Verify Halal Updates

Presented by:

Madam Amnah Shaari

CEO & Founder

Serunai Commerce Sdn Bhd

The Global Halal Market is Worth Over 2.3 Trillion

80% of the World Producers are Non-Muslim

Population639m

240m Muslim

Population1.6b

Mostly Muslim

1.81.8

Introducing Verify Halal

Verify Halal allows consumers to make an informed decision when shopping for their

Halal products.

Consumers can either scan or search for product, brand, company or country of their

choice.OR

They can also search Premises and Abattoir

Sharing Data together – easy for industry to spot you

ICRIC

67 WORLDWIDECERTIFICATION

BODIES

41 COUNTRIES

REMOVE TRADE BARRIERSFor the industry players to find and verify information within a single platform across the supply chan. Over 200,000 brands 1.5M SKU’s

Official Launch of Verify Halal

Official Launch of Verify Halal

Engaging your customers

To succeed in the future, brands need to engage people’s Mind and Hearts.

Everyone wants product information they can trust!

Issues faced by Consumers

Consumers find it difficult to keep up and also verify information and status of a Halal products.

Most often confused with the news spread about Halal products therefore deciding not to purchase.

Unsure of the JAKIM certified Foreign Halal Certification Bodies logo?

HALAL HARAM

News on company using Fake Halal

Spreading of fake Halal news

Spreading of fake Halal news and rumours on social media

and websites is on the rise and has become a trend that's fast

becoming a global problem which is detrimental for

business.

Fake News

Fake News

Introducing Verify Halal’s New Look

There are some exciting features going to be a part of next release in March 2018

1. Interactive UI design2. Users are able to create their profile along with their profile picture.3. Users are able to spot products that they can find in Verify Halal App by putting

store Name and providing Store Location4. Other User can locate this product by using Near-By functionality.5. User can even provide their reviews about the products by commenting and

uploading photo after spotting the product in any Store which other users can see under Near-By section give their reviews as well.

The App

User profile & merchants information

Global Community Support – Enquiry/Complaint from Public

Features - Scan or Use the Smart Search Function

Search by Company or Country

Search by Product, Brand

Basic Data from Halal Certification Bodies

OEM/ODM

Search by Premise

Search by Abattoir

International Halal Certification Bodies

Brand Owner Analytics

Brand Owner Registration

Brand Owners can upload their product information while selecting Brand owner registration from Verify

Halal App OR

Brand Owner can also use our web version to enrich their product information which will take them to our

website

https://ghvp.serunai.com/User/Login

Downloads (as of 27 Mac 2018)

Android 24,560

iOS 6,074

TOTAL 30,634

Users Demographic (as of 27 Mac 2018)

New vs Returning (as of 27 Mac 2018)

By User

By Sessions

Devices & Network Overview (as of 27 Mac 2018)

Devices Overview (as of 27 Mac 2018)

Top 10 Devices (1487 Devices to-date)

Service Provider - Network (as of 27 Mac 2018)Top 10 Service Providers (1217 Network to-date)

Users & Sessions by Countries (as of 27 Mac 2018)

Note : Period time of user actively engaged with the app

Top 10 countries (109 countries to-date)

Top 5 Countries – iOS Users (as of 27 Mac 2018)Top 5 countries

Users & Sessions by Cities (as of 27 Mac 2018)

Note : Sessions = Period time of user actively engaged with the app

Top 10 City (1198 cities to-date)

Language Preference (as of 27 Mac 2018)

Top 10 Language

Acquisition Channel (as of 27 Mac 2018)

App Activities/Events (as of 27 Mac 2018)

App Activities/Event Action (as of 27 Mac 2018) - cont’d

Top 10 Activities

App Analytics (as of 27 Mac 2018)

Number of people that have clicked the YES button Interaction

No. of User Click YES for Product 9262

Favourite Interaction

Total Number products liked/voted 4419

Top 20 Brands – YES for Images (as of 27 Mac 2018)

Note : Top 20 brands that people would like to see product images.

Clicked Product Name Brand Company Name

41 Chipsmore Hazelnut Mondelez MONDELEZ MALAYSIA SDN. BHD.

30 COCA COLA, DIET COKE, SPRITE, 100 PLUS & ICE LEMON TEA COCA COLA MALAYSIA VIVO FOOD SDN BHD

27MAGGI 2 MINIT MI PERENCAH KARI / MAGGI 2 MINUTE NOODLES CURRY FLAVOR / MAGGI CURRY POWDER SACHET (MASIN RECIPE) MAGGI

NESTLE MANUFACTURING (MALAYSIA) SDN BHD

25 Mackerel in Eggplant Sauce CRC 243/2549 HI-Q Food Products Co. Ltd.

23

MAGGI 2 MINIT MI PERENCAH AYAM / MAGGI 2 MINUTE NOODLES CHICKEN FLAVOR / MAGGI CHICKEN POWDER SACHET (YAMMY RECIPE) MAGGI

NESTLE MANUFACTURING (MALAYSIA) SDN BHD

21 FOREMOST PLAIN AND LOW FAT PLAIN (100% COW MILK) NULL Friesland Campina (Thailand) Co. Ltd.

21 Yaro Breakfast Cereal Copper Cup CRITICAL 921/2545 European Snack Foods Company Limited

20 MILO MILO NESTLE MANUFACTURING (M) SDN BHD

19 CAKE & DESSERTS - TOBLERONE CHEESE CAKE KITCHEN SECRETS KITCHEN SECRETS (M) SDN. BHD.

19 GARDENIA ORIGINAL CLASSIC GARDENIA GARDENIA BAKERIES (KL) SDN BHD

18 AIR MINUMAN SPRITZER/SUMMER CHUAN SIN SDN BHD

17 100% Sherry Juice Tipco GCT 709/2549 Tipco F & B Co. Ltd.

15 APOLLO eroll PANDAN FLAVOUR SWISS ROLL APOLLO APOLLO FOOD INDUSTRIES (M) SDN. BHD.

15 Air Mineral Semulajadi Cactus, Desa, Sunsui ANGENET SDN. BHD.

15 Jacobs Weetameal Jacobs MONDELEZ MALAYSIA SDN. BHD.

14 GARDENIA BONANZA GARDENIA GARDENIA BAKERIES (KL) SDN BHD

14 Kinder Bueno Kinder Ferrero RSA

14 BURUH/LABOUR REFINED COOKING OIL BURUH/LABOUR LAM SOON EDIBLE OILS SDN BHD

14 Kinder Bueno Kinder Ferrero RSA

12 Ferrero Rocher Ferrero Rocher Ferrero RSA

Most Favourite Products (as of 27 Mac 2018)

Note : Top 20 Like/VoteLike Product Name Brand Name Company Name

163 Chipsmore Hazelnut MONDELEZ MALAYSIA SDN. BHD. Mondelez

161 CDM Oreo (60g) Mondelez Malaysia Sales Sdn Bhd Cadbury Dairy Milk

139 Spicy Coated Nuts (300g) DEQYOUNG VISION ENTERPRISE Deqyoung

126 NONA OYSTER SAUCE NORMAL 510GSRI NONA FOOD INDUSTRIES SDN. BHD. NONA

105 Mazola Canola Oil (3kg) SWEETYET DEVELOPMENT SDN BHD Mazola

72 MyRasa Cordial Oren Flavoured (825ml) ORANGE CRUSH (M) SDN BHD MyRasa

53 MYRASA OAT 1KG INSTANT PROMAC ENTERPRISES SDN BHD MyRasa

38 PLANTA MARGARINEUNILEVER (MALAYSIA) HOLDINGS SDN BHD PLANTA

29 CHARMS CLEANSER & MAKE UP REMOVER FASYEERA EMPIRE SDN BHD CHARMS

28 CHARMS SERUM KAISYA FASYEERA EMPIRE SDN BHD CHARMS

28 CHARMS WHITE FAIRY FASYEERA EMPIRE SDN BHD CHARMS

26 Habbatus Qurma - Buah Kurma Dilapisi Dengan Minyak Habbatus Sauda OMNI MAL AGENCIES SDN. BHD. Gurun Emas

25 CHARMS - NATURAL BEAUTY FASYEERA EMPIRE SDN BHD CHARMS

24 CADBURY DAIRY MILK BLACK FORESTCADBURY CONFECTIONARY (M) SDN BHD CADBURY

24 NONA MUSHROOM OYSTER FLAVORED SAUCE 510GSRI NONA FOOD INDUSTRIES SDN. BHD. NONA

23 Specialty Product - Dates Soft Cake OMNI MAL AGENCIES SDN. BHD. Date - Licious

23 CHARMS WHITE DOLLY FASYEERA EMPIRE SDN BHD CHARMS

22 CHARMS PINKISH - PINKISH FASYEERA EMPIRE SDN BHD CHARMS

21 Habbatus Qurma (500g) OMNI MAL AGENCIES SDN. BHD. Gurun Emas

21 Cadbury Dairy Milk Marvellous Creations Jelly Popping CandyCADBURY CONFECTIONARY (M) SDN BHD CADBURY

Top 20 Search by Product (as of 27 Mac 2018)

Note : Top 20 search

Search Text No of Search Latest Date Search

milo 570 Monday, March 26, 2018

ramen 449 Sunday, March 25, 2018

cadbury 442 Saturday, March 24, 2018

samyang 390 Tuesday, March 27, 2018

gardenia 367 Saturday, March 24, 2018

nestle 285 Tuesday, March 27, 2018

maggi 281 Saturday, March 24, 2018

kfc 266 Thursday, March 22, 2018

charms 259 Monday, March 26, 2018

Nutella 243 Saturday, March 24, 2018

Daim 223 Friday, March 23, 2018

kicap 192 Sunday, March 25, 2018

pepero 155 Saturday, March 24, 2018

pringles 149 Sunday, March 25, 2018

apollo 145 Tuesday, March 27, 2018

kitkat 131 Monday, March 19, 2018

prego 118 Thursday, March 22, 2018

oreo 107 Wednesday, March 21, 2018

ikan 104 Monday, March 12, 2018

lays 103 Sunday, March 25, 2018

Top 20 Search by Brand Name (as of 27 Mac 2018)

Note : Top 20 search

Search Text No of Search Latest Date Search

samyang 439 Saturday, March 24, 2018

maggi 309 Sunday, March 25, 2018

kicap 276 Friday, January 26, 2018

charms 214 Tuesday, March 27, 2018

nestle 203 Tuesday, March 27, 2018

apollo 184 Tuesday, March 27, 2018

cadbury 176 Monday, March 26, 2018

starbuck 175 Friday, February 23, 2018

milo 116 Monday, March 26, 2018

ayam brand 109 Sunday, March 25, 2018

gardenia 109 Tuesday, March 20, 2018

adabi 95 Tuesday, March 20, 2018

maggie 94 Monday, February 26, 2018

mamee 90 Friday, March 9, 2018

starbucks 87 Wednesday, February 21, 2018

daim 80 Saturday, March 24, 2018

magnum 77 Saturday, March 17, 2018

faiza 76 Sunday, March 25, 2018

toblerone 75 Monday, March 26, 2018

pringles 73 Monday, March 26, 2018

Top 20 Search by Company Name (as of 27 Mac 2018)

Note : Top 20 search

Search Text No of Search Latest Date Search

Sushi King 335 Sunday, March 18, 2018

Starbucks 203 Monday, February 19, 2018

sushi 170 Wednesday, March 7, 2018

nestle 136 Tuesday, March 27, 2018

ADABI 100 Wednesday, February 7, 2018

subway 98 Sunday, March 18, 2018

coway 84 Tuesday, March 13, 2018

ayamas 80 Thursday, February 8, 2018

mcdonald 79 Tuesday, March 27, 2018

kfc 71 Sunday, March 25, 2018

unilever 67 Monday, March 26, 2018

starbuck 59 Monday, March 19, 2018

babas 52 Sunday, March 4, 2018

kimball 52 Tuesday, February 20, 2018

samyang 52 Saturday, March 24, 2018

anramin 51 Wednesday, March 7, 2018

baba 50 Monday, February 5, 2018

malaysia milk 48 Saturday, February 24, 2018

mondelez 47 Tuesday, March 27, 2018

deqyoung 45 Tuesday, January 23, 2018

Top 20 Search by GTIN Name (as of 27 Mac 2018)

Note : Top 20 favourite products

Search Text No. of Search No of Search Latest Date Search

9556277300752 232 PUDDING MANGO Wednesday, November 8, 2017

9556277301933 205 PUDDING GUAVA Thursday, October 19, 2017

9556277300714 193 JELLY RASPBERRY Friday, March 23, 2018

8901233024622 150 CDM Oreo (60g) Thursday, March 22, 2018

9556277300561 142 HONEY GINGER DRINK (MINUMAN HALIA BERMADU) Thursday, March 22, 2018

9556065197809 106 Serbuk Cili Baba's / Baba's Chilli Powder Monday, October 16, 2017

7640129897605 104 Mazola Corn Oil (1kg) Thursday, January 4, 2018

6234000004414 95 Cremvia Sweetened Creamer (12x12g) Friday, February 23, 2018

9556277300455 86 JELLY LIME Friday, November 17, 2017

9555579700079 79 Lamb Lasagna Wednesday, February 21, 2018

6236000012703 62 Provia Natural Sweetener (40x2g) Thursday, March 22, 2018

9555579700338 61 Lasagna Bites Chicken Sunday, November 19, 2017

9554100207742 60 KACANG BERSALUT PEDAS Sunday, November 19, 2017

9556065000413 56 Baba Coriander Powder (125g) Saturday, January 20, 2018

9556277400179 49 JELLY BLACKCURRANT Wednesday, October 11, 2017

9554100207728 39 KACANG BERSALUT MADU Friday, February 23, 2018

9555579700055 38 Vege Lasagna Friday, January 26, 2018

9556277301940 36 PUDDING HONEYDEW Wednesday, November 8, 2017

9556151011101 32 KICAP LEMAK MANIS Sunday, February 4, 2018

9557305003485 31 MARIGOLD 0% FAT YOGURT DRINK STRAWBERRY Friday, February 23, 2018

Analytics on Product Scanned/Search - Android & iOS

Product Scanned1. No total of products scanned: 298052. No total of products scanned (product found): 27623. No total of products scanned (product not found): 27043

Product Search1. No total of product search by manual: 1654032. No total of product search by manual (product found): 1061643. No total of product search by manual (product not found): 59239

Product Search By Categories1. Search by GTIN : 298052. Search by Product: 532973. Search by Product Name: 468144. Search by Country/Certification Bodies: 125785. Search by Company Name: 203666. Search by Brand Name: 24642

Get to know your customers!

Gender | Male Female Female Male

Age | 25 - 34 35 – 44 18 – 24 45 - 54

Search For | Restaurants Cosmetics Food Healthcare

Buys when | 10pm – 11pm 12pm – 1pm 9am – 10pm 6pm – 7pm

Buys where | Petaling Jaya New York Beijing Paris

Every day, our lives become more digital and more mobile, making it harder and harder for businesses to keep pace with the growing

appetite of consumers for reliable information.

iOS Report (as of 27 Mac 2018)

Summary (as of 27 Mac 2018)

Thank you

www.globalhalaldatapool.com

Global Halal Data Pool

twitter.com/OfficialGHDP

customerservice@serunai.com

www.verifyhalal.com

Verify Halal

twitter.com/halalnow

verifyhalal@serunai.com