Embed Size (px)
DESCRIPTION
Victoria Online launched 2003. The site is currently undertaking a rebranding exercise with a new name and redesign to vic.gov.au. This has been done to maximise discoverability and recognition, improve usability and loyalty, incorporate the latest web technologies and present Victorian Government information and services in a way that visitors to the site prefer. The site is schedule to launch in January 2013.
Citation preview
RESPONSIVE WEB DESIGNCASE STUDY
• Victoria Online launched 2003
• Name, rebrand and redesign vic.gov.au to maximise discoverability and recognition
• Improve usability, loyalty
• Incorporate latest web technologies
• Present vic gov information and services in a way that end users prefer
• Launching January 2013
PROJECT BACKGROUND
UNDERSTANDINGOUR AUDIENCE
MOBILE TRAFFIC
0
0.375
0.75
1.125
1.5
2010 2nd Qtr 2010 4th Qtr 2011 2nd Qtr 2011 4th Qtr
Access to vic.gov.au from mobile devices(VIEWS PER MILLION)
MOBILE TRAFFIC
0
100
200
300
400
2012 1st Qtr 2012 2nd Qtr 2012 3rd Qtr 2012 4th Qtr
Access to mobile site m.vic.gov.au from mobile devices(VIEWS PER HUNDRED THOUSAND)
DEVICE POPULARITY
7%8%
8%
27%
50%
iPhone iPad iPod Touch Galaxy HTC Desire
INTERIM MOBILE SITE
—ETHAN MARCOTTE“I think of responsive design as
an alternative to mobile sites.
CHALLENGES
Title Text
CONTENT
-—JEFFREY ZELDMAN
“Responsive design should be [an] approach that delivers elegant visual experiences regardless of display size and the limitations or capabilities of the device.
ACCESSIBILITY
CONCLUSIONS
• Realistic project scheduling
• Allow plenty of time for testing (different browsers and platforms)
• Regular communication between stakeholders
LESSONS LEARNT
—ETHAN MARCOTTE
“The web’s moved beyond the desktop, and it’s not looking back. The number of devices we’re designing for is growing just as quickly as mobile traffic.
