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Medical Tourism in Croatia - affordable treatments and prominent providers. Orthopedic, stem cell, neurosurgery, wellness & rehabilitation, dental, cosmetic, eye,...
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Croatian Medical Tourism
Powered by Peti kantun d.o.o.
One thing we can say for sure: mediocrity will not bring you a victory of any kind. It never was so and will never be so. In our attempt to achieve success, we decided not to be so obnoxiously normal. Ordinary behavior will only bring us to ordinary ideas, products and services. Fortunately we are willing to take the risk of breaking a few rules and disregarding some norms in the attempt to discover and produce something completely new, an undiscovered market niche and create a short-term monopoly while earning some money along the way.
We believe we have the gift and guts to plot and create miracles. Because being just good isn't good enough anymore. To succeed we need to surprise and attract people. For this reason we run an unusual business. Simple. Innovative. Fresh.
Peti kantun – factory of ideas and dreams, competing in the field of imagination, inspiration, ingenuity and initiative.
Croatian medical tourism – ABOUT US
About medical tourism Economy / Opportunities Medical facilitators Goals Strategy Why with us?
Croatian medical tourism – CONTENT
Four basic groups benefit the most from medical tourism:
• 50 million U.S citizens without health insurance face staggering medical bills for serious procedures.
• 250 million U.S citizens with limited health Insurance.• 330 Million U.S citizens currently seeking cosmetic or
dental procedures.• 32 Million Canadian or English patients
with chronic pain or disability and remain on waiting list.
Croatian medical tourism – MEDICAL TOURISM FACTS
Medical tourism – world TOP destinations
ASIA: India, Thailand, Singapour, Malesya CENTRAL AMERICA: Mexico, Cuba SOUTH AMERICA: Brasil, Venezuela, Argentina,
Colombia EUROPA: Hungary, Poland, Spain,
Turkey
Croatian medical tourism – MEDICAL TOURISM FACTS
Major outbound markets
USA: high prices, 50 mil. without health insurance; 50 mil. more with basic health insurance
UK: long waiting lists, high prices, limited health insurance coverage
Canada: high prices, long waiting lists EU: high prices
Croatian medical tourism – MEDICAL TOURISM FACTS
About medical tourism – INDUSTRY DRIVERS
• COST
• NEED
• DEMOGRAPHIC FACTORS
• LACK OF HEALTH RESOURCES
40
32
15
94
MARKET DRIVER - QUALITY
Most advanced technology
Better quality care for medically necessary procedures
Quicker access for medically necessary procedures
Lower cost care for medically necessary procedures
Lower cost care for discretionary pro-cedures
100 % = 49.980 patients Number of patients come from providers that participated in research; total market size assumes that participating providers represent 60 – 80 % of market.
Source: McKinsey analysis
About medical tourism – INDUSTRY DRIVERS
5A factors
additional
affordable
availableaccessible
acceptable
About medical tourism – KEY INDUSTRY FACTORS
Year 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Base case
Patients (mil.) 0.75 1.50 3.00 6.00 7.50 9.38 10.78 12.39 13.64 15.00 15.75
Growth rate (%) 100 100 100 25 25 15 15 10 10 5
Lower bound
Patients (mil.) 0.75 1.50 3.00 5.25 6.56 7.55 8.68 9.55 10.02 10.32 10.43
Growth rate (%) 100 100 75 25 15 15 10 5 3 1
Upper bound
Patients (mil.) 0.75 1.69 3.38 6.75 10.13 12.66 15.19 17.47 20.09 22.09 23.20
Growth rate (%) 125 100 100 50 25 20 15 15 10 5
Patient Demand, Outbound Tourism
ASSUMPTIONS In 2007, aprox. 750.000 Americans traveled outbound for medical care. That number will increase to 6 mil by 2010. After 2010, the growth rate will begin to fall due to supply capacity constraints in foreign countries Upper / Lower bound estimates assume the growth rate is higher / lower than the base case estimate Source: Deloitte Center for Health Solutions
Medical tourism – ECONOMY / OPPORTUNITIES
Year spend 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Base care
bill’s of US
$2.1 4.4 9.0 13.9 21.4 27.6 34.1 40.4 45.7 49.5
Lower bound
bill’s of US
$2.1 4.4 7.9 12.1 15.6 19.3 22.9 25.9 28.0 30.3
Upper bound
bill’s of US
$2.4 4.9 10.1 15.6 24.1 37.2 47.9 59.2 70.2 79.5
Year lost 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Base care
bill’s of US
$15.9 32.8 67.7 104.5 161.5 207.9 257.0 304.4 344.9 373.0
Lower bound
bill’s of US
$15.9 32.8 59.2 91.5 117.8 145.5 172.4 195.3 211.2 228.5
Upper bound
bill’s of US
$17.9 36.9 76.1 117.6 181.7 280.7 361.4 446.7 529.1 599.5
Projection of: Spent overseas for care / Lost revenue for US health care providers
Medical tourism – ECONOMY / OPPORTUNITIES
Source: Deloitte Center for Health Solutions
Medical procedure USA Mexico Costa Rica India UK Korea
Angioplasty Up to $ 57.000 $ 17.100 $ 14.000 $ 10.000 $ 20.000 $ 21.600
Heart bypass Up to $ 144.000 $ 21.100 $ 26.000 $ 10.000 $ 35.000 $ 26.000
Heart valve replacement Up to $ 170.000 $ 31.000 $ 31.000 $ 3.000 $ $ 38.000
Knee replacement Up to $ 50.000 $ 11.500 $ 12.000 $ 9.000 $ 23.300 $ 19.800
Hip replacement Up to $ 43.000 $ 13.800 $ 13.000 $ 10.000 $ 19.600 $ 18.450
Face lift Up to $ 15.000 $ 8.000 $ 6.500 $ 9.000 $ 14.500 $ 5.000
Breast implants Up to $ 10.000 $ 9.000 $ 4.000 $ 6.500 $ 8.900 $ 13.600
Rhino plasty Up to $ 8.000 $ 5.000 $ 6.000 $ 5.500 $ 7.000 $ 6.000
Hysterectomy Up to $ 15.000 $ 7.500 $ 6.000 $ 7.500 $ $ 11.000
Dental implant Up to $2-10.000 $ 1.000 $ 1.100 $ 1.000 $ 4.900 $ 2.000
Medical tourism – COST COMPARATION
Source: www.medicaltourism.com
Prices are for 2009, approximate and include estimated airfare for patient and companion. Prices will vary based upon many factors (hospitals, doctor’s experience, currency rates,...) .
Tourism industryEconomy industryHealth industry
Medical tourism – ECONOMY / OPPORTUNITIES
Austria
Czech Rep.
France Ita
ly
Netherlands
Germany
Poland
Slova
kia UKJapan
CanadaUSA
Australia
Other non-EU co
untries
0
200
400
600
800
1000
1200
1400
1600
814
623
439
1168
297
1546
417299 261
14438
15880 130
Tourist arrivals by country of origin, Croatia 2008 (‘000)
Medical tourism – ECONOMY / OPPORTUNITIES
Medical tourism – MEDICAL TOURISM FACILITATOR
AIRLINES
HOTELS
TRAVEL AGENTS
MEDICAL TOURISM FACILITATOR
- sourcing health provider- sourcing consumers- providing travel &
tourism support
Medical tourism – WHY FACILITATOR
Facilitator
One stop solution
Know how
Negotiate better
Travel & logistic assistance
Representative
Understand needs
Goals
Satisfied medical tourists Promotion Croatia as medical tourism destination Well known industry positioning as facilitator Become major player on domestic market
Croatian Medical tourism – GOALS
Croatian Medical Tourism – STRATEGY
Strategy Identifying target market Promoting as Medical & Tourism Facilitator Understanding patients needs Identifying health care providers Matching patients with providers Expecting unexpected
Strengths• Top doctors • Quality of Service • Creative and focused marketing • Comparative advantages of regions and cities • Independence of the seasonality • Partnerships Abroad • Transparent business (win - win situation) • Experience in tourism & medicine (team members)
Opportunities• Weak competition (setting standards) • Positioning of tourist services • Guests from a cruiser, individuals, group arrivals • Markets of US, GB, Germany, Italy, Austria, Scandinavian countries, Russia,… • Corporate medical examination • Connections with the euro destinations • Revive off-season offer
Weaknesses• The project that requires time • Addiction (initially) of travel agencies • Lack of a single location • Lack of competition (no experience in the domestic market)
Threats• Nontransparent business relationships• Bad price positioning • Disappointed guests • Non-attraction of Croatia as a destination for medical tourism
Croatian Medical Tourism – SWOT ANALYSIS
Marketing
- eMarketing- Social networks- Partnerships- Industry network- Events / fairs / congress- PR - Partners marketing channel
Croatian Medical Tourism – MARKETING
Croatian Medical Tourism – BUSINESS MODEL
CMT facilitator
Patient
Medical provider
Marketing Tourism packages
Travel & accomodation
Charging patients & providers
CROATIA is an extremely competitive health and medical destination for safe and affordable treatments not only for neighboring Europeans, but for travelers from North and South America as well.
CROATIA is recognizing for superlative care, treatments and procedures (rehabilitation and wellness treatment, dental care, cosmeticand plastic surgery, eye treatment, etc.).
CROATIA, with state of the art facilities, equipment and expertise, is building a growing reputation for the best service that still beats medical or health costs from throughout Europe and North America.
Croatian Medical Tourism – WHY CROATIA
The VALUE is EXCEPTIONAL The TREATMENT is WORLD CLASS The COUNTRY is building a growing REPUTATION The MULTILINGUALISM is CRUCIAL for clear
communication The natural BEAUTIES with HISTORY and
CULTURAL heritage, delicious CUISINE with warm and friendly PEOPLE should be DISCOVER
The DESTINATION is CROATIA
Croatian Medical Tourism – BENEFITS
Dental treatments Eye treatments Cosmetic & plastic surgery Orthopedics treatment Sports medicine treatment Gynecological treatment Rehabilitation, spa & wellnes treatments General surgery Corporate treatment
Croatian Medical Tourism – TREATMENTS
Before patient leave home(once patient have completed evaluation form and supplied us with his diagnostic tests, our medical specialist will review his case, and we’ll offer him a choice of travel and accomodation options)
We’ll be waiting at the airport(we’ll be at the airport to greet patient when arrives, help with patient luggage and transfer patient to hotel or convinient city apartment)
Settle in and relax(patient can have as much time as like for relaxation before medical procedure. During that time CMT Patient Co-ordinator is just a phone call away for help and advice)
After the operation/treatment(when patient return from his/her procedure/treatment we’ll provide excellent aftercare and physical therapy to help patient on his road to recovery. In the meantime we’ll be liaising with patient doctor back home to ensure appropriate follow-up care)
Croatian Medical Tourism – CARE FACTOR
Croatian Medical Tourism – CARE FACTOR (basic flow chart)
Source: Deloitte Center for Health Solutions
Medical treatment + Sailing Fishing Bird watching Lace making Wine tasting tour Gastro tour Spa & wellnes Religious tourism,...
Croatian Medical Tourism – PACKAGES
Management & Medical Board
CMT has been formed by professionals from diverse fields who have a combined work experience. Our team consists of professionals in the fields of Medicine, Tourism & Travel, Technology, Marketing & Sales, Insurance, Nursing and healthcare etc.
Croatian Medical Tourism – MENAGEMENT