourism destinations.
Some potential metrics discussed include:• Energy use intensity metrics• Water consumption• Waste creation • First Nations tourism products and services• Length of stays• Travel dispersion• Local economic impact• Carrying capacity• Cultural and environmental educational experiences• Ecological protected space
PROGRAMSessions will explore Indigenous tourism, climate action, emerging clean technologies, zero waste solutions, low-carbon transportation, local labour markets, culture and language preservation and ecological conservation. Themes include innovation, prosperity, conservation, culture and partnership.
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Exponential GrowthDoubled Attendance
National Engagement Participation from every Province
90% of Sponsors achieved their onsite objectives
Growing national partnership with ITAC and TTRA
2019 HIGHLIGHTS
WHO ATTENDS?We are pleased to share that all Canadian provinces and territories were represented by the delegation in 2019 making IMPACT a truly National conference. Industry delegates included Tour Operators, Hotel Operators, Destination Management Organizations (DMO), Crown Corporations and Government Agencies, Tourism Service Providers, Tourism Industry Associations (TIA), Media, Transportation Providers, Education Providers and Academics, Not-For-Profit and Students.
Student 5.47%
TIA 9.77%
Transportation 4.30%Accommodation 10.94%
DMO 12.89%
Educational Provider 5.86%
Government 12.89%
Not for Profit 3.52%
Media 2.34%
Academic 1.17%
Operator 16.41%
Service Provider 14.45%
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CONFERENCE SCHEDULE AT A GLANCEBased on themes that emerged from the 2019 conference, IMPACT’s 2020 program will explore ecology and environment, community and sense of place, culture and heritage and the economy.
The session program will be developed between July to November 2019, with input from industry experts, last year’s delegation and IMPACT partners.
SUNDAY MONDAY TUESDAY WEDNESDAY
MORNING
DAY OF IMPACT TOUR
(10 a.m. - 4p.m.)
NETWORKING BREAKFAST
IMPACT Kick-Off
PlenaryPlenaryPlenary
Reality Check Reality Check
MORNING NETWORKING BREAK
PAN
ELS Panel Session #1 Panel Session #1
UNITE - COMMIT - ACTPanel Session #2 Panel Session #2
Panel Session #3 Panel Session #3 Closing Remarks
AFTERNOON
LUNCH SESSIONS
PAN
ELS Panel Session #1 Panel Session #1
Panel Session #2 Panel Session #2
Panel Session #3 Panel Session #3
AFTERNOON NETWORKING BREAK
Dose of Innovation Dose of Innovation
Plenary Plenary
EVENING OPENING RECEPTION FREE NIGHT THE GATHERING
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KEY PARTNER OPPORTUNITIESBecome a Key Partner and get your brand engaged into all areas of the program from exhibits to brand exposure, advertising and sponsoring a session! Don’t miss your chance to stand out as a leader at Victoria’s 2020 IMPACT Sustainability Travel & Tourism Conference.
WHY PARTNER WITH IMPACT SUSTAINABILITY TRAVEL & TOURISM 2020
Showcase your brand as a leader in the Travel & Tourism IndustryAlign your brand with one of Canada’s growing sustainability IndustryIgnite your brand – drive product awareness, create positive perception & build brand recognitionSupport Sustainable leadership in the Canadian Tourism Industry
Build partnership with other like-minded organizations
90% OF SPONSORS SAID THEY ACHIEVED
THEIR OBJECTIVES IN 2019
BENEFITS SHORELINE ESTUARY RIVER WATERSHED GREAT LAKE GLACIER
INVESTMENTS $500 - $2,499 $2,500 $5,000 $10,000 $15,000 $25,000
DELEGATE PASSES 0 1 2 3 4 5
LOGO ON WEBSITE, ONSITE DIGITAL SIGNAGE & IN-CONFERENCE PAPER
YES YES YES YES YES YES
RECOGNITION ON SOCIAL MEDIA AND IN IMPACT E-NEWSLETTER
YES YES YES YES YES YES
RECOGNITION IN ALL PRESS RELEASES YES YES
INTRODUCTION OF KEYNOTE SPEAKER YES
LOGO PROMINENTLY DISPLAYED ON COVER OF CONFERENCE PAPER YES
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GLACIER – $25,000GLACIER LEVEL BENEFITS
• Five (5) delegate passes to the attend the conference• Logo inclusion on website, on-site digital signage and in conference paper• Recognition on social media and in IMPACT e-newsletter• Opportunity to present a solution showcase at the IMPACT Marketplace• Recognition on event press releases• Opportunity for a speaker to be included on a panel session• Opportunity to host an intimate event with a pre-selected group of attendees• Opportunity to include an engagement opportunity in your package (based on availability)
ENGAGEMENT OPPORTUNITIES:Custom engagement and activation opportunities available. Please contact the Sponsorship Sales & Activation Manager at [email protected] for more information.
GREAT LAKE – $15,000GREAT LAKE LEVEL BENEFITS
• Four (4) delegate passes to the attend the conference• Logo inclusion on website, on-site digital signage and in conference paper• Recognition on social media and in IMPACT e-newsletter• Opportunity to present a solution showcase at the IMPACT Marketplace • Recognition on event press releases• Opportunity to include an engagement opportunity in your package (based on availability)
ENGAGEMENT OPPORTUNITIES:Custom engagement and activation opportunities available. Please contact the Sponsorship Sales & Activation Manager at [email protected] for more information.
WATERSHED – $10,000WATERSHED LEVEL BENEFITS
• Three (3) delegate passes to the attend the conference• Logo inclusion on website, on-site digital signage and in conference paper• Recognition on social media and in IMPACT e-newsletter• Opportunity to showcase a media announcement• Opportunity to include an engagement opportunity in your package (based on availability)
ENGAGEMENT OPPORTUNITIES:Custom engagement and activation opportunities available. Please contact the Sponsorship Sales & Activation Manager at [email protected] for more information.
SPONSORSHIP OPPORTUNITIES
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RIVER – $5,000RIVER LEVEL BENEFITS
• Two (2) delegate passes to the attend the conference• Logo inclusion on website, on-site digital signage and in conference paper• Recognition on social media and in IMPACT e-newsletter• Opportunity to include an engagement opportunity in your package (based on availability)
ENGAGEMENT OPPORTUNITIES:NETWORKING BREAKFAST SPONSOR (3 OPPORTUNITIES) • Opportunity to display a branded pop-up banner or flag at the networking breakfast• Opportunity to showcase a branded video or company logo on TV monitor in the breakfast zone
DOSE OF INNOVATION SPONSOR (2 OPPORTUNITIES) • Logo to be displayed on the main theatre screen during one of the daily Dose of Innovation sessions• Verbal recognition as Dose of Innovation Sponsor on stage
RE-CHARGE ZONE (EXCLUSIVE)• Branding of the Re-Charge zone on-site • Opportunity to include promotional materials and a pop-up banner or flag in the re-charge zone• Logo to be displayed on the digital Re-Charge station screen
REALITY CHECK SPONSOR (2 OPPORTUNITIES)• Logo to be displayed on the main theatre screen during one of the daily Reality Check sessions• Verbal recognition as Reality Check Sponsor on stage
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DON’T SEE WHAT YOU ARE LOOKING FOR?There are many ways to partner with us. In keeping with the experiential focus of the event, if you are interested in activating your brand in a unique, interactive way, we are happy to work on a customized package to fit your specific needs.
CONTACT US TODAY!Sarah RichardsSponsorship Sales & Activation Manager+1 [email protected]
ESTUARY – $2,500ESTUARY LEVEL BENEFITS
• One (1) delegate pass to the attend the conference• Logo inclusion on website, on-site digital signage and in conference paper• Recognition on social media and in IMPACT e-newsletter
ENGAGEMENT OPPORTUNITIES:PANEL SPONSOR (12 OPPORTUNITIES)• Company Logo to be displayed on presentation screen during panel session • Verbal recognition as panel sponsor• Logo inclusion on the program beside sponsored panel
NETWORKING BREAK SPONSOR (5 OPPORTUNITIES)• Opportunity to showcase a branded video or company logo on TV monitor in the networking break zone • Recognition as networking break sponsor during the break
SPECIAL INTEREST PARTNERSWant to be listed as the Official Partner of your sub-sector of sustainability.
• Carbon Offset Partners• Carbon Neutral Partners• Recycling Partners• Environmental Partner
SHORELINE – $500 - $2,499SHORELINE BENEFITS
• Logo inclusion on website, on-site digital signage and in conference paper
S U S T A I N A B I L I T YTRAVEL & TOURISM
