©2005 Vertu

Company Confidential

Our World

Vertu’s world

Size of the opportunity

Source: Analyst reports, Arc Chart / Nokia estimate.

Estimated annual unit sales

815m

Watches

MobilePhones

520m

Volumes2005

€105bn

€16bn

Estimated annual sales value

Watches

Values2005

MobilePhones

Luxury in watches vs mobile phones

Source:, Analyst reports, Arc Chart / Nokia estimate.

Luxury (€3000+)

Volume520m

Value€16bn

Luxury share of market / watches - 2005

30-40%

Mass / Premium

Est. Luxury share of market / phones - 2010

~2.5%(2-3m units) (~€4Bn)

Volume1250m

Value€154bn

(5-10m units)

(€5-6bn)

1-2% 0.2%

©2005 Vertu

Company Confidential

Vertu’s customer

Luxury customer segments

Upper Conservatives Upper Liberals

Aspirers Postmodern

VERTU PRIMARY TARGET- Entrepreneurial /New Money - Aspire to the “upper class” class standard of living- Active luxury buyer

Social status

Value orientationConservative Liberal

Essence of the Vertu Brand

Crafted for Winners

Inspiration & design

The obsession to create a new luxury category of products combining design and technology in

a way that had never been achieved before.

Craftsmanship

Taking the finest materials from the world of watchmaking, automotive, aeronautics and jewellery, Vertu have improved them to meet our exacting standards.

Craftsmanship

There are 25 types of screw used in a handset. Some of the screws are so small that just four human hairs can fit into a single thread.

The backplate of Signature is a fusion of two powerful materials: very hard ceramic on the outside and very strong titanium on the inside.

Craftsmanship

Each of the 18 keys on the Signature keypad is supported by a ruby bearing. The hardness of ruby contributes to the smoothness of each key touch.

The 20mm speaker is 50% larger than those used in normal mobile phones.

Craftsmanship

The ceramic pillow pillow that forms the earpiece is as smooth as it is hard-wearing.

Every piece is polished for two days in a secret process.

Craftsmanship

Before leaving the factory, Vertu’s products are subjected to a number of rigorous tests, including exposure to extreme temperatures ranging from -40° to +85°c.

Each key is tested with over 2 million pushes, theequivalent of making 20 calls a day, everyday, for 25 years.

©2005 Vertu

Company Confidential

The Collections

Fine, Jewellery, Precious Sport, Automotive, Tough Classic, World citizen, Jet-Set

Signature Ascent

€7-75k €4-5k €3.5-15k

New Collection

Vertu Signature Collection

• Inspired by the world of watch making and jewellery, each handset includes 388 mechanical components

• A total of 74 patents protect its design and development

Vertu Signature Diamond Collection

• The Signature Diamond Collection is the ultimate expression of craftsmanship and exclusivity

• Each piece is made to order and is for those who desire something precious that sets them apart

Vertu Ascent Collection

• The Vertu Ascent is inspired by the design of classic sports cars and is as tough as it is elegant

• The Liquidmetal™ chassis is flexed under 55 kilograms of force to check for elasticity and ‘return to form’ in the event of being dropped

• Every component in an Ascent is Crafted for Performance

The tests

It can even withstand being run over by a racing car

Vertu Ascent Special & Limited Editions

New collection

• The first world-enabled phone to bring together premier technology with First Class service

• Boasting the widest network availability in its class and a range of product features all designed to assist an international lifestyle

World clockFlight status reportReal time currency converterGlobal weather forecast

©2005 Vertu

Company Confidential

Vertu Concierge

Vertu Concierge

• Each Vertu handset has a dedicated button connecting to the Vertu Concierge service

• Available around the world, around the clock, and in a number of local languages

Vertu Concierge - lifestyle services

Chauffeur serviceRestaurants

Personal ShoppingDomestic ServicesTravel/Holidays

Relaxation

©2005 Vertu

Company Confidential

Where we are today

Increased recognition

One of the top selling brands in our Harrods Watch Center

- Goldsmiths

“That is a Vertu isn’t it?”- HK taxi driver

“Solid Incremental Business”-Tourneau

“Now we know you are serious”- Richemont Group

Working with some of the finest retailers in the world

International presence

262 Stores34 Countries

Visual merchandising

Store design concept

Advertising

Sponsorship & PR

Sponsorship of related events & combined integrated campaigns

Instore and merchandising - Motorsport Limited Edition

Instore and merchandising - Pink Special Edition

Award winning design & communication campaigns

A leading UK Marketing trade publication have awardedVertu’s brand agency for its designs for Retail and Motorsport Advertising & sponsorship campaign.

The impact of the work on Vertu’s bottom line impressed the judges. Sales rose by 200% and web traffic by 52%.

Training

Our successful training programmes can be tailored to suit anycompany’s needs and requirements:

• Detailed Brand Overview

• Detailed Product OverviewKey features of the Products Key selling pointsBasic understanding of mobile phone technology

• Aftersales serviceHow to assess and respond to queries in the field

• Account management

©2005 Vertu

Company Confidential

2006 and beyond

2006

2006

2006 - 2008

Signature

Ascent

New Collection

Collection 4?

New Collection 2

Ascent 2 WCDMACAMERA

*COMMON ARCHITECTURE, TECHNOLOGY BASED ON ASCENT

Signature 2*

©2005 Vertu

Company Confidential

OPTIONAL SLIDES

©2005 Vertu

Company Confidential

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