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UK Trade & Investment | Exporting for Growth 1 Maximise your global growth International business can help you survive and grow. There are real opportunities to trade internationally; UK products, services and expertise continue to be in demand across the world.

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Page 1: Vfb2012 exporting for growth ukti john rubidge

UK Trade & Investment | Exporting for Growth 1

Maximise your global growthInternational business can help you survive and grow. There are real opportunities to trade internationally; UK products, services and expertise continue to be in demand across the world.

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UK Trade & InvestmentOpportunities for British firms around the world

UK Trade & Investment | Exporting for Growth

Foreign Direct

Investment

Export

UK Trade & Investment helps UK-based companies succeed globally and assists overseas companies to bring high quality investment to the UK.

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UK Trade & Investment | Exporting for Growth 3

Why exporting is good for businessBecome more dynamic, innovative and successful

60%UK companies that export are responsible for 60% of national productivity growth

Companies that export:

More productive and innovative than non-exporters

More resilient to an economic downturn

Improve their financial performance

Boost their international profile and brand recognition / value

Are more likely to stay in businessSource: Nottingham University / UK Trade & Investment

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UK Trade & Investment | Exporting for Growth 4

What gets people into export?Some common methods of how companies become exporters

Unsolicited enquiry or order

Enquiry from a prospective agent

Follow up suggestion of colleagues, suppliers or friends

Attended an international trade event

Relatives live there

Evidence shows that new exporters are likely to improve their productivity by a third in their first year

33%Source: British Chambers of Commerce

Or....it forms part of a strategic plan for growth

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UK Trade & Investment | Exporting for Growth 5

What type of exporter?The different types of current UK exporters

20%

37%17%

26%

Strategic - Plan based upon market research

Passive - Unplanned

Reactive - Informal plan in place

Adaptive - Formal plan that considers external influ-ences

Source: UK Trade & Investment

Strategic – Plan based upon market research

Adaptive – Formal Plan that considers external influence

Reactive – Informal plan in place

Passive – Unplanned

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The world awaitsEconomic growth forecast

UK Trade & Investment | Exporting for Growth

Russia144 m

China1.3bn

India1.2bn

Brazil200 m

Population

Three Billion

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UK Trade & Investment | Exporting for Growth 7

The world awaitsChoosing your market(s)

Mature Markets

• US (£33bn)

• Germany (£24.8bn)

• France (£17.4bn)

• Netherlands (£17.9bn)

• Ireland (£15.3bn)

• Belgium (£10.5bn)

• Spain (£8.9bn)

• Italy (£8.2bn)

Rapid Growth Markets

• Brazil (£2.2bn)

• Russia (£3.6bn)

• India (£2.9bn)

• China (£5.3bn)

Fast Emerging Markets

• Africa

• Asia Pacific

• Saudi Arabia

• UAE

• Latin America

• Turkey

Dominant export

markets forSouth West,

Germany, France and

US45%

IrelandPop

4.5m£15.3b

n

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UK Trade & Investment | Exporting for Growth 8

Changing world ?The world is converging

Demographics

Western World Long lives, small families

Developing World Short lives, large families

For example...

• 1.3bn population in China

• 314m middle class in next 5 yrs

• Shenzhen 12m population

• 100m urban residents since 2006

‘The Asian Tilt’ - The move from West to East

Emerging markets are drivers for recovery

Rapid growth in internet access

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UK Trade & Investment | Exporting for Growth

Changing world ?The world is converging

Source: Hans Rosling - Gapminder Foundation

Children per Woman (Fertility)

Life

Exp

ecta

ncy

1 2 3 4 5 6 7 8

15

80

70

60

50

30

2008

USA

1964

Vietnam

Developing world

Healthier

Living longer

Wealthier

Spending power

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The world awaitsBuying from British Firms

UK Trade & Investment | Exporting for Growth

TransportationPharma/MedicalScientific InstrumentsPumps & CompressorsEarth Moving Equip

TelecomsConstructionEnergy TechnologiesFinancial ServicesFood & Drink

Power GenerationIndustrial MachineryAdvanced EngineeringPharma/MedicalAutomotive

Power GenerationTelecomsTransportationIndustrial EquipmentPharma/Medical

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Type your title and date here 00/00/0000 11

6th Largest economy 4.5% growth3rd Largest road network on earthTop producer of crude oil$60bn in ports, urban mobility and rail$560bn in infrastructure & housingRio World Cup 2014 & Olympics 2016

“ We go in to markets where there’s strong economic growth and the government is committed to environmental considerations”

That approach has certainly worked for E&E in Brazil, where the company has enjoyed 15-20% growth over the last five years.

Go where there’s growth

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UK Trade & Investment | Exporting for Growth 12

Rising to the challengeCommon hurdles to doing business internationally

Resource Costs

Legal, regulatory and IP issues

Managing overseas risk

Language and cultural barriers

Logistics

Financing and funding export drive

Getting paid

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UK Trade & Investment | Exporting for Growth 13

Access new and existing marketsPackage of support to help companies grow exports

Our goal is to help companies overcome barriers and export more

Intense programme of support

Support based on readiness,

competence, capability and

desire to grow export sales

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UK Trade & Investment | Exporting for Growth 14

Global reachThere are opportunities for UK exporters in all areas of the world

British Embassies and Diplomatic offices based in 96 markets, with 2,400 UKTI staff that offer local, in-market knowledge and expertise.

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Access new and existing marketsPackage of support to help companies grow exports

TradeShow Access

Business Language & CultureSupport

Market Visit Support

Export Market ResearchScheme

Overseas MarketIntroService

Overseas BusinessTraining

Develop Export Strategy

Tactical

Strategic

UKTI provides both tactical and strategic support

Intense Support for Growth

Valu

e

Ad

d

With intense assistance from International Trade Advisers to provide customised export support solutions

UK Trade & Investment | Exporting for Growth

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EEN Capability

Operate across Europe

Covering 21m businesses

Over 700m population

600 host organisations

51 countries

5000+ staff

Also includes non EU countries Russia, Israel, USA, Japan S.Korea and Chile

How UKTI support can help youWorking with European Partners

Enterprise Europe Network

UK Trade & Investment | Exporting for Growth

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UK Trade & Investment | Exporting for Growth 17

How UKTI support can help youERDF funded support to assist on your journey into export

Internationalisation Programme

- Enhanced support for eligible companies

• Grants (match funded)

• Research

• Intellectual Property

• Fast track to new markets

• Language and Culture

• Network Clusters

• Inspirational and informational workshops

Intensive Support

£

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UK Trade & Investment | Exporting for Growth 19

How we have helped exportersHear how our clients have benefited from our services

“UKTI not only helped shape my export strategy, but really opened doors, putting me in contact with the right people in the right countries.“

Parminder Kalsi, Managing DirectorBBC Pharmaceutical Services

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UK Trade & Investment | Exporting for Growth 20

Getting it rightTen key steps to successful exporting with help at hand from UKTI

1. Research your market

2. Export strategy and review

capabilities

3. Construct an export plan

4. Choose and develop a

sales presence

5. Promote your product

6. Get the customs side right

7. Choose your distribution

model

8. Transport goods effectively

9. Getting paid on time

10.After-sales policy

10

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UK Trade & Investment | Exporting for Growth 21

Partnership and CollaborationWorking together to reach your export potential

• Your Bank

• Your Accountant

• Your Lawyer

• Professional Intermediaries

• Higher Education

• Freight Forwarding

• Intellectual Property Office

• British Embassies and Diplomats

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UK Trade & Investment | Exporting for Growth 22

Export Week 12-16 November

Events across Britain

15 in the South West

Five Master Classes

Gloucester, Bath, Swindon, Ilminster , Torbay

Bristol Explore Export

Contact UK Trade & InvestmentFor help, advice, access to UKTI support programmes

0845 60 60 969

Call

www.ukti.gov.uk/southwest

www.exportweek.ukti.gov.uk