Effective Business StrategiesEffective Business StrategiesLinking Employers & Job SeekersLinking Employers & Job Seekers

Presentation by Gary CrossleyPresentation by Gary CrossleySC DEW Veterans Appreciation Session SC DEW Veterans Appreciation Session

Wednesday, September 22, 2010Wednesday, September 22, 2010

2Workwww.LovetoWork.org

lovetoworkorg@yahoo.comPhone -- 843/452-4121

OutlineOutline

Why ImportantWhy Important Getting to Know YouGetting to Know You These Times They Are a ChangingThese Times They Are a Changing

• Recruitment & Job SeekingRecruitment & Job Seeking Making Use of ResourcesMaking Use of Resources Improving Your CapacityImproving Your Capacity What’s in Your LibraryWhat’s in Your Library Bottom LineBottom Line Q & AQ & A

Giving Thanks!Giving Thanks! Service to Our NationService to Our Nation Defending FreedomDefending Freedom Protecting Air, Land, & Sea BordersProtecting Air, Land, & Sea Borders Service to Those Who Have ServedService to Those Who Have Served

Effective Business Practices – Effective Business Practices – Why Is It Important?Why Is It Important?

Time Is MoneyTime Is Money Competitive Nature of BusinessCompetitive Nature of Business

• City vs. CityCity vs. City• State vs. StateState vs. State• Global, Country vs. CountryGlobal, Country vs. Country

Customer ServiceCustomer Service Company Productivity/EfficiencyCompany Productivity/Efficiency

Knowing the Business CommunityKnowing the Business Community

Drive By to SurviveDrive By to Survive Connect to Business GroupsConnect to Business Groups MediaMedia Employer Councils & Workforce Employer Councils & Workforce

BoardsBoards Stay Up to DateStay Up to Date Service to the BusinessService to the Business

Knowing the Business CommunityKnowing the Business Community

New Announcements (Who, What, New Announcements (Who, What, When)When)

Look for New Construction Under the Look for New Construction Under the RadarRadar

Now Hiring Signs or FeedbackNow Hiring Signs or Feedback New Schools & ExpansionsNew Schools & Expansions Zoning and Development OrdinancesZoning and Development Ordinances

Knowing the Business CommunityKnowing the Business Community

Local Chambers (Sometimes Multiple)Local Chambers (Sometimes Multiple) Business Groups (Retail, Clusters like Business Groups (Retail, Clusters like

Auto, Defense, Mfg., Call Centers, HR Auto, Defense, Mfg., Call Centers, HR groups, etc.)groups, etc.)

Temp AgenciesTemp Agencies Small Business Reps.Small Business Reps. Capital Finance & Loan Sources Capital Finance & Loan Sources

(Bank, Real Estate, SBA, SCORE,etc.) (Bank, Real Estate, SBA, SCORE,etc.)

Knowing the Business CommunityKnowing the Business Community

TV, Radio, & Web Media (PSAs)TV, Radio, & Web Media (PSAs) Community & Civic Group Meetings Community & Civic Group Meetings

(Lions, Rotary, Sertoma, etc.)(Lions, Rotary, Sertoma, etc.) Social MediaSocial Media

• Recent HR Survey had 76% using Recent HR Survey had 76% using LinkedIn and 44% using Facebook to LinkedIn and 44% using Facebook to research job candidatesresearch job candidates

Workforce Events (Labor Day, New Workforce Events (Labor Day, New Openings, College Career Fairs, etc.)Openings, College Career Fairs, etc.)

Knowing the Business CommunityKnowing the Business Community

Employer Councils and Workforce BoardsEmployer Councils and Workforce Boards Who and Which Companies Are on Each Who and Which Companies Are on Each

One?One? When Are their Meetings?When Are their Meetings? What is on their Agendas and GoalsWhat is on their Agendas and Goals Check their Web Site for New Initiatives, Check their Web Site for New Initiatives,

Grants, Incumbent Worker Training Funds, Grants, Incumbent Worker Training Funds, and Other Infoand Other Info

Service to the BusinessService to the Business

Knowing the Business CommunityKnowing the Business Community

Business World News of the DayBusiness World News of the Day Information is PowerInformation is Power Agency Media Releases (Labor Market Agency Media Releases (Labor Market

Reviews/Publications, Unemployment Reviews/Publications, Unemployment Rate, Commuting)Rate, Commuting)

Transportation IssuesTransportation Issues Business Parks (Commerce Available Business Parks (Commerce Available

Buildings Inventory)Buildings Inventory) Trends & Business CyclesTrends & Business Cycles

Knowing the Business CommunityKnowing the Business Community

Business AssistanceBusiness Assistance Connect to Different Agencies (Who Connect to Different Agencies (Who

to Call for Which Issues)to Call for Which Issues) Types of Employer Tax Credits Types of Employer Tax Credits

(National/State)(National/State) Incumbent Worker Training FundsIncumbent Worker Training Funds On the Job Training/OJT in Your AreaOn the Job Training/OJT in Your Area Other Training IncentivesOther Training Incentives

How Recruitment Has Changed?How Recruitment Has Changed?

Recruitment MethodsRecruitment Methods Resume SubmissionResume Submission Keyword SearchesKeyword Searches Job Application ProcessesJob Application Processes Pre-Employment TestingPre-Employment Testing Interview Content & MethodsInterview Content & Methods

How Recruitment Has Changed?How Recruitment Has Changed?

Recruitment MethodsRecruitment Methods Multiple Sources (Not Just the Newspaper)Multiple Sources (Not Just the Newspaper) Wide Net Talent SearchesWide Net Talent Searches Applicant Pools Using Keyword SearchesApplicant Pools Using Keyword Searches Use of Technology to Rank ApplicantsUse of Technology to Rank Applicants Some Employers Use a Temp to Perm Some Employers Use a Temp to Perm

ApproachApproach

How Recruitment Has Changed?How Recruitment Has Changed?Resume SubmissionResume Submission Fewer Hard Copy ResumesFewer Hard Copy Resumes Electronic is the Way to GoElectronic is the Way to Go Multiple Points of EntryMultiple Points of Entry

• Internet Sites like MonsterInternet Sites like Monster• Company Web SiteCompany Web Site• Recruiting Headhunter SpecialistsRecruiting Headhunter Specialists

Paperless Processing Allows Easier ReviewsPaperless Processing Allows Easier Reviews• Email, Fax, Security ImportanceEmail, Fax, Security Importance

How Recruitment Has Changed?How Recruitment Has Changed?Keyword SearchesKeyword Searches Able to Quickly Scan for Key SkillsAble to Quickly Scan for Key Skills

• Software, Equipment, ExperienceSoftware, Equipment, Experience Creates a Pool of Potential ChoicesCreates a Pool of Potential Choices O*Net for Job Knowledge, Skills, & AbilitiesO*Net for Job Knowledge, Skills, & Abilities Trade Publications and Web Sites Like Trade Publications and Web Sites Like

eresumes.com & resumetoolbox.com eresumes.com & resumetoolbox.com Quickly Check Degrees, Licenses, TrainingQuickly Check Degrees, Licenses, Training

How Recruitment Has Changed?How Recruitment Has Changed?

Job Application ProcessesJob Application Processes Online ApplicationsOnline Applications Applications Tailored to PositionsApplications Tailored to Positions Use of Kiosk In-store ApplicationsUse of Kiosk In-store Applications

• Able to Scan Apps for Key QuestionsAble to Scan Apps for Key Questions• Check Applicants Entry Accuracy & SpeedCheck Applicants Entry Accuracy & Speed• Questions on Ethics – Honesty, Integrity, Questions on Ethics – Honesty, Integrity,

Teamwork, & personalityTeamwork, & personality

How Recruitment Has Changed?How Recruitment Has Changed?Pre-Employment TestingPre-Employment Testing Skills Testing – Growth of WorkKeysSkills Testing – Growth of WorkKeys Honesty Testing & Personality Profiles like Honesty Testing & Personality Profiles like

NFL Does Using WonderlicNFL Does Using Wonderlic Who is TestedWho is Tested

• 86% Hourly Workforce, 79% Retail Sales & Call 86% Hourly Workforce, 79% Retail Sales & Call Center Reps, and 54% ExecutivesCenter Reps, and 54% Executives

Pre-Employment Screening UpPre-Employment Screening Up• Verification of Credit, Criminal Background, and Verification of Credit, Criminal Background, and

Drug ChecksDrug Checks

How Recruitment Has Changed?How Recruitment Has Changed?

Interview Content & MethodsInterview Content & Methods Use of Scenario QuestionsUse of Scenario Questions More Computerized/Webcam Interviews as More Computerized/Webcam Interviews as

First StepFirst Step Use of Multiple Team Member InterviewsUse of Multiple Team Member Interviews Knowledge of Company QuestionsKnowledge of Company Questions

Linking Job Seekers With Linking Job Seekers With Employer InformationEmployer Information

GeographyGeography Company InformationCompany Information Employer Products and CultureEmployer Products and Culture

Occupational ProfilesOccupational Profiles Company Hiring PatternsCompany Hiring Patterns

Linking Job Seekers With Linking Job Seekers With Employer InformationEmployer Information

GeographyGeography Know Where Companies are in the Community Know Where Companies are in the Community

(Bus Issues, Roads, Commuting Patterns)(Bus Issues, Roads, Commuting Patterns) Use LMI Sources (Census American Community Use LMI Sources (Census American Community

Survey & Local Employment Dynamics)Survey & Local Employment Dynamics) Information Sources (Council of Governments, Information Sources (Council of Governments,

County Offices, Workforce Boards, Power County Offices, Workforce Boards, Power Companies)Companies)

Geographic Information Systems/GISGeographic Information Systems/GIS

Linking Job Seekers With Linking Job Seekers With Employer InformationEmployer Information

Company InformationCompany Information Use Non-Confidential Data From Public Sources Use Non-Confidential Data From Public Sources

(Like Regional Business Journals, Published (Like Regional Business Journals, Published DEW, State Commerce, or Chamber Data Sources)DEW, State Commerce, or Chamber Data Sources)

Web or Stock Exchange Public Company DataWeb or Stock Exchange Public Company Data Public Released Press or Newspaper DataPublic Released Press or Newspaper Data

Linking Job Seekers With Linking Job Seekers With Employer InformationEmployer Information

Employer Products and CultureEmployer Products and Culture Know What the Company’s Products and/or Know What the Company’s Products and/or

Services AreServices Are Company HistoryCompany History Public or Privately Held Business BackgroundPublic or Privately Held Business Background History and Health of CompanyHistory and Health of Company

Linking Job Seekers With Linking Job Seekers With Employer InformationEmployer Information

Occupational ProfilesOccupational Profiles What Types of Jobs Are in the CompanyWhat Types of Jobs Are in the Company

Use Industry Staffing Patterns if Needed for GuesstimateUse Industry Staffing Patterns if Needed for Guesstimate Also Can Look at Industry/Occupational Matrix From LMIAlso Can Look at Industry/Occupational Matrix From LMI

Does Company Hire Only From Within or Hire Does Company Hire Only From Within or Hire From Outside?From Outside?

Have They Used Public Agencies or Only Work Have They Used Public Agencies or Only Work With Staffing Agencies?With Staffing Agencies?

Knowing Your Job Seeking CustomersKnowing Your Job Seeking Customers• Know Your Resources Know Your Resources

In Agency, Federal BondingIn Agency, Federal Bonding

External, WIA, Experience Works, etc.External, WIA, Experience Works, etc.

• Understand the Issues Understand the Issues Barriers of Transportation, Addiction, Criminal Records, Barriers of Transportation, Addiction, Criminal Records,

Credit, etc.Credit, etc.

• Compassionate RealityCompassionate Reality Honest/Sound Advice, Nudge When Needed, Advocate as Honest/Sound Advice, Nudge When Needed, Advocate as

Necessary Necessary

• It Is All About the Skills (New Transferable Skills Tool)It Is All About the Skills (New Transferable Skills Tool)

New Transferable Skills Web SiteNew Transferable Skills Web Site

www.myskillsmyfuture.orgwww.myskillsmyfuture.org Released Labor Day 2010Released Labor Day 2010 Enter Occupation and Site Gives Enter Occupation and Site Gives

Transferable Skills Occupation Transferable Skills Occupation OptionsOptions

Can Also Search for Jobs and TrainingCan Also Search for Jobs and Training Allows Comparison of Skills to Allows Comparison of Skills to

Identify GapsIdentify Gaps

Improving Your CapacityImproving Your Capacity• Set Your Goals & Use Effective Time ManagementSet Your Goals & Use Effective Time Management

• Know What Your Skill Strengths Are and Use to Your (and Know What Your Skill Strengths Are and Use to Your (and Your Employer’s) AdvantageYour Employer’s) Advantage

IAWP Professional Development, Libraries, Self Help VideosIAWP Professional Development, Libraries, Self Help Videos

• Report Your Successes and Learn From ShortcomingsReport Your Successes and Learn From Shortcomings

• Make Sure Your Actions Are in Line With Mission/ObjectivesMake Sure Your Actions Are in Line With Mission/Objectives

• What is in Your Library?What is in Your Library?

What’s In the Library?What’s In the Library? Businesses (Check Out personalmba.com, 99 best Businesses (Check Out personalmba.com, 99 best

Business Books Sorted by Category)Business Books Sorted by Category) Effectiveness – Getting Things Done by Allen & The Effectiveness – Getting Things Done by Allen & The

80/20 Principle by Koch)80/20 Principle by Koch) Influence -- The 48 Laws of Power by GreeneInfluence -- The 48 Laws of Power by Greene Creation & Design – The Design of Everyday Things by Creation & Design – The Design of Everyday Things by

NormanNorman Marketing – Getting Everything You Can Out of ALL Marketing – Getting Everything You Can Out of ALL

You’ve Got by AbrahamYou’ve Got by Abraham

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What’s In the Library?What’s In the Library? Job Seekers Job Seekers Use Your Head to Get Your Foot In the Door by MackayUse Your Head to Get Your Foot In the Door by Mackay The About.com Guide to Job Searching by DoyleThe About.com Guide to Job Searching by Doyle A Whole New Mind by PinkA Whole New Mind by Pink Marketing – Wishcraft: How to Get What You Really Marketing – Wishcraft: How to Get What You Really

Want by Sher & GottliebWant by Sher & Gottlieb It’s Only Too Late if You Don’t Start Now by SherIt’s Only Too Late if You Don’t Start Now by Sher

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Your Internet RepertoireYour Internet Repertoire

Job SeekersJob Seekers Jobdig.comJobdig.com Astd.orgAstd.org Workforce3one.orgWorkforce3one.org CareerOneStop.orgCareerOneStop.org MySkillsMyFuture.orgMySkillsMyFuture.org eresumes.comeresumes.com Danpink.comDanpink.com Quintcareers.comQuintcareers.com Resumetoolbox.comResumetoolbox.com

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On The Cutting AgeOn The Cutting AgeOut of the Box Creative ThinkingOut of the Box Creative Thinking

• TEDTalks.comTEDTalks.com• Compete.orgCompete.org• Globalfuturist.comGlobalfuturist.com• Fastcompany.comFastcompany.com• Entrepreneur.comEntrepreneur.com• Smallbiztrends.comSmallbiztrends.com• Highretention.comHighretention.com• Tcbreview.comTcbreview.com• Workforce.comWorkforce.com

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Bottom LineBottom LineSummarySummary Gain Trust (Boss, Employer, & Job Seeking Gain Trust (Boss, Employer, & Job Seeking

Customers)Customers) Value Their Time and Make the Most of Value Their Time and Make the Most of

YoursYours Sell Your Product/Service AND Deliver Sell Your Product/Service AND Deliver

Quality GoodsQuality Goods Use a Systematic Process with Use a Systematic Process with

Achievable/Measurable GoalsAchievable/Measurable Goals Follow-UpFollow-Up

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Questions?Questions?

Gary CrossleyGary CrossleyLovetoWork.org, LLCLovetoWork.org, LLC

lovetoworkorg@yahoo.comlovetoworkorg@yahoo.com843/452-4121843/452-4121

You Can Find Today’s PowerPoint in the SlideShare You Can Find Today’s PowerPoint in the SlideShare Presentations section of my LinkedIn Account.Presentations section of my LinkedIn Account.

2Workwww.LovetoWork.org